Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . MORE
Message for SocialFish readers from my friend Shira Harrington – please share if you know anyone who might be interested! MORE
USGA’s U.S. Open 2017 brought us some memorable golf moments this past week. Open… Read More. MORE
Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity. MORE
How do you know when something is post worthy or video worthy? Have you ever thought about that? You’re at an event, you’re with a client, you’re thinking about posting to Facebook, and you’re like, “Should I take a photo or should I take a video?” MORE
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. MORE
Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets. MORE
What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm. MORE
Whether your company is killing it on social or getting by with a minimal presence,… Read More. MORE
Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media. MORE
F irstly … congratulations on making it through your first year. A lot of bloggers don’t get that far. During this evaluation, we’ll take a look at key metrics for your blog, but we’ll also be thinking about what you’ve learned and accomplished over the past year. Don’t get discouraged if the numbers aren’t – yet – quite where you want them to be. When I first started blogging, it was as a hobby … and it took me several years to start making significant money from it. MORE
There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. MORE
6 Recommendations to Monetize Your Blog. In today’s episode I want to talk about making money blogging. More specifically, I want to tackle a question from a reader who has been blogging for a while without monetizing but is wondering which income stream she should try first. I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers. MORE
Avoid These Mobile Marketing Mistakes At All Costs. It’s been said that if you build it, they will come. But that simply isn’t true, and never was. That’s why companies of all sizes hire sales people, and pay large commissions for sales. MORE
There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case. MORE
Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. It wasn’t always like this. MORE
Today we hosted a webinar with Socedo : How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately. MORE
The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. MORE
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar. Her budget-in-flight deck (paid social media tracking + how much she is spending daily). Her Simply Measured social analytics dashboard. MORE
When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. Yet, social media is still seen by many as being less than a necessity, and is left in the hands of interns or other nonprofessionals. When in reality, social media nets a positive ROI for up to 92 percent of businesses that use it properly. MORE
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. MORE
More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More. MORE
Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way. MORE
This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals. But is your landing page optimized for mobile users? Is it able to drive enough conversions on mobile? MORE
Snapchat feels different than other social media marketing platforms. As a marketer, I avoided it for as long as possible: why would I possibly want to spend time and money creating content that would only disappear in 24 hours and was difficult to track? MORE
Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? MORE
What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. MORE
I am going to share the biggest and best secret about blogging and how to increase your traffic. Are you listening? Lean in really close and I will whisper it to you: create great content. That’s the big secret! MORE
There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer. MORE
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? MORE
SocialFish
JUNE 21, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .
Meltwater
JUNE 18, 2017
More and more companies are noticing a drop in Instagram engagement, despite the fact that… Read More.
Direct Marketing Observations
JUNE 21, 2017
What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.
Katie Lance
JUNE 21, 2017
How do you know when something is post worthy or video worthy? Have you ever thought about that? You’re at an event, you’re with a client, you’re thinking about posting to Facebook, and you’re like, “Should I take a photo or should I take a video?”
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
JUNE 20, 2017
The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.
The Social Media Hat
JUNE 19, 2017
Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know
Meltwater
JUNE 20, 2017
Whether your company is killing it on social or getting by with a minimal presence,… Read More.
Simply Measured
JUNE 19, 2017
In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Melissa Thompson’s story. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar. Her budget-in-flight deck (paid social media tracking + how much she is spending daily). Her Simply Measured social analytics dashboard.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Convince & Convert
JUNE 20, 2017
Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas?
Pixlee
JUNE 21, 2017
Marketing and e-commerce professionals project almost visceral reactions when talking about shopping cart abandonment. They are aware that it’s a big problem yet at the same time a lucrative opportunity.
Buffer Social
JUNE 22, 2017
What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing.
Simply Measured
JUNE 21, 2017
Today we hosted a webinar with Socedo : How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately.
ProBlogger
JUNE 20, 2017
This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals. But is your landing page optimized for mobile users? Is it able to drive enough conversions on mobile?
Social Media Marketing
JUNE 20, 2017
There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer.
Razor Social
JUNE 22, 2017
Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way.
Simply Measured
JUNE 20, 2017
Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
ProBlogger
JUNE 19, 2017
6 Recommendations to Monetize Your Blog. In today’s episode I want to talk about making money blogging. More specifically, I want to tackle a question from a reader who has been blogging for a while without monetizing but is wondering which income stream she should try first. I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers.
Peg Fitzpatrick
JUNE 20, 2017
I am going to share the biggest and best secret about blogging and how to increase your traffic. Are you listening? Lean in really close and I will whisper it to you: create great content. That’s the big secret!
Waxing UnLyrical
JUNE 21, 2017
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.
agora pulse
JUNE 20, 2017
Snapchat feels different than other social media marketing platforms. As a marketer, I avoided it for as long as possible: why would I possibly want to spend time and money creating content that would only disappear in 24 hours and was difficult to track?
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Stay N' Alive
JUNE 20, 2017
When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. Yet, social media is still seen by many as being less than a necessity, and is left in the hands of interns or other nonprofessionals. When in reality, social media nets a positive ROI for up to 92 percent of businesses that use it properly.
Pam Moore
JUNE 22, 2017
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing?
Simply Measured
JUNE 22, 2017
There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case.
agora pulse
JUNE 22, 2017
Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. It wasn’t always like this.
Advertisement
Discover just how easy it is to boost SEO with social media.
ProBlogger
JUNE 22, 2017
F irstly … congratulations on making it through your first year. A lot of bloggers don’t get that far. During this evaluation, we’ll take a look at key metrics for your blog, but we’ll also be thinking about what you’ve learned and accomplished over the past year. Don’t get discouraged if the numbers aren’t – yet – quite where you want them to be. When I first started blogging, it was as a hobby … and it took me several years to start making significant money from it.
Twist Image
JUNE 19, 2017
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.
The Realtime Report
JUNE 20, 2017
Avoid These Mobile Marketing Mistakes At All Costs. It’s been said that if you build it, they will come. But that simply isn’t true, and never was. That’s why companies of all sizes hire sales people, and pay large commissions for sales.
SocMed Sean
JUNE 19, 2017
Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets.
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