Opportunity Score and Campaign Score Explained
Jon Loomer
JUNE 16, 2025
After testing for more than a year , Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this is Meta’s way to gamify and encourage implementation of best practices. If you’re a cynic, you’ll ignore this as a silly way to get you to spend more money. Don’t be a cynic. There is value here.
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