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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 214
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Are Meta Conversion Events Overcounting?

Jon Loomer

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

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Steal This Virtual Event Plan For A Flawless Event

The Social Media Hat

Don't leave your virtual event plan for the last minute. The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

Eventful 216
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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 162
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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

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How To Plan A Virtual Event Successfully

The Social Media Hat

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 210
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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

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