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Why Shoppable UGC is the Future of eCommerce Experiences
Social Media Today
APRIL 24, 2021
With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands
UGC Related Topics 
Importance of UGC and Creating Brand Advocacy
Ignite Social Media
AUGUST 27, 2019
Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.
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How Brands Can Collect Higher-Quality UGC
Pixlee
AUGUST 9, 2021
User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience.
Lessons from UGC in 2020 - and How it Can Help You in 2021
Social Media Today
JANUARY 20, 2021
From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy
What We Learned From UGC in 2020 and How To Plan for 2021
Social Media Today
DECEMBER 6, 2020
UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them
Dos and Don’ts of UGC Curation 2021
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.
All the Ways to Run a UGC Social Media Campaign
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?
5 Great Homepage Galleries Featuring Shoppable UGC
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?
UGC + Social Distancing: Bringing the In-Store Experience Online
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.
You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content
Ignite Social Media
JUNE 29, 2016
UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.
How to Incorporate UGC Into Your Inbound Marketing Strategy
Pixlee
JULY 9, 2019
One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.
Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]
Social Media Today
APRIL 14, 2021
Instagram has provided some tips on how brands can make best use of user-generated content on the platform
Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences
Pixlee
MAY 17, 2021
Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. Add UGC to your Emails .
UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google
BeingOptimist
SEPTEMBER 20, 2019
That is why they have recently launched two more nofollow link attributes that is UGC and sponsored. rel= “ugc”: UGC is recommended for links with user-generated comments, forum posts. UGC means User Generated Content. Must we change current Nofollow link attributes To UGC or Sponsored? Ways To use the UGC, Sponsored Nofollow link attributes correctly. Now These 3 links features, i.e., UGC, sponsored and No Follow — work as of now.
Personalization vs. UGC: Which Resonates Better With the Modern Shopper?
Pixlee
SEPTEMBER 18, 2019
Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.
What’s New at Pixlee: 6 Features that Redefine UGC
Pixlee
JANUARY 29, 2019
The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.
New Social Media Report, and What About UGC?
Janet Fouts
NOVEMBER 7, 2017
User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? The best UGC is natural, doesn’t look like the brand paid for it or provided content, it’s in the user’s own voice, sharing their own experience. The UPS Store UGC Campaign. UGC and the law.
3 Common UGC Challenges And How To Conquer Them
Pixlee
SEPTEMBER 27, 2018
From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.
New Feature: Google Photos Integration Powers the Best UGC
Pixlee
MAY 13, 2019
The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.
How Big Brands Get Permission to Use UGC
Convince & Convert
APRIL 20, 2015
The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience.
6 Tips to Help You Generate and Utilize UGC on Instagram
Social Media Today
OCTOBER 17, 2019
User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy
Using UGC to Increase Brand Loyalty [Infographic]
Social Media Today
NOVEMBER 20, 2019
Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping
3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile
Pixlee
SEPTEMBER 11, 2019
Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. What’s more – a good UGC platform will show metrics of success for each piece of content, letting every team get the maximum amount of impact from a top-performing piece of UGC. .
Social Media and UGC Best Practices for Museums
Convince & Convert
AUGUST 1, 2014
Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution. Ryan starts by training the museum staff on Twitter.
3 UGC Marketing Trends on the Rise in 2018
Pixlee
DECEMBER 7, 2017
As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.
Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC
Pixlee
NOVEMBER 13, 2018
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.
Product ratings and UGC both work, but can they work together?
Pixlee
DECEMBER 4, 2018
Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE. The post Product ratings and UGC both work, but can they work together?
Social Spotlight: How GoPro fuels brand loyalty with UGC
Sprout Social
OCTOBER 24, 2019
Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.
The Comprehensive Guide to Social Media Visual Content in 2021
Quintly
AUGUST 6, 2021
Insights Integration Best Practice Visual Content UGCSocial media is as chaotic as ever and businesses continue to rise above the noise by capturing users' attention in new, creative, and original ways. How do you stop your audience dead in its tracks on social media?
How Pixlee Powers UGC Marketing with AI and Machine Learning
Pixlee
DECEMBER 4, 2017
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.
5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)
Pixlee
AUGUST 13, 2019
By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Consider UGC for customers to feel appreciated and involved with your mission: share educational guest posts from them, invite them to take part in quizzes and help you decide on the next mission-driven product or service… In other words, humanize your brand, share value to your audience , and show that you care about them.
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
How to Find Content for Your Social Strategy with Later
Later
MARCH 5, 2021
However, you should also ask permission from the original creator — even if they tagged it with your specific UGC-focused hashtag. Want to easily find and curate UGC for your social media channels?
Travel Brands that Are Doing Social Right
Ignite Social Media
JULY 19, 2019
From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter. All employ a strong UGC curation strategy. Social media’s impact on the travel and tourism industry continues to grow stronger.
The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media
Pixlee
AUGUST 23, 2018
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.
KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
The Realtime Report
AUGUST 2, 2012
Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
Ultimate Guide to User-Generated Content
Later
SEPTEMBER 12, 2019
User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .
5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Every touchpoint is authentic and mindful to who they are as a sustainable brand, starting with UGC campaigns, such as #AloGivesWater.
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