All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? UGC and the law.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC?

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Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The post Product ratings and UGC both work, but can they work together?

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

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How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.

3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help.

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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.

Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

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What to Look for in an Instagram Posting App

agora pulse

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

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Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

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The Real Benefits of User Generated Content

Social Media Today

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers. It's a win-win scenario and a marketing tactic that great brands can incredibly benefit from

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. They also created a “digital brag board” in store to showcase some of the create UGC.

3 Benefits To User-Generated Content

Small Business Mavericks

User-generated content (UGC) is any content created by users of your website. UGC can very often just be another form of spam. SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts. Since that is the case, UGC provides a unique SEO opportunity that you can’t take advantage of in any other way. SEO for Small Business blog comments forum posts SEO UGC user generated content

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling

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A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?

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The cult of social media celebrityism

Direct Marketing Observations

Tags: social media Social Networks marc meyer blogging UGC

How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn.

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The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

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2019 Social Media Trends to Watch

Ignite Social Media

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. 2019 Social Media Trends to Watch.

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