Buffer Social

JANUARY 13, 2025

But world-building isn’t just about serialized content or scaling businesses — it’s also about fostering authentic, interactive relationships, leading to the next prediction. However, she also sounds a note of caution: maintaining authenticity will be critical to success.

Social Media 127

Social Media Authentication LinkedIn Social Media Management 127

Sprout Social

DECEMBER 20, 2024

These win-win scenarios allow brands to tap into the creator’s engaged audience and benefit from their creativity and authenticity, while creators get paid for their work and gain exposure to new audiences. Prioritize authenticity : When creating TikTok branded content, its important to remember to prioritize authenticity.

Brands 124

Brands Content How To Authentication 124

Buffer Social

MARCH 26, 2025

Authenticity and milestone-sharing drove peak engagement My highest-performing post wasn’t a polished how-to or deep dive. 💡 Key takeaway: LinkedIn audiences respond to authentic journey-sharing and milestone celebrations. It was a candid update about securing my first brand partnership.

LinkedIn 107

LinkedIn Authentication Patterns Metrics 107

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? But knowing the value of authentic stories is one thinggetting your employees excited to share those stories and participate in the initiative is another. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Social Media Strategies Summit

MARCH 12, 2025

Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent. Source: linkedin.com On the other hand, you can also humanize your brand by focusing on your audience and describing your relationships in an authentic way. It’s engaging.

Products 140

Products Social Media Brands How To 140

Oktopost

NOVEMBER 25, 2024

In this power-packed episode of Behind the Post, Marissa Rosen joins us to break down why executive takeovers are crucial for B2B brands, and how to collaborate effectively with your execs—all in just 15 minutes.

Social Media 149

Social Media B2B Apple Authentication 149

Sprout Social

NOVEMBER 19, 2024

Influencer authenticity Authenticity on social media is a hot topic. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers. Ensuring authenticity also means reviewing parts of an influencer’s profile that are harder to track.

Influencer 112

Influencer How To Metrics Authentication 112

Convince & Convert

NOVEMBER 22, 2024

If your brand can embed itself authentically in these tight-knit spaces, you will earn not just customers, but advocates. Influencer partnerships that are authentic and aligned with the values of the niche community can significantly amplify your reach. You can hear the full story via this episode of the Social Pros Podcast.

Marketing 139

Marketing Apple Loyalty Authentication 139

Webbiquity SMM

AUGUST 26, 2024

AI also analyzes engagement, sentiment, and the authenticity of the influencer’s content. AI is a secret weapon in influencer marketing , scanning oceans of data to identify influencers who genuinely resonate with your target audience. What are the benefits of AI in customer service?

Social Media 207

Social Media Sentiment Marketing Analysis 207

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Buffer Social

APRIL 10, 2025

Before the introduction of Meta Verified, that verified badge meant that Instagram had confirmed that the account was both authentic, and represents a notable brand or influencer, public figure, or celebrity. Verified badges confirm that a notable account is the authentic presence for that person or brand.

Badge 107

Badge Instagram How To Applications 107

Oktopost

OCTOBER 8, 2024

Maintaining your authentic voice Your content must reflect your authentic voice. By integrating these tools into your routine, you’ll have the resources to establish yourself as a thought leader while maintaining a strong, authentic presence in your industry.

B2B 118

B2B Trends Industry Authentication 118

Buffer Social

DECEMBER 6, 2024

Done well, it offers: Authenticity: Consumers trust creators more than traditional ads. However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Authenticity always wins, regardless of size. Niche audiences: You gain access to highly engaged, targeted followers.

Newsletter 99

Newsletter Authentication Influencer Proposal 99

Sprout Social

MARCH 27, 2025

The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. These higher engagement rates are likely due to their niche audiences, authenticity and relatability. But they also want authenticity.

Statistics 86

Statistics Influencer Marketing Authentication 86

Jon Loomer

JANUARY 20, 2025

Two-Factor Authentication: Are all users set up with two-factor? Users with Possible Malware: Remove any users who have been detected to have possible malware. Inactive Users: Remove any users who have been inactive for at least 90 days. This is an important security layer.

Construction 174

Construction Advertising Campaign Eventful 174

Ignite Social Media

APRIL 16, 2025

For brands that prioritize control and efficiency over authenticity, AI influencers might seem like an attractive option. While AI influencers offer control, scalability, and cost savings , they lack the core elements that make influencer marketing effective: authenticity, trust, and human connection.

Influencer 88

Influencer Brands FeedBurner Avatar 88

Oktopost

JANUARY 14, 2025

Gen Z looks for authentic interactions and authentic brands, not super put-together ads, but authenticity, realness, and relatability. Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. HubSpot just gets Gen Z marketingand their social media is proof.

Hubspot 87

Hubspot Authentication B2B Meme 87

Ignite Social Media

JANUARY 27, 2025

Navigating Challenges in a Dynamic Industry This year’s list is particularly significant. As Dan Peres, president of Ad Age noted, the recognized companies have demonstrated remarkable resilience in an unsettled economic landscape.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Sprout Social

APRIL 10, 2025

This type of content is very popular on UK TikTok partly because it relies on authenticity, and creating a dialogue with an accounts audience. Conversational POV videos Another UK TikTok content trend that also builds authenticity is conversational POVs. Content like GK Barrys shows how authenticity on UK TikTok differs from the US.

Trends 99

Trends Engagement Content Influencer 99

Oktopost

AUGUST 12, 2024

This kind of content isn’t just valuable – it’s authentic. And in a world where authenticity can set you apart, it’s exactly what your audience craves. They’re sharing what they’re learning from customers, reflecting on pain points, and offering practical advice relevant to the daily lives of the people they’re trying to serve.

B2B 118

B2B LinkedIn Wiki Authentication 118

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. With the potential to develop an authentic, lasting partnership?

Examples 106

Examples HootSuite Sentiment UGC 106

Oktopost

NOVEMBER 14, 2024

A positive and authentic employer brand will help you match with high-quality candidates who will fit in with your company culture. In addition to using their networks to speed up sales , employees can also use them to post personal stories, company content, or authentic experiences that humanize your brand.

Examples 133

Examples Brands Hubspot Reputation 133

Sprout Social

SEPTEMBER 12, 2024

By attracting their followers’ attention with compelling content, your partners can introduce your brands to new audiences in a meaningful, authentic way. Incorporating influencers in the conception stage for campaigns can make the content feel more authentic and true to their unique niche.

Social Media 135

Social Media Content How To Sentiment 135

Oktopost

JANUARY 6, 2025

Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Gen Zs are pushing B2B brands to forge authentic connections with their audiences. Gen Z values transparency, inclusivity, and meaningful interactions.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Bill Hartzer

DECEMBER 11, 2024

Nano-influencersthose with fewer than 10,000 followersmay lack celebrity reach but thrive on authenticity. Authenticity wins over polished perfection, Boudreau emphasizes. Brands are taking note, increasingly leveraging smaller creators to engage consumers authentically. Thats the power of nano-influencers.

Influencer 78

Influencer Authentication Collaboration Study 78

Sprout Social

JANUARY 24, 2025

Authenticity matters UK consumers value authenticity. Their authentic voice helps them stand out in a crowded market. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Sign Up for UK Index Insights Webinar Sorted? A massive 93% prefer genuine connections over fleeting trends. Take Innocent.

Trends 101

Trends Social Media Loyalty Authentication 101

Sherrilynne Starkie

APRIL 26, 2021

It gives brands authenticity, familiarity and builds trust. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Be On Trend.

Brands 273

Brands Hashtag Aggregator UGC 273

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 287

Advertising Social Media Strategy Authentication 287

Oktopost

JULY 8, 2024

Employee Advocacy Today’s B2B buyers highly value authenticity and trust, so leveraging your employees’ voices can be a game-changer. A successful program relies on a workplace culture that values employee voices and encourages them to authentically share their passion for the company’s mission.

B2B 105

B2B Influencer ROI Authentication 105

Sprout Social

OCTOBER 22, 2024

This surge in trust isn’t necessarily because Gen Z finds influencers and creators more authentic. Only 35% rank authenticity as a top trait they care about. For Gen Z, authenticity at face value can seem performative. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor.

Social Media 97

Social Media Brands Survey Trends 97

Oktopost

MARCH 6, 2025

But how do you build a powerful presence on LinkedIn that feels authentic, strategic, and impactful? On this episode of Radically Transparent, Sara Lattanzio unpacks her secrets for growing a strong personal brand for herself and her executives and explains why its becoming even more powerful (and authentic) than the corporate brand itself.

Brands 87

Brands B2B Authentication Startup 87

Oktopost

OCTOBER 29, 2024

Rather than relying solely on polished, professional content, Niki and her team focus on authentic, personal videos featuring SUSE employees sharing their expertise. Niki is passionate about bringing a human-first approach to social media marketing and helping tech companies tell their unique stories in an authentic way. Her secret?

B2B 83

B2B Video Content Open Source 83

Bill Hartzer

OCTOBER 28, 2024

Authenticity and Product Details Are Key The report suggests that retailers should focus on creating authentic content and offering plenty of product information. These factors, he adds, create a strong customer experience that could encourage more people to take the leap into social commerce.

Survey 78

Survey Retail Sentiment Authentication 78

Oktopost

NOVEMBER 21, 2024

This synergy is key to sustainable growth and authentic connections with your audience. Ultimately, Metten shares how it’s all about being a guest on your audience’s timeline: offering relevant, value-driven content that feels authentic and human. Organic content builds trust and credibility, while paid campaigns amplify reach.

LinkedIn 83

LinkedIn Tips Airlines B2B 83

Sprout Social

SEPTEMBER 17, 2024

Creativity is key here—let your products shine in a way that’s engaging and authentic. Leverage user-generated content to highlight brand advocates User-generated content (UGC) is essential for retail brands on social media, as it helps to showcase products authentically and build a vibrant community. Cross-promotion is key.

Retail 120

Retail Social Media How To UGC 120

Hootsuite

APRIL 2, 2025

Hiltons storytelling is authentic and inspiring: think photos and videos taken by real hotel guests, horror stories from the competition, and partnerships with celebrities like (duh) Paris Hilton. Authenticity, relatability, and emotional connection Hiltons marketing team aims to bring a genuine, sincere vibe to their social media content.

Hotels 65

Hotels Brands Travel Authentication 65

Bill Hartzer

APRIL 17, 2025

Hanwool Suh, CEO of Aha Community, stated, “We monetize human experience by providing AI companies with conversational data rooted in authenticity. Ahas model places users firmly at the center of its success, respecting both their privacy and the authenticity of their contributions.

Reddit 78

Reddit Authentication Communities Privacy 78