Social Media Strategies Summit
JANUARY 5, 2023
It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).
Webbiquity SMM
MAY 9, 2023
Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!
SocMed Sean
APRIL 9, 2023
Having a tough time locating old status updates, photos, or videos on Facebook? Here are some tips and tricks on how to surface that old content. The post Tips For Finding And Managing Your Saved Content On Facebook appeared first on SocMedSean - Social Media Sean.
Social Media Today
DECEMBER 14, 2023
Domo's latest report provides an updated glimpse of modern online activity.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Dave Fleet
JANUARY 5, 2023
In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving
Jenn's Trends
JANUARY 24, 2023
Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.
The Realtime Report
JANUARY 6, 2023
How to Specialize in Digital Marketing. and Why You Should. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically. The Benefits of Specialization in Business. Specialization essentially has a single, extremely compelling benefit – by specializing in a particular field, you become better at what you do than non-special
Bill Hartzer
OCTOBER 25, 2023
In a move that’s set to redefine the landscape of customer communication, Yeastar, a leading provider of Unified Communications (UC) solutions, has introduced groundbreaking features to its platform. With the recent integration of WhatsApp and SMS, Yeastar is paving the way for businesses to revolutionize the way they interact with their customers.
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Social Media Strategies Summit
DECEMBER 1, 2023
It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.
Webbiquity SMM
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.
Janet Fouts
MAY 27, 2023
Something has been on my mind (and of my clients too) a lot lately, something that is missing in this hybrid world, and it’s human connection. This beautiful, subtle, yet amazingly powerful aspect of our humanity is often overlooked, especially in today’s noisy, digitized world. How can we ignore that our mental well-being is intrinsically linked to our ability to connect with others?
Social Media Today
OCTOBER 26, 2023
What’s coming next in the world of social media marketing? Here are our predictions for 2024.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.
Jon Loomer
JANUARY 16, 2023
The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.
Audiense
APRIL 25, 2023
If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?
Ignite Social Media
NOVEMBER 27, 2023
Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Webbiquity SMM
JANUARY 24, 2023
Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.
Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Social Media Strategies Summit
DECEMBER 20, 2023
Social media is visual media. And this is with good reason, as Dr John Medina mentions in his book Brain Rules : “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.” Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements.
Webbiquity SMM
APRIL 4, 2023
Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.
Speaker: Speakers:
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Social Media Strategies Summit
MARCH 22, 2023
LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.
Social Media Strategies Summit
DECEMBER 14, 2023
According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media.
Social Media Strategies Summit
SEPTEMBER 28, 2023
Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.
Social Media Strategies Summit
JANUARY 12, 2023
Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Social Media Strategies Summit
MARCH 16, 2023
In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to Pew Research Center , four in ten Americans are on Instagram. About three-fifths use the platform at least once a day, while almost half do so several times a day.
Social Media Today
MAY 5, 2023
Be wary of a new wave of Facebook and IG scammers posting from verified accounts.
Social Media Today
MAY 19, 2023
The new app could quickly become a competitor for real-time updates.
Social Media Today
OCTOBER 11, 2023
A handy checklist to keep your social media marketing process on the right track.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
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