Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa.

Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. It’s natural for you to get excited when somebody with a huge amount of perceived social capital responds to something you said. Those are the ones with social capital.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

Ottawa: Social capital conference | Sherrilynne Starkie

Sherrilynne Starkie

Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. Facebook mindful social Social Media Networks mindfulsocial social capital

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? Social Networks Facebook Linkedin social capital Twitter Twitter has the RT button and the favorite button.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media?

BRAND EQUITY: ARE YOU THE BEACH BALL?

Myrland Marketing

Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media Consultant

Show 354 - Why Should Anyone Buy From You

Engaging Brand

How trust is social capital. Have marketing and advertising got a role to play in developing a new social capitalism. Pod Casts justin basini why should anyone buy from you trust social capital advertising marketing podcast leadership podcast anna farmery

Buy 56

Is Your Goal Right for Social Media?

Engaging Brand

That dream may be living within their means, it may be to improve their life, to learn, to increase their social or cultural capital. The problem - especially with social media marketing - is that brands see connection as their goal. 3 Mindsets For Creating a Social Business.

5 Social Business Predictions

Engaging Brand

Social business in the future will not be about products or services, it will be about connections. Social capitalism will link put emphasis on the role of business within society. Social business will have assets and liabilities.but these will mainly be in the connections and talents they have access to.rather than in machinery. Social business will work with the customer rather than for the customer or to the customer.

It's not about networks, it's about networking

Engaging Brand

If we are to really harness the power of social media , if companies are truly committed to helping society with a new kind of social capitalism then we need to ensure that networking is more than a mirroring of real world social connections. Social Media Social Networking social capitalism social media social networking world wide web

Become A Superconnector With Scott Gerber - This Week's Six Pixels Of Separation Podcast

Twist Image

Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing. social capital. Episode #606 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport.

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.

News 144

It’s Time to Give for Change Every Day

Janet Fouts

Our family supports a fair number of causes though, so we are not going to miss the opportunity to play off your guilt and your social capital to help a worthy cause. Use your social capital to help spread the word. You know what really bugs me about the holiday season?

IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social Media

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012. Photo Credit: CIRA. This week CIRA*, the organization behind the.ca

8 use cases for social media and associations

SocialFish

In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment.

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud Wordle

Sharing is how you build a Brand

Buzz Marketing for Technology

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

Brands 151

New Social Media Sites…for Business?

The Social Media Incubator

“While certainly not harmful, this seems redundant to LinkedIn from my perspective and seems to be a way that Facebook is trying to become relevant in the same way they are relevant for social connections,&# said Social Media Strategist Caroline Melberg. “I didn’t see anything with Branch Out that I can’t do with LinkedIn – only better with LinkedIn as more of my professional connections are participating there. Branch Out is Business Networking on Facebook.

Sites 100

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Tags: Social Media

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Tags: Social Media

The Anatomy of Viral Content

Pamorama

Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentalit y — you learn from and are recognized by your peers, and you rely on them for a sense of belonging.

Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Connecting the dots between purchases and social capital for member recruitment. Social CRM and ROI

5 Steps to Brand 'Gossipability'

Engaging Brand

because it is important to realise people are nosey, people are natural tellers of stories, people are social networkers of information. If that information has value to them - value in terms of social capital, they will want to create that social value. Question.

The Power Of Imagination

Twist Image

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination.

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. First Round Capital. Sequoia Capital.

The Future of Work: A Manifesto

SocialFish

We all have the social capital to help fix that. Work involves social respo­nsibility. **­ *. The new human workplace therefore has a respo­nsibility for social good. **­ **.

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital.

MUST WATCH: The state of the internet and group-forming

SocialFish

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups.

Groups 133

Debating the value of measurement

SocialFish

Curiosity and passion and creativity and perspective are not, organizational culture is not, social capital is not, ethics and integrity are not. Wanted to point you to a fantastic conversation/debate going on over at Talent Anarchy , one of my favorite blogs.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

How a Tweeting Town Can Revive a Community

Shift Digital

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I would love to hear your stories of how Twitter and social media has helped to build a stronger sense of local community.

Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.