How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.

Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website.

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LinkedIn's Merging its Live-Streaming and Events Tools for Virtual Events

Social Media Today

LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events

5 Virtual Event Ideas To Reimagine In-Person Events Online

WebInKnow

Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online.

How to Shift From Physical to Virtual Events and Maximize Event Outcomes

Social Media Today

With more events switching to online only, here are some tips to help you maximize your digital events

Social Media Event Promotion | The Ultimate Course

Sociallyin Insider Blog

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you.

Facebook Adds Messenger Rooms for Groups and Events

Social Media Today

Facebook is making its new Messenger Rooms group video chat option available in groups and events

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events?

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. The Solution: Facebook Pixel Event for Scroll Depth. Test Your Event. Let’s make sure this event is working.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Build Hype for your Event. Guest post by Rosemary McKee.

[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?!

The Art of Hosting Events on Social (#SMTLive Recap)

Social Media Today

To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers

You Can Now Charge for Access to Live Facebook Events

Later

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. .

5 Key Benefits to Hosting Virtual Events

WebInKnow

Business events have been a long-time staple in company calendars since who knows when. Public Speaking Marketing Virtual Events

Virtual Event Technologies Defined

SocialFish

This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. Especially when you are used to planning face-to-face events. The type of digital event solution you should use depends upon your goals.

Twitter Provides Listing of Major Events for Marketers to Note in July 2020

Social Media Today

Twitter's July 2020 major events calendar looks a bit more bare than in years past, but there are still some kay dates of note for your planning

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. 6 ways to promote an event on social media before it happens.

LinkedIn Publishes New Guide on Using its Events and Live-Streaming Tools

Social Media Today

LinkedIn has published a new guide to using its Events and live-streaming tools for your business functions

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Prepare Plan B, C, and D that still achieve the event goals.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Facebook events can do incredible things for your business, but only if you leverage them correctly.

Twitter Releases Events Calendar for June to Assist with Strategic Planning

Social Media Today

Twitter has published its latest events calendar, covering all the key dates of note in June 2020

The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Image Source: PC Mag.

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. Success strategies for pre, during and post event success.

[Cool Tools] Think differently about event sponsorship

SocialFish

Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work.

Social Media Planning Around Popular Events

Ignite Social Media

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit.

Facebook's Holding a Virtual Graduation Event for the Class of 2020, Hosted by Oprah Winfrey

Social Media Today

With physical graduation events canceled due to COVID-19, Facebook is hosting a virtual celebration, with a range of celebrity guests

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YouTube Announces Virtual Graduation Event, With a Comencement Address from Barack Obama

Social Media Today

Not to be outdone by Facebook, YouTube is hosting its own, star-studded, virtual graduation event for the class of 2020

Facebook Event Custom Audiences: More Targeting Power

Jon Loomer

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. About Facebook Event Custom Audiences. It never seems to stop.

VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events. Our aim is to assess the role of virtual conferences and similar virtual events are playing in the broader events market.

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Facebook Analytics, the Pixel, and Events

Jon Loomer

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events. ” I have one word for you: Events. Set Up Facebook Events.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

LinkedIn Events is Now Available to All Pages to Assist with Connectivity Amid the COVID-19 Lockdowns

Social Media Today

LinkedIn recently made its new LinkedIn Events option available to all company pages to help businesses stay connected amid the COVID-19 lockdowns

5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE

Social Media with Romona

I just got wind of the fact that LinkedIn launched LinkedIn Events, which according to AdWeek has been a pilot program since last November. The post 5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Social Media How To's with Romona.

Add Facebook Events to Your iPhone Calendar

The Social Media Incubator

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. If you do not remember or know how to get that link, go to How to Sync Facebook events to Google Calendar and follows Steps 1 – 4.

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The Event Horizon Of Truth

Forbes Social Media

Whatever happens beyond an event horizon cannot be seen, and in many ways this can serve as an apt metaphor for how our seemingly infinite access to information is actually drowning us in a sea of misinformation right now, along with facts, breaking news, conspiracy theories and the like.

LinkedIn Launches Events to Facilitate Professional Meet-Ups

Social Media Today

LinkedIn has added a new events tool to help professionals organize in-person meet-ups

Instagram's Testing a New Event 'Invites' Sticker for Stories

Social Media Today

Instagram is testing out a new Invites sticker for Stories which would help users organize events

Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning

Social Media Today

Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform