JK Rowling online reputation analysis


Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

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Sentiment Analysis: What is it and how does it work?


Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Top 10 Data Analysis Tools for B2B Marketing


An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.

BMW vs. Audi: A brand race [social listening analysis]


Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

New in Awario: Sentiment Analysis for every language


Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

Content Analysis App BuzzSumo Adds YouTube Insights

Social Media Today

Content analytics app BuzzSumo has added another element to its impressive toolset

ITIL Certification Cost & Benefit Analysis

The Realtime Report

ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.

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10 Sentiment Analysis Tools to Measure Brand Health

Social Media Today

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice

Coke vs. Pepsi by country and state: Social listening analysis


We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. SWOT Analysis. What Is a SWOT Analysis?

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)


What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments , sentiment analysis considers emotions and opinions. Why is social sentiment analysis important?

The Internet's favorite film by Quentin Tarantino [analysis]


The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

Film 83

5 Benefits of Conducting a Competitive Analysis


Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Why Competitive Analysis Matters and How to Do One That Works


Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis

The 21 Best Sentiment Analysis Tools in 2020


That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Alternative milk - An analysis on alternative milk social conversation by Pulsar & Audience


Most days I’ll pop into my local coffee shop to order my ‘oat-flat white’ and a ‘chai-soy latte’ for my cousin (yes… we are those people).

Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Report: social media analysis | Sherrilynne Starkie

Sherrilynne Starkie

Using The Right Numbers For Analysis

Small Business Mavericks

Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.

How to Conduct a Social Media Competitive Analysis (Free Template)


Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is competitive analysis? A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

Why Competitive Analysis Matters and How to Do One That Works


Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive benchmarking Competitive analysis

5 Benefits Of Conducting A Competitive Analysis


Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

Social Media Today

Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

Social Media Today

Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics

Climate Crisis Conversation and Audience analysis using Audiense and social data tools


The pandemic virus of 2020 has taken centre stage, but the climate crisis will continue to bubble away and worsen if left unresolved.

[Analysis] Veganism - the health craze storming the UK


This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise. Within a decade the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. Consumer Insights Audience Intelligence

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Women’s World Cup 2019: Social Media Analysis


On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>.

Instagram analysis: Adidas vs. Puma


It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory. As a result of a dispute after World War II, Rudolf started his own shoe factory Puma and Adolf ran Adidas. This is where today's competition between both companies originated. Content Marketing Instagram Analytics Research & Trends

Emerging Tech - Internet of Things Audience & Conversation Analysis using Audiense and social data tools


Technology continues to be one of the fastest growing industries, with smaller gadgets, quicker speeds, and greater capacity. One area that continues to emerge is the Internet of Things, and this became a topic and audience that we were keen to investigate. Our aim was to find its influencers and their communities, and then to explore what other niche subtopics there were discussing, and to gather an audience that we could activate in a campaign. Audience Intelligence

Buzzlogix Feature: Sentiment Analysis


What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

Discover a whole new world of Analysis


But what if you’re looking to dig a little deeper and do some content analysis? We have the answer with our brand new Analysis tab! Once you click the ‘Analysis’ tab, you’ll find the following: Word Cloud: This Word Cloud is generated by showcasing words and phrases brands have used when describing this topic. All users of Unmetric Discover will be able to access the new content analysis capability right away.

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. SEMrush is a website analysis tool that can help you optimize your SEO strategy by understanding more about the keywords you currently rank for on Google. Summary of All Website Analysis Tools.

The Most Important SEO Metrics For Backlinks Analysis


To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. You're reading The Most Important SEO Metrics For Backlinks Analysis , originally posted on Kikolani , authored and copyrighted by Felix Tarcomnicu.

One Idea For Metrics Analysis

Small Business Mavericks

Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. I am impressed.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]


It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. The post The Most Influential Players in Advertising [Cannes Lions 2018 Analysis] appeared first on Audiense.

Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Concentrating on the more difficult and negative aspects of SWOT analysis can help you see these before your competition does. If you like what you read and would like to receive an expertly curated set of links, commentary and analysis each Monday, please subscribe to The Week in Digital.

YouTube Comment Analysis Highlights Problem Of “Fake News” And Coronavirus

Forbes Social Media

Basil Labs, a consumer intelligence company that analyzes virtual communities using AI, analyzed 3,500 YouTube video comments from Bloomberg, CBS and Yahoo! Finance videos related to airborne transmission of COVID-19. 64.2% of the major topics discussed within the comments mentioned “fake news.”.

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The Social Media Analysis Business in 2014

Net-Savvy Executive

Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). More Than $420 Million Invested in Social Media Analysis Companies in 2014 New investments in SMA companies were slightly below 2013 levels in dollar terms, although when you consider deals of unannounced size, we''re probably close to the window of uncertainty on that.

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date