Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
But we can’t always get exact numbers, e.g. for third-party sites, so in those cases UVPM has been determined by using a small sample. Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users. For social media, DR looks at a sample of sites, and examines the relationship between each site’s UVPM and corresponding social media share counts.