Jon Loomer

OCTOBER 4, 2023

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

Eventful 145

Eventful Campaign Metrics Conversation 145

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. You should use both.

Conversation 143

Conversation Eventful URL Embedding 143

The Social Media Hat

MAY 18, 2022

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 206

Eventful Strategy Social Media Project 206

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

Conversation 173

Conversation Eventful URL Report 173

Jon Loomer

SEPTEMBER 20, 2023

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. You can even set this event as a performance goal and optimize for it. You could create a custom conversion using this event based on a specific video watched.

Embedding 140

Embedding YouTube Eventful Video 140

The Social Media Hat

MAY 11, 2022

Don't leave your virtual event plan for the last minute. The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

Eventful 189

Eventful Social Media Platform Strategy 189

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

Eventful 137

Eventful URL Conversation Issues 137

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Conversation 143

Conversation Eventful Report API 143

Jon Loomer

SEPTEMBER 23, 2023

This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. Another custom event I have uses a scroll depth trigger. I add columns for these events to my Ads Manager so that I can see how many of the landing page views result in longer visits and deep scrolls.

Eventful 134

Eventful Google Engagement 134

Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. When people perform these events, you can use them for optimization, reporting, and targeting.

Eventful 85

Eventful Advertising Report Conversation 85

Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

Eventful 143

Eventful Advertising Google Engineering 143

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 172

Eventful YouTube Video Google 172

Social Media Today

SEPTEMBER 13, 2023

The business messaging showcase event will be available to users in Asian markets.

Eventful 199

Eventful Conversation Marketing 199

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

Facebook 176

Facebook Conversation Eventful URL 176

Social Media Today

OCTOBER 6, 2023

Instagram announced a range of new features at its Instagram University event in New York.

Instagram 215

Instagram Features Eventful 215

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

Facebook 202

Facebook Eventful Video Content 202

Social Media Today

OCTOBER 27, 2023

Here are the top social media marketing events of 2024.

Social Media 208

Social Media Eventful Marketing 208

The Social Media Hat

JUNE 8, 2022

Season 01 Episode 06 of the Virtual Event Strategist Podcast. The post Maintain Mental Health While Planning Virtual Events appeared first on The Social Media Hat.

Eventful 201

Eventful Social Media 201

The Social Media Hat

JUNE 6, 2022

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

Eventful 206

Eventful Social Media Engagement 206

Jon Loomer

FEBRUARY 8, 2022

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. In this post, I’ll give you the specific custom web events I use and why. Note that I’m being careful to say “custom web events” rather than “custom pixel events.” ViewContent.

Facebook 194

Facebook Eventful Vimeo Embedding 194

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

Eventful 334

Eventful How To Facebook Engagement 334

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

URL 175

URL Eventful Conversation Advertising 175

The Social Media Hat

JULY 13, 2022

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

Eventful 195

Eventful Strategy Marketing Social Media 195

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

Facebook 194

Facebook Eventful Report Conversation 194

The Social Media Hat

FEBRUARY 5, 2022

8 Ways To Encourage Virtual Event Networking. The post How To Replicate In-Person Event Networking for Virtual Events appeared first on The Social Media Hat.

Eventful 143

Eventful How To Social Media 143

The Social Media Hat

APRIL 1, 2022

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.

ROI 189

ROI Eventful Social Media Hosting 189

The Social Media Hat

JUNE 18, 2022

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 181

Eventful How To Social Media Project 181

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

Eventful 190

Eventful Tools URL Facebook 190

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Facebook 214

Facebook Eventful How To Conversation 214

The Social Media Hat

JULY 6, 2022

Season 01 Episode 10 of the Virtual Event Strategist Podcast. The post What Is The Future Of Virtual Events? appeared first on The Social Media Hat.

Eventful 173

Eventful Social Media Trends Strategy 173

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

Facebook 199

Facebook Eventful Report Aggregator 199

The Social Media Hat

JUNE 22, 2022

Season 01 Episode 08 of the Virtual Event Strategist Podcast. The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat.

ROI 175

ROI Eventful Social Media 175

Social Media Today

OCTOBER 6, 2023

The platform announced a range of new features at the New York event.

Instagram 197

Instagram Features Eventful Platform 197

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

Eventful 173

Eventful Google Facebook Conversation 173

Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

Eventful 194

Eventful How To Facebook Comments 194

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Facebook 195

Facebook Eventful Campaign Aggregator 195

The Social Media Hat

MAY 16, 2022

Learn how virtual events can help define personas. The post Virtual Events As Powerful Customer Discovery Tools appeared first on The Social Media Hat.

Eventful 173

Eventful Tools Social Media Strategy 173