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Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Facebook’s Retiring its ‘Code Generator’ Authentication Element

Social Media Today

Code Generator is one of several authentication methods available in the app.

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Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake. Authenticity Reawakened.

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Meta Tests New Process to Authenticate Accounts via Missed Calls

Social Media Today

The process could help social platforms avoid SMS fees for authentication requests.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

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The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

Social Media Today

Twitter's updating its two-factor authentication features to provide more security options for users.