Sherrilynne Starkie

MAY 5, 2025

Should You Reply to Social Media Comments? It’s a great question—and one I hear often from marketers and solo social media managers who are juggling content calendars, ad reports, and engagement strategies with little support and even less time. Meanwhile, these two have it—but don’t capitalize on it.

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Comments Social Media Social Media Management Loyalty 195

Blog2Social

APRIL 2, 2025

What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place.

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Social Media Management WordPress Social Media Tools 52

Social Media Today

JULY 9, 2025

They will allow you to track your LinkedIn profile and post analytics within the dashboards of your favorite third-party social media management tools. As explained by LinkedIn : “ As of today, we’re launching a number of new Member Analytics APIs. Things like follower insights, post performance numbers, and video analytics.”

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Analytics LinkedIn Data Platform 134

Hootsuite

OCTOBER 16, 2024

All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite. Think: no social listening features or competitive benchmarking.

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Analytics Tools HootSuite Social Media Management 112

Oktopost

DECEMBER 3, 2024

She also leads all of Oktopost’s certification workshops, which are designed to train and upskill B2B social media managers in best practices and strategies in different areas of social media management.

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B2B How To Training Social Media Management 143

Sprout Social

JULY 23, 2024

Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. The right social media management tools give marketers valuable time back.

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Social Media Today

JULY 9, 2025

So you’ll be getting new capacity to manage your Facebook and IG content via your third-party social media management platform of choice, which could make it easier to capitalize on more opportunities. You can read more about Meta’s latest Marketing API updates here.

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Buffer Social

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

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Social Media Authentication LinkedIn Social Media Management 131

Hootsuite

OCTOBER 7, 2024

And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Try the best social media management tool for free for 30 days. Hootsuite Analytics is included in all Hootsuite plans.

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Analytics Social Media Tools HootSuite 117

Social Media Strategies Summit

NOVEMBER 14, 2024

To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of Marketing and Communications at the University of Iowa Brett Glannon (She/Her) (..)

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Trends Brands Education Instagram 264

Social Media Strategies Summit

JANUARY 15, 2025

To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO). But who, exactly, should you be following? Amanda Dolasinski Who is she? Where can you find her? Follow Amanda on LinkedIn.

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Social Media Marketing LinkedIn Consultant 264

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

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Research Report Social Media CPM 302

Sherrilynne Starkie

APRIL 28, 2025

Their social media manager was so busy creating and posting that they didn’t have a minute to spare for engagement-building work or strategic thinking. Engagement plummeted because everyone was feeling overwhelmed.

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Oktopost

AUGUST 6, 2024

As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.

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Tips Content LinkedIn B2B 147

Social Media Today

JULY 7, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Tests ‘Ask Studio’ Analytics Review Bot Published July 7, 2025 By Andrew Hutchinson Content and Social Media Manager post share post (..)

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Analytics YouTube Review Press Release 181

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI.

HootSuite 95

HootSuite Social Media Management Collaboration Analytics 95

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. What is a social media budget? Stay flexible.

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Social Media HootSuite ROI How To 113

Sprout Social

SEPTEMBER 12, 2024

Our mission at Sprout is clear: to deliver cutting-edge social media management tools that power the world’s most innovative brands. I’m committed to ensuring that our products not only meet the needs of today’s businesses, but also redefine how social can be leveraged as a powerful engine for strategic business impact.

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Collaboration Team Social Media Management Engineering 139

Social Media Strategies Summit

JULY 26, 2024

Later Image source Summary Later is best known as a social media management and influencer marketing platform. However, it also offers detailed analytics tools for a single social network: Instagram. To access its social media analytics tools, you’ll need to choose Brandwatch’s dedicated Social Media Management plan.

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Analytics Social Media Tools Price 263

Oktopost

JULY 8, 2025

Why this matters for B2B social media management In a social-first world, trust and visibility aren’t built solely on brand pages; they are earned by your people. What you can finally track, without the guesswork Let’s say you’re a social media manager ghost-posting for your executive team.

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LinkedIn Brands B2B API 83

Social Media Today

JULY 2, 2025

TikTok recently launched its new Brand Consideration ads , which enable advertisers to target different audience sub-segments based on where people are in the purchase journey.

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Overview Press Release Wikimedia Brands 169

Social Media Today

JUNE 24, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Adds New Features for Edits, Including Keyframe Editing Published June 24, 2025 By Andrew Hutchinson Content and Social Media Manager (..)

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Features Press Release Instagram Wikimedia 189

Oktopost

FEBRUARY 17, 2025

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success. Because if youre not looking at the data, how do you know whats actually working?

Analytics 90

Analytics B2B How To Social Media Management 90

Buffer Social

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Mention Best social listening tool for advanced analytics Free plan/trial : No free plans. Lots of data.

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Tools Sentiment Price Social Media Management 125

Social Media Today

JUNE 18, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Facebook Enables Passkey Access, Providing Additional Account Security Published June 18, 2025 By Andrew Hutchinson Content and Social Media (..)

Press Release 174

Press Release Facebook Wikimedia Policies 174

Buffer Social

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. Why crosspost on social media?

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Social Media Hashtag Instagram Social Media Management 123

Oktopost

NOVEMBER 13, 2024

But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases. Disjointed social media management can lead to customer confusion, a fractured brand voice, and a loss of trust.

Social Media 62

Social Media Strategy Brands Social Media Management 62

Social Media Today

JULY 9, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Edits Gets New Performance Insights, Improved Audio Editing Tools Published July 9, 2025 By Andrew Hutchinson Content and Social Media Manager (..)

Press Release 161

Press Release Tools Wikimedia Policies 161

Social Media Strategies Summit

NOVEMBER 26, 2024

Her team uses Sprinklr for social listening and identifying low, medium, and high-priority issues. As such, she suggested building out your decision tree with your social media management software in mind. Utilizing those tools will alleviate the stress and allow your teams to be more efficient.”

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Platform Strategy Team Issues 256

Social Media Today

JULY 6, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Publishes New Guide for Home Decor Marketers Published July 6, 2025 By Andrew Hutchinson Content and Social Media Manager post share (..)

Publishing 161

Publishing Press Release Wikimedia Policies 161

Social Media Today

JUNE 26, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Adds Video Covers for Articles and Newsletters Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share (..)

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Newsletter LinkedIn Press Release Video 173

Webbiquity SMM

APRIL 12, 2022

People will be talking about you – and part of your job as a social media manager is to monitor what people say about your brand. There are tools and software that allow you to monitor mentions of your brand on social media ethically. Decentralize the social media crisis communication plan for managers.

Social Media 229

Social Media Policies How To Guidelines 229

Social Media Strategies Summit

APRIL 16, 2025

However, if she didnt have that luxury, shed focus on two key areas: Partnerships with other agencies, businesses, and influencers Storytelling campaigns to boost audience engagement For example, to celebrate April Fools Day, they teamed up with influencer Daniel-Leo Wittenkeller, AKA the CEO of Las Vegas: View this post on Instagram A post shared (..)

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Collaboration Trends Social Media Organization 240

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite.

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Data Strategy Statistics Sports 124

Hootsuite

NOVEMBER 28, 2024

Be patient (and realistic) A repeat and necessary social media management reminder from D’Loraine: “Don’t be discouraged if you don’t see results right away.” Pro tip: Read Hootsuite’s 2025 Social Media Trends report for the latest in all things social media.

Marketing 118

Marketing HootSuite Affiliate marketing Price 118

Social Media Today

JUNE 25, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Increases Age Limit for Livestreaming Published June 25, 2025 By Andrew Hutchinson Content and Social Media Manager post share post (..)

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YouTube Press Release Wikimedia Policies 176

Social Media Today

JULY 10, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok’s Launched its Own Font to Expand its Familiar Style Published July 10, 2025 By Andrew Hutchinson Content and Social Media Manager post (..)

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Press Release Wikimedia Policies Newsletter 162