Social Media Today

MARCH 27, 2024

Elon’s still trying to make verification great again.

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Jon Loomer

MARCH 25, 2024

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

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Resources Advertising Groups Groups 187

The Social Media Hat

MARCH 24, 2024

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

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Content How To Social Media Strategy 154

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

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Data Repository Team Process 141

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Today

MARCH 26, 2024

Some quick tips to help drive your Facebook Page engagement.

Engagement 215

Engagement Tips Facebook 215

Jon Loomer

MARCH 29, 2024

When should you create multiple ad sets? I’ve been vocal about my preference to limit the number of ad sets. There are a couple of reasons for this , but there are always exceptions. Reasons to Limit Number of Ad Sets 1. If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same.

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CPM Cost Issues Groups 165

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

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LinkedIn Instagram Tips HootSuite 129

Social Media Today

MARCH 28, 2024

Instagram continues to lean into private engagement in the app.

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Feedly Feed Instagram Content 211

Jon Loomer

MARCH 25, 2024

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results.

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Sample Samples Feedly Feed 155

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Hashtag Instagram Engagement Brands 126

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Social Media

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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Collaboration Social Media Tools HootSuite 111

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

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Company Brands LinkedIn 210

Bill Hartzer

MARCH 27, 2024

In an announcement that’s shaking up the worlds of comedy and social media alike, the Laugh Factory, a name synonymous with comedy gold, has just dropped a bombshell: it’s gearing up to lead a consortium of heavyweight investors in a bid to acquire none other than TikTok. Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management.

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Buy Communities Social Media Meeting 109

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. But it can be time-consuming and often overwhelming, especially when you’re struggling to keep up with reviews on different platforms. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

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Review Brands Sentiment Reputation 117

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Realtime Report

MARCH 28, 2024

3 Vital Pieces of Tech for Every Modern Business In 2024, every modern business relies on a range of the latest technologies. For example, in healthcare, defibrillators provide potentially lifesaving technology in the treatment of cardiac arrest, delivering a targeted shock that aims to restart the heart’s correct rhythm. In agriculture, many businesses are starting to adopt drone technology into their operations.

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API Applications FAQ Statistics 103

Social Media Today

MARCH 28, 2024

Some new updates for your Reddit ads approach.

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Reddit 208

The Social Media Hat

MARCH 26, 2024

5 Traits of Successful Creators You Can Emulate Today The post Struggling to Reach Your Audience Organically? You’re Not Alone. appeared first on The Social Media Hat.

Organization 94

Organization Social Media 94

Bill Hartzer

MARCH 29, 2024

Youth Square has once again paved the way for young visionaries to dive into the world of digital content creation with its latest initiative, ‘YS Digital Content Creator 2024’ Designed to empower the youth with cutting-edge skills in digital marketing, this program has been a beacon of innovation and learning, blending the traditional with the futuristic in a hybrid setup throughout February and March.

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Influencer Skills Industry Conference 88

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Oktopost

MARCH 24, 2024

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities.

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Advertising Privacy B2B Data 83

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

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Content 208

The Social Media Hat

MARCH 23, 2024

US Congress Moves To Ban TikTok The post Should you be worried about TikTok’s future? In short, yes. Here’s why. appeared first on The Social Media Hat.

Social Media 94

Social Media Newsletter Social Networking Strategy 94

Amy Porterfield

MARCH 28, 2024

Listen on… Leveraging AI tools to build scalable course memberships with Stu McLaren. I'm sure you know that AI has become a massive part of our world over […] The post #665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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Trends Strategy Course Tools 64

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Oktopost

MARCH 27, 2024

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, the trick is not listening to everything at once but being able to clue in on important messaging that impacts your brand.

B2B 77

B2B Sentiment Analysis Influencer 77

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

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Company Brands LinkedIn 207

The Social Media Hat

MARCH 24, 2024

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

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Metrics Social Media Engagement 78

Amy Porterfield

MARCH 26, 2024

Listen on… My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I'm so excited to share with you Part 2 […] The post #664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing Products Strategy 64

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy.

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Training Metrics Meeting iPad 77

Social Media Today

MARCH 27, 2024

Video is set to get more focus in the professional social app.

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Feedly Feed Video LinkedIn 206

WebInKnow

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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Buy Products Video Marketing 62

Keyhole.co

MARCH 24, 2024

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.

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Communities Social Media Strategy UGC 59

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking