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How to Optimize UGC for Employee Advocacy Success

Oktopost

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. What is User-Generated Content?

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When and How Brands Should Use UGC as Social Content

Ignite Social Media

In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content.

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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

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What is a UGC Creator (and How to Become One)

Keyhole.co

Well, a user-generated content (UGC) creator might be your thing. Read on to learn everything you need to become a UGC creator. What is UGC? Consumers share UGC on social media, blogs, review websites, and more. Heres an example of a UGC video created by a social media user who shot his mountain bike ride on his GoPro.

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What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

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Lessons from UGC in 2020 - and How it Can Help You in 2021

Social Media Today

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

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Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

Social Media Today

The update will expand the range of ways in which brands can utilize UGC.

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