Expert insights. Personalized for you.
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. You can also manage multiple Instagram accounts from one easy-to-use web interface. You can’t engage with other content or manage the interactions with your own content on ScheduGram—it’s simply a publisher—but you can do those things back on Sprout Social. Must-Haves Social Media Management MORE
Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? Social media management is a skill and industry that continues to grow and expand. MORE
Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content. MORE
Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. However, social moves fast. MORE
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. MORE
Here is a list of five social media management tools that can help improve your social marketing efforts MORE
Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. What is a social media manager? What does a social media manager do? MORE
Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020. MORE
LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing MORE
Choosing the right social media management software can be a time-saver for your business. In this post, you'll discover 5 awesome time-saving productivity features to look for in a social media management. // Read More. The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted. Social Media Strategy Tools social media social media management tools MORE
A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Publicly Managing a Crisis as a Brand Is Tricky. Social Media Is the First Line of Defense. MORE
As a social media manager, you have a lot of responsibilities. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Whether you’re managing social media for your company or you’re handling strategy for a handful of clients, you’ll want to be choosy about where you post. MORE
As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Page Management. Facebook Page Management. Let’s look at the basics of managing a Facebook Page for business. What is Facebook Business Manager? MORE
In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , MORE
LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You should be thinking about who, on your staff, will lead your org’s social media efforts. MORE
With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. Businesses who have never had a social media manager before are often stuck on how to properly evaluate the chops of the “gurus” and “trailblazers” who end up in their hiring inbox. Community Management. Paid Social Media. MORE
Twitter has a new desktop interface - but will social media professionals find it to be a help, or hindrance, when managing client accounts MORE
A lot of people get confused when talking about social media management and community management. So we asked the question: What is the difference between a social media manager and a community manager MORE
…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. MORE
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. Social Media Quickstarter. As the name implies, we like this course if you’re new to the social media manager role and you need a jump start. MORE
I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I live and die by their Smart Inbox—seeing all activity across all of your social platforms in a single, easy-to-manage stream ensures you don’t miss a thing. Must-Haves Social Media Management MORE
Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? No matter what the job listing says, your assumptions about being a social media manager won’t always align with your experience on the job. MORE
When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. Your profile pictures should be the same image that you’re using for your other social channels. If you’re a social media manager for a brand or a business on YouTube, you most likely are trying to use YouTube to promote those brand’s primary products or services. YouTube Community Management. MORE
These digital marketing tools and tips will help you maximize your limited time and capacity MORE
With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media manager. Paid Social. MORE
Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. But what if social media is your job? Social Media and Mental Health. MORE
To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow MORE
Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? The best social media managers are creative when developing content and compassionate when dealing with customer service issues. While an outgoing personality can be a big plus, it alone does not make one an amazing social media manager. MORE
If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” ” After all, many rumors are floating around—like “social media algorithms will penalize you for using tools” or that “native tools are better because they are free.” What Are Your Social Media Goals? MORE
Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations. After all, most brands are now expected to post regularly on up to seven platforms, come up with social strategies, manage engagement, and track success. Qualifications for a Social Media Manager. MORE
Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. MORE
Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. So what does social media management look like over the coming weeks and months? MORE
In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management MORE
Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. What Does A Social Media Manager Actually Do? MORE
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Social media consultants can be 20x more effective. MORE
We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job MORE
But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. MORE
New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy. MORE
Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. To get started with social media planning, follow these five steps. MORE
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Social media managers’ skills and responsibilities are essential. Social media managers, you are not your brand. MORE
You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Let’s start with what many consider the gold standard of social media management tools. MORE
I posted this question on our Instagram story to see what our followers would come up with. Here is what we heard back MORE
Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools MORE
Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. MORE
Social Media Management Related Topics Ignite Social Media
JULY 6, 2020
Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media.
agora pulse
APRIL 7, 2020
Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.
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agora pulse
SEPTEMBER 10, 2020
Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work.
agora pulse
MAY 29, 2020
A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Publicly Managing a Crisis as a Brand Is Tricky. Social Media Is the First Line of Defense.
Later
FEBRUARY 18, 2020
Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.
SocialFish
DECEMBER 20, 2010
LOTS of sessions about social media, of course…by now we association people should have this whole social media thing down pat, right? You should be thinking about who, on your staff, will lead your org’s social media efforts.
yMarketingMatters
MARCH 4, 2013
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Social media consultants can be 20x more effective.
Firebelly
SEPTEMBER 8, 2015
I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I live and die by their Smart Inbox—seeing all activity across all of your social platforms in a single, easy-to-manage stream ensures you don’t miss a thing. Must-Haves Social Media Management
Social Media Today
JANUARY 7, 2020
To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow
Ignite Social Media
MARCH 16, 2017
You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Let’s start with what many consider the gold standard of social media management tools.
agora pulse
APRIL 28, 2020
Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? Social media management is a skill and industry that continues to grow and expand.
Later
MAY 24, 2020
But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude.
agora pulse
AUGUST 6, 2020
Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? No matter what the job listing says, your assumptions about being a social media manager won’t always align with your experience on the job.
Firebelly
MAY 26, 2015
Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? The best social media managers are creative when developing content and compassionate when dealing with customer service issues. While an outgoing personality can be a big plus, it alone does not make one an amazing social media manager.
agora pulse
JANUARY 23, 2020
Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. To get started with social media planning, follow these five steps.
Social Media Today
MAY 9, 2019
I posted this question on our Instagram story to see what our followers would come up with. Here is what we heard back
Oktopost
MAY 7, 2020
Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. However, social moves fast.
agora pulse
MAY 29, 2019
If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” ” After all, many rumors are floating around—like “social media algorithms will penalize you for using tools” or that “native tools are better because they are free.” What Are Your Social Media Goals?
Firebelly
OCTOBER 5, 2015
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. You can also manage multiple Instagram accounts from one easy-to-use web interface. You can’t engage with other content or manage the interactions with your own content on ScheduGram—it’s simply a publisher—but you can do those things back on Sprout Social. Must-Haves Social Media Management
Social Media Today
OCTOBER 21, 2018
These digital marketing tools and tips will help you maximize your limited time and capacity
Socialmedia.biz
APRIL 29, 2019
Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content.
agora pulse
JULY 16, 2019
As a social media manager, you have a lot of responsibilities. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Whether you’re managing social media for your company or you’re handling strategy for a handful of clients, you’ll want to be choosy about where you post.
agora pulse
MAY 15, 2017
With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. Businesses who have never had a social media manager before are often stuck on how to properly evaluate the chops of the “gurus” and “trailblazers” who end up in their hiring inbox. Community Management. Paid Social Media.
Social Media Today
MARCH 1, 2019
We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job
Social Media Today
SEPTEMBER 6, 2018
Here is a list of five social media management tools that can help improve your social marketing efforts
Social Media Today
JULY 25, 2019
Twitter has a new desktop interface - but will social media professionals find it to be a help, or hindrance, when managing client accounts
Buffer Social
MARCH 19, 2020
Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. So what does social media management look like over the coming weeks and months?
Hootsuite
APRIL 22, 2020
…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books.
Ignite Social Media
AUGUST 28, 2019
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. Social Media Quickstarter. As the name implies, we like this course if you’re new to the social media manager role and you need a jump start.
agora pulse
JUNE 11, 2020
When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. Your profile pictures should be the same image that you’re using for your other social channels. If you’re a social media manager for a brand or a business on YouTube, you most likely are trying to use YouTube to promote those brand’s primary products or services. YouTube Community Management.
Sprout Social
JUNE 30, 2020
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Social media managers’ skills and responsibilities are essential. Social media managers, you are not your brand.
Social Media Today
FEBRUARY 27, 2019
A lot of people get confused when talking about social media management and community management. So we asked the question: What is the difference between a social media manager and a community manager
Sprout Social
MARCH 26, 2020
In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. ,
Socially Sorted
OCTOBER 2, 2019
Choosing the right social media management software can be a time-saver for your business. In this post, you'll discover 5 awesome time-saving productivity features to look for in a social media management. // Read More. The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted. Social Media Strategy Tools social media social media management tools
agora pulse
NOVEMBER 21, 2016
With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media manager. Paid Social.
Social Media Today
FEBRUARY 5, 2019
LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing
Hootsuite
SEPTEMBER 19, 2019
Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. What is a social media manager? What does a social media manager do?
agora pulse
DECEMBER 16, 2019
New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy.
Later
OCTOBER 9, 2018
Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. But what if social media is your job? Social Media and Mental Health.
Oktopost
OCTOBER 17, 2017
In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management
agora pulse
SEPTEMBER 15, 2020
Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. What Does A Social Media Manager Actually Do?
Oktopost
DECEMBER 12, 2017
Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools
agora pulse
NOVEMBER 21, 2019
As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Page Management. Facebook Page Management. Let’s look at the basics of managing a Facebook Page for business. What is Facebook Business Manager?
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