Sat.Oct 19, 2024 - Fri.Oct 25, 2024

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X Expands Access to its Powerful ‘Radar’ Keyword Analytics Option

Social Media Today

X’s ‘Radar’ keyword search tool is a valuable addition.

Analytics 148
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Why audience intelligence beats traditional market research every time

Audiense

We all have that friend, the one who sends you that meme that was funny 3 months ago - or they text you “have you seen this?” and it's a video that went viral last year. They’re never up to date with what's current on social media.

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How We Got Here With Ad Targeting

Jon Loomer

Let’s talk about how we got here with ad targeting… It’s not by accident. It’s not because Meta simply wants to make things more difficult for us. There are specific events that motivated this. The Events First, consider advertiser abuse of targeting for nefarious reasons. There was Cambridge Analytica. Advertisers used targeting to manipulate elections.

Privacy 103
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When and How Brands Should Use UGC as Social Content

Ignite Social Media

In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Here’s a comprehensive guide to navigating the world of UGC.

UGC 78
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Bluesky Gains Momentum in the Wake of X’s Blocking Changes

Social Media Today

Could this be the momentum shift that Bluesky needs?

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AI Consulting on a Budget: Maximizing Value for Resource-Constrained SMBs

The Social Media Hat

Even with limited resources, SMBs can leverage AI consultants to unlock quick wins, automate workflows, and drive growth without long-term commitments. The post AI Consulting on a Budget: Maximizing Value for Resource-Constrained SMBs appeared first on The Social Media Hat.

More Trending

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Social Listening Vs. Social Monitoring: What’s the Difference?

Oktopost

How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.

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Data Suggests That X is Could Post a Significant Loss in 2024

Social Media Today

Elon’s X project could be in trouble, but there may be other avenues to consider.

Data 133
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From Doubt to Confidence: Embracing AI in Business

The Social Media Hat

Episode 35 of the AI in Marketing: Unpacked podcast, with Emily Baillie The post From Doubt to Confidence: Embracing AI in Business appeared first on The Social Media Hat.

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What Will Targeting Look Like a Year From Now?

Jon Loomer

I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends. Let’s think about it… Algorithmic Targeting Advantage+ Audience is the default, but you still have the option to switch to original audiences — for now. I’m confident that option will be eliminated at some point.

Project 89
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Leverage engagement from LinkedIn Lead Gen Forms using Oktopost

Oktopost

LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. With more and more LinkedIn users interacting with posts without ever leaving their feed, and social media algorithms favoring engagement over link clicks routing members to third-party websites, there’s a golden opportunity for B2B brands to capture high-quality leads in an easy, no-hassle way for

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TikTok Announces Electronic Music Hub

Social Media Today

TikTok has become a key platform for music promotion and engagement.

Platform 153
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BONUS: The Roadmap to AI Success: Sidestep the Surprising Pitfalls & Soar to Success with Ben Angel

Amy Porterfield

Listen on… Wondering how AI will impact the future of entrepreneurship? Here’s everything you need to know to protect your business from the dangers of AI while using it to your advantage. My friend, today we're diving into a topic that excites and likely overwhelms many entrepreneurs (myself included!)…artificial intelligence. You've probably heard […] The post BONUS: The Roadmap to AI Success: Sidestep the Surprising Pitfalls & Soar to Success with Ben Angel appeared

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How To Make A TikTok Video That Gets Noticed: 10 Tips And Tricks To Try Today

Keyhole.co

TikTok has about 103 million monthly active users in the U.S. alone. But globally, that number rises to an impressive 1 billion. Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to. In this article, we’ll explore the different types of videos you can create, how to get started, and best practices.

Video 52
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Stop Windows From Automatically Locking Itself?

Tweaklibrary

The Windows Auto-Locking feature helps to maintain privacy and security on a Windows PC. This feature is beneficial for all users as it ensures that your PC is not used by others in your absence. However, when you are working alone or using a test machine that is used by all, this feature can be a bane rather than a boon. Users have complained about how they have to unlock their PC several times a day even when there is no risk to data security and privacy.

How To 11
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Data Suggests That X Could Post a Significant Loss in 2024

Social Media Today

Elon’s X project could be in trouble, but there may be other avenues to consider.

Data 115
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Snapchat Showcases New Spectacles AR Experiences

Social Media Today

Snap’s next gen AR glasses facilitate all new experiences.

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YouTube Details Election Integrity Measures

Social Media Today

YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election.

YouTube 85
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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TikTok Partners With MLS on Exclusive Live Stream Event

Social Media Today

The live stream will focus on star player Lionel Messi.

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Bluesky Gains Momentum in the Wake of X’s Blocking Changes

Social Media Today

Could this be the momentum shift that Bluesky needs?

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Meta Builds AI Model That Can Train Itself

Social Media Today

The AI trains the AI to improve.

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Meta Shares Tips on How to Grow Your Threads Presence

Social Media Today

Some tips and insights to help you formulate your Threads approach.

Tips 82
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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YouTube Partners With Poynter on Media Literacy Education Push

Social Media Today

Some valuable new misinformation training resources.

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Snapchat Showcases New Spectacles AR Experiences

Social Media Today

Snap’s next gen AR glasses facilitate all new experiences.

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Google Expands Travel Ads With Real Time Data

Social Media Today

Some new options for hotel marketers on Google.

Travel 90
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Meta May Soon Make it Easier to Customize Your Meta AI Chats

Social Media Today

You’ll be able to see a listing of things that Meta AI knows about you.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Meta Experiments With Facial Recognition for Security Purposes

Social Media Today

Meta’s taking a risk by wading into facial recognition once again.

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Threads Rolls Out Mobile Analytics

Social Media Today

Now you can check in on your Threads performance at any time.

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Discord Videos Not Playing Properly On Windows 11/10? Here Are Fixes You Can Try

Tweaklibrary

Discord lets you stream video from a webcam or you can even share what’s appearing on your screen with others. This way you can share your passion with like-minded people by streaming your passion, chatting with the community, and doing much more. While all this is a fairly smooth process, what if out of the blue, you are unable to play or stream videos?

Video 10
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6 Best Ways To Fix Disk Utility Can’t Repair This Disk

Tweaklibrary

Did you run the First Aid feature in your Mac’s Disk Utility and met with the error stating “Disk Utility stopped repairing” or something similar? If yes, you are not alone. In this blog, we’ll have a look at some of the effective ways in which you can fix the issue. What Does It Mean When Disk Utility Can’t Repair The Disk The error mostly surfaces as – Disk Utility stopped repairing Macintosh HD.

Apple 10
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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.