Oktopost

FEBRUARY 18, 2025

We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies. Well also highlight real-world examples of brands using UGC and EGC to drive engagement, build credibility, and boost their conversion rate.

UGC 62

UGC B2B Marketing Authentication 62

Social Media Today

APRIL 28, 2023

An easier way to source and utilize UGC on IG.

UGC 188

UGC Process Brands Instagram 188

Social Media Today

APRIL 8, 2022

UGC is becoming a much more significant consideration, for all brands.

UGC 150

UGC Advertising Trends Brands 150

Social Media Strategies Summit

JANUARY 5, 2023

Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. 93% of marketers agree consumers trust UGC more than content created by brands. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 325

Trends Social Media UGC Marketing 325

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

UGC 264

UGC Content Bazaarvoice Hashtag 264

Social Media Today

NOVEMBER 23, 2020

Incorporating user-generated content can be a great way to maximize your Black Friday sales.

UGC 218

UGC Brands Content 218

Social Media Today

APRIL 14, 2021

Instagram has provided some tips on how brands can make best use of user-generated content on the platform.

UGC 215

UGC Instagram Tips Brands 215

Hootsuite

NOVEMBER 23, 2022

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

UGC 116

UGC Film Authentication Influencer 116

Social Media Today

JUNE 20, 2024

Out of Home: Branded Mission will invite TikTok creators to participate in off-platform promotions.

UGC 174

UGC Campaign Platform Brands 174

Social Media Today

JUNE 20, 2024

Out of Home: Branded Mission will invite TikTok creators to participate in off-platform promotions.

UGC 173

UGC Campaign Platform Brands 173

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 119

UGC Film How To Skills 119

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That’s why Haus Labs’ feed is one to watch. Take notes, people!

Examples 117

Examples HootSuite Sentiment UGC 117

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218

UGC Loyalty Survey Brands 218

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 132

Examples Strategy HootSuite Sentiment 132

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

Education 238

Education Examples UGC Content 238

Hootsuite

MARCH 21, 2025

High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Use UGC to create brand trust User-generated content (UGC) refers to any posts or Stories from other Instagram users that feature your brand. Fortunately, Instagram shops have a built-in way to connect product tags and UGC.

Instagram 103

Instagram UGC How To HootSuite 103

Social Media Today

NOVEMBER 20, 2019

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping.

Loyalty 159

Loyalty UGC Brands Tips 159

Social Media Today

MAY 18, 2022

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.

UGC 190

UGC Process Brands Organization 190

Sprout Social

SEPTEMBER 17, 2024

Leverage user-generated content to highlight brand advocates User-generated content (UGC) is essential for retail brands on social media, as it helps to showcase products authentically and build a vibrant community. When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice.

Retail 122

Retail Social Media How To UGC 122

Hootsuite

JANUARY 10, 2025

Share user-generated content (UGC) User-generated content , or UGC, is any social content text, videos, images, reviews, etc. Plus, UGC posts reliably earn high engagement. But if you’re still building your audience, consider hiring a UGC creator to make content for you. created by people rather than brands.

Engagement 118

Engagement Facebook HootSuite UGC 118

Social Media Today

JUNE 12, 2020

Have you considered the potential of UGC in your marketing efforts? Check out these insights.

UGC 218

UGC Strategy Marketing Content 218

Hootsuite

NOVEMBER 7, 2024

Lean into user-generated content (UGC) Recent research published in the Archives of Humanities & Social Sciences Research found that UGC is “a significant factor influencing brand loyalty on social media.” Here, GoPro got the chance to share a beautiful UGC image that highlights what the product can do.

Loyalty 124

Loyalty Brands HootSuite How To 124

Sprout Social

OCTOBER 28, 2024

Encourage user-generated content: Encourage your customers and followers to actively share their experiences, reviews and opinions about your brand by promoting user-generated content (UGC) campaigns. UGC increases brand mentions while building credibility and community with your target audience.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Ignite Social Media

FEBRUARY 22, 2019

From creating videos using simple apps, to repurposing top performing content, utilizing UGC and more, we’re here to help you boost your brand’s social presence in a flash. Incorporate UGC. User-Generated Content (UGC) is a win/win quick win (try saying 10 times fast). But never fear! Ready to start winning?

Social Media 165

Social Media UGC Brands Banking 165

Sprout Social

APRIL 8, 2025

These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing. UGC extends the life of your activations by bringing the live events to social media , and something for attendees to share in their feeds before and after the event.

Activities 112

Activities Eventful Influencer Brands 112

Sprout Social

JANUARY 27, 2025

Leverage user-generated content to highlight brand advocates User-generated content (UGC) is essential for retail brands on social media, as it helps to showcase products authentically and build a vibrant community. When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary.

Retail 94

Retail Social Media How To UGC 94

Social Media Strategies Summit

MAY 19, 2022

Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. So it’s definitely in your best interests to incorporate UGC into your content curation plans. Share User-Generated Content. User-generated content comes in many shapes and sizes.

Social Media 264

Social Media Content Curation UGC 264

Audiense

MARCH 9, 2023

We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023?

Travel 27

Travel UGC Influencer Brands 27

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. This type of social proof can emphasize how a product or service provided a solution to a common problem.

comScore 339

comScore Marketing Case Study Review 339

Hootsuite

OCTOBER 30, 2024

Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Consider user-generated content (UGC) campaigns User-generated content is now an essential component of social media strategy. Share UGC on your channels. Run contests and campaigns.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Social Media Strategies Summit

SEPTEMBER 16, 2024

It’s hard to overstate the benefits of user-generated content ( UGC ). Per Entribe , 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. The University of California, Berkeley clearly understands this.

Examples 247

Examples Content UGC Education 247

Social Media Today

JUNE 6, 2023

Are influencers losing their allure with consumers?

UGC 155

UGC Influencer Report 155

Convince & Convert

AUGUST 29, 2024

Protect Ad Placements With YouTube’s Safety Advantage Brand safety is non-negotiable for any business investing in advertising, whether it’s a traditional TV commercial, a sophisticated animated ad , or UGC. The potential damage of having your brand associated with inappropriate or harmful content can far outweigh any potential gains.

YouTube 140

YouTube B2B Reputation Video 140

Jon Loomer

MARCH 17, 2025

Polished ads aren’t necessarily better than UGC ads. What creative approach is taken (polished, UGC, ugly, human, graphical)? Creative Evaluation We can get into a whole philosophical discussion about creative quality here, and it’s important to remember that results are most important. What works is not always predictable.

Advertising 144

Advertising UGC Course Activities 144

Social Media Strategies Summit

FEBRUARY 28, 2025

Ohio University LinkedIn School page: Ohio University Followers: 257,000 followers User-generated content (UGC) is a powerful tool in building your schools brand and credibility. Indeed, four-fifths of consumers say they trust user-generated video more than professionally created brand content or influencer marketing.

Examples 172

Examples LinkedIn Newsletter UGC 172

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. Social media hubs can help drive sales as well.

Social Media 193

Social Media UGC Aggregator Eventful 193

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). triangles, rounded squares, ovals — you may not have any, but some do). No, definitely not.

Company 220

Company Brands UGC How To 220