Sat.Jan 18, 2020 - Fri.Jan 24, 2020

Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

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Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 126

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable.

Tools 126

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook.

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5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 99

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone.

How To 126

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm.

Types 98

Byte, the Second-Coming of Vine, is Now Available on iOS and Android

Social Media Today

Byte, a new, short video app from the creator of Vine, has now been launched, potentially adding another competitor for TikTok

Video 106

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world.

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me.

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Google Will Re-Assess its New-Look Desktop Search Display After Criticism of the Latest Update

Social Media Today

Google says that it will re-visit its recently launched new display format for desktop search results, which places favicons next to search listings

List 97

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

SaaS CRM for Small Business: A Game Changer

The Realtime Report

SaaS CRM for Small Business: A Game Changer. An SaaS Company is one of the most important and emerging players when it comes to the IoT realm or the Internet of Things.

The 10 Best Digital Marketing Conferences to Attend in 2020

Meltwater

If you think of boring beige conference rooms when you hear the words “marketing conference,” think again.Attending a digital marketing conference today is comparable to attending a music festival. Imagine… Read More >>>. Marketing Trendspotting

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

Instagram's Adding a New Way to Find and Share Stories that Mention Your Profile

Social Media Today

Instagram is adding a new way to easily find and re-share Stories mentions of your profile

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Important Is to Pass IELTS If You Plan to Study Abroad?

The Realtime Report

How Important Is to Pass IELTS If You Plan to Study Abroad? In most countries, English language proficiency is a mandatory aspect of any type of admission, be it for academics, training or work.

Study 99

Top Ten Podcasts You Need to Be Listening to in 2020

Meltwater

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>. Marketing Digital Transformation Social Media Trendspotting

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy

The Realtime Report

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy. Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer.

How to Create Collages with Instagram’s New Layout Mode

Later

If you love collages you’ll love the new Instagram Layout mode for stories! Announced in December, the feature is a game-changer for those who like to get creative with collages on Instagram Stories.

Why Is Cold Weather In January So Confusing For Some People?

Forbes Social Media

Cold weather in January doesn't disprove climate change. Yet, people still say it. Two cognitive biases may explain why

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2020 Continuing Ed Goals for Social Media Pros

Social Media Today

What social media practices are marketers focusing on in 2020

6 Creative Name Tag Ideas for Your Next Conference

The Realtime Report

6 Creative Name Tag Ideas for Your Next Conference. Name badges are a gift and a curse. Leaving an event with holes in a silk blouse is often the cost of visibility at a networking meeting. Event planners should use more creative name tag ideas.

How to Use the New Instagram Boomerang Effects

Later

It’s been almost five years since the first Instagram Boomerang entered our lives, and now it’s back in a big way! Following the huge success of TikTok’s creative video editor , Instagram has updated its Boomerang mode to add three brand new effects!

Building Fandom For Your Business: 4 Game-Changing Benefits

WebInKnow

How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper. Marketing Best Practices Fanocracy

ROI 56

Facebook Publishes New Safety Guide for Athletes

Social Media Today

Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts