Social Media Today

MAY 16, 2022

The role of a social media manager has changed significantly in recent years - check out this new report from SocialInsider.

Social Media Management 218

Social Media Management Social Media Report Marketing 218

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. And while social media is a crucial touchpoint in that journey, its rarely the last step before conversion.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Social Media Today

APRIL 3, 2023

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

Social Media Management 179

Social Media Management Social Media Communities Platform 179

Social Media Today

MAY 26, 2022

Now, you can schedule your TikTok uploads from your existing third-party management dashboard.

Social Media Management 216

Social Media Management Social Media Tools 216

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Today

MARCH 6, 2024

Some inspiration for your LinkedIn content approach.

Social Media Management 195

Social Media Management LinkedIn Content Social Media 195

Blog2Social

APRIL 2, 2025

What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place.

Social Media Management 52

Social Media Management WordPress Social Media Tools 52

Social Media Today

MARCH 6, 2024

Some inspiration for your LinkedIn content approach.

Social Media Management 193

Social Media Management LinkedIn Content Social Media 193

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 142

Social Media Management Skills Social Media Upcoming 142

Hootsuite

OCTOBER 16, 2024

All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite. Think: no social listening features or competitive benchmarking.

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Oktopost

DECEMBER 3, 2024

She also leads all of Oktopost’s certification workshops, which are designed to train and upskill B2B social media managers in best practices and strategies in different areas of social media management.

B2B 143

B2B How To Training Social Media Management 143

Sprout Social

JULY 23, 2024

Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. The right social media management tools give marketers valuable time back.

Social Media Management 120

Social Media Management Sentiment Transportation Embedding 120

Buffer Social

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Social Media 127

Social Media Authentication LinkedIn Social Media Management 127

Hootsuite

OCTOBER 7, 2024

And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Try the best social media management tool for free for 30 days. Hootsuite Analytics is included in all Hootsuite plans.

Analytics 116

Analytics Social Media Tools HootSuite 116

Social Media Strategies Summit

NOVEMBER 14, 2024

To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of Marketing and Communications at the University of Iowa Brett Glannon (She/Her) (..)

Trends 264

Trends Brands Education Instagram 264

Social Media Strategies Summit

JANUARY 15, 2025

To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO). But who, exactly, should you be following? Amanda Dolasinski Who is she? Where can you find her? Follow Amanda on LinkedIn.

Social Media 264

Social Media Marketing LinkedIn Consultant 264

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 302

Research Report Social Media CPM 302

Hootsuite

APRIL 25, 2024

Get Started Do it better with Hootsuite , the all-in-one social media tool. Free 30-Day Trial The post 5 of the Best Content Curation Tools for Social Media Managers appeared first on Social Media Marketing & Management Dashboard. Stay on top of things, grow, and beat the competition.

Curation 119

Curation Social Media Management Tools Social Media 119

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI.

HootSuite 89

HootSuite Social Media Management Collaboration Analytics 89

Oktopost

AUGUST 6, 2024

As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.

Tips 147

Tips Content LinkedIn B2B 147

Sprout Social

SEPTEMBER 12, 2024

Our mission at Sprout is clear: to deliver cutting-edge social media management tools that power the world’s most innovative brands. I’m committed to ensuring that our products not only meet the needs of today’s businesses, but also redefine how social can be leveraged as a powerful engine for strategic business impact.

Collaboration 139

Collaboration Team Social Media Management Engineering 139

Social Media Strategies Summit

JULY 26, 2024

Later Image source Summary Later is best known as a social media management and influencer marketing platform. However, it also offers detailed analytics tools for a single social network: Instagram. To access its social media analytics tools, you’ll need to choose Brandwatch’s dedicated Social Media Management plan.

Analytics 263

Analytics Social Media Tools Price 263

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

FEBRUARY 17, 2025

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success. Because if youre not looking at the data, how do you know whats actually working?

Analytics 90

Analytics B2B How To Social Media Management 90

Oktopost

NOVEMBER 13, 2024

But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases. Disjointed social media management can lead to customer confusion, a fractured brand voice, and a loss of trust.

Social Media 62

Social Media Strategy Brands Social Media Management 62

Social Media Strategies Summit

NOVEMBER 26, 2024

Her team uses Sprinklr for social listening and identifying low, medium, and high-priority issues. As such, she suggested building out your decision tree with your social media management software in mind. Utilizing those tools will alleviate the stress and allow your teams to be more efficient.”

Platform 255

Platform Strategy Team Issues 255

Buffer Social

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Mention Best social listening tool for advanced analytics Free plan/trial : No free plans. Lots of data.

Tools 121

Tools Sentiment Price Social Media Management 121

Buffer Social

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. Why crosspost on social media?

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Webbiquity SMM

APRIL 12, 2022

People will be talking about you – and part of your job as a social media manager is to monitor what people say about your brand. There are tools and software that allow you to monitor mentions of your brand on social media ethically. Decentralize the social media crisis communication plan for managers.

Social Media 229

Social Media Policies How To Guidelines 229

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite.

Data 121

Data Strategy Statistics Sports 121

Oktopost

AUGUST 21, 2024

Oktopost is the only tool connecting your employee advocacy plan with your social media management platform. Feature-rich social media management platforms like Oktopost can provide this functionality. It allows you to create campaign workflows and measure your UGC efforts easily.

UGC 106

UGC B2B How To Authentication 106

Hootsuite

NOVEMBER 28, 2024

Be patient (and realistic) A repeat and necessary social media management reminder from D’Loraine: “Don’t be discouraged if you don’t see results right away.” Pro tip: Read Hootsuite’s 2025 Social Media Trends report for the latest in all things social media.

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Oktopost

APRIL 21, 2025

A social media competition so engaging that even the self-proclaimed Im not a social media person types are asking to join in. Gus oversees social media strategy, employee advocacy, and digital engagement on a global scale.

Social Media 77

Social Media Social Media Management Patterns Banking 77

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

Analysis 207

Analysis Data Social Media Management Social Media 207

Buffer Social

DECEMBER 5, 2024

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. — Red Pigeon Media 2.

Analytics 104

Analytics Social Media Tools Price 104

Oktopost

AUGUST 1, 2024

By leveraging social networks, social selling aims to create authentic interactions that can increase trust, brand loyalty, and sales conversions. 87% of sellers confirm that social selling has been effective for their business, so if you haven’t tried it with your team, you may be missing out.

B2B 118

B2B Team Social Media Management Analysis 118