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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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Verify Your Custom Website Events

Jon Loomer

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

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Custom Events Aren’t Updating

Jon Loomer

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

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Verify Your Custom Events

Jon Loomer

Make sure you verify your custom website events ! I was greeted by this warning message at the top of my Events Manager (you may also see it in your Account Overview): “Verify your custom website event(s). Unverified events will be discarded.” Unverified events will be discarded.” There is also a due date.

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