INDUSTRY INSIGHTS YOUR PEERS ARE READING
How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses. MORE
Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. MORE
Giving the popularity of AI, many companies throw resources at an opportunity that doesn’t materialize. In this article, I share thoughts from Kipp Bodnar, CMO of Hubspot, regarding how marketers can distinguish between hype and reality MORE
Here's why the U.S. just experienced its wettest 12-month stretch on record, and yes, climate change is a part of the discussion MORE
It's not only your overall messaging, but the specific words you use that can influence consumer behavior. Take a look at this infographic MORE
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should. MORE
Instagram is still working on an option which would enable users to share a unique URL link to each of their Instagram Stories MORE
I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. MORE
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In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy. MORE
Ensure your social media content looks its best with this guide to optimal image sizes and file types for each platform MORE
Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you. MORE
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. MORE
Video is the key content trend of the moment - here are some key video marketing trends that are gaining momentum MORE
Facebook groups have been subject by a new attack from sabotage gangs who join, post offensive content, then report the group MORE
Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano MORE
Want to get more engagement on Instagram Stories? First, focus on the views. Second, get creative with stickers! Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed. MORE
In order to improve your exposure in search engines, you can turn to SEO and/or PPC - but which is a better choice for your business MORE
Messaging challenges associated with severe weather and forecast "bust" declarations MORE
July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level? MORE
Instagram has reformatted its IGTV long-form video platform to better align with the discovery formats on TikTok and Snapchat MORE
In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z. MORE
With influencer marketing on the rise, this new report looks at what different types of influencers are actually charging for brand partnership arrangements MORE
Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits? MORE
Here are some of the top picks for this year's best Instagram themes - use them to inspire your own Instagram approach, and stand out from the growing crowd on the platform MORE
Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft? MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. MORE
Struggling to keep up with the many influencer marketing reports and studies? This infographic collects the most significant data points of 2019 into one piece MORE
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. MORE
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are. MORE
Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers. MORE
Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one? MORE
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success. MORE
Sherrilynne Starkie
MAY 21, 2019
Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel.
Social Media Today
MAY 22, 2019
Ensure your social media content looks its best with this guide to optimal image sizes and file types for each platform
Webbiquity SMM
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.
The Realtime Report
MAY 21, 2019
Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits?
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
MAY 22, 2019
In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z.
Social Media Today
MAY 20, 2019
Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
MAY 22, 2019
Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you.
Ignite Social Media
MAY 20, 2019
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent.
Social Media Today
MAY 22, 2019
Struggling to keep up with the many influencer marketing reports and studies? This infographic collects the most significant data points of 2019 into one piece
Social Media Marketing
MAY 20, 2019
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Realtime Report
MAY 20, 2019
Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one?
agora pulse
MAY 18, 2019
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are.
Social Media Today
MAY 18, 2019
Facebook groups have been subject by a new attack from sabotage gangs who join, post offensive content, then report the group
Oktopost
MAY 20, 2019
Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
MAY 21, 2019
Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft?
Later
MAY 19, 2019
Want to get more engagement on Instagram Stories? First, focus on the views. Second, get creative with stickers! Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed.
Social Media Today
MAY 21, 2019
Here are some of the top picks for this year's best Instagram themes - use them to inspire your own Instagram approach, and stand out from the growing crowd on the platform
Likeable
MAY 22, 2019
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
MAY 19, 2019
How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses.
Forbes Social Media
MAY 19, 2019
Here's why the U.S. just experienced its wettest 12-month stretch on record, and yes, climate change is a part of the discussion
Social Media Today
MAY 19, 2019
Video is the key content trend of the moment - here are some key video marketing trends that are gaining momentum
WebInKnow
MAY 22, 2019
I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans.
Advertisement
Discover just how easy it is to boost SEO with social media.
Likeable
MAY 21, 2019
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy.
Forbes Social Media
MAY 21, 2019
Messaging challenges associated with severe weather and forecast "bust" declarations
Social Media Today
MAY 22, 2019
Instagram is still working on an option which would enable users to share a unique URL link to each of their Instagram Stories
Pixlee
MAY 21, 2019
Online communities and the way they purchase are constantly evolving. Ecommerce brands need to keep up with these changing demands if they want to remain. If you have been running your ecommerce store for a while, you might have been using some techniques for a little longer than you should.
Laurel Papworth
MAY 19, 2019
July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level?
Forbes Social Media
MAY 19, 2019
Giving the popularity of AI, many companies throw resources at an opportunity that doesn’t materialize. In this article, I share thoughts from Kipp Bodnar, CMO of Hubspot, regarding how marketers can distinguish between hype and reality
Social Media Today
MAY 21, 2019
Instagram has reformatted its IGTV long-form video platform to better align with the discovery formats on TikTok and Snapchat
Social Media Today
MAY 21, 2019
With influencer marketing on the rise, this new report looks at what different types of influencers are actually charging for brand partnership arrangements
Social Media Today
MAY 21, 2019
It's not only your overall messaging, but the specific words you use that can influence consumer behavior. Take a look at this infographic
Social Media Today
MAY 18, 2019
In order to improve your exposure in search engines, you can turn to SEO and/or PPC - but which is a better choice for your business
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