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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Ottawa: Social capital conference | Sherrilynne Starkie

Sherrilynne Starkie

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My social capital in Ottawa | Sherrilynne Starkie

Sherrilynne Starkie

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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital. How much Klout you have is one way to measure it. Numbers game.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Tracking the KPIs of Social Media. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.

Analytics 380
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Why you need to build your Social Capital?

Buzz Marketing for Technology

What it means is that your Social Capital will be a very important asset to you. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.

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Ways to spend your Social Capital

Buzz Marketing for Technology

These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account. Increasing Social Capital will become more important than ever to you and your web experience. Bottom line is you should build your Social Capital now before you need it!