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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

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What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

UGC 218
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Lessons from UGC in 2020 - and How it Can Help You in 2021

Social Media Today

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

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Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

Social Media Today

The update will expand the range of ways in which brands can utilize UGC.

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Instagram Tests New Process to Help Brands Source UGC in the App

Social Media Today

An easier way to source and utilize UGC on IG.

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How to Optimize UGC for Employee Advocacy Success

Oktopost

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. What is User-Generated Content?

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20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic]

Social Media Today

UGC is becoming a much more significant consideration, for all brands.

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