BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
Buzz Marketing for Technology
JUNE 27, 2008
the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but s the social and cultural change that will have far more impact. s a social not a technological development. And our tardiness is social. Search the BMJ.