Sat.Jan 22, 2022 - Fri.Jan 28, 2022

TikTok's Working on a New, Opt-In Function to Show You Who Viewed Your Profile

Social Media Today

The option would show you who's checked out your profile over the past 30 days - if you care

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Start-Up Accounting: The Mistakes to Watch Out For

The Realtime Report

Start-Up Accounting: The Mistakes to Watch Out For. Starting a new business is unquestionably one of the most exciting things you can do, and fortunately, more people are seemingly taking the plunge. However, it also arrives with plenty of added responsibilities.

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What Role Does Audience Data Play in the Shopper Journey of 2022?

Audiense

Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience. Audience Intelligence

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Facebook Ads: How to Optimize Text Per Person

Jon Loomer

Facebook offers limitless optimization options to help you reach the right person with the right message. One of those options is Optimize Text Per Person. In this post, we’ll talk about how to use Optimize Text Per Person and how it’s different from similar ad optimization options.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Expand Your Reach with Newsletter Advertising

Social Media Today

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets

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Social Media Users Ask 'Who Is Neil Young' After Singer Demanded His Music Be Removed From Spotify

Forbes Social Media

The service currently hosts the hugely popular The Joe Rogan Experience podcast, where host/comedian Joe Rogan has publicly questioned vaccine information. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Hands On with ODAX: A Guide to Facebook Objectives

Jon Loomer

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11.

Meta's Developing the World's Fastest AI Supercomputer to Fuel its Metaverse Vision

Social Media Today

Meta's RSC project will give it significant advantages in building for the next stages of digital connection

Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Myrland Marketing

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing.

Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions.

TikTok's Experimenting with New Video Avatar Tools, Audio-Only Live-Streams

Social Media Today

TikTok's avatars look similar to Apple's 'Memoji', with responsive features based on your actual expressions

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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Survey Reveals That 41.3% Of Startups. Don’t Have a Digital Marketing Strategy. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. They included Simple, Vochi, Zenia, Froot, Saga Sleep, and more.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Free COVID Tests is a US Government Program That Works Great

David Meerman Scott

At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Which LinkedIn Ad Option Generates the Best Response? [Survey]

Social Media Today

Which LinkedIn ad will produce the best results for your brand? We recently asked our community for their insight

Survey 119

6 Easy Canva Video Ideas to Catch Attention (+ Templates)

Socially Sorted

Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Mastering the Algorithm with Your Social Media Content

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. If you work in social media, you’re undoubtedly familiar with “the algorithm.”

How Brands Can Uniquely Be A Part of The Metaverse in 2022 

Pixlee

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3.

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

Social Media Today

The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content

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McDonald’s Dumb Joke With Elon Musk About A Meme Coin Has Led To Possible Crypto Scams

Forbes Social Media

The hamburger maker suggested it might mint a Grimace Coin. It was kidding, but crypto hustlers rushed to create their own Grimace-branded coins, attracting a million dollars in value within hours.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!),

How Does Plagiarized Content Affect a Website’s Ranking? 4 Pro Tips to Improve Content

BeingOptimist

For search engine optimization purposes, there are a couple of different kinds of plagiarism to look out for.

Snapchat Adds 'Catalog-Powered Shopping Lenses' to Simplify AR Product Displays

Social Media Today

Snap's latest AR additions expand on the potential for product marketing in the app

Keep A Close Eye On These 5 Facebook Ad Trends For 2022

Forbes Social Media

Facebook boasts one of the largest and most diverse audiences on the internet. Let's take a look at the Facebook ad trends marketers should be aware of this year.

What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you.

How to Increase Your Blog Traffic with Pinterest

Blog2Social

Optimize Your Content For Search Pinterest is an amazing tool for generating traffic to your blog. This visual platform is perfect for connecting with like-minded people, giving your followers even more content, and getting inspiration for new blog posts.

LinkedIn Continues to see 'Record Levels' of Engagement, Sales Solutions Reaches $1 billion in Revenue

Social Media Today

LinkedIn continues to grow, as businesses gradually get back to regular operating capacity

How Social Media Deceives Us

Forbes Social Media

Our brains are filling up with more knowledge as we surf and use social media, but the data is falling out the back of our brains at an alarming rate—and it’s getting worse. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia