Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Blogging and Social Media Policy Sample. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment. New Media and the Air Force.

Policies 419

Policies Resources Social Media Liveworld 419

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 232

Curation Tools Curata Flipboard 232

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

Social Media 182

Social Media CPM CPC Sample 182

Webbiquity SMM

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. ” — RazorSocial (Tips). Pricing: contact vendor for quote.

Social Media 221

Social Media Tools Netvibes Sample 221

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 91

Influencer Examples Campaign Marketing 91

Waxing UnLyrical

AUGUST 1, 2014

We do have a lot of confusion in the measurement space, and with the lines blurring between social, marketing, PR, you name it, there is constantly pressure to show how you’re engendering “success.” Now that is what will result in them paying our fees happily… if that is the issue at hand! ” So I do get it.

Sample 263

Sample Samples Metrics Consultant 263

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 221

Influencer Marketing Blogger B2B 221

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Include do’s and don’ts, sample phrases, and even emojis if they fit your brand. Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. Create a voice chart.

Social Media 276

Social Media Tips Brands Marketing 276

Hootsuite

SEPTEMBER 11, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones. Talk to patients and prospects. Measure ROI.

Research 111

Research Social Media HootSuite ROI 111

Oktopost

MAY 22, 2025

For that, they need access to accurate, always-on marketing intelligence that can access the most relevant sources in their market. Thats all great for accelerating execution but doesnt provide market visibility. Marketing intelligence platforms provide the layer of insight AI lacks.

B2B 62

B2B Marketing Social Media Management Sample 62

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. Sample review: “Infusionsoft is a CRM designed to cater to small businesses.

Social CRM 201

Social CRM Tools Sample Samples 201

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404

News Report Software Badge 404

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

Instagram 189

Instagram Brands Marketing Geotagging 189

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

Social Media 115

Social Media Data HootSuite LinkedIn 115

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Photos grab our attention. 1 ) FotoFlexer.

Tools 189

Tools Sample Samples Price 189

Hootsuite

SEPTEMBER 18, 2024

Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones. Book a Demo The post Government social media benchmarks: Q3 2024 research appeared first on Social Media Marketing & Management Dashboard. Engage citizens, manage crises, and reduce risk online.

Research 113

Research Social Media HootSuite Sample 113

Mindjumpers

MAY 27, 2014

Using social media marketing in a forceful way, Calvin Klein called for a reinterpretation of the iconic underwear with the international social media campaign: “Show yours. Best Practise Cases Brands Guest Post Marketing & Communication Brooke Shields Calvin Klein campaign Kate Moss Marketing MyCalvins Show Yours'

Tumblr 249

Tumblr Sample Samples Film 249

Mindjumpers

SEPTEMBER 4, 2012

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Were they a random sampling?

Advertising 260

Advertising Facebook Comparison Sample 260

Hootsuite

SEPTEMBER 16, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

Education 105

Education Research Social Media HootSuite 105

Mindjumpers

AUGUST 7, 2012

The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. Takeaways for marketers. Twitter is growing quickly and offers many great marketing possibilities.

Study 264

Study Twitter Mobile Survey 264

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 143

Marketing How To Sample Samples 143

Jon Loomer

MARCH 10, 2025

Click into Sampled Activities and you’ll get a summary of recent URLs where this event fired. For everything else, your ad may have contributed, but there were likely other marketing efforts and sources that helped. There are a couple of things that you can do to troubleshoot. Are any of these URLs wrong?

How To 183

How To Report URL Eventful 183

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Influencer 112

Influencer How To Metrics Authentication 112

Hootsuite

MARCH 19, 2025

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Heres what we found and how you can use these insights to supercharge your own Instagram marketing strategy. Why arent my posts getting traction?

Engagement 125

Engagement Instagram HootSuite Patterns 125

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 183

Strategy ROI SEO B2B 183

Jon Loomer

DECEMBER 11, 2022

I use the Within Marketing Pulse to track Facebook CPM and other information. First, it’s important to point out that Within Marketing Pulse doesn’t represent all advertisers on the platform. There could be biases and small sample issues here. Of course, things got a bit weird and difficult to predict since 2020.

CPM 200

CPM Facebook Sample Samples 200

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 144

Template Templates Marketing Sample 144

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. Learn more ]. CONTENTCHAT.

Social Media 100

Social Media Sample Samples Twitter 100

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Showcase reviews: ViralBlog. 3) Tweriod.

Tools 100

Tools Twitter Sample Samples 100

Dave Fleet

APRIL 5, 2012

Consequently, I gave up on this experiment early on so I don’t have anything that would come even close to a projectable sample. I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. What’s the solution?

Health Care 370

Health Care Advertising Posterous Sample 370

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. It’s Never the Marketer’s Fault.

Feedly 166

Feedly Feed News Facebook 166

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 5) Edgerank Checker.

Tools 100

Tools Facebook Sample Samples 100

Ignite Social Media

JANUARY 24, 2020

We took a sample of 47 Facebook pages to see if we saw a similar trend. On average, the pages in this sample grew at a median of 1% over the course of a year and a mean of 5% (there were some outliers, especially with smaller pages). The conclusion was that growth is flat. We also looked at the top brand pages on Facebook.

Brands 187

Brands Facebook Sample Samples 187

Ignite Social Media

OCTOBER 21, 2024

It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing. Creating high-quality marketing content in-house or through agencies can be expensive—think professional photoshoots, video production, and graphic design. Need a jumpstart idea? Need a jumpstart idea?

UGC 78

UGC Brands Content FeedBurner 78

Webbiquity SMM

MARCH 30, 2017

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” ” — Marketing Insider Group.

Google 100

Google NoFollow Sample Samples 100