Community Building: Post-It Note Success Stories
MAY 31, 2016
Laura Petrolino explains why successful community building only requires one simple ingredient—understanding your audience. The post Community Building: Post-It Note Success Stories appeared first on Spin Sucks. Related Stories The Campfire Strategy for Online Community Building Six Steps for Success with Online Communities The Spin Sucks Inquisition: Robert Moore.
The Campfire Strategy for Online Community Building
MAY 16, 2016
Your online community is like a campfire. Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Do you help it burn, or do you dampen the flame? Comments Really like this analogy
Why Community Building is a Responsibility
NOVEMBER 28, 2016
As communications pros we know community building as a great way to drive revenue and awareness for our brands. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsibility appeared first on Spin Sucks. But it's actually so much more. Comments LOL!
The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. I built a community. Building Community. I wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation.
Why Community Building is a Responsiblity
NOVEMBER 28, 2016
As communications pros we know community building as a great way to drive revenue and awareness for our brands. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsiblity appeared first on Spin Sucks. But it's actually so much more.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Build Community In my office, we have what we call “the Facebook question of the week.” The goal was to do nothing more than build community and engage friends, clients, prospects, and competitors. You read.
What Cats Can Teach Us About Content Creation
FEBRUARY 22, 2016
Communication Content cats community building content creation content marketing content strategy laura petrolino owned mediaJealous of Grumpy Cat? Wish your content was as sharable as LOLCats? Have no fear! Laura Petrolino goes straight to the source to find out what feline inspired content creation tips you should use in your content strategy.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? I didn’t build a community with this in mind.
Seven Ways to Deliver PR Value for Small Business Success
DECEMBER 5, 2016
But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? As a small business owner you need to think sales, profit margins, PNL, and more. That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.
Monday Roundup: Building Business Relationships
DECEMBER 9, 2013
And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. This week’s roundup features seven posts that focus on building business relationships. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships).
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. So you put it together.
No One Cares About Your News Release
MAY 7, 2012
In 2001, I joined an advertising agency to help build their PR department. Social media, content, blogging…this whole digital place we live in is about engagement and intelligent conversation and community building. It’s about your customers, your employees, your board, your prospects, your community, and even your competition. And then.
Eight PR Trends for 2016
DECEMBER 16, 2015
Private communities. In it, he showed the decline of the comments on Spin Sucks because we have such a vibrant community. 12 Days of Christmas Communication Arik Hanson comments community building content as product content marketing corina manea livestreaming lubna sadik Measurement paid amplification private communities semantic search virtual reality
10 Things to Consider As You Move to Google+
JULY 5, 2011
Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. And you should be building a database of everyone’s email addresses. And, above all else, make sure one of your goals is to build your database. Video.
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Hello, WUL readers! Remember me?
Cracking the Crowdfunding Code: Can You?
MARCH 21, 2014
Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
Celebrating Women’s History Month
MARCH 1, 2013
The grandmoms who teach young women important lessons , or devote time to improving their local communities. Community Building Events Karelyn Lambert Social Media empowered women facebook event inspiring women women's history monthFor a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?).
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. But how did they do it?
Using Social Media for Government Communications
FEBRUARY 12, 2015
Instead, when you give your consumer or community greater control by providing multiple communications channels, you eliminate a lot of the frustration. You build trust and help citizens feel as if they are listened to, and that alone will calm the hordes. By Laura Petrolino As I look outside my window, it is a blur of white. And even engage fans. being proactive and.
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Ancita Satija Community Building Guest Posts Social Media Employees Engage facebook Six Degrees PR YammerWhether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Case in point: me. A bridge too far?
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Sign up here-> You are the Media – Building Your Media Foundation. iTunes.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Below are tips on how to build a network (and then maintain it!) Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. Do you have a great community building strategy?
“Growth Hacking” – Ignore the Hype
JULY 30, 2014
There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0. In some ways, this makes sense in the current Silicon Valley zeitgeist.
Teamwork Is a Contact Sport
FEBRUARY 3, 2016
Business Building Career Development Public Relations building relationships community building Networking teamworkWe’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. in team sports. Play ball!!
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Guest Posts Social Media community building engagement managing negative comments yvette pistorioGuest post by Yvette Pistorio.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Community Consultation – Offline & Online. Enjoy!
2tor Paves the Way for Online Education and Community Building
Convince & Convert
SEPTEMBER 21, 2012
Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Alexa Scordato, 2tor @alexa. Harrison Kratz, 2tor @kratzpr.
The Most Important Content Marketing Skill and How to Master It
Convince & Convert
MARCH 4, 2015
Creating Community. The ability to create community is yet another parallel between teaching and content marketing. Orlando writes: A great teacher creates a sense of community and belonging in the classroom. Do you think about creating community on your blog? Do you collaborate with your community? You’ll need a number of skills to master content marketing.
Four Ways Content Writers Can Change the World
MARCH 5, 2014
Communication Community Building Daniel Cohen Guest Posts Writing Content Writers Houston Writeathon I have long been a proponent of the power of language. Image: Hownote via Wikimedia Commons, CC 3.0. I thrive on it and would perhaps die without it. Writers really can change the world. Their mastery of language puts them at the helm of one of humanity’s most powerful tools.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
Timehop Builds Community around Nostalgia. Each day when you get your recap email, you are given options to share the different events from that day throughout the years on your social channels or email—further spreading the nostalgia and building community. One of the most powerful aspects of nostalgic memories is the community built around these shared experiences.
How Milaap’s #HopeProject Gives New Life to Former Devadasis
MARCH 7, 2014
There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And that’s really lovely. Image: Milaap.org via Flickr, CC 2.0. Right?
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. So be available and make sure your community/Champions know that.
Reflections on xPotomac, Civility, and Being a Hook
MARCH 4, 2013
Civility builds community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Community Building Events Shonali Burke andrew keen being a hook building community civility xpotomacxPotomac was a hit. Image: Isabel Saldarriaga via Twitter. What made it different. Taking offense.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. 7 Foundational Steps to Build Your Personal Brand.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. You can leverage everything from infographics, personal photographs, video, to custom designed or even stock photos to build and share your brand story. 10 Reasons You Need to Build Your Personal Brand (white paper). iTunes.
Fear of Feedback Needs a New Perspective
JUNE 30, 2015
Cultivating a community that engages with respect in discussions should be a top priority for any organization using social media. Community guidelines are a great way to communicate expectations for interactions, but leading by example is even more important: Be confident in your views. Blog Social Media community building criticism Negative comments negative feedback trolls
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Engage and build trust. When building a community, you built trust and as a result the value of a brand is enhanced. Marketing & Communication building trust Community building customer relation engage consumers external communication Infographic internal communication Social Media social media strategyTake a look yourself. Click image to view large -.
Lessons in Listening and Customer Outreach From Chobani
MARCH 25, 2013
And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? That’s relationship building.