Sat.Mar 23, 2024 - Fri.Mar 29, 2024

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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

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When to Create Multiple Ad Sets

Jon Loomer

When should you create multiple ad sets? I’ve been vocal about my preference to limit the number of ad sets. There are a couple of reasons for this , but there are always exceptions. Reasons to Limit Number of Ad Sets 1. If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same.

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Trending Sources

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

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Meta’s Decision to Move Away from Political Content Does Make Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Vital Pieces of Tech for Every Modern Business

The Realtime Report

3 Vital Pieces of Tech for Every Modern Business In 2024, every modern business relies on a range of the latest technologies. For example, in healthcare, defibrillators provide potentially lifesaving technology in the treatment of cardiac arrest, delivering a targeted shock that aims to restart the heart’s correct rhythm. In agriculture, many businesses are starting to adopt drone technology into their operations.

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Should You Turn Off Ads?

Jon Loomer

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results.

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More Trending

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X Adds Adult Content Setting for Communities

Social Media Today

Could X, formally Twitter, look to lean into adult content as a means to bring in more revenue?

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

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Youth Square’s Free Program Propels Young Creatives into the World of Micro-Influence

Bill Hartzer

Youth Square has once again paved the way for young visionaries to dive into the world of digital content creation with its latest initiative, ‘YS Digital Content Creator 2024’ Designed to empower the youth with cutting-edge skills in digital marketing, this program has been a beacon of innovation and learning, blending the traditional with the futuristic in a hybrid setup throughout February and March.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta’s Move Away From Political Content Makes Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

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Struggling to Reach Your Audience Organically? You’re Not Alone.

The Social Media Hat

5 Traits of Successful Creators You Can Emulate Today The post Struggling to Reach Your Audience Organically? You’re Not Alone. appeared first on The Social Media Hat.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Ontario School Boards Take on Tech Titans in Groundbreaking $4 Billion Lawsuit

Bill Hartzer

In a bold move that’s captured Canada’s attention, four of Ontario’s largest school boards are taking a stand against some of the biggest names in tech. The Toronto District School Board (TDSB), Peel District School Board (PDSB), Toronto Catholic District School Board (TCDSB), and Ottawa-Carleton District School Board (OCDSB) have launched a colossal lawsuit against social media behemoths Meta Platforms Inc.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn’s Rolling out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

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Should you be worried about TikTok’s future? In short, yes. Here’s why.

The Social Media Hat

US Congress Moves To Ban TikTok The post Should you be worried about TikTok’s future? In short, yes. Here’s why. appeared first on The Social Media Hat.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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How gamifying employee advocacy can boost your program’s success

Oktopost

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Tests Blend Feed for Private Content Sharing

Social Media Today

Instagram continues to lean into private engagement in the app.

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Chasing Vanity Metrics And Seeing No Results For Your Business?

The Social Media Hat

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

Metrics 78
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#665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren

Amy Porterfield

Listen on… Leveraging AI tools to build scalable course memberships with Stu McLaren. I'm sure you know that AI has become a massive part of our world over […] The post #665: Trends And Strategies For Membership Businesses In The World Of AI With Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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Everything you need to know about Messaging for Pages

Oktopost

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Creators Raise More Quesions About X’s Creator Monetization Opportunities

Social Media Today

X still has a way to go in offering a viable monetization offering for most creators.

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Customer Testimonials Are Not Effective Storytelling

WebInKnow

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2

Amy Porterfield

Listen on… My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I'm so excited to share with you Part 2 […] The post #664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 appeared first on Amy Porterfield | Online Marketing Expert.

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Prove social selling success with Influenced Opportunity Reports

Oktopost

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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LinkedIn’s Rolling Out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

Company 206
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.

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The Key to Unlocking Your Business Potential Using Social Media

Blog2Social

Sometimes, a business has the potential it needs to succeed and excel. It has all the tools and resources it needs along with all the manpower. But it fails to take a certain step or give attention to a specific aspect of business in a way that its overall potential is wasted. The proper and […] Der Beitrag The Key to Unlocking Your Business Potential Using Social Media erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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How to Make $30,000 a year Blogging

ProBlogger

The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by the journey ahead? You’re not alone. Many aspiring bloggers share the ambition of turning their passion into a full-time job, yet the path to achieving this goal often seems daunting. The Dream of Full-Time Blogging Last night I was chatting with a blogger who was feeling completely overwhelmed with their goal of making a living from blogging.

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Meta Says End-To-End Encryption Will Be the Default in Messenger in the Coming Months

Social Media Today

All of your messages are about to get an extra level of protection.

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