Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

SocialFish

Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. Know Your Culture, Show Your Culture: The Authenticity Project. What use is authenticity? How do we define authentic?

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. You know, the ones that decide if anyone sees your content at all? Here's what you need to know. Facebook Social Media Tips and Tricks Facebook Fans

Trending Sources

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? Communication Erica Holt Guest Posts Social Media authenticity being social erica holt smarter social networkingGuest post by Erica Holt.

The Age of Authenticity Washing

Geoff Livingston

There have been a couple of recent posts acknowledging the decline of authenticity on the social web. In reality, authenticity as it was preached in the mid 2000s for all intents and purposes is a lost art. Authenticity washing is abound. But what we are told is not authentic.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

That will keep you grounded in authenticity and help you evolve without losing what makes you unique. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world.

YouTube Proves the $ Value of Being Authentic

Meltwater

The toppling of traditional media started many years ago. After all, why spend $1,000 on… Read More.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines. Are brands doing enough to target #MomsOnTwitter?

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. Living Brand Story.

The Importance of Content, Authenticity, and Credibility

Meltwater

For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.

A Gen Z's Perspective on What Makes for an Authentic Brand

Pixlee

One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t. The ones that are authentic are true to their core, speak with a human voice, and are artsy or adventurous

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring

Firebelly

Authentic). There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. I’ll take unpolished sincerity over sophisticated slickness any day.

3 Business Secrets on Meaning and Authenticity

Engaging Brand

Hope this little graphic helps to see how in our quest for meaning at both the personal and corporate level.indeed the current desire for authenticity is delivered.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

Authenticity and Timeliness. The focus is on authenticity. ” That’s clearly not authentic, and it’s a way to game the news feed. Train a model that tests whether posts from other pages are authentic. Looking back, the tweaks largely follow a common theme: Authenticity. That’s eight updates, if you’re counting, and this only includes those updates that had authenticity, spam, and gaming the system as priorities to be addressed.

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Show 458 - Quest for Meaning and Authenticity in Business

Engaging Brand

The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with August Turak who is an amazing guy.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity.

Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

I'm brought back to the discussion awhile back where the anonymous site 4Chan's founder, Chris Poole suggested that "anonymity is authenticity, it allows you to share in an unvarnished, unfiltered, raw and real way. I'm a huge fan of authenticity.

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

ProBlogger

Balancing Authenticity and Privacy. I think the authenticity comes from me sharing MY heart and MY taste, and less about being juicy. So how about you – what’s the balance you strike between authenticity and privacy?

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

And if brands want to build a trusting, authentic relationship with consumers, they have to step it up, too. Write authentically: Today’s consumers crave authenticity , so steer clear of common clickbait lingo in your content. Advertising/Marketing Facebook Algorithms authenticity clickbait Engagement Expedia Canada family friends Google Google Analytics News Feed Panda Publishers Search Spam Tony Tie UTM Codes

Things That Go Tweet in the Night

Waxing UnLyrical

If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. And if you use anything connected to Google, I highly recommending downloading and using the Google Authenticator App.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

If you take time to nurture relationships that are authentic and real, invest in the empowerment of human beings and provide content that is valuable and relevant to your audience, your results will be exponentially higher.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. Image via BigStockPhoto.com.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Brand Humanization: Social Media Authenticity vs Transparency (episode 16).

5 Reasons to Be Authentic Instead of Generic

ProBlogger

Here are five good reasons why you, too, should aim to be authentic instead of generic. Being authentic brings something new to the conversation. Being authentic inspires and engages people. Do you blog authentically? 5 Reasons to Be Authentic Instead of Generic. This guest post is by Nihara of Doing Too Much. I’ll never forget what my sister said when I showed her the first iteration of my blog. “BOH-ring!,” BOH-ring!,”

Are You a Social Media BarfShiner?

Waxing UnLyrical

If we’re going to talk about authenticity in social networking , shouldn’t we at least try to accurately portray what’s going on offline, online? Public Relations Shonali Burke Social Media authenticity

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Brand Humanization: Social Media Authenticity vs Transparency.

4 Marketing Lessons From the Creator Movement

Convince & Convert

For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First. Authenticity Whenever traditional marketers think about creating content, I often hear this phrase: “We don’t have the budget to create polished content.”

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

Be authentic.” After all, it’s tough to know just how “authentic” to be. Just last week, Eric Wittlake wrote a terrific guest post for Spin Sucks challenging us to buck conventional advice and not be authentic. “Want to succeed in social media?

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan?

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Unlock Facebook With a Physical Security Key?

SocialTimes Facebook

Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages.

A Simple (But Hard) Truth That Will Change Your Marketing Forever

Twist Image

It''s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage with consumers in a much quicker and more transparent fashion, it doesn''t make them any more authentic. Few brands are truly authentic. Take note of the ones that are truly authentic. authentic brand. authenticity.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. I love this case study because it really demonstrates the value of authenticity and natural storytelling.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

How Human Should Brands Become in Social Media?

Mindjumpers

Transparency + authenticity = human. It might be a matter of what you would actually say if sta nding in a face-to-face conversation with customers – and also about authenticity!

5 Tips on How to Communicate to Your Customers Online

Mindjumpers

When having established how to communicate to your tribe online, it can benefit your company in the way that you create clarity and authenticity about who you are.

Twitter Responds to Reports of Leaked Passwords

SocialTimes Twitter

two-factor authentication ). Privacy/Security Twitter 1Password Applications apps bcrypt Dark Web Devices Email HTTPS LastPass Leaked Passwords Location Login History Login Verification Malware Michael Coates passwords Security breaches Servers Stolen Passwords Twitter.com two-factor authentication User namesTwitter responded to widespread reports of security breaches and leaked passwords with a blog post by trust and information security officer Michael Coates.