How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. •

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

Trending Sources

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

9 Tips for a Successful Webinar Event

Idaconcpts

If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

Events From Facebook Launches for Android

SocialTimes Facebook

Facebook launched stand-alone application Events From Facebook on iOS in October, and an Android version was released this week. Events From Facebook allows users to select the types of event categories that interest them, which will shape the recommendations they receive from the app.

[Cool Tools] Think differently about event sponsorship

SocialFish

Introducing Eventr.io , the event & sponsorship marketplace. They are part of a larger group of tradeshow and event consultants, association management experts and event tech companies, and they are eager to change your perception about how the event ecosystem can work.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. Name Your Event.

Best Practices For Using Social Listening During a Live Event

Ignite Social Media

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. Make sure you find a tool that aligns to your social media objectives and is efficient for your team to use during a live event.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well?

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

We’ll get to that later in this post when talking about Standard Events. Standard Events. There is yet another way to utilize the Facebook pixel and mark certain pages for conversions — or “events.”

12 Questions When Considering A Hybrid Event

SocialFish

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members?

Stopping Event Spam with Google Plus Hangouts

Laurel Papworth

auto adds events you are invited to, to your calendar. auto- updates you EVERY time that event is updated. Video – go to 09:55 for the calendar part… STEP 1: Change Auto Add to Calendar a Google Plus Event/Hangout.

5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. This event is being held at the Palmer Event Center.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

Well, I was initially honored to be asked to speak at this event, but then I noticed a Facebook post by Chris Boggs: Then, other search marketers began to post that they were invited to speak, as well. However, I question their spammy tactics of appealing to speakers for their event.

Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

SocialTimes Facebook

gained access to a new Featured Events feature Monday. Josh Constine of TechCrunch reported on the launch of the feature, saying that the events are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. As for why the social network is not planning a stand-alone events application, Koolwal told Constine: The cost to installing an app is high.

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. How many new technologies are launched, announced, or displayed at my event annually?

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Offline Events change all of that. Create an Offline Event Set. The first thing we need to do is create an Offline Event Set.

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10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.

How to Size Images for Facebook Event Cover Photos

Sprout Social

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. How to Add a Facebook Event Photo. Facebook Event Photo Size & Dimensions.

How to Create a Pinterest Place Board for An Event

SocialFish

Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. I did it for the Convention Center pin, as that’s the HQ for this particular event.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Image Source: PC Mag.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. How to share on social before the event.

Get More out of Event Evaluation

Meltwater

As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.

Live-Tweeting Events: 5 Must-Reads

Firebelly

Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand.

Membership Growth Online Summit: An Incredible Event for Nonprofits

SocialFish

Wild Apricot is hosting this year’s Membership Growth Online Summit. This is an incredible opportunity for any nonprofit leader and association professional to learn the best strategies on how to grow their memberships. Lately you’ve been thinking a lot about how to grow your organization.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

[Cool Social Tools] QiqoChat for Live Online Events

SocialFish

In-depth written conversations to get people thinking and exchanging ideas even before the a live event begins. This makes the live event that much more productive.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. Add your conversion pixel code to your Eventbrite Event. go to the "Manage" section of your event.

Social Media for Event Planners: Harness Social Media to Hype Your Upcoming Gig

Devumi

When it comes to organizing events, attracting as many attendees as possible is an important goal. This is why social media, for event planners, has become an indispensable tool. To hype your upcoming event, knowing how to use social media properly is important.

Adding Satellite Sites To Your Hybrid Event Mix

SocialFish

Think big massive events, large numbers of people…and many locations. That’s the best environment for satellite sites or pods with your hybrid event. A satellite site is when a group of people gather together to watch a live stream from your main event. Creating satellites sites with your hybrid event is best described as creating your own television network. Creating satellite sites with your hybrid event is nearly the same thing.

Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization.

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HIP Network Hybrid Event [Video Recap]

SocialFish

The May 23rd HIP Network “Sessions in the City” Hybrid Event was a huge success! Check out this video to see highlights from the event. We had an astonishing 300+ participants — approximately two-thirds of those participants attended online.

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. but also because of the quality of the content and experience shared during the event. News fusion marketing experience fusionmex social media events

The Big Events Law of Social Media: The More People Post, The Shorter The Message

The Realtime Report

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. And when there was no event, we did not find this effect.”.

Twitter Testing Push Notifications for Breaking News Events

SocialTimes Twitter

Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. The social network confirmed to Patrick Kulp of Mashable that it was testing the feature, and Kulp shared the tweets below illustrating examples from Monday—the terrorist attack at a market in Berlin, and the electoral college victory for President-elect Donald Trump. Twitter sending breaking news push alerts a new thing? pic.twitter.com/dOCTtT8Lmh.

Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]

SocialFish

CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. Learn new tactics for delivering meaningful and engaging hybrid events.

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