Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures. mappiing social

Is Facebook’s Social Graph Beacon 2.0?


The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. We’re social creatures.

Everloop promises: No child left without a social graph


Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate

Google+, Google Apps and Your Social Graph

Proactive Report

Google+ and Mapping Your Social Graph. You’ll have your social graph at your fingertips. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Understand how social content gets indexed in search results and how search affects your reputation.

LoveFilm: Facebook traffic’s increased 300% with Facebook social graph

Danny WhatMough

Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages. Brands that see integration like this as a shortcut to social media nirvana will be sadly disappointed. social media facebook lovefilm nma open graphTweet.

Facebook Graph Search: Why Investors Shouldn’t Worry


Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends.

Anatomy of Facebook: The World is Getting Smaller! [Study]


Both of the studies show that Facebook, as a social network is both global and local – it connects people who are far apart, but also enables connections locally. More details on the study can be found on: > The Anatomy of the Facebook Social Graph , J.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Watch Out – The Apps Are Coming!


But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. What does social apps mean for businesses.

Why Twitter May Never Be Financially Viable

Convince & Convert

Tara Hunt , author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business , joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest.

Digital PR Tool of the Week: Newsle

Proactive Report

One of the factors you should be monitoring is who in your social graph is getting media attention. Once you sign up it connects to your social accounts and then tracks which of your followers, fans and friends is showing in the news.

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Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. What does their social graph look like?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Upcoming social media events in DC


Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

With New API, Twitter Attempts to Kill Autofollow Apps

Stay N' Alive

However, for apps relying on regular updates to a person''s social graph (their followers or friends), this reeks havoc on those apps. In addition, Twitter now has their own analytics to track a user''s social graph growth over time.

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Facebook Graph Search Optimization: 5 Must-Reads


What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. How to Optimize Your Facebook Page for Facebook Graph Search.

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job.

Facebook Course in Sydney 2018 – Workshop With Laurel Papworth

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? social media

Why You Should Link To Social Media

Small Business Mavericks

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Your Social Authority. Just as there is a link graph the search engines use to measure your authority, there is a social graph. Social Media As SEO.

Sydney, Australia – Facebook Course June 2017

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play

Stay N' Alive

In a sense, I see Google and Facebook working together, on 2 different planes to open up the social landscape. It's a different type of social graph than Facebook's. In the end, yes, this is a battle for your social graph.

Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? The 2 Day Facebook Course (Intermediate) is here again! With me!

HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . And student notes: LinkedIn recently turned off RSS for social media monitoring so use FetchRSS to bring LinkedIn news into your journalism/monitoring dashboard.

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Social Commerce IQ 2012 [Report]


The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Social Commerce Trends. Important Findings about Social Media around the World in 2012. How to Meet Your Consumers’ Social Media Expectations.

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To Sell Is Human. To Be A Marketer Is Human

Twist Image

Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. social graph. You have to watch this conversation. Daniel H.

Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. Open Graph. But what happens when someone shares your content on social media sites?

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Social media comes in at the bottom of the list. Does that count as social media?

Social Media makes for Better Interviews

Buzz Marketing for Technology

So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. Moreover he expects online vetting of dates, baby sitters etc will only increase and “having an online social presence will be the required price to play.”

Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. So, the conversations on social graphs and content topics continue to converge.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

What Websites Are You the One True Fan of?

Justin Levy

The service leverages your Twitter social graph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks. Tags: location-based services nmtv onetruefan social networks nmltv

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Realizing the Value of Time

Justin Levy

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. An underlying theme of some of my recent posts have been the value of time.

Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

You put a lot of work into creating amazing content and you want it to stand out when someone shares it on social media, right? For this to happen, you need to ‘tell’ the Social Platforms (e.g. For Facebook, you can do this with the help of Open Graph protocol.

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger.

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Why Marketers Need to Learn to Swipe Right

Convince & Convert

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships.

Men Closing the Social Media Gap

Proactive Report

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. How they use social media is different too – there are definite preferences for certain social platforms.

Google is Not Facebook (and Vice Versa)

Stay N' Alive

They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. It's time for Google to realize that Facebook owns your social graph. Technology social Facebook Google

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