Expert insights. Personalized for you.
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. MORE
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Smart companies realize that it’s all integrated marketing now.&# MORE
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. MORE
More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. MORE
With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. We sample all of it—from Japan’s matcha to Argentina’s mate. MORE
There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research. MORE
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. MORE
In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. AI Applications in Marketing. MORE
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications. MORE
presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. MORE
In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. MORE
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. MORE
Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent . MORE
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. MORE
Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals? Content Marketing? MORE
96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. 3: The Nine Best Facebook Marketing Tools. MORE
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. MORE
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. MORE
Pay per click (PPC) advertising should be an important part of any marketing campaign. Special Note: Marketing to Across Borders. If you’re marketing to another culture or nationality, make sure you understand how they differ from your home market. MORE
Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ MORE
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. MORE
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. As with other social networks, the right tools can help marketers use these platforms more effectively. MORE
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. MORE
Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. It means it’s calculated in part by sampling and modeling. Keep up with the latest marketing metrics and social media updates. MORE
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter MORE
Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. I have some great content about a digital marketing topic. MORE
In the spirt of recommending others , I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. It’s by longtime digital acquintance Nick Burcher , and rather than talking about it, here’s a handy sample to see if it might be helpful to you: Paid Owned Earned by Nick Burcher. Books Recommended Books nick burcher paid owned earned sample MORE
It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions. MORE
Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . MORE
September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. MORE
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. MORE
Samples of this category are calculator, flashlight, alarm, reminders and weather. These apps have been carving a large chunk in the mobile app market as it comes strong in recent years by helping a lot of individuals define their lifestyle. What is Mobile App Marketing? MORE
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. MORE
” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. MORE
Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. MORE
————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. MORE
What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. B2B Marketing B2B Marketing Strategy MORE
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. MORE
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. That leaves only 20% of the market left to fight over. MORE
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. MORE
Marketers and business leaders must take the time in 2020 to understand the power of personal branding. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy. Marketing Nutz Training and Consulting Can Help! . MORE
Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. mobile mobile marketing QR Codes Which wichI’m a big fan of QR codes and similar technology. MORE
Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. MORE
Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . MORE
Pam Moore
JANUARY 24, 2020
Marketers and business leaders must take the time in 2020 to understand the power of personal branding. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy. Marketing Nutz Training and Consulting Can Help! .
Convince & Convert
APRIL 25, 2011
Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. mobile mobile marketing QR Codes Which wichI’m a big fan of QR codes and similar technology.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.
The Realtime Report
AUGUST 29, 2012
Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’
Writtent Blog
FEBRUARY 28, 2014
Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals? Content Marketing?
The Way of the Web
MARCH 12, 2012
In the spirt of recommending others , I realised I’d somehow forgotten to mention ‘Paid Owned Earned’, a new book on marketing in a socially-connected world of paid, owned and earned media. It’s by longtime digital acquintance Nick Burcher , and rather than talking about it, here’s a handy sample to see if it might be helpful to you: Paid Owned Earned by Nick Burcher. Books Recommended Books nick burcher paid owned earned sample
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities.
Ignite Social Media
APRIL 20, 2020
It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions.
Firebelly
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram.
Webbiquity SMM
JANUARY 24, 2017
” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets.
Webbiquity SMM
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.
Sprout Social
MAY 26, 2020
With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. We sample all of it—from Japan’s matcha to Argentina’s mate.
Webbiquity SMM
FEBRUARY 26, 2019
More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.
Waxing UnLyrical
JANUARY 26, 2015
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration.
Webbiquity SMM
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.
Social Media Marketing
APRIL 14, 2020
Samples of this category are calculator, flashlight, alarm, reminders and weather. These apps have been carving a large chunk in the mobile app market as it comes strong in recent years by helping a lot of individuals define their lifestyle. What is Mobile App Marketing?
Webbiquity SMM
JUNE 21, 2016
Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger.
Webbiquity SMM
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.
Webbiquity SMM
AUGUST 1, 2017
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.
Oktopost
SEPTEMBER 16, 2019
What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. B2B Marketing B2B Marketing Strategy
Pam Moore
FEBRUARY 1, 2016
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Razor Social
APRIL 17, 2019
In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. AI Applications in Marketing.
Later
DECEMBER 8, 2019
Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .
Idaconcpts
OCTOBER 18, 2014
There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research.
Webbiquity SMM
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter
Jon Loomer
JANUARY 21, 2018
In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.
The Way of the Web
SEPTEMBER 29, 2010
September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling.
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.
Webbiquity SMM
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. That leaves only 20% of the market left to fight over.
Kikolani
DECEMBER 20, 2016
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.
Likeable
JUNE 18, 2019
Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. It means it’s calculated in part by sampling and modeling. Keep up with the latest marketing metrics and social media updates.
SocialFish
FEBRUARY 16, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.
Webbiquity SMM
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. As with other social networks, the right tools can help marketers use these platforms more effectively.
Convince & Convert
APRIL 28, 2015
Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. I have some great content about a digital marketing topic.
SocialFish
DECEMBER 12, 2016
————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify.
Webbiquity SMM
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Smart companies realize that it’s all integrated marketing now.&#
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.
Waxing UnLyrical
APRIL 5, 2011
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing.
Convince & Convert
APRIL 2, 2014
presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
SocialFish
JULY 19, 2012
Pay per click (PPC) advertising should be an important part of any marketing campaign. Special Note: Marketing to Across Borders. If you’re marketing to another culture or nationality, make sure you understand how they differ from your home market.
124 
Let's personalize your content