Trending Sources

Social Capital and Turning Tables

Spin Sucks

The issue isn’t about bad pitching; it’s about a poor understanding of the concept of social capital ; giving vs taking. They build social capital because they love making connections and sharing their knowledge. Today’s post is written by Lisa Gerber.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa.

Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

My social capital in Ottawa | Sherrilynne Starkie

Sherrilynne Starkie

Ottawa: Social capital conference | Sherrilynne Starkie

Sherrilynne Starkie

The Spin Sucks Inquisition: Karen Wilson

Spin Sucks

By Gini Dietrich Four scores and 20 year ago, I met one Karen Wilson in Ottawa at the Social Capital Conference , where I was a speaker. FollowFriday follow Social Media daring greatly inquisition quickstart autism socap conference Social Capital Conference

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.


Myrland Marketing

Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media Consultant

The Spin Sucks Inquisition: Lara Wellman

Spin Sucks

On today's Spin Sucks Inquisition, we host Lara Wellman, a social media and small business coach. FollowFriday follow Social Media business coaching lara wellman Ottawa small business coaching social capital turning 40

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

Ways to spend your Social Capital

Buzz Marketing for Technology

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Increasing Social Capital will become more important than ever to you and your web experience.

5 Social Business Predictions

Engaging Brand

Social business in the future will not be about products or services, it will be about connections. Social capitalism will link put emphasis on the role of business within society. Social business will have assets and liabilities.but these will mainly be in the connections and talents they have access to.rather than in machinery. Social business will work with the customer rather than for the customer or to the customer.

The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? Social Networks Facebook Linkedin social capital Twitter Twitter has the RT button and the favorite button.

Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you.

It's not about networks, it's about networking

Engaging Brand

If we are to really harness the power of social media , if companies are truly committed to helping society with a new kind of social capitalism then we need to ensure that networking is more than a mirroring of real world social connections. Social Media Social Networking social capitalism social media social networking world wide web

Is Your Goal Right for Social Media?

Engaging Brand

That dream may be living within their means, it may be to improve their life, to learn, to increase their social or cultural capital. The problem - especially with social media marketing - is that brands see connection as their goal. 3 Mindsets For Creating a Social Business.

Show 354 - Why Should Anyone Buy From You

Engaging Brand

How trust is social capital. Have marketing and advertising got a role to play in developing a new social capitalism. Pod Casts justin basini why should anyone buy from you trust social capital advertising marketing podcast leadership podcast anna farmery

Best Webinars of 2014

Spin Sucks

Since watching this webinar, Lindsay has been all about social proof for everything we do. Intranets, Internal Communications, and Building Social Capital. Call it social business.

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region.

News 39

8 use cases for social media and associations


In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012. Photo Credit: CIRA. This week CIRA*, the organization behind

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud Wordle

The Anatomy of Viral Content


Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentalit y — you learn from and are recognized by your peers, and you rely on them for a sense of belonging.

The Future of Work: A Manifesto


We all have the social capital to help fix that. Work involves social respo­nsibility. **­ *. The new human workplace therefore has a respo­nsibility for social good. **­ **.

The Power Of Imagination

Twist Image

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination.

Three Tips to Becoming an Early Adopter

Spin Sucks

Fast-forward a few years and this thing called social media is establishing its roots. In the beginning it was evident these socially tied web 2.0 The day I joined Amplify was a pivotal moment for me in my social media presence. When you approach a new social network or web 2.0

Tips 81

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital.

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview


Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you.

Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing.

How a Tweeting Town Can Revive a Community

Shift Digital

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. I would love to hear your stories of how Twitter and social media has helped to build a stronger sense of local community.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. First Round Capital. Sequoia Capital.

5 Steps to Brand 'Gossipability'

Engaging Brand

because it is important to realise people are nosey, people are natural tellers of stories, people are social networkers of information. If that information has value to them - value in terms of social capital, they will want to create that social value. Question.

Social CRM Use Case 5: Recruitment


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Connecting the dots between purchases and social capital for member recruitment. Social CRM and ROI

Social Media ROI with these 195+ Social Media Monitoring Tools

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? Social media is about relationships.

IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social Media

MUST WATCH: The state of the internet and group-forming


I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups.

Sharing is how you build a Brand

Buzz Marketing for Technology

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

4 Ways to Improve Content

Geoff Livingston

They invest time and in some cases social capital to read and spread the word about your writing. Marketing social media analytics best practices blog content first person Frequency listening mitch joel nihilism Postrank quality Richard BeckerImage by Markaud.

Fetching Friday – Resources Mashup & The Fourth


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on Social Media / Social Networking. Is the bank of social capital broken ?

Blogging in 2017: How to Disrupt and Get Noticed


It may occasionally border on impossible depending upon your link-building abilities and social capital. This is a guest contribution from Sam Warren of Rankpay. I’ve got good news and bad news. The bad news is this: that boring content you’re probably peddling?