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Why Are Meta Ad Prices Dropping?

Jon Loomer

But, there’s something that jumps out that needs an explanation: Why are Meta ad prices dropping? In the chart above, you’ll notice that Meta’s average ad price has dropped year-over-year for five consecutive quarters, dropping 17% in the first quarter of 2023. The post Why Are Meta Ad Prices Dropping?

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X is Looking To Launch New Tiered Premium Pricing Packages

Social Media Today

There'll be a cheaper version, as well as a higher-priced, ad-free option.

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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. The post Ad Prices are Going Back Up appeared first on Jon Loomer Digital. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Are your ad costs going up?

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X Increases X Premium+ Price by 30%

Social Media Today

X is looking to slug its top-paying users for extra cash.

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Influencer pricing: how much influencers really cost

Sprout Social

These conflicting factors are some reasons why marketers often struggle with influencer pricing and budgeting to get an optimum return on their investment. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.

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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. Insert these sets starting to sell for ridiculous prices on eBay, Mercari, Facebook Marketplace, and even Etsy. So what did Lenox do?

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Thousands of Subreddits Set to ‘Go Dark’ Next Week in Protest Over API Pricing Changes

Social Media Today

Reddit's looking to increase its API pricing to recoup more money from generative AI developers, but the move could price out smaller firms.

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