Jon Loomer

OCTOBER 17, 2023

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

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Eventful Overview System List 183

Jon Loomer

MARCH 10, 2025

There are two primary factors that drive the inflation of sales results: Conversion event setup issues Improper interpretation of results Conversion Event Setup Issues One of the most important pieces of attribution ( how Meta gives credit to ads for conversions ) is the proper setup of conversion events. Interpretation issues.

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How To Report URL Eventful 182

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

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Eventful Advertising Embedding Conversation 190

Jon Loomer

FEBRUARY 4, 2024

The conversion event was originally locked in as Purchase. Now you can select from any of your standard and custom events. You don’t even technically need to select an event that has anything to do with the purchase flow. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. Report back!

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Eventful Conversation Campaign Cost 179

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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Eventful URL Price API 187

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear. There’s no rhyme or reason to which custom events are available and which ones aren’t.

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Eventful URL Conversation Issues 183

Social Media Today

NOVEMBER 21, 2024

Now more audio events on LinkedIn.

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Eventful LinkedIn 184

Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

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Eventful Advertising Engineering Course 187

Jon Loomer

OCTOBER 5, 2024

The Messaging Events API is going away. In it, Meta says that the Messaging Events API will be deprecated in September 2025. If you are passing conversion events to Meta from Messenger conversations, this applies to you. If you are passing conversion events to Meta from Messenger conversations, this applies to you.

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API Eventful Conversation Marketing 159

Jon Loomer

FEBRUARY 9, 2024

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. If you suspect that an event is over or under-counting in Ads Manager , you can come here to see where exactly the event is firing.

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URL Eventful Sample Samples 167

Jon Loomer

SEPTEMBER 16, 2024

You may see a new feature called Event Details when creating a Sales campaign with the Website conversion location. Let’s discuss it… The Feature You may see a new section for “Event Details” between Destination and Languages at the ad level. It reads: Include event details for your ad. Do you have it?

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Eventful Features Notification Instagram 158

Social Media Today

FEBRUARY 19, 2025

Some tips to help you maximize your LinkedIn live events.

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Eventful LinkedIn Publishing Marketing 169

The Social Media Hat

AUGUST 31, 2024

Episode 23 of the AI in Marketing: Unpacked podcast, with Muhammad Younas The post Revolutionizing Event Management: AI Strategies for Success appeared first on The Social Media Hat.

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Eventful Strategy Social Media Marketing 151

Social Media Today

NOVEMBER 21, 2024

Now more audio events on LinkedIn.

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Eventful LinkedIn 167

Jon Loomer

FEBRUARY 24, 2025

Are the pixel and API installed and are events tracking properly? Conversion Events When using performance goals associated with conversions, the conversion event sets the specific action that defines success. Standard Events. Standard events are those that any advertiser can use. Custom Events.

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Eventful Conversation Advertising Cost 160

Jon Loomer

JANUARY 6, 2025

Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions. This starts with defining conversion events. There are two primary ways that you can define conversion events. Underreported results.

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Conversation Report Eventful Advertising 174

Jon Loomer

NOVEMBER 11, 2024

But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Maximize Conversions (Purchase Event). This requires that you’ve set up conversion event tracking and have defined purchase events. Maximize Value (Purchase Event).

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Eventful Issues Conversation Advertising 180

Jon Loomer

DECEMBER 30, 2024

Engaged Audience: All pixel activity Existing Customers: All purchase events Customer list custom audiences are more complicated since you may need to segment the purchases from non-purchases, but the pixel gives Meta the initial data to generate these segments for us. The Event Setup Tool now is manual, slow, and limited.

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Advertising Eventful Issues Conversation 159

Webbiquity SMM

APRIL 27, 2021

Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Events: Live events have been part of marketing since Europe’s trade fairs in the 13th century. Online events—webinars—started in 1996.

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B2B Influencer Social Media BuzzStream 350

Jon Loomer

JANUARY 27, 2025

Because of this, we don’t ignore view-through conversions entirely when optimizing for a purchase event. Depending on the optimization event, I’ve seen that even when targeting broadly with Advantage+ Audience , Meta might spend 20 to 50 percent of our budget on remarketing. Your ad promotes the sale of a specific product.

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Conversation How To Advertising Eventful 174

Social Media Today

JANUARY 22, 2025

A handy overview of the key dates of note this year.

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Eventful Overview Marketing 176

Jon Loomer

JANUARY 20, 2025

Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings. This provides context of how well managed the account is before progressing to campaign construction, campaign results, and Events Manager. How are they set up?

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Construction Advertising Campaign Eventful 174

Social Media Today

MARCH 5, 2025

Some tips for your Reels, including why you should be posting longer content.

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Tips Eventful Instagram Content 188

Social Media Strategies Summit

FEBRUARY 4, 2025

United Way worked with a bunch of big names to raise awareness through social media ahead of the event, including country singers Brittney Spencer and Tyler Hubbard. Smithsonian Institution An easy win for social media teams in any industry is to relate your products or services to timely events and awareness days.

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Campaign Social Media Instagram Organization 227

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

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LinkedIn Eventful Campaign Video 188

Sprout Social

MARCH 14, 2025

Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? Heres a breakdown of what you must do before, during and after the event.

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Brands Hosting Eventful Retail 116

Social Media Today

MARCH 13, 2025

The real-life meet-ups offer networking and educational opportunities for YouTube creators.

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YouTube Eventful Education Meeting 173

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

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LinkedIn Eventful Campaign Video 171

Social Media Today

APRIL 10, 2025

The option will provide more ways for brands to connect with Snap creators.

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Education Eventful Brands 155

Social Media Today

MARCH 12, 2025

Some tips to help you boost your topical promotions.

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Eventful Marketing Tips 168

Buffer Social

DECEMBER 17, 2024

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.    From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). 

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Social Media Film Sports Reddit 109

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. With AI-driven technology like Sprout’s Listening solution , you can easily build queries to track millions of conversations happening around key topics and current events.

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Influencer Brands Strategy Marketing 122

Social Media Strategies Summit

JANUARY 15, 2025

For starters, he (literally) wrote the book on effective emoji use for public agencies: Plus, he shares a ton of insights from the presentations and sessions he leads at various events: Are you seeking social media marketing tips, insights, and best practices for government social media? Register for our next social media conference !

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Social Media Marketing LinkedIn Consultant 264

Social Media Today

MARCH 26, 2025

Tune in on May 14th for the latest info on YouTube's brand and marketing opportunities.

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YouTube Eventful Brands Marketing 142

Jon Loomer

FEBRUARY 17, 2025

You should typically stick with the default, particularly when optimizing for the purchase conversion event. Non-purchase events. The default 7-day click and 1-day view makes sense for purchase events because the customer journey isn’t always a straight line. But, there are a couple of exceptions… 1.

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Advertising Cost Groups Groups 174

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.

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Sports Social Media Marketing Fashion 93

Social Media Today

MARCH 19, 2025

A potentially valuable consideration for your LinkedIn strategy.

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LinkedIn Eventful Video How To 164