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The most far reaching announcement is the introduction of what is called the SocialGraph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden.
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the socialgraph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate,
Open socialgraph will lead to personalized web experiences and publishers will be able use behavioral targeting. It’s going to be all about social relationships between users and brands and how fast companies are able to action the behavioral insights that these socialgraphs provide.
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The SocialGraph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the socialgraph.
Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments from people in your socialgraph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your socialgraph thus making it possible to search your entire life and those of your friends. The users are the product!
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The SocialGraph is the representation of our relationships. The socialgraph allows us to create a context for our actions. What are my friends ‘liking’?
More details on the study can be found on: > The Anatomy of the Facebook SocialGraph , J. Ugander, B. Backstrom, C. > Four Degrees of Separation , L. Backstrom, P. Ugander, S. Similar Posts: An Average Day on Facebook [Infographic].
Google+ and Mapping Your SocialGraph. You’ll have your socialgraph at your fingertips. It’s a natural for any type of travel site. You could incorporate Google Places to get the list of best restaurants, for instance. and then add Google Offers for the deals in the area. Add me to your Circles on G+.
Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company socialgraph is perhaps the best barometer for gauging success and skills. Once you have short-listed the candidates next comes the interview.
Every brand needs to: map their socialgraph and know their customers. This kind of content does not go away on its own. Search Google for Kryptonite Locks today and you’ll see that negative, damaging content right there on page one. train their employees on good customer service.
So, the conversations on socialgraphs and content topics continue to converge. Tags: communications measurement pr public relations social media metrics. Follow these trends; they’re important ones for anyone working in the digital communications space.
Thirdly, the lines around “social media&# are becoming blurred. For example, company websites may make a resurgence, as companies integrate the socialgraph into their owned media (see Etsy , Levi’s ( client ) for example). Does that count as social media? Is the Huffington Post a blog or a news site?
In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (SocialGraphs).
Fascinating stats from NMA today , revealing the potential impact of Facebook socialgraph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages.
It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Results are served up based on relevancy and relationship rather than keywords. So what does this mean for your Facebook brand page?
Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your socialgraph. Tungle is not a calendar – it integrates with your current calendar, giving you the flexibility and control to connect, collaborate and get more done.&#.
The service leverages your Twitter socialgraph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks. The same concern exists with OneTrueFan because it is sharing your browsing footprint with your entire socialgraph.
Every brand needs to: map their socialgraph and know their customers. This kind of content does not go away on its own. Search Google for Kryptonite Locks today and you’ll see that negative, damaging content right there on page one. train their employees on good customer service.
He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the socialgraph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.
Facebook will be influential in terms of second order effects like tweets, links, the socialgraph, etc. Rand says it depends on whether you mean directly or indirectly. Directly, he says, it will be Twitter. Those are good points, and I’ll have to agree.
Your overall social authority – Your socialgraph overall is very important. This includes your reputation across all social media. Link diversity – If you keep tweeting to the same domain over and over again, the search engines will consider that a spam account and likely discount all your links.
19) Another Google product Follow Finder analyzes public socialgraph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#.
But, if you share that blog post with your community on Google Reader, Twitter, Facebook or LinkedIn, then you’re promoting that content to your socialgraph thus extending the total overall reach of that post. I love comments as much as the next blogger. I appreciate everyone that takes the time out to share their thoughts.
Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. We’re all guilty of following / friending more people than we actually care about.
I feel that building your network personally is one of the best things you can do for yourself because I believe in the next few years your socialgraph (those that follow you and those that you follow) not only on Twitter but on Facebook and LinkedIn will be used very differently than you use it today.
Expansion of the Open Graphs. First there was the SocialGraph, then the Open Graph last year that consisted of plugins allowing users to Like or Recommend things across the web. You can start your favorites to double their size or hide things altogether.
There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Your Social Authority. Just as there is a link graph the search engines use to measure your authority, there is a socialgraph. It’s good SEO.
However, for apps relying on regular updates to a person''s socialgraph (their followers or friends), this reeks havoc on those apps. In addition, Twitter now has their own analytics to track a user''s socialgraph growth over time. This, I''m sure, is freeing up all kinds of resources and money on Twitter''s servers.
Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their socialgraph and becomes loyal to the brand. socialgraph. We're in the business of sales. We are in the business of selling our ideas to clients and to one another.
This is especially true for B2B leaders with an active socialgraph on LinkedIn and/or Twitter already. Among the best lines: “Time is the primary challenge for many thought leaders, a major consideration is whether we want to dedicate the effort to build a following on another platform. ” — Margaret Mollloy.
” What exactly is a socialgraph? Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a socialgraph is and what its limitations are.
But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your SocialGraph become more important in the next year.
Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their socialgraph.
Either way, it’s a great opportunity for marketers to increase their socialgraph and their search presence in one fell swoop. Tags: Quora , search , spam , Twitter This entry was posted on Tuesday, May 10th, 2011 at 9:44 am and is filed under Social Media.
It's a different type of socialgraph than Facebook's. In the end, yes, this is a battle for your socialgraph. I do think there are different types of socialgraphs though, and the battle right now is over the less personalized graph and the more public information.
Do we really think that leveraging individuals and compensating them for blasting their socialgraphs is the way to build any semblance of brand loyalty and love? socialgraph. social media. Not to be hard on this type of marketing, but does anybody feel like this is the future of digital marketing? brand loyalty.
It's time for Google to realize that Facebook owns your socialgraph. I don't see them checking into already social places like Foursquare or Facebook Places. Google's "+1" button does neither of that, and if it were to send an email that would just annoy them. Twitter owns some of that too. They're not Facebook!
While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our socialgraph. graph search. online social network.
Moreover my favorite sales guy here at Avaya (who writes the blog called: A Sales Guy) recently wrote an article on: Why Your SocialGraph Will Be Worth as Much as Your Home - where he cites: “If employers, or recruiters can’t learn about you online, through your socialgraph, they won’t be interested.”
Why would anyone want me to send a message to my entire socialgraph about something that I have yet to spend any time with? It's the same reason I do not complain about brands or customer service issues that I encounter: I do not want to use my socialgraph as leverage. That's not part of our social agreement.
Today Apple launched, quite simply , a “Social Network for Music&#. What’s so powerful is that they’re not really trying to create a social network at all. Apple realizes the SocialGraph is just a complement to something bigger. Facebook’s is the SocialGraph.
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