Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities
Social Media Today
MAY 1, 2023
The update will expand the range of ways in which brands can utilize UGC.
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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)
Buffer Social
MARCH 29, 2023
When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.
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Why Shoppable UGC is the Future of eCommerce Experiences
Social Media Today
APRIL 24, 2021
With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.
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What Is a UGC Creator? Follow These 5 Steps To Become One
Hootsuite
NOVEMBER 23, 2022
Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?
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Lessons from UGC in 2020 - and How it Can Help You in 2021
Social Media Today
JANUARY 20, 2021
From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.
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What We Learned From UGC in 2020 and How To Plan for 2021
Social Media Today
DECEMBER 6, 2020
UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.
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How Brands Can Collect Higher-Quality UGC
Pixlee
AUGUST 9, 2021
User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience. Use a UGC and Influencer Marketing Platform .
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Importance of UGC and Creating Brand Advocacy
Ignite Social Media
AUGUST 27, 2019
Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy. We’re here to help !
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Dos and Don’ts of UGC Curation 2021
Pixlee
MARCH 31, 2021
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. We’ve come up with a list of dos and don’ts to help guide you through creating an adaptable UGC strategy. .
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10 Great Examples of User-Generated Content in Higher Education
Social Media Strategies Summit
MAY 11, 2023
User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?
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5 Top Social Media Marketing Trends for 2023
Social Media Strategies Summit
JANUARY 5, 2023
Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. 93% of marketers agree consumers trust UGC more than content created by brands. 93% of marketers agree consumers trust UGC more than content created by brands.
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UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google
BeingOptimist
SEPTEMBER 20, 2019
That is why they have recently launched two more nofollow link attributes that is UGC and sponsored. rel= “ugc”: UGC is recommended for links with user-generated comments, forum posts. UGC means User Generated Content. Must we change current Nofollow link attributes To UGC or Sponsored?
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Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences
Pixlee
MAY 17, 2021
Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .
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UGC + Social Distancing: Bringing the In-Store Experience Online
Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.
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5 Great Homepage Galleries Featuring Shoppable UGC
Pixlee
APRIL 12, 2018
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?
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How to Incorporate UGC Into Your Inbound Marketing Strategy
Pixlee
JULY 9, 2019
This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.
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How to Optimize Your User-Generated Marketing Campaign Using Influencers
The Social Media Hat
APRIL 29, 2023
UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.
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3 Common UGC Challenges And How To Conquer Them
Pixlee
SEPTEMBER 27, 2018
From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test. Great content requires permission.
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What’s New at Pixlee: 6 Features that Redefine UGC
Pixlee
JANUARY 29, 2019
The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.
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How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023?
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How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023?
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All the Ways to Run a UGC Social Media Campaign
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want?
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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content
Ignite Social Media
JUNE 29, 2016
UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! Ask for it!
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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
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Social Spotlight: How GoPro fuels brand loyalty with UGC
Sprout Social
OCTOBER 24, 2019
Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?
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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?
Pixlee
SEPTEMBER 18, 2019
Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. UGC Advantages. Which is Best?
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6 Ways Brands Can Leverage UGC for Black Friday Promotions
Social Media Today
NOVEMBER 23, 2020
Incorporating user-generated content can be a great way to maximize your Black Friday sales.
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New Feature: Google Photos Integration Powers the Best UGC
Pixlee
MAY 13, 2019
The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. With the new Google Photos uploader option, customers can easily view and search Google Photos’ library and albums, filter content by media type and category, and upload multiple photos or videos all at once.
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73 3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile
Pixlee
SEPTEMBER 11, 2019
Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. The impact that the knock-on effect of these reviews can be impactful.
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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC
Pixlee
NOVEMBER 13, 2018
Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Have more questions?
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43 Product ratings and UGC both work, but can they work together?
Pixlee
DECEMBER 4, 2018
Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The post Product ratings and UGC both work, but can they work together? Here’s how it works.
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How Pixlee Powers UGC Marketing with AI and Machine Learning
Pixlee
DECEMBER 4, 2017
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.
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3 UGC Marketing Trends on the Rise in 2018
Pixlee
DECEMBER 7, 2017
As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).
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Design Agency vs User-Generated Content: Which is Better for Your Brand?
Pixlee
JULY 28, 2021
In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.
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98 UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).
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8 Places User-Generated Content Thrives – Beyond Social Media
Pixlee
OCTOBER 20, 2021
Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. 84% of consumers say they trust peer recommendations above all other sources of advertising, it’s no wonder that 87% of brands use UGC for authentic (and free) content.
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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising. Quay Australia.
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5 Brands Crushing Creativity on TikTok
Ignite Social Media
FEBRUARY 9, 2022
Taco Bell Loves UGC. The brand leverages user generated content (UGC), all while including a diverse mix of original content. Glossier Embraces UGC & BTS. They also spotlight their customers often, with a large majority of their TikTok content coming in the form of UGC. Followers: 1.5M. that_blonde_grille ?
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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media
Pixlee
AUGUST 23, 2018
Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! They absolutely love it!
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22 Best Places for Finding Content to Share on Social Media
Social Media Strategies Summit
MAY 19, 2022
Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions. So it’s definitely in your best interests to incorporate UGC into your content curation plans. Share User-Generated Content. User-generated content comes in many shapes and sizes.
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