Audiense

JUNE 19, 2023

Successfully pulling off a user generated content (UGC) campaign with the use of social media is a golden feather in the cap of any retail marketer. UGC campaigns have proved to be 20% more influential on purchasing decisions than other types of media.

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Social Media Today

DECEMBER 6, 2020

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

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Pixlee

AUGUST 9, 2021

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience. Use a UGC and Influencer Marketing Platform .

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Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy. We’re here to help !

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Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. We’ve come up with a list of dos and don’ts to help guide you through creating an adaptable UGC strategy. .

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Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.

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Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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Convince & Convert

JULY 2, 2024

3 Increase Focus on UGC Students trust content from their peers far more than influencers or official school accounts. Many schools are already utilizing UGC content on some level, but there is an opportunity across the board to emphasize this tactic more while increasing both UGC video quality and quantity. At least not yet.

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Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?

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Pixlee

JULY 9, 2019

This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.

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Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test. Great content requires permission.

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Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Social Media Today

MAY 18, 2022

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.

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Pixlee

JANUARY 29, 2019

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.

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Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! Ask for it!

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Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want?

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Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

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Social Media Today

NOVEMBER 23, 2020

Incorporating user-generated content can be a great way to maximize your Black Friday sales.

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Pixlee

MAY 13, 2019

The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. With the new Google Photos uploader option, customers can easily view and search Google Photos’ library and albums, filter content by media type and category, and upload multiple photos or videos all at once.

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Pixlee

SEPTEMBER 18, 2019

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. UGC Advantages. Which is Best?

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Audiense

MARCH 9, 2023

We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023?

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Audiense

MARCH 9, 2023

We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023?

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Keyhole.co

JUNE 20, 2024

User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. UGC comes in diverse forms, ranging from a simple tweet to a comprehensive video review, providing a multifaceted view of customer interactions with a brand. Here’s why businesses should harness the power of UGC: 1.

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Pixlee

DECEMBER 4, 2018

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The post Product ratings and UGC both work, but can they work together? Here’s how it works.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Pixlee

NOVEMBER 13, 2018

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Have more questions?

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Pixlee

DECEMBER 4, 2017

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.

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The Social Media Hat

APRIL 29, 2023

UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.

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Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

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Bill Hartzer

APRIL 4, 2024

This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta. From sourcing assets from high-performing UGC to tapping into trending keywords for engaging copy, Dash Hudson has enriched our content creation strategy in myriad ways.”

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Convince & Convert

APRIL 20, 2015

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Far too many photos to reach out to each individual and ask for permission.

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Social Media Strategies Summit

APRIL 11, 2024

Don’t Forget UGC Finally, as you explore ways to up your e-commerce social media marketing game in 2024, remember to prioritize authenticity when producing posts to distribute on social platforms. Seeing real-life football players interact with the video game is inspirational. Source: twitch.tv

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Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. Their post got a high level of engagement, including tons of reposts. It was spot-on. We love this recent example from Target.

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Pixlee

MAY 4, 2018

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising. Quay Australia.

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Pixlee

AUGUST 13, 2019

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! The post 5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC) appeared first on The Pixlee Blog. Ignoring User Feedback.

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