Expert insights. Personalized for you.
“I’m not going to bid on that RFP because I don’t have a perfect team in place.” “I don’t look perfect in this outfit so I’m going to duck out of the job interview.” ” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.” MORE
Better yet, try putting an SEO RFP together, there is a SEO Request for Proposal template right here. No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email). MORE
Maybe the trends I mentioned at the beginning of this post have you considering cutting your PR agency budget or canceling that RFP, but the pendulum will always swing back. It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades. Publisher walls between paid and editorial are disappearing. Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house. MORE
There is no reason for any brand to request that fifteen agencies take part in a RFP process. Almost all formal RFP processes have a Q&A session where agencies can submit questions and the brand responds. The RFP process is about finding the smartest partner. Sit down, meet the people and truly spend time talking about the business - outside of the RFP process. Pitching new business is never easy. MORE
My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? MORE
A request for proposal (RFP) is not a new term in the business world. With the right guidance, you can be able to draw up a professional and clear RFP that will appeal to the right suppliers who’ll help you grow your business. An RFP can be issued when a business wants to buy some products or services from the supplier, and would like to make the specifications available to the public. When writing an RFP, it’s important to start with an introduction. MORE
Before a prospective client sends an RFP, they want to know what your agency is capable of. Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . MORE
And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. MORE
Updating your RFQ or RFP form. Why: An outdated RFQ/RFP can hurt your business and deter potential customers. It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. MORE
Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Really think about what you hope to achieve in the RFP process and structure your questions to see how the agency would approach your challenges. It’s that time of year again. MORE
• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). For example, two participants at the same consulting firm and the same group not only modified the RFP process to match their work styles, but also adapted it for certain clients. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use. MORE
Consider this the reverse RFP for social media consultants and companies. For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. I know there are more questions that could be added, so feel free to add to it. MORE
What Are RFP Responses and How Do They Work? Ganesh Shankar from RFPIO reports that only 5% of RFP responses are successful. In this article, we’ll teach you everything you need to know about RFP responses. What Is an RFP Response? RFP, which stands for ‘request for proposal’, is a document that company or agency will solicit which say they’re looking for a good, service or asset. An RFP is far from a sure thing. MORE
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. MORE
Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. MORE
I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. MORE
What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. Also, the questions in a social media RFP can be redundant and lengthy. MORE
Where are these people who are creating these RFP’s getting that from? This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. MORE
“High-quality thought leadership content breaks through the noise of a crowded marketplace, and it builds trust in and respect for your B2B brand…business decision makers and C-suite execs view thought leadership content as having a meaningful impact on RFP invitations, creating preference with buyers and directly contributing to sales wins.” Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. MORE
I needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow! We’ve worked with so many great associations, I can’t help but share the list with you. This list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either. MORE
Also, do note that you will usually be required to fill out a full RFP (Request for Proposal) from the ad agency. We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. Congratulations! Now you’re thinking, “Is it possible to actually generate revenue from this?” . The answer is a resounding YES! MORE
Seemingly every RFP I come across now includes social media, and almost every one of our client projects has at least asked the question, “is social media right for our client?&# For the last three months, my days have been filled almost completely with meetings with various projects and clients to talk about social media, writing the tech approaches to several proposals, and giving internal presentations to our senior leadership about the importance of Government 2.0 MORE
Managing the RFP Process. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network. MORE
Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017. 2016 saw an explosion of interest and investments in chatbots, as I wrote in my last annual recap. What happened in 2017, and what will 2018 bring? Let’s have a look. It is still early. MORE
Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information. We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. MORE
One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. The RFP process brings structure to the procurement decision and allows the risks and benefits to be identified clearly upfront.”. Q1: How do you formulate a proper RFP that conveys your social media goals? MORE
Maybe you’re responding to an RFP (request for proposal). If you’re responding to an RFP, you may not have the option to speak to anyone at the potential client firm. If speaking to the prospect is not an option, comb through the RFP. MORE
Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. MORE
4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Tags: social media brandtags invesp marc meyer social media KPI's oneforty paul gillin quix seomoz socialmedia rfp Content. We’re either creating it or consuming it. There’s no in between here on the interwebz. MORE
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. MORE
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. MORE
agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken. MORE
It’s been a little more than a year now since inside-counsel innovator, Jeff Carr, at FMC Technologies conducted the first known Web 2.0 “non-RFP’ process, which included — as one component — Tweets from the law firms competing to be part of FMCTI’s litigation network. MORE
RFP Related Topics Ignite Social Media
OCTOBER 19, 2020
What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. Also, the questions in a social media RFP can be redundant and lengthy.
Ignite Social Media
OCTOBER 28, 2016
Issue a boilerplate Request for Proposal (RFP), then head out the door to enjoy the holiday season. If you’re looking to get that last minute social media agency RFP out the door, here are three tips to ensure you receive meaningful submissions, allowing you to make the right decision for your brand. Really think about what you hope to achieve in the RFP process and structure your questions to see how the agency would approach your challenges. It’s that time of year again.
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The Realtime Report
DECEMBER 31, 2019
What Are RFP Responses and How Do They Work? Ganesh Shankar from RFPIO reports that only 5% of RFP responses are successful. In this article, we’ll teach you everything you need to know about RFP responses. What Is an RFP Response? RFP, which stands for ‘request for proposal’, is a document that company or agency will solicit which say they’re looking for a good, service or asset. An RFP is far from a sure thing.
Direct Marketing Observations
JANUARY 19, 2010
One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. The RFP process brings structure to the procurement decision and allows the risks and benefits to be identified clearly upfront.”. Q1: How do you formulate a proper RFP that conveys your social media goals?
Direct Marketing Observations
JANUARY 14, 2010
4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Tags: social media brandtags invesp marc meyer social media KPI's oneforty paul gillin quix seomoz socialmedia rfp Content. We’re either creating it or consuming it. There’s no in between here on the interwebz.
The Realtime Report
APRIL 10, 2020
A request for proposal (RFP) is not a new term in the business world. With the right guidance, you can be able to draw up a professional and clear RFP that will appeal to the right suppliers who’ll help you grow your business. An RFP can be issued when a business wants to buy some products or services from the supplier, and would like to make the specifications available to the public. When writing an RFP, it’s important to start with an introduction.
Twist Image
NOVEMBER 22, 2013
And, while that may have been true in the past, the argument could also be made that agencies simply want to know what the potential business reward will be against the amount of time, effort and cost it will take to complete the RFP or RFI in an effective manner. Let''s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It''s a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more.
Twist Image
APRIL 26, 2011
agencypartner agencyreview agencysearchconsultant agencysearchreform amazon brand brandmanager brandmarketing chiefmarketingofficer cmo creativebrief creativity credentials culture google innovation lateralexperience marketingagency mediaattention onlinesearch procurement rfi rfp searchbox strategyThe process of hiring a Marketing agency feels old. and somewhat broken.
Waxing UnLyrical
AUGUST 12, 2013
Updating your RFQ or RFP form. Why: An outdated RFQ/RFP can hurt your business and deter potential customers. It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important.
Hootsuite
AUGUST 11, 2020
Maybe you’re responding to an RFP (request for proposal). If you’re responding to an RFP, you may not have the option to speak to anyone at the potential client firm. If speaking to the prospect is not an option, comb through the RFP.
Ignite Social Media
DECEMBER 9, 2019
Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information. We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List.
Social Media Strategery
MARCH 8, 2020
Maybe the trends I mentioned at the beginning of this post have you considering cutting your PR agency budget or canceling that RFP, but the pendulum will always swing back. It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades. Publisher walls between paid and editorial are disappearing. Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house.
Waxing UnLyrical
JANUARY 24, 2014
“I’m not going to bid on that RFP because I don’t have a perfect team in place.” “I don’t look perfect in this outfit so I’m going to duck out of the job interview.” ” When did anyone ever look perfect in any outfit, at least in their own eyes? “I’m scared my presentation will suck because it’s not perfect.”
Direct Marketing Observations
MARCH 29, 2010
Consider this the reverse RFP for social media consultants and companies. For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. I know there are more questions that could be added, so feel free to add to it.
Sprout Social
MARCH 19, 2020
Before a prospective client sends an RFP, they want to know what your agency is capable of. Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. .
Webbiquity SMM
DECEMBER 19, 2017
“High-quality thought leadership content breaks through the noise of a crowded marketplace, and it builds trust in and respect for your B2B brand…business decision makers and C-suite execs view thought leadership content as having a meaningful impact on RFP invitations, creating preference with buyers and directly contributing to sales wins.” Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.
Aspect
DECEMBER 27, 2017
Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017. 2016 saw an explosion of interest and investments in chatbots, as I wrote in my last annual recap. What happened in 2017, and what will 2018 bring? Let’s have a look. It is still early.
SocialFish
AUGUST 9, 2012
I needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow! We’ve worked with so many great associations, I can’t help but share the list with you. This list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either.
Bill Hartzer
AUGUST 7, 2009
Better yet, try putting an SEO RFP together, there is a SEO Request for Proposal template right here. No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. Let me show you one prime example of some of the junk that people calling themselves “internet marketing specialists&# and SEO specialists are spamming (sending unsolicited commercial email).
The Proactive Report
FEBRUARY 7, 2016
My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge?
ProBlogger
JUNE 30, 2014
Also, do note that you will usually be required to fill out a full RFP (Request for Proposal) from the ad agency. We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. Congratulations! Now you’re thinking, “Is it possible to actually generate revenue from this?” . The answer is a resounding YES!
Convince & Convert
FEBRUARY 12, 2012
Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death. Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing.
Social Media Strategery
JULY 21, 2009
Seemingly every RFP I come across now includes social media, and almost every one of our client projects has at least asked the question, “is social media right for our client?&# For the last three months, my days have been filled almost completely with meetings with various projects and clients to talk about social media, writing the tech approaches to several proposals, and giving internal presentations to our senior leadership about the importance of Government 2.0
Buzz Marketing for Technology
JUNE 27, 2008
Managing the RFP Process. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network.
Buzz Marketing for Technology
JUNE 27, 2008
• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). For example, two participants at the same consulting firm and the same group not only modified the RFP process to match their work styles, but also adapted it for certain clients. One participant had seven different versions of the same RFP process. Country/region [ change ] Terms of use.
Myrland Marketing
JUNE 29, 2010
It’s been a little more than a year now since inside-counsel innovator, Jeff Carr, at FMC Technologies conducted the first known Web 2.0 “non-RFP’ process, which included — as one component — Tweets from the law firms competing to be part of FMCTI’s litigation network.
Convince & Convert
MAY 4, 2010
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator.
Techipedia: Tamar Weinberg
JULY 29, 2010
I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.
Convince & Convert
MAY 3, 2012
Where are these people who are creating these RFP’s getting that from? This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.
Convince & Convert
SEPTEMBER 20, 2010
Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker.
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