Is Facebook’s Social Graph Beacon 2.0?

Socialized

The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.

Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. We’re social creatures. mappiing social

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Everloop promises: No child left without a social graph

Socialized

Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. We’re social creatures.

Google+, Google Apps and Your Social Graph

Proactive Report

Google+ and Mapping Your Social Graph. You’ll have your social graph at your fingertips. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have. Understand how social content gets indexed in search results and how search affects your reputation. in 2012 it is imperative that you.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have. Understands how social content gets indexed in search results and how search affects your reputation.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries. Personally, I’m looking very much forward to experiencing Graph Search.

Watch Out – The Apps Are Coming!

Mindjumpers

But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook. This part of Facebook’s open graph standard reflects Facebook’s vision to make the entire web more social.

Why Twitter May Never Be Financially Viable

Convince & Convert

Tara Hunt , author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business , joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest. Tara Hunt, Author/Startup Founder @missrogue.

Anatomy of Facebook: The World is Getting Smaller! [Study]

Mindjumpers

Both of the studies show that Facebook, as a social network is both global and local – it connects people who are far apart, but also enables connections locally. Distribution of number of friends: As shown in the graph, only 10% of people have less than 10 friends, 20% have less than 25 friends, while 50% (the median) have over 100 friends. More details on the study can be found on: > The Anatomy of the Facebook Social Graph , J.

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Digital PR Tool of the Week: Newsle

Proactive Report

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying. Once you sign up it connects to your social accounts and then tracks which of your followers, fans and friends is showing in the news.

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Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. What does their social graph look like?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Upcoming social media events in DC

SocialFish

Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC.

With New API, Twitter Attempts to Kill Autofollow Apps

Stay N' Alive

However, for apps relying on regular updates to a person''s social graph (their followers or friends), this reeks havoc on those apps. It''s impossible for an app that is trying to evaluate a person''s social graph to always know a person''s followers or friends in that rate limit, rendering apps like auto-follow, or even simple social graph analytics, impossible. social autofollow api developers api v1.1

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. How to Optimize Your Facebook Page for Facebook Graph Search.

Why You Should Link To Social Media

Small Business Mavericks

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Your Social Authority. Just as there is a link graph the search engines use to measure your authority, there is a social graph. Social Media As SEO.

"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play

Stay N' Alive

In a sense, I see Google and Facebook working together, on 2 different planes to open up the social landscape. It's a different type of social graph than Facebook's. In the end, yes, this is a battle for your social graph. I do think there are different types of social graphs though, and the battle right now is over the less personalized graph and the more public information.

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job.

Sydney, Australia – Facebook Course June 2017

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? social media 2017 Australia Course facebook ads Facebook Analytics Facebook Business Apps Facebook course Facebook Newsfeed Optimisation (FBO) Sydney Training workshop

What Websites Are You the One True Fan of?

Justin Levy

The service leverages your Twitter social graph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks. Tags: location-based services nmtv onetruefan social networks nmltv

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Facebook Course in Sydney 2018 – Workshop With Laurel Papworth

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? There really are only a couple of spots left but if you miss out there is a 3 Day Social Media Professionals Advanced course in April and another Facebook course in June 2018. social media

Realizing the Value of Time

Justin Levy

Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. An underlying theme of some of my recent posts have been the value of time.

To Sell Is Human. To Be A Marketer Is Human

Twist Image

Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. social graph. You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind , Drive and his latest, To Sell Is Human.

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the Social Graph is just a complement to something bigger.

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Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? Course social media Social Media Australia Training 2017 Australia Facebook Sydney workshopThe 2 Day Facebook Course (Intermediate) is here again! With me!

Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. 8 Social Media Tips to Memorize Now.

Google is Not Facebook (and Vice Versa)

Stay N' Alive

They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. It's time for Google to realize that Facebook owns your social graph. Technology social Facebook Google

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HR and #BigData – How LinkedIn Uses Data Research for Recruitment

Laurel Papworth

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . And student notes: LinkedIn recently turned off RSS for social media monitoring so use FetchRSS to bring LinkedIn news into your journalism/monitoring dashboard. Big Data recruitment social media Australia big data h.r. HR and Big Data – How LinkedIn Uses Data Research.

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Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

You put a lot of work into creating amazing content and you want it to stand out when someone shares it on social media, right? For this to happen, you need to ‘tell’ the Social Platforms (e.g. For Facebook, you can do this with the help of Open Graph protocol.

Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode.

Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. Open Graph. But what happens when someone shares your content on social media sites? That’s the purpose behind Open Graph protocol.

Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Social media comes in at the bottom of the list. Does that count as social media?

Social Media makes for Better Interviews

Buzz Marketing for Technology

So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. Moreover he expects online vetting of dates, baby sitters etc will only increase and “having an online social presence will be the required price to play.”

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Is Twitter Or Facebook More Influential In The SERPs?

Small Business Mavericks

Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. Facebook will be influential in terms of second order effects like tweets, links, the social graph, etc. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Rand Fishkin of SEOmoz picked them up and answered them on his blog. One of the questions, and the one I thought was the most interesting, is.

Is Twitter Good For SEO?

Small Business Mavericks

Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media. While it is difficult to tell exactly how this reputation is scored, if you have a positive reputation across all social media, that will look better to the search engines and your links overall will carry more authority. There has been a lot of speculation as to whether or not Twitter is good for SEO.

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Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. So, the conversations on social graphs and content topics continue to converge.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. Working with Insightpool, a social sales and marketing platform, they set a goal to get the word out to Atlanta influencers that the Hawks would be throwing a “Swipe Right Night” event which encourages fans to connect with each other using the dating/hookup app, Tinder.

Facebook’s New Timeline

Janet Fouts

Business will also see the value of running social ads based on the piles and piles of demographic and personal information they’ll be collecting and the filtering they’ll be able to do to target social ads to you, your friends and the friends of your friends’ friends. This will be great for businesses wanting to leverage the social graph , but could soon become annoying for users. This time the changes at Facebook are really big.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. He predicts that in today’s social media environment, “Context” is what will become the king.

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