Sat.Jun 14, 2025 - Fri.Jun 20, 2025

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Opportunity Score and Campaign Score Explained

Jon Loomer

After testing for more than a year , Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this is Meta’s way to gamify and encourage implementation of best practices. If you’re a cynic, you’ll ignore this as a silly way to get you to spend more money. Don’t be a cynic. There is value here.

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New Report on Digital Media News Consumption Highlights the Rise of Influencers as News Providers

Social Media Today

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

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Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing

Convince & Convert

Did you know that 61% of marketers already use AI in their strategies ? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. But there’s good news! You don’t need to be a tech wizard or have custom AI software or robots named Bob in your office to thrive.

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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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Opportunity Score Rolls Out Globally

Jon Loomer

Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance. Opportunity Score is dynamic and updated in near-real time as recommendations are adopted.

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Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers

Social Media Today

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What is LinkedIn marketing ROI (and why does it matter)?

Sprout Social

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies.

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I’ve Grown My LinkedIn Audience by 26% This Year Using This Simple System

Buffer Social

There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control.

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TikTok Says In-Stream Shopping Has Increased 120% This Year

Social Media Today

Will TikTok's commerce push ever truly catch on in the West?

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Value Optimization Non-Purchase Events

Jon Loomer

Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows advertisers to get the delivery algorithm to prioritize Return On Ad Spend, rather than simply the volume of purchases (Maximize V

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Boost advocacy adoption with Oktopost’s Social Advocacy App on Slack

Oktopost

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

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6 Insights for Creators from SXSW London

Buffer Social

I recently hopped a six-hour flight from Lagos to attend my very first international conference: SXSW London. Full disclosure — I had no idea what I was walking into. You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city.

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Meta Advises Page Managers to Include Links in Post Comments

Social Media Today

Official confirmation that you shouldn't be adding links in your FB posts?

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New Requirements for Value Optimization

Jon Loomer

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements, naturally, needed to be updated. Here’s what you need to know… The New Requirements Value optimization, of course, allows advertisers to have the algorithm prioritize the value of events (Return On Ad Spend) rather than the number of purchases.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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11 UK social media marketing conferences in 2025

Sprout Social

Marketing is never a solo effort; one of the best ways to grow in your career is by learning from your peers. Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.

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Sponsoring women’s sports is just good business (and the WNBA is your best investment right now)

Audiense

Have you ever watched the show “Dragons Den”, and there’s an amazing business opportunity that’s being presented - and know it’s a good idea, but none of the Dragons can see it, so none are investing.

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TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Launche

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The Neuroscience of Fandom

WebInKnow

When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Unhinged marketing has gone mainstream, but consumers crave honesty

Sprout Social

We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, we’re tackling the increasingly-divisive unhinged brand persona. Brands everywhere are breaking away from overly polished, conventional posts, making seemingly “authentic”—and certainly chaotic—content the crux of their strategy.

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15 Trending Songs on TikTok in 2025 (+ How to Use Them)

Buffer Social

I don’t know about you, but my 2025 earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in my head, but I digress…) The catchiness of these tunes is incredibly powerful for creators and brands on the social media platform to tap into, because not only do users remember the song — chances are, videos that featured the track will probably stick in their minds, too.

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Reddit Announces New Conversation Research Tools and Updated Ad Options

Social Media Today

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Hot takes only: A B2B social media fire-round with Hilary Engel

Oktopost

In this fire-round episode of Behind the Post, Hilary takes on the most heated debates in B2B social, from whether timing still matters to the fate of hashtags in 2025. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Even if you don’t think you need the breather, take the breather.” Hilary Engel has been there, posted that.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Threads Adds Spoiler Tags for Posts

Social Media Today

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Facebook Enables Passkey Access, Providing Additional Account Security

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Facebook Enabl

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Facebook Announces That All Video Uploads Will Now Be Reels

Social Media Today

Meta's leaning further into the Reels format.

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Meta Unveils New AI Ad Tools, Including Improved Video Generation Options

Social Media Today

Meta's latest AI-powered ad tools provide more options for creative generation.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Pinterest and

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WhatsApp Launches Ads in Status Updates, Channel Subscriptions

Social Media Today

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YouTube Will Enable Brands to Post Opportunities for Creator Collaboration

Social Media Today

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Pinterest Partners With Emma Chamberlain For its First Ever Co-Branded Product

Social Media Today

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!