Sat.Sep 15, 2018 - Fri.Sep 21, 2018

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

Trending Sources

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Wrike Review: How to use Wrike for Managing your Marketing Projects

Razor Social

Still using spreadsheets to manage your marketing projects? Or maybe a task management tool? There’s nothing wrong with either but when a project gets complicated you need more than this. How about a project management tool that provides functionality specific to marketing? Product launches.

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another.

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Social Media Today

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging.

Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own.

Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform

Social Media Today

Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Livestream a Canon EOS M50 eg YouTube or Facebook Live

Laurel Papworth

I have an EOS M50 camera and I wanted to use it for livestreaming on both Facebook Live and YouTube Live. It was challenging to work out but I did it! ??. How I connect my Canon EOS M50 to Facebook Live or YouTube Live or Twitch via OBS. 2018 version. Took me a while to figure out, so here it is ??.

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app.

What is a Social Storefront—and why do you need one?

Pixlee

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission.

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Facebook Ad Frequency: How High Is Too High?

Social Media Today

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Using Pinterest to market wedding brands, services and venues

Sprout Social

Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories and boards amount to a wealth of insight into what users want out of their research when they’re planning a wedding.

Instagram for PR: Make the Most of the Latest Updates

Meltwater

We've previously covered how Instagram is quickly becoming the darling social media channel for the PR set.That's why keeping up with the best way to create content for an engaged… Read More >>>. Social Media

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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Your Ultimate Social Media Checklist [Infographic]

Social Media Today

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Get Top Influencers to Work with Your Brand

The Social Media Hat

If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing

261: Breakthroughs that Grew My Blog from 30 Readers a Day to Profitable in Less Than 2 Years

ProBlogger

The post 261: Breakthroughs that Grew My Blog from 30 Readers a Day to Profitable in Less Than 2 Years appeared first on ProBlogger. Three Breakthrough Tips That Helped a Blogger Become Profitable.

15 Reasons Your Business Needs Online Reviews [Infographic]

Social Media Today

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Social Media Today

You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore

Which Social Platforms are SMT Readers Spending More Time on? [Report]

Social Media Today

Which social platform are you spending the most time on these days? We recently asked out audience - here's what they said

10 Ways that Website Speed Impacts Your Conversions [Infographic]

Social Media Today

As Google has been reiterating for years now, website speed is important. This infographic looks at some of the impacts slower load time can have on site performance

The Case for B2B Marketing on LinkedIn [Infographic]

Social Media Today

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case

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Social Media, Social Life: Teens Reveal Their Experiences [Infographic]

Social Media Today

How are teens using social media? Take a look at this new research from Common Sense Media

YouTube Announces Shut Down of Gaming App, New On-Platform Gaming Channel [Infographic]

Social Media Today

YouTube has announced that it will shutter its standalone YouTube Gaming app, while also outlining the growth of gaming on the platform