Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc.

UGC 101

UGC Brands Authentication Banking 101

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 94

UGC Resources Film Skills 94

Social Media Today

DECEMBER 6, 2020

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward

UGC 207

UGC Social Media Marketing How To 207

Pixlee

APRIL 25, 2022

Yet many users still feel sidelined on some websites – whether due to unfriendly brands, inauthentic marketing, and/or inaccessible content. Luckily, user-generated content (UGC) has turned the tables and allowed for real customer voices to be elevated online. UGC shapes accessible SEO.

UGC 75

UGC SEO Forums Communities 75

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

UGC 112

UGC Library Content Authentication 112

Pixlee

AUGUST 9, 2021

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? .

UGC 92

UGC Brands Apparel Influencer 92

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

UGC 60

UGC Campaign Bazaarvoice Social Media 60

Hootsuite

NOVEMBER 23, 2022

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

UGC 90

UGC HootSuite Film CPA 90

Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

UGC 64

UGC Features Tumblr Brands 64

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. But like any other form of marketing, it has to be executed strategically.

UGC 88

UGC Curation Posterous Hashtag 88

Pixlee

MAY 16, 2022

To build social proof in these customers and promote BOPIS, top brands opt to feature both user-generated content (UGC) across their marketing channels. As a result, both marketing strategies work to increase conversion rates. eCommerce Marketing

UGC 67

UGC Retail Products Review 67

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. The UPS Store UGC Campaign.

UGC 125

UGC Report Nielsen Social Media 125

Pixlee

JULY 9, 2019

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Mapping Out Your UGC.

UGC 59

UGC Module Insurance Hubspot 59

Convince & Convert

AUGUST 1, 2014

» Social Pros Podcast content creation digital marketing email marketing public relations social media Social Media Marketing Social Pros twitter user generated content Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

UGC 129

UGC Social Media Training Team 129

Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

UGC 54

UGC Authentication Brands Patterns 54

Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Brand Marketing

UGC 72

UGC Team Hashtag Curation 72

Audiense

MARCH 9, 2023

We all enjoy the finer things in life. But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? Spotlight analysis

UGC 19

UGC Travel Influencer Brands 19

Ignite Social Media

JULY 19, 2019

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter. All employ a strong UGC curation strategy. Social media’s impact on the travel and tourism industry continues to grow stronger.

Travel 97

Travel UGC Brands Tourism 97

Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice.

UGC 60

UGC Features Influencer Curation 60

Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. Add UGC to your Emails .

UGC 52

UGC Authentication Products Review 52

Social Media Today

OCTOBER 17, 2019

User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy

UGC 106

UGC Strategy Content Brands 106

Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

UGC 52

UGC Loyalty Posterous Curation 52

Pixlee

SEPTEMBER 18, 2019

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

UGC 42

UGC Authentication Data Privacy 42

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers.

Trends 290

Trends Strategy Social Media UGC 290

Convince & Convert

APRIL 20, 2015

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. Curalate is a visual marketing platform that helps with scheduling, analytics, and gaining permission to use images. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Tweetable Moments We do so much talking.

UGC 60

UGC Brands Team Metrics 60

Pixlee

DECEMBER 4, 2017

When it comes to marketing, a lot of companies throw these terms around to create allure, but for many, it’s mostly smoke and mirrors. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time.

UGC 40

UGC Metadata System Data 40

The Realtime Report

AUGUST 2, 2012

Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

UGC 154

UGC Report YouTube Video 154

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

UGC 41

UGC Influencer Curation Software 41

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Generating an affordable marketing stream.

UGC 60

UGC Content Apple Hashtag 60

Pixlee

SEPTEMBER 11, 2019

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. Here are the three key ways user-generated content and influencer marketing can make your organization more agile. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. The post 3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile appeared first on The Pixlee Blog.

UGC 43

UGC Team Hotels Metrics 43

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Report comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

UGC 40

UGC Report comScore Bazaarvoice 40

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

Instagram 90

Instagram UGC Content Posterous 90

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

UGC 43

UGC Campaign Instagram Hashtag 43

Ignite Social Media

JULY 6, 2016

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

UGC 110

UGC Cost Authentication Energy 110

Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

UGC 53

UGC Instagram Brands Content 53

Pixlee

DECEMBER 4, 2018

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE. The post Product ratings and UGC both work, but can they work together? eCommerce Marketing

Bazaarvoice 48

Bazaarvoice UGC Retail Review 48

Ignite Social Media

SEPTEMBER 7, 2016

Riding the coattails of the previous point, successful influencers within your niche or target market are surely going to already have large, interested audiences just waiting to lap up content. Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. When you’re in a rut, or even when you’re not, take a close look at what those influencers in your niche or market are doing, and how they’re doing it.

Influencer 60

Influencer UGC Strategy Content 60

Pixlee

NOVEMBER 13, 2018

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. eCommerce Marketing

UGC 44

UGC Retail Embedding Upcoming 44

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 179

Strategy Social Media Marketing Banking 179

The Way of the Web

APRIL 14, 2011

The argument that many paid writers make is that this devalues their profession, which is a disruption being felt across various specialisms, whether it’s creative, technical or manufacturers competing in a global market. Digital Publishing journalism Magazine Publishing Media newspapers user generated content class action exposure free content huffington post quality journalism quality writing ugc unjust enrichment Writing

UGC 37

UGC Blogger Compete Fashion 37

Pixlee

AUGUST 13, 2019

This is where science meets the art of marketing. By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Consumers expect more genuine messages from brands, and they want to see more realistic marketing. Also, she is a regular contributor to publications on content marketing and social media, with 200+ guest articles already published. Social Media Marketing

UGC 40

UGC ROI Authentication Loyalty 40

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketing

Apparel 40

Apparel UGC Authentication Loyalty 40