How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Post-event Engagement Tool.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.
Five Things You Need to Know About Planning a Media Event
NOVEMBER 24, 2014
Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. I’ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun!
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
9 Tips for a Successful Webinar Event
MAY 28, 2012
If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.
Working With Influencers to Make Your PR Event a Success
FEBRUARY 1, 2017
Planning an awesome PR event for your client? Working with influencers is a key step to ensure your event is a raging success. The post Working With Influencers to Make Your PR Event a Success appeared first on Spin Sucks.
How to Keep Clients from Tripping Up at Red Carpet Events
AUGUST 8, 2016
The post How to Keep Clients from Tripping Up at Red Carpet Events appeared first on Spin Sucks. by Paula Kiger “The event wasn’t even a children’s benefit.”
Events From Facebook Launches for Android
DECEMBER 13, 2016
Facebook launched stand-alone application Events From Facebook on iOS in October, and an Android version was released this week. Events From Facebook allows users to select the types of event categories that interest them, which will shape the recommendations they receive from the app.
7 Tips to Creating an All-Star Event
AUGUST 28, 2013
Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.
[Cool Tools] Think differently about event sponsorship
OCTOBER 5, 2016
Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work.
Red Carpet Rules: How to Orchestrate a Flawless Event
AUGUST 31, 2016
Organizing a red carpet event has its challenges. The post Red Carpet Rules: How to Orchestrate a Flawless Event appeared first on Spin Sucks. But when you successfully execute it, you will build a reputation among influencers and media alike for being prepared, organized and on-point.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. Name Your Event.
Best Practices For Using Social Listening During a Live Event
Ignite Social Media
OCTOBER 25, 2016
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. A live event is your own social media platform. If you’ve never put on an event before, it can be intimidating.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members?
Live HAPPO Event On Feb. 24
FEBRUARY 15, 2011
And we’re hosting a live event in our offices on Feb. HAPPO was founded on social media and this is the first time we’ve held a live event. If none of those events work for you, well no job for you! Live HAPPO Event On Feb.
Facebook Updates Calls to Action on Pages, Recommendations, Local Events
OCTOBER 19, 2016
The social network Wednesday introduced updates to recommendations , local events and call-to-action buttons on pages for local businesses. Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well?
New Facebook Pixel: Audiences, Custom Conversions and Standard Events
DECEMBER 14, 2015
We’ll get to that later in this post when talking about Standard Events. Standard Events. There is yet another way to utilize the Facebook pixel and mark certain pages for conversions — or “events.”
How to Size Images for Facebook Event Cover Photos
MARCH 16, 2017
One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. How to Add a Facebook Event Photo. Facebook Event Photo Size & Dimensions.
Stopping Event Spam with Google Plus Hangouts
JULY 9, 2014
auto adds events you are invited to, to your calendar. auto- updates you EVERY time that event is updated. Video – go to 09:55 for the calendar part… STEP 1: Change Auto Add to Calendar a Google Plus Event/Hangout.
Paid Search for Crisis Management, Events, News, and More
APRIL 11, 2017
The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks. Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why.
Facebook Debuts Featured Events on iOS App in 10 U.S. Cities
JUNE 27, 2016
gained access to a new Featured Events feature Monday. Josh Constine of TechCrunch reported on the launch of the feature, saying that the events are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. As for why the social network is not planning a stand-alone events application, Koolwal told Constine: The cost to installing an app is high.
5 Luxurious Technology Events for this Autumn
SEPTEMBER 4, 2013
In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. This event is being held at the Palmer Event Center.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. How many new technologies are launched, announced, or displayed at my event annually?
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.
How to Sync Facebook Events to Google Calendar
The Social Media Incubator
AUGUST 27, 2012
With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of.
How to Track Offline Events with Facebook Ads
NOVEMBER 4, 2016
Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.
10 Proven Ways to Get People to Come to Your Online Event
Convince & Convert
OCTOBER 8, 2014
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. I did it for the Convention Center pin, as that’s the HQ for this particular event.
The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
AUGUST 18, 2016
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. How to share on social before the event.
How to Engage Event Attendees with Pokemon Go
Ignite Social Media
AUGUST 10, 2016
However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Image Source: PC Mag.
Get More out of Event Evaluation
OCTOBER 4, 2016
As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.
Membership Growth Online Summit: An Incredible Event for Nonprofits
MARCH 21, 2016
Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization.
[DC AREA EVENT] 2015 Future of Associations
JUNE 3, 2015
Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.
[Cool Social Tools] QiqoChat for Live Online Events
APRIL 30, 2015
In-depth written conversations to get people thinking and exchanging ideas even before the a live event begins. This makes the live event that much more productive.
Live-Tweeting Events: 5 Must-Reads
OCTOBER 29, 2014
Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. Add your conversion pixel code to your Eventbrite Event. go to the "Manage" section of your event.