Build Client Trust through Authenticity
NOVEMBER 9, 2016
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. The post Build Client Trust through Authenticity appeared first on Spin Sucks.
Know Your Culture, Show Your Culture: The Authenticity Project #MMCon
APRIL 14, 2017
Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. Know Your Culture, Show Your Culture: The Authenticity Project. What use is authenticity? How do we define authentic?
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
More companies could learn from authentic storytelling and personalization; for those stuck for clues, the answers can often come from within an organization itself, but more needs to be done to increase the dialogue between employees in a company. By Bryan Adams.
Three Things Threatening Authenticity
AUGUST 8, 2011
Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. Social Media authenticity automation Jayme Soulati PR
Facebook searches for authenticity, will your business page pass muster?
FEBRUARY 3, 2017
Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Instead, authentic photos and videos of happy customers are driving conversion. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence.
The Secret to Recruiting the Best Talent: Authentic Employer Branding
APRIL 6, 2016
Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. So how can employers be more authentic about what it’s really like to work there?
Authenticity: At The Core Of Smarter Social Networking
FEBRUARY 26, 2011
Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.. Authenticity. Smarter social networking.
Six Reasons to Practice Social Media Authenticity
JANUARY 19, 2012
Social media promotes transparency, authenticity, and openness. Communication is in the form of talking points with limited authenticity. Their actions are based on transparency, truth, and authenticity. Six Reasons to Practice Social Media Authenticity and Openness.
Don’t Be Authentic: Real Social Media Marketing Advice
JANUARY 31, 2012
Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Authentic Means Showing ALL Your Flaws.
Social Media Authenticity Lessons From Nicki Minaj
Convince & Convert
FEBRUARY 2, 2016
That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world.
How to Create Authentic, Fact-Based, Hype-Free PR
JUNE 5, 2012
But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic.
YouTube Proves the $ Value of Being Authentic
AUGUST 9, 2016
The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter?
The Importance of Content, Authenticity, and Credibility
MARCH 21, 2017
For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.
Creating an Authentic Brand Story at Swiftpage
Convince & Convert
DECEMBER 16, 2015
He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story.
A Gen Z's Perspective on What Makes for an Authentic Brand
FEBRUARY 22, 2017
One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t. The ones that are authentic are true to their core, speak with a human voice, and are artsy or adventurous
4 Ways To Lead With Authenticity In Uncertain Times
FEBRUARY 3, 2017
Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do.
3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring
MAY 26, 2011
Authentic). There are a lot of “fancy things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. I’ll take unpolished sincerity over sophisticated slickness any day.
Facebook News Feed Updates: Authenticity and Video Completion
FEBRUARY 3, 2017
Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Looking back, the tweaks largely follow a common theme: Authenticity. That’s eight updates, if you’re counting, and this only includes those updates that had authenticity, spam, and gaming the system as priorities to be addressed.
The Big Question: What Constitutes a Brand Apology?
APRIL 14, 2017
On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" Here’s what you had to say. The post The Big Question: What Constitutes a Brand Apology? appeared first on Spin Sucks. Comments These are all good–it's great advice.
3 Business Secrets on Meaning and Authenticity
OCTOBER 29, 2013
Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered.
Four Marketing Lessons from the Success of Hamilton
OCTOBER 4, 2016
What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production.
Show 458 - Quest for Meaning and Authenticity in Business
OCTOBER 27, 2013
The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with August Turak who is an amazing guy.
How to Maintain Your Brand’s Authentic Voice
Convince & Convert
APRIL 26, 2013
Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.
Copyblogger Brian Clark on Authenticity, Klout and Google+
NOVEMBER 6, 2011
After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity.
Increase Your Chances of Getting the Business
FEBRUARY 22, 2016
Agencies Communication a business model for creating value authenticity budgeting business proposals CEOs CMOs create value getting the business innovative ideas investment media relations new business pitch pr value return on investment social media engagement
Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?
Stay N' Alive
APRIL 14, 2011
I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity.
Who is Best to Execute Millennial Marketing? The Answer is Obvious.
JANUARY 4, 2017
The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world.
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePieWhat can you learn from the phenomenon that is PewDiePie?
The Power of Authenticity
Convince & Convert
JULY 10, 2012
When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.
Blogging and Privacy: How to Blog Authentically Without Losing Your Voice
JANUARY 26, 2015
Balancing Authenticity and Privacy. I think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy?
Things That Go Tweet in the Night
MARCH 17, 2017
If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. And if you use anything connected to Google, I highly recommending downloading and using the Google Authenticator App.
Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
JANUARY 20, 2017
And if brands want to build a trusting, authentic relationship with consumers, they have to step it up, too. Write authentically: Today’s consumers crave authenticity , so steer clear of common clickbait lingo in your content. Advertising/Marketing Facebook Algorithms authenticity clickbait Engagement Expedia Canada family friends Google Google Analytics News Feed Panda Publishers Search Spam Tony Tie UTM Codes
It’s Time to Refresh Your Marketing Hiring
FEBRUARY 28, 2017
Building a team with a mix of backgrounds, skills, and career paths takes time, but the ROI is worth it. It leads to better solutions and results for your clients, which in turn drives sales. Mike Wasilewski makes the case for hiring nontraditional candidates. The post It’s Time to Refresh Your Marketing Hiring appeared first on Spin Sucks.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency (episode 16).
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Brand Humanization: Social Media Authenticity vs Transparency.
Systemizing Influencer Marketing: Three Things You Should Know
APRIL 19, 2017
There is no denying the rise of the “influencer” has led to the growth of influencer marketing. Shannon Furey shares how to integrate influencer marketing into a successful communications program. The post Systemizing Influencer Marketing: Three Things You Should Know appeared first on Spin Sucks.