2023

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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.

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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 208
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Trending Sources

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Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 199
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How the femtech industry can break into the broader consumer market

Audiense

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.

Industry 201
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

Startup 145
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

Brands 145

More Trending

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 134
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How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

Strategy 208
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B2B Influencer Marketing From The Influencers POV with Timothy Hughes

The Social Media Hat

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 209
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

Eventful 203
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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Influencer Program: Introducing the B2B Influencer Incubator!

The Social Media Hat

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 208
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B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

The Social Media Hat

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

B2B 204
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 210
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How To Be An Amazon Influencer

The Social Media Hat

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

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Google Reveals Next Step Toward Removal of Tracking Cookies

Social Media Today

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

Google 197
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How To Build Strong Client Relationships

The Social Media Hat

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat.

How To 204
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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New Report Suggests that X Usage is Declining Amid Various Changes at the App

Social Media Today

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 207
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34 Predictions for Social Media Marketing in 2024

Social Media Today

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

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Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 212
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5 Considerations for the Future of X Following Elon’s Anti-Advertiser Comments This Week

Social Media Today

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Will Offer Cheaper Business Verification Packages for SMBs

Social Media Today

Twitter’s gold checkmarks - or a variation of them - will be made available to SMBs at less than $1k per month.

Twitter 204
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Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 202
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New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

Social Media Today

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Overview 212
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4 Important Social Media Trends of Note for 2023

Social Media Today

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

Trends 215
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Continues To Work on Messaging Interoperability To Adhere to EU Laws

Social Media Today

Third-party chats are coming to Messenger, which will enable messaging with apps not owned by Meta itself.

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Twitter Launches Updated Tweet View Count Display on Tweets

Social Media Today

The new format better aligns with Twitter's existing metrics, which is an improvement on the display.

Twitter 212
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X is Considering Removing All Engagement Counts and Buttons on Posts, with Only ‘Views’ to Remain

Social Media Today

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

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New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.