Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

Facebook Provides Community-Building Tips for Brands in New Report

Social Media Today

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community. This is key for YouTube community building. Creating Your YouTube Community.

4 Questions to Keep in Mind When Planning Your Community-Building Strategy

Social Media Today

Building an engaged, active online community takes time and effort. Here are some key pointers to keep in mind

Community Building Through Innovative Conferences

Convince & Convert

Jason Keath, Social Fresh @jasonkeath. Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social ProsAlexa Scordato, 2tor @alexa.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. If they have focused on only building their business on rented social media land such as Facebook, they are getting a big wakeup call right now. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on. How to build a thriving community?

Monday Roundup: Building Business Relationships

Waxing UnLyrical

And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships). How do you build business relationships? Happy Monday! Are you ready for the week ahead?

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I am using my show to build a virtual classroom in which we are all teachers and students at the same time; we come together to co-create content as well as to learn from each other. How is your video content serving your community?

7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid! Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed?

Feed 130

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage online communities to research your dream customers. Sign up now and get started building your audience first marketing program for more leads and the right customers! SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Ready to STOP building your business on rented Facebook land? Stop building your business on rented land. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 131

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals.

Brands 131

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to define, measure and achieve success.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

Brands 131

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?”

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

Social Media Today

The report looks at key tech buying trends, and the rising importance of brand and community building in the process

Buy 164

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

7 Foundations to build a personal brand that attracts your ideal customer . How to build your personal brand along side or as a face to your business brand . How to quickly build trust and authority with content and branding essentials . Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous?

Brands 129

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan.

eBook 78

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. Why relevancy is key to earning trust, building relationships and getting more customers!

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? .

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Social Profit Factor Training System + Member Community .

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan that will help you stomp the competition. Ready for a real competitive edge in 2018?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

Pam Moore

The risks of building your business on rented land such as Facebook and Instagram. Why integration should be your favorite word when building your online platform. Social Profit Factor Training System + Member Community. Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time?

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success!

eBook 78

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Below are tips on how to build a network (and then maintain it!) Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. When building a successful network, make sure to keep professionalism at the forefront. Do you have a great community building strategy?

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group. Tips to inspire natural community leaders in your Facebook Group.

Groups 131

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

She was simultaneously started on a fairly new melanoma vaccine therapy, the idea being that the surgery takes care of the local cancer, and the vaccine builds up her immune system to fight off any microscopic cancer cells that may show up elsewhere. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

Video 78

Your Audience Doesn’t Want More Content From You

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Does your audience need more content from you? The answer is pretty simple. It's no.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture.

Brands 131

10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight.