How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices.

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.

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Facebook Announces 'F8 Refresh' Virtual Showcase Event in June

Social Media Today

Facebook has announced a new F8 Refresh event to be held in June

Facebook Provides Tips on How to Maximize Paid Online Events

Social Media Today

Facebook has shared a new overview of how to maximize its paid online events tools, and some notes on coming features

Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

LinkedIn's Merging its Live-Streaming and Events Tools for Virtual Events

Social Media Today

LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events

5 Virtual Event Ideas To Reimagine In-Person Events Online

WebInKnow

Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an explosion in virtual events as people try to recreate the in-person experience online.

Social Media Event Promotion | The Ultimate Course

Sociallyin Insider Blog

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you.

How to Make the Most out of Virtual Events on Social Media

Ignite Social Media

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. LinkedIn has done great work in helping companies and brands host corporate events online. Time Considerations for Your Virtual Events.

Producing a Virtual Event

WebInKnow

In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer , a virtual event studio in Boston on how to make virtual events great. Virtual Events

Where Are My Client’s Hidden Facebook Events?

Jon Loomer

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them.

Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website.

Facebook Adds New Paid Events Options for Businesses and Creators

Social Media Today

Facebook is launching a new paid events option for businesses, providing another way to generate income amid the COVID-19 crisis

Facebook Adds Messenger Rooms for Groups and Events

Social Media Today

Facebook is making its new Messenger Rooms group video chat option available in groups and events

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Virtual Events and Customer Relationships

WebInKnow

In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event. Social Media Public Speaking Virtual Events

How to Optimize for a Client’s Configured Facebook Events

Jon Loomer

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events.

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

Facebook Pixel Events: An Introduction

Jon Loomer

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. What Pixel Events Are. Standard Events. Custom Events.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

Virtual Event Content. Real Value.

WebInKnow

In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Virtual Events

[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn [Event Info] Announcing the #SocialPRbootiecamp. Career Development Events Public Relations #socialpr #SocialPRbootiecamp professional development The Social PR VirtuosoI cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

You Can Now Charge for Access to Live Facebook Events

Later

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. .

Snapchat's Working on a New 'Events' Option to Facilitate IRL Meet-Ups

Social Media Today

Snapchat is working on a new 'Events' option to promote IRL meet-ups in the app

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. Test Your Event.

How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events.

Announcing My New Book Available Now: Standout Virtual Events

WebInKnow

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

How to Create Facebook Pixel Events and Parameters Manually

Jon Loomer

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

Snapchat Shares New Insights into User Engagement Around Valentine's Day, New Features for the Event

Social Media Today

Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. What advice do you have for extending an event’s longevity?

The Art of Hosting Events on Social (#SMTLive Recap)

Social Media Today

To learn more about challenges and best practices for hosting a live event on social media, we turned to our friends on #SMTLive for answers

Building Audience Interaction at Virtual Events

WebInKnow

While a great virtual event is more like television than theater , that is not the whole story. Social Media Public Speaking Crowdsource Virtual EventsIf you only focus on the TV part, you miss the opportunity for the audience interaction.

The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

5 Key Benefits to Hosting Virtual Events

WebInKnow

Business events have been a long-time staple in company calendars since who knows when. Public Speaking Marketing Virtual Events

Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

ERROR: “This event hasn’t been set up on any of your domains”

Jon Loomer

This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. Configure Your Eight Events.

Raising the Bar on Virtual Events

WebInKnow

With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.

Facebook Image Dimensions: Page, Group, Event

Jon Loomer

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Facebook Event Cover Image.

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Top 5 Problems with Hiring a Great Virtual Event Speaker

WebInKnow

Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event. Public Speaking Virtual Events

Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. Having traveled for social media live events since 2010, I’ve seen some things and want to help you prepare and execute a successful event for your brands and your audiences. For some events, final event details may not be solidified until minutes before the doors open.