Update on Social Media ‘Buy Buttons’
Ignite Social Media
FEBRUARY 23, 2017
It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. User’s interests have remained low when it comes to buy buttons on social channels. Without interest and support by this key, socially savvy group, buy buttons will continue to struggle.