Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

Facebook Provides Community-Building Tips for Brands in New Report

Social Media Today

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends

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Trending Sources

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

4 Questions to Keep in Mind When Planning Your Community-Building Strategy

Social Media Today

Building an engaged, active online community takes time and effort. Here are some key pointers to keep in mind

Community Building Through Innovative Conferences

Convince & Convert

Jason Keath, Social Fresh @jasonkeath. Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].

2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more » Social Pros Podcast 2tor alexa scordato community management harrison kratz higher education mba@unc online education online learning Social ProsAlexa Scordato, 2tor @alexa.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

If you have been building your business on rented land, have you honestly been expecting a massive ROI for your business for free? Why you must stop building your online business on rented land. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Social Profit Factor Online Training Academy + Member Community .

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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan.

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Monday Roundup: Building Business Relationships

Waxing UnLyrical

And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships). How do you build business relationships? Happy Monday! Are you ready for the week ahead?

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I am using my show to build a virtual classroom in which we are all teachers and students at the same time; we come together to co-create content as well as to learn from each other. How is your video content serving your community?

Guerilla Community-Building Group Provides Insight into Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help with you tap into the power of social marketing to build your brand in a way that attracts your ideal audience and customer organically and paid! Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed?

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Ready to STOP building your business on rented Facebook land? Stop building your business on rented land. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. Why relevancy is key to earning trust, building relationships and getting more customers! Sign up now and get started building your audience first marketing program for more leads and the right customers!

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They don’t think like a cash register or corporate building. They know who they are and what they offer their customers, partners, online community and friends. They invest in listening, learning, training, empowering, building teams and creating a culture that enables their brand to shine from the inside out. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals.

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Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success! Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results.

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to define, measure and achieve success.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?”

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

7 Foundations to build a personal brand that attracts your ideal customer . How to build your personal brand along side or as a face to your business brand . How to quickly build trust and authority with content and branding essentials . Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous?

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. Tapping into the power of other people's communities.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. This way of thinking encourages marketers to push for growth above all, rather than take the time to build something properly.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business. Social Profit Factor Training System + Member Community .

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. For example, the community for “Toy Story” is more interested in a new animated movie than the community for “Pirates of the Caribbean”.

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan that will help you stomp the competition. Ready for a real competitive edge in 2018?

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. The same strategies, tactics and approaches that worked the past 5 years are not necessarily working the same today.

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Building your business on rented land has never been a safe bet. Community still reigns and always will! Community and humans are the heartbeat of social media.

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Best practices for brand building using Messenger advertising and more. Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? .

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Below are tips on how to build a network (and then maintain it!) Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. When building a successful network, make sure to keep professionalism at the forefront. Do you have a great community building strategy?

Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

Pam Moore

The risks of building your business on rented land such as Facebook and Instagram. Why integration should be your favorite word when building your online platform. Social Profit Factor Training System + Member Community. Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.

Four Ways Content Writers Can Change the World

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Writing Content Writers Houston Writeathon I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?