2023

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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.

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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 208
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Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 198
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Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

Startup 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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15 Social Media Etiquette Blunders (And How To Avoid Them)

Hootsuite

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

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More Trending

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Dispelling The Myth That B2B Influencers Need Large Audiences

The Social Media Hat

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 215
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B2B Influencer Marketing From The Influencers POV with Timothy Hughes

The Social Media Hat

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 218
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How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

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Rules And Regulations Every B2B Influencer Needs To Know

The Social Media Hat

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

B2B 212
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

The Social Media Hat

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

B2B 216
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The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 214
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Is Artificial Intelligence poised to do your job for you?

The Social Media Hat

Not if you're leveraging relationships to grow an audience and develop influence. The post Is Artificial Intelligence poised to do your job for you? appeared first on The Social Media Hat.

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How Much Should Brands Pay A B2B Influencer?

The Social Media Hat

Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.

B2B 209
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Announces Ad-Free Subscription for Facebook and Instagram in EU

Jon Loomer

It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.

Instagram 195
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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

Strategy 208
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The Science Behind The Effectiveness Of Word Of Mouth

The Social Media Hat

Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.

B2B 207
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.

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3 Recent Facebook Ads Manager Updates

Jon Loomer

Facebook Ads Manager is changing all the time. There were three recent changes that may not have been big enough to create a lot of noise individually, but you need to be aware of them. In this post, we’ll discuss the following: The return of conditional formatting The return of conversion breakdowns The loss of Instant Articles placement Let’s go… Conditional Formatting is Back It was just a week ago.

Facebook 205
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How To Approach Strategic Partnerships and New Opportunities

The Social Media Hat

Partnership Unpacked, Episode 1, with Dr. Mark Brigman. The post How To Approach Strategic Partnerships and New Opportunities appeared first on The Social Media Hat.

How To 212
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How SaaS Companies Can Leverage Affiliate Marketing in 2023

The Social Media Hat

An effective approach to partnerships is affiliate marketing. The post How SaaS Companies Can Leverage Affiliate Marketing in 2023 appeared first on The Social Media Hat.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Influencer Program: Introducing the B2B Influencer Incubator!

The Social Media Hat

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 210
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6 Social Media Marketing Predictions for 2024 [Infographic]

Social Media Today

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 213
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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 216
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Develop Successful Influencer Marketing Campaigns

The Social Media Hat

Partnership Unpacked, Episode 3, with Nicole Ponce. The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat.

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How To Be An Amazon Influencer

The Social Media Hat

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

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Google Reveals Next Step Toward Removal of Tracking Cookies

Social Media Today

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

Google 197
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How To Build Strong Client Relationships

The Social Media Hat

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat.

How To 215
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34 Predictions for Social Media Marketing in 2024

Social Media Today

What’s coming next in the world of social media marketing? Here are our predictions for 2024.