Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. Know Your Culture, Show Your Culture: The Authenticity Project. What use is authenticity? How do we define authentic?

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. So how can employers be more authentic about what it’s really like to work there?

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do.

5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence.

The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Authenticity washing is abound. But what we are told is not authentic.

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. .

YouTube Proves the $ Value of Being Authentic

Meltwater

The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Looking back, the tweaks largely follow a common theme: Authenticity. That’s eight updates, if you’re counting, and this only includes those updates that had authenticity, spam, and gaming the system as priorities to be addressed.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world.

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story.

How to be an Authentic Leader?

Buzz Marketing for Technology

So what is an authentic leader? The survey was a single question: Who do you think is the most authentic leader? Warren Buffet emerged as the most admired authentic leader.

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter?

Authenticity and Transparency Are Social Networking Cornerstones

Social Media Network Marketing

The words "authenticity" and "transparency" may seem trite, but I believe they remain the cornerstones of this new media-marketing paradigm. Be real. Be open. Be honest. Admit mistakes when you make them

A Gen Z's Perspective on What Makes for an Authentic Brand

Pixlee

One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t. The ones that are authentic are true to their core, speak with a human voice, and are artsy or adventurous

3 Business Secrets on Meaning and Authenticity

Engaging Brand

Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring

Firebelly

Authentic). There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. I’ll take unpolished sincerity over sophisticated slickness any day.

Show 458 - Quest for Meaning and Authenticity in Business

Engaging Brand

The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with August Turak who is an amazing guy.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity.

How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast

Twist Image

I knew him as a very popular speaker on the topic of happiness, authenticity and living a life with meaning. Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends. I've been with my talent bureau for over a decade (hey Speaker's Spotlight ). Each year they have a holiday party for staff, speakers and friends.

Things That Go Tweet in the Night

Waxing UnLyrical

If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. And if you use anything connected to Google, I highly recommending downloading and using the Google Authenticator App.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button?

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Brand Humanization: Social Media Authenticity vs Transparency (episode 16).

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They value real human to human interaction and authentic relationships. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial.

Unlock Facebook With a Physical Security Key?

SocialTimes Facebook

Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages.

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The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world.

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

ProBlogger

Balancing Authenticity and Privacy. I think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy?

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat.

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today?

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Brand Humanization: Social Media Authenticity vs Transparency.

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How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

If you take time to nurture relationships that are authentic and real, invest in the empowerment of human beings and provide content that is valuable and relevant to your audience, your results will be exponentially higher.