Sat.Feb 17, 2018 - Fri.Feb 23, 2018

Why Social Media Takeovers Can Work for Your Association


This post originally appeared on MC Talks. Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day. It’s done on Facebook, Twitter, Instagram, Snapchat – all the major channels.

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone.

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content


“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report.

The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018


Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Infographic Shows The Strength Of Influencer Marketing


Marketers put a lot of effort into recruiting influencers for their online campaigns. Here is a useful infographic exploring what they can bring to your brand and how you can mount an effective campaign to get them to work with you.

11 Hot Instagram Marketing Tips from Social Media Experts

Convince & Convert

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master.

5 Best Nonprofit Social Media Campaigns


Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

5 Facebook Custom Audiences Every Business Should Create

agora pulse

Would you like to get your content seen on Facebook by people who are more likely to engage, take action, and convert? If so, you should be re-targeting warm audiences with your ads. You can achieve this by creating and using Facebook Custom Audiences. Getting started can be a little overwhelming because Facebook provides so many audience options. That’s why I put together a list of 5 Facebook Custom Audiences every social media manager should try when running Facebook Ads.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Reach Decline is Getting Worse, Which Social Media will Help the Most?


With reports of significant Facebook reach decline surfacing, marketers have started looking for alternative social media sites to maintain their online presence. Let’s explore the best ones and find out how you can make the shift from Facebook to another site to make up for the lost traffic.

What Does Omni-Channel Retail Mean in 2018?


The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a digital marketplace. Slowly but surely, consumer habits are changing, and direct brands are weakening the stronghold long held by indirect brands. In fact, a recent report from the Interactive Advertising Bureau (IAB) states that “direct brands are supplanting the indirect brands that dominated the U.S.

Is The Bank Of Amazon Coming And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Help with reputation management: Retain customers with instant feedback


With comments and testimonials at the bottom of most websites, an online business whether it offers a service or a You're reading Help with reputation management: Retain customers with instant feedback , originally posted on Kikolani , authored and copyrighted by Deborah Anderson. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Business Strategy

A World Gone Social

Learn how companies must adapt to survive.

Social Media Marketing Trends 2018: An Infographic Shows What To Prepare For


Marketing on social media continues to change every year. Here is a useful infographic to help you follow the biggest social media marketing trends 2018 has in store for you.

Four Smartphone Apps That Will Elevate Your Content

Ignite Social Media

There are many ways to create content. You don’t have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help.

Become A Superconnector With Scott Gerber - This Week's Six Pixels Of Separation Podcast

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Episode #606 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. What kind of connector would I be without trying to pin down the bestselling book's author, Scott Gerber ? Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands.

Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Snapchat to Grow Your Business


Social media marketers know they need to be visible on multiple channels to reach their markets, especially when those markets consist of young people. Most social media marketers spend an ample amount of time on Twitter and Facebook, but they completely forget about Snapchat. Snapchat users view over 10 billion videos each day , so failing to use this network is a mistake. It’s most popular with people aged 13–34, so you need to start snapping.

The State of Messaging Apps

Ignite Social Media

With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends.

236: 5 Areas to Focus on to Grow Your Blogging Income


Growing Your Blog’s Income. In today’s episode, I want to talk about growing your blogging income, particularly when you’ve already started building some traffic and income streams on your blog. This one will be most relevant if you’re at an intermediate to more advanced level. If you’re just starting out you’ll learn things that may not be relevant for you today, but will be good to know going forward.

Social Media Roundup: Valentine’s Day

Ignite Social Media

Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies … and, of course, branded social content! Among all the posts that popped up in our feeds this year, these brands stood out for their V-Day posts. Dunkin’ Donuts. Who wouldn’t love a bouquet made of heart-shaped donuts? Dunkin’ Donuts did everything right with this stop motion video.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.