Trending Sources

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.

Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling

Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes.

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5 Insightful Instagram Stats That You Should Know

Sprout Social

One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag. What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands.

6 Twitter Search Features You Should Already Be Using

agora pulse

While this search may seem unnecessary, it’s worth having your community manager take a look at if you’re using a hashtag for contest entries and user generated content (UGC) or finding overlooked customer service opportunities to respond to.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

User generated content (UGC) can improve just about every digital marketing strategy. According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Guest Post by Denise Chan.

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How to Repurpose Your Best Social Media Content

agora pulse

Compile user generated content (UGC) shared on the platform into a single Twitter Moment that you then promote and send traffic to. UGC is another type of content that will consistently yield you high results when shared on social media.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. UGC can be used as a product launch strategy and offers brand building potential that is authentic and credible.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Brands such as Coca-Cola and Starbucks have famously used UGC to gain loyalty and spark further interest in their products.

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Your Next Growth Hack Won’t Come from You

Simply Measured

As proof, consider the power of user-generated content (UGC), especially as it affects conversion rates. After collecting data from over 200,000 online businesses, Yotpo found that “the average conversion rate of visitors who saw UGC is 161% higher than those who didn’t.”.

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7 Brands Winning Social Media During the Olympics

Simply Measured

Chobani has also used its products to provide messaging that helps advertise the campaign, encouraging people to join in on social and build user-generated content (UGC). It has also been taking to Instagram to encourage and share UGC to increase engagement and extend the brand’s playful tone.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC.

5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

User-generated content (UGC) has emerged as a powerful format for marketers. This approach is why UGC campaigns are seeing such success , whether they’re user-submitted street photography or customers’ own artwork.

The Social Influence Surge—Are You Prepared?

Harp Interactive

Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing. The New Rules of Social Engagement.