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Build Client Trust through Authenticity

Spin Sucks

Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. The post Build Client Trust through Authenticity appeared first on Spin Sucks. Pete Salmon has more.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

More companies could learn from authentic storytelling and personalization; for those stuck for clues, the answers can often come from within an organization itself, but more needs to be done to increase the dialogue between employees in a company. The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Community Over Network.

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. My growing fear is social media automation is quickly winning over authenticity. Social Media authenticity automation Jayme Soulati PREnter automation.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness. Authenticity shapes a corporate reputation built on personable outreach. Clear Operators.

The Secret to Recruiting the Best Talent: Authentic Employer Branding


Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. So how can employers be more authentic about what it’s really like to work there? We will explore: Why authenticity matters. How to use data to create an authentic employer brand.

Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.&#. Authenticity. Networking Social Media #smcdc authenticity get geeky how to be real smarter social networkingSmarter social networking. The real challenge. What do you think?

Six Reasons to Practice Social Media Authenticity

Spin Sucks

Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness. Authenticity shapes a corporate reputation built on personable outreach. Clear Operators.

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect. In Summary.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks?

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. That’s the essence of authentic, fact-based, hype-free PR. Today’s guest post is written by Tom Gable.

The Importance of Content, Authenticity, and Credibility


For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

YouTube Proves the $ Value of Being Authentic


The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter? A new infographic from Twitter Ads and Column Five revealed why these social media users are important. To start, the infographic showed that 77 percent of household purchases are made by moms.

A Gen Z's Perspective on What Makes for an Authentic Brand


One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t. The ones that are authentic are true to their core, speak with a human voice, and are artsy or adventurous My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. ftpage, and Saleslog!x. In This Episode. ftpage.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. There are countless bestselling business books and TED Talks that tackle these subjects. I also get to sit in the audience and take notes. I get to see which ideas take flight.

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

But trust is built on authenticity—and this is something that cannot be faked. A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Don’t Go For the Hard Sell. FOR EWORD by David C.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. I’ll take unpolished sincerity over sophisticated slickness any day. In fact, I’d like to say I live that way. Consistency. They have a calendar and they stick to it – no matter what. Caring.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Looking back, the tweaks largely follow a common theme: Authenticity. That’s eight updates, if you’re counting, and this only includes those updates that had authenticity, spam, and gaming the system as priorities to be addressed. I’ve long preached authenticity. This update , in itself, is nothing new. Your Turn.

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3 Business Secrets on Meaning and Authenticity

Engaging Brand

Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered. There are 3 BIG takeaways from this weeks Engaging Brand podcast with August Turak for me, so I put them together into a little Bob-o-graphic. Do you provide a mission that is higher than product or services?

Simply Authentic Branding

Blue Focus Marketing

Keeping the brand simple makes it easier to be authentic with the consumer. Keeping the brand simple makes it easier to be authentic with the consumer. “We “Simple is Smart&#. London. There’s almost a cinematic quality [in Beowulf ],” Fred Burt exclaimed, his voice crackling with excitement across our international phone connection. And then, the camera shifts.”

Four Marketing Lessons from the Success of Hamilton

Spin Sucks

What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks.

Show 458 - Quest for Meaning and Authenticity in Business

Engaging Brand

The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with August Turak who is an amazing guy. He is a successful entrepreneur and award winning author who "attributes much of his success to living and working alongside the Trappist monks of Mepkin Abbey for 17 years". We talk about. It is about selflessness.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Brooks Thomas, Southwest @brooksethomas. Please Support Our Sponsors.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity. People do want authenticity, but they want what’s authentic to them.

Who is Best to Execute Millennial Marketing? The Answer is Obvious.

Spin Sucks

The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world. Sean Cotton has more. The post Who is Best to Execute Millennial Marketing? The Answer is Obvious.

Increase Your Chances of Getting the Business

Spin Sucks

Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagementAgencies and consultants often say they want to be good partners to their clients. He has more. Related Stories Die, AVEs, Die!

What PR and Marketing Leaders Can Learn From PewDiePie

Spin Sucks

entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePieWhat can you learn from the phenomenon that is PewDiePie? Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie.

Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity. Technology apple social network anonymity grama hb477 authenticity open records privacyWe believe in content over creator."

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice


Balancing Authenticity and Privacy. I think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy? Blogging and Privacy: How to Blog Authentically Without Losing Your Voice. Blog Beginnings. But I never got that far. Privacy Needs. General

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Being authentic means you know who you are. When you’re wishy-washy, there’s a lack of definition.

Things That Go Tweet in the Night

Waxing UnLyrical

If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. And if you use anything connected to Google, I highly recommending downloading and using the Google Authenticator App. Social Media Strategy keeping your social media profile safe online security two-factor authenticationThrough the looking glass. … from 2005.”

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

And if brands want to build a trusting, authentic relationship with consumers, they have to step it up, too. Write authentically: Today’s consumers crave authenticity , so steer clear of common clickbait lingo in your content. Advertising/Marketing Facebook Algorithms authenticity clickbait Engagement Expedia Canada family friends Google Google Analytics News Feed Panda Publishers Search Spam Tony Tie UTM CodesFacebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. This time, it’s after clickbait.

It’s Time to Refresh Your Marketing Hiring

Spin Sucks

entrepreneur Hiring attract talent Bring Outsider Perspective in Your Team build your team with non traditional candidates Dig Deeper to Uncover Valuable Skills don't dismiss nontraditional candidates empathy form authentic connections with consumers give your marketing team an outsider perspective hire a nontraditional candidate how to hire the right team Marketing Hiring Marketing Hiring Process marketing strategies MIT Media Lab modern American life Post Openings Outside Your Industry reach marketing talent Refresh Your Marketing Hiring

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5 Reasons to Be Authentic Instead of Generic


Here are five good reasons why you, too, should aim to be authentic instead of generic. Being authentic brings something new to the conversation. Being authentic inspires and engages people. Do you blog authentically? 5 Reasons to Be Authentic Instead of Generic. This guest post is by Nihara of Doing Too Much. I’ll never forget what my sister said when I showed her the first iteration of my blog. “BOH-ring!,” BOH-ring!,” she announced after scrolling through the first few posts. “It’s It’s all so very dull and generic.” Write like you. It’s way more fun.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? If not, you should. iTunes.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Digital Marketing authenticity brand brand advocates content marketing engaged marketing network outreach outreach marketing strategy The first step?

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency (episode 16). When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. iTunes.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization: Social Media Authenticity vs Transparency. iTunes.

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