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Authenticity in influencer marketing: How to find authentic influencers

Sprout Social

It all comes down to influencer authenticity. In this article, we get into the nitty gritty of what influencer authenticity is, why it matters and how you can use it to drive revenue and make a business impact. What is authenticity in influencer marketing? How can you spot an authentic social media influencer?

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Personal Branding 101 – How to Stand Out and Stay Authentic on LinkedIn

Oktopost

These workshops have been a key driver of success, teaching advocates how to create authentic, genuine content that resonates with their audience. With an employee advocacy program at hand, which they coined ShareMe, Aliza uses gamification tactics and workshops to help employees turn company content into personalized, impactful posts.

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Employee social media handbook: Balancing authenticity and professionalism

Oktopost

Employee participation on social media can amplify the company’s reach, enhance personal branding, and build authentic connections with audiences. However, balancing authenticity and professionalism is critical to ensure both employees and the company benefit from this activity. Avoid sharing content without first reviewing it.

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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Personalizing Your Response To Customers When it comes to planning a response to customers, our panelists insisted that authenticity should be a top priority. We’re still true and authentic to Nationwide as a brand, but we match the platform a little more.” Or, as Lauren put it: “Knowing that you’re a real person can help.”

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. But in 2025, authenticity is no longer a nice-to-have its essential.

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Harnessing Voice AI: Building Authentic Customer Connections

The Social Media Hat

Episode 18 of the AI in Marketing: Unpacked podcast, with Susan Westwater The post Harnessing Voice AI: Building Authentic Customer Connections appeared first on The Social Media Hat.

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B2B Social Media Marketing Trends for 2025

Convince & Convert

According to the findings of the Netline B2B Content Consumption Report , the demand for engaging, personalized content is growing, driving the shift toward more authentic, relatable digital experiences. Authentic and Engaging Content In 2025, authenticity is key.

B2B 159