New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? UGC and the law.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

Simply Measured

However, for this dataset, UGC content only delivers a marginally high amount of engagement (4%). 30% of these brands generated over 90% of the total engagement for UGC .

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

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3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help.

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Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

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Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.

What to Look for in an Instagram Posting App

agora pulse

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.

3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

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Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. They also created a “digital brag board” in store to showcase some of the create UGC.

3 Benefits To User-Generated Content

Small Business Mavericks

User-generated content (UGC) is any content created by users of your website. UGC can very often just be another form of spam. SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts. Since that is the case, UGC provides a unique SEO opportunity that you can’t take advantage of in any other way. SEO for Small Business blog comments forum posts SEO UGC user generated content

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.

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Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling

The cult of social media celebrityism

Direct Marketing Observations

Tags: social media Social Networks marc meyer blogging UGC

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?

A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional.

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3 New Trends in Retail Customer Acquisition

Pixlee

Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Additionally, 86% of millennials consider UGC to be a key indicator in the quality of a brand. Social media posts, product reviews, blog posts, forum posts and other types of UGC have a bigger influence on consumers than marketing materials that come directly from brands.

The 50 User Generated Content Stats You Need to Know

Pixlee

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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Hard Rock Increases Instagram Engagement in These 3 Ways

Simply Measured

At this point, it’s no secret that User-Generated Content (UGC) is a powerhouse tactic for content strategy. UGC not only performs 50% better than branded or stock photography, it’s free content created by followers to make brand experience more relatable, touchable, and authentic.

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5 Different Ways to Weave Earned Content Into Your Marketing Mix

Pixlee

The effect of this perception is tangible; even clearly sponsored content that features UGC gets an average of 4x more clicks and a 50% reduction in ad costs than those that don’t use UGC. Place UGC On Your Site. Share your UGC on social media as part of your brand lifestyle.

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