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There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. MORE
The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. Three biggest myths of social media. MORE
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Increasing Social Capital will become more important than ever to you and your web experience. MORE
I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. This article in the Atlantic provides a great analysis: “Pew Internet’s study also suggests another interesting factor: Active Internet users are more likely to reinforce pre-existing social or civic organizations than seek out new contacts for new organizations. MORE
Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. Make use of your organization’s social media platforms to spread the word to as many people as possible. There are four types of charity auctions, namely: silent, online, live, and penny social. MORE
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. The 50 best social media blog posts in the first half of 2011 – feel like you’re behind? Is the bank of social capital broken ? MORE
I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination. MORE
Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing. social capital. Episode #606 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. MORE
Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members. The only things produced in social media sites are members (members produce the rest). MORE
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Connecting the dots between purchases and social capital for member recruitment. Social CRM and ROI MORE
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for. Do they get comments and do people share their content through social media? MORE
In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment. Social CRM Use Case 2: Socializing educational content for member retention. Social CRM Use Case 3: Optimize and socialize your member services. Social CRM Use Case 8: Leveraging Blogger Influence for Outreach. MORE
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media MORE
Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? It’s just that we’re so desperate for good social data, that we’re willing to create, support and proactively use a somewhat worthy and somewhat hollow metric that is The Like , The RT, The Endorse and T he Favorite. Social Networks Facebook Linkedin social capital Twitter MORE
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media Consultant MORE
Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. MORE
Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns. Social marketing is focused on people; social media is only focused on tools with or without people. MORE
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. MORE
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media MORE
Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital. MORE
Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. It’s natural for you to get excited when somebody with a huge amount of perceived social capital responds to something you said. Those are the ones with social capital. MORE
Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I watched the recording of the show recently to listen back on some of the key points delivered I realized I had mentioned how I got started with social selling. The dawn of social media. MORE
Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. This one-day conference is “must attend” for social media enthusiasts and newbies alike. With ‘Are you social?’ MORE
Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. MORE
He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens. Using social media for research: Social Capital 2012. MORE
“While certainly not harmful, this seems redundant to LinkedIn from my perspective and seems to be a way that Facebook is trying to become relevant in the same way they are relevant for social connections,&# said Social Media Strategist Caroline Melberg. “I didn’t see anything with Branch Out that I can’t do with LinkedIn – only better with LinkedIn as more of my professional connections are participating there. Branch Out is Business Networking on Facebook. MORE
It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. Brian: I’ve studied this actually, the idea of social network fatigue. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. (video production by my friends at Candidio. MORE
Sure, 70% of people want businesses to take a stand on social and political issues. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. MORE
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila , who chose to lash out publicly last week on Twitter at White House Press Secretary Sarah Huckabee Sanders. Innovative Use of Social Media? MORE
As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. MORE
The next time you’re tempted to take control and expect others to fall in line, consider the leadership model of two successful social action groups: Mothers Out Front and Moms Demand Action. They rely on mothers’ strong social capital and community ties to build their ranks MORE
Our family supports a fair number of causes though, so we are not going to miss the opportunity to play off your guilt and your social capital to help a worthy cause. Use your social capital to help spread the word. Tags: Social Media in Action epic change non-profit nonprofit Tweetsgiving You know what really bugs me about the holiday season? That we wait until it’s “the season of giving&# to give a damn. MORE
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). None of the participants (about 15) were actually looking any deeper into web or social analytics to understand how users navigate a website or use the content they find to gain any better understanding of their audiences. 5 Questions Social Media Marketing Analytics Can Answer. MORE
Curiosity and passion and creativity and perspective are not, organizational culture is not, social capital is not, ethics and integrity are not. Wanted to point you to a fantastic conversation/debate going on over at Talent Anarchy , one of my favorite blogs. If you’re not familiar with Talent Anarchy, check out the topics Jason Lauritsen and Joe Gerstandt write and speak about. Here are a few excerpts to give you a flavor of the debate. MORE
Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social MediaDarrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. MORE
A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). MORE
A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital. MORE
Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Several months later Guy approached me again, this time with an idea to publish surveys targeting Twitter and other social networks on SocialToo. Today’s he’s a brand that even non-social media folk know and turn to for help. MORE
Social media is slowly becoming more social. Facebook mindful social Social Media Networks mindfulsocial social capitalThat initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence. MORE
Social Capital Related Topics Sherrilynne Starkie
JULY 3, 2012
Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. This one-day conference is “must attend” for social media enthusiasts and newbies alike. With ‘Are you social?’
Sherrilynne Starkie
MAY 25, 2013
There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.
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Sherrilynne Starkie
JULY 23, 2012
The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. Three biggest myths of social media.
Janet Fouts
OCTOBER 4, 2010
Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. It’s natural for you to get excited when somebody with a huge amount of perceived social capital responds to something you said. Those are the ones with social capital.
Buzz Marketing for Technology
JULY 23, 2009
A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.
Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). None of the participants (about 15) were actually looking any deeper into web or social analytics to understand how users navigate a website or use the content they find to gain any better understanding of their audiences. 5 Questions Social Media Marketing Analytics Can Answer.
Janet Fouts
MAY 19, 2016
Social media is slowly becoming more social. Facebook mindful social Social Media Networks mindfulsocial social capitalThat initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.
Direct Marketing Observations
SEPTEMBER 26, 2013
Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? It’s just that we’re so desperate for good social data, that we’re willing to create, support and proactively use a somewhat worthy and somewhat hollow metric that is The Like , The RT, The Endorse and T he Favorite. Social Networks Facebook Linkedin social capital Twitter
Janet Fouts
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for. Do they get comments and do people share their content through social media?
Myrland Marketing
AUGUST 16, 2012
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media Consultant
Forbes Social Media
OCTOBER 6, 2018
The next time you’re tempted to take control and expect others to fall in line, consider the leadership model of two successful social action groups: Mothers Out Front and Moms Demand Action. They rely on mothers’ strong social capital and community ties to build their ranks
Sherrilynne Starkie
APRIL 14, 2012
A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia).
Sherrilynne Starkie
NOVEMBER 10, 2012
Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social MediaDarrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.
Sherrilynne Starkie
AUGUST 13, 2012
Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text.
Sherrilynne Starkie
SEPTEMBER 22, 2012
He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens. Using social media for research: Social Capital 2012.
Twist Image
FEBRUARY 18, 2018
Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing. social capital. Episode #606 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport.
Janet Fouts
NOVEMBER 23, 2010
Our family supports a fair number of causes though, so we are not going to miss the opportunity to play off your guilt and your social capital to help a worthy cause. Use your social capital to help spread the word. Tags: Social Media in Action epic change non-profit nonprofit Tweetsgiving You know what really bugs me about the holiday season? That we wait until it’s “the season of giving&# to give a damn.
Sprout Social
NOVEMBER 18, 2020
Sure, 70% of people want businesses to take a stand on social and political issues. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making.
The Social Media Incubator
SEPTEMBER 7, 2011
“While certainly not harmful, this seems redundant to LinkedIn from my perspective and seems to be a way that Facebook is trying to become relevant in the same way they are relevant for social connections,&# said Social Media Strategist Caroline Melberg. “I didn’t see anything with Branch Out that I can’t do with LinkedIn – only better with LinkedIn as more of my professional connections are participating there. Branch Out is Business Networking on Facebook.
Buzz Marketing for Technology
JANUARY 14, 2010
As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.
Firebelly
MAY 17, 2012
Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns. Social marketing is focused on people; social media is only focused on tools with or without people.
Twist Image
OCTOBER 31, 2012
I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination.
SocialFish
JULY 15, 2020
Crowdfunding is a popular way for businesses, non-profits, and individuals to raise money by leveraging on social networks. The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. Make use of your organization’s social media platforms to spread the word to as many people as possible. There are four types of charity auctions, namely: silent, online, live, and penny social.
Firebelly
MARCH 5, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.
Laurel Papworth
MARCH 28, 2012
Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members. The only things produced in social media sites are members (members produce the rest).
Buzz Marketing for Technology
DECEMBER 7, 2009
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media
Buzz Marketing for Technology
DECEMBER 7, 2009
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media
Twist Image
AUGUST 10, 2012
Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital.
Kikolani
JULY 1, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. The 50 best social media blog posts in the first half of 2011 – feel like you’re behind? Is the bank of social capital broken ?
SocialFish
JANUARY 22, 2011
I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. This article in the Atlantic provides a great analysis: “Pew Internet’s study also suggests another interesting factor: Active Internet users are more likely to reinforce pre-existing social or civic organizations than seek out new contacts for new organizations.
Koka Sexton
APRIL 5, 2015
Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I watched the recording of the show recently to listen back on some of the key points delivered I realized I had mentioned how I got started with social selling. The dawn of social media.
SocialFish
FEBRUARY 4, 2011
Curiosity and passion and creativity and perspective are not, organizational culture is not, social capital is not, ethics and integrity are not. Wanted to point you to a fantastic conversation/debate going on over at Talent Anarchy , one of my favorite blogs. If you’re not familiar with Talent Anarchy, check out the topics Jason Lauritsen and Joe Gerstandt write and speak about. Here are a few excerpts to give you a flavor of the debate.
Buzz Marketing for Technology
DECEMBER 15, 2009
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
Myrland Marketing
OCTOBER 4, 2018
Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila , who chose to lash out publicly last week on Twitter at White House Press Secretary Sarah Huckabee Sanders. Innovative Use of Social Media?
SocialFish
FEBRUARY 8, 2012
In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment. Social CRM Use Case 2: Socializing educational content for member retention. Social CRM Use Case 3: Optimize and socialize your member services. Social CRM Use Case 8: Leveraging Blogger Influence for Outreach.
Convince & Convert
NOVEMBER 1, 2011
It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now. Brian: I’ve studied this actually, the idea of social network fatigue. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. (video production by my friends at Candidio.
SocialFish
DECEMBER 1, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Connecting the dots between purchases and social capital for member recruitment. Social CRM and ROI
Stay N' Alive
SEPTEMBER 21, 2010
Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Several months later Guy approached me again, this time with an idea to publish surveys targeting Twitter and other social networks on SocialToo. Today’s he’s a brand that even non-social media folk know and turn to for help.
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