Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google

BeingOptimist

That is why they have recently launched two more nofollow link attributes that is UGC and sponsored. rel= “ugc”: UGC is recommended for links with user-generated comments, forum posts. UGC means User Generated Content.

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? UGC and the law.

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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages. UGC cons.

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need?

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Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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6 Tips to Help You Generate and Utilize UGC on Instagram

Social Media Today

User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy

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How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally.

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Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The post Product ratings and UGC both work, but can they work together?

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

Travel 101

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! The post 5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC) appeared first on The Pixlee Blog.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions. .

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help.

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.

How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

When consumers share these images with brands, brands need to take advantage of this high-quality UGC. The post How 3D Photography Unlocks a Goldmine of UGC for Brands appeared first on The Pixlee Blog.

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

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How to Beef Up Your Marketing Strategy With User Generated Content [Infographic]

Social Media Today

Have you considered the potential of UGC in your marketing efforts? Check out these insights

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

What to Look for in an Instagram Posting App

agora pulse

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.

New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ?

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.