Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 199
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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.

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Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes

Social Media Today

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 204
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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 101
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Mte Begins Testing Fact Check Markers on Threads

Social Media Today

Fact checks are coming, ahead of the coming election period.

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Are Audience Suggestions Necessary?

Jon Loomer

When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.

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BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Amy Porterfield

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

Yahoo 92
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What If You DON’T Have A Marketing Strategy? What Happens Then?

The Social Media Hat

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

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Meta Begins Testing Fact Check Markers on Threads

Social Media Today

Fact checks are coming, ahead of the coming election period.

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Advantage+ Shopping for Leads?

Jon Loomer

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

B2B 71
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Reddit’s Exclusive Data Sharing Deal With an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 110
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#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder

Amy Porterfield

Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.

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How To Download Brother Printer Drivers For Windows 11?

Tweaklibrary

Transitioning to a new operating system like Windows 11 often requires updating device drivers to ensure seamless functionality. If you’re a proud owner of a Brother printer and have recently upgraded to Windows 11, you’ll need to download and install the appropriate drivers to maintain optimal performance. In this guide, we’ll walk you through the step-by-step process of downloading Brother printer drivers specifically tailored for Windows 11.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. This is where employee advocacy comes in.

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TikTok Provides Creative Strategy Tips in New Guide

Social Media Today

Some handy tips for your TikTok marketing approach.

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Did You Know About This Best VPN for UK Users

BeingOptimist

If you ask about our opinion, the best VPN for UK is Surfshark VPN. But why do we say so? This VPN has the best performance in comparison to other ones that we have already written about. Do you know what performance we are talking about? Good speed, an automatic kill switch, and a lot of different server options to choose from. What more do you need?

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Why Does My iPhone Vibrate Randomly and How to Stop It?

Tweaklibrary

Blog Summary = Discover why your iPhone vibrates randomly and how to fix this annoying issue with our comprehensive guide. From identifying common reasons that cause the problem to implementing practical fixes like restarting your device, adjusting iPhone settings, and resetting to factory settings , we’ve got you covered! Upon receiving numerous inquiries like this in our email, expressing frustration over the persistent “iPhone keeps vibrating randomly” issue, we realized several people are fa

iPhone 11
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles.

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TikTok Announces Third Annual TikTok Short Film Competition

Social Media Today

The competition provides exposure opportunities for aspiring filmmakers.

Film 108
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Marketing leaders: If you’re not hyper-focused on customer care, you’re setting your org up to fail

Sprout Social

Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.

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2024 Social Media Post Design Ideas and 100+ Free Templates

Hootsuite

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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State of B2B Social Media Trends: Social Strategy Insights for 2024

Oktopost

We’re going to say it. Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Sometimes it can be hard to spark creativity and know what to post or what’s the best network to build your brand presence.

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Pinterest Launches New Video Programming, in Partnership with Tastemade

Social Media Today

The new program is the latest in Pinterest's growing slate of dedicated video content.

Video 95
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How to use Meta Business Suite like a pro

Sprout Social

Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.

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YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

Social Media Today

YouTube is now the most-watched streaming platform.

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LinkedIn Shares New Insights into How Public Group Posts are Distributed

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

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