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Content Analysis App BuzzSumo Adds YouTube Insights
Social Media Today
FEBRUARY 12, 2020
Content analytics app BuzzSumo has added another element to its impressive toolset
Analysis Related Topics 
Using word clouds in communications analysis
Sherrilynne Starkie
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis.
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Audience analysis: What is it and how to do it?
Awario
JUNE 15, 2020
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario
10 Sentiment Analysis Tools to Measure Brand Health
Social Media Today
APRIL 5, 2020
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice
Coke vs. Pepsi by country and state: Social listening analysis
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences
ITIL Certification Cost & Benefit Analysis
The Realtime Report
NOVEMBER 13, 2019
ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices.
5 Benefits of Conducting a Competitive Analysis
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.
The Top B2B Marketing Trends for 2018 – A Meta-Analysis
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts
Social Media Today
MAY 14, 2019
Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy
5 Benefits Of Conducting A Competitive Analysis
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.
Why Competitive Analysis Matters and How to Do One That Works
Digimind
APRIL 27, 2020
Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis
How to Conduct a Social Media Competitive Analysis (Free Template)
Hootsuite
FEBRUARY 5, 2020
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
[Analysis] Veganism - the health craze storming the UK
Audiense
MAY 16, 2019
This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise.
Using Applied Behavioral Analysis in Social Media
Social and Logical
DECEMBER 3, 2010
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.
Women’s World Cup 2019: Social Media Analysis
Meltwater
JULY 18, 2019
On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>.
Digging deeper into Facebook ad analysis
Janet Fouts
MARCH 5, 2017
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads
Using The Right Numbers For Analysis
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.
New Analysis Reveals That a Small Number of Politicians Drive the Majority of Political Discourse on Twitter
Social Media Today
MAY 18, 2020
New research has shown that the vast majority of political tweet engagement comes from a small number of politicians
Discover a whole new world of Analysis
Unmetric
JANUARY 25, 2019
But what if you’re looking to dig a little deeper and do some content analysis? We have the answer with our brand new Analysis tab! All users of Unmetric Discover will be able to access the new content analysis capability right away.
Website Analysis Tools: 8 Powerful and Free Tools
Razor Social
JUNE 6, 2018
What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz.
7 Competitive Analysis Tools to Help Improve Your Marketing Approach
Social Media Today
JUNE 30, 2018
Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics
Buzzlogix Feature: Sentiment Analysis
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.
The Most Important SEO Metrics For Backlinks Analysis
Kikolani
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years.
Instagram analysis: Adidas vs. Puma
Quintly
AUGUST 13, 2018
It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory. As a result of a dispute after World War II, Rudolf started his own shoe factory Puma and Adolf ran Adidas.
Why the SWOT Analysis Still Matters in Marketing
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool.
New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories
Social Media Today
NOVEMBER 12, 2018
Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date
The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development.
The Social Media Analysis Business in 2014
Net-Savvy Executive
JANUARY 5, 2015
Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). Social media analysis
Think You Can Apply a SWOT Analysis to Social Media Marketing?
agora pulse
JUNE 28, 2017
Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
Adam Sherk
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.
Pay Analysis Update: Examining Equal Pay at Buffer in 2020
Buffer Social
APRIL 10, 2020
Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. You can’t improve something if you don’t know that it needs to be improved.
Survey on Social Media Analysis in 2015
Net-Savvy Executive
OCTOBER 13, 2015
If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. Social media analysis
13 Competitor Analysis Tools to Spy on Your Competition
Sprout Social
JUNE 20, 2019
And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.
Ultimate Guide to Social Media Competitive Analysis
Sprout Social
APRIL 3, 2017
Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.
One Idea For Metrics Analysis
Small Business Mavericks
JULY 3, 2014
Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. I am impressed.
Content is (Tiger) King: An Analysis of Streaming Trends During The Age Of Coronavirus
Digimind
APRIL 22, 2020
The Vast Landscape of Streaming Services. Streaming services, though not considered “essential” by governmental guidelines in the US, are definitely considered as such by most people stuck at home with a working internet connection and running electricity. Trends
The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market.
How to Keep Content Ideas Coming With Whitespace Analysis
Unmetric
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis.
Language Support in Social Media Analysis
Net-Savvy Executive
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis
The New Social Currency, a research from Social Listening to Audiences Analysis
Audiense
MARCH 28, 2018
The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.
From reporting to analysis: How storytelling with data helps secure executive buy-in
Sprout Social
MARCH 2, 2020
Let’s talk about how to incorporate them into your approach to reporting and analysis. Bring data and analysis together: how to craft a story with data. Just because you’ve shared the data doesn’t mean your analysis is over.
Agencies and Competitor Analysis: The Best Data-Driven Techniques
Digimind
NOVEMBER 24, 2017
A case study on tracking techniques and best practices for social media analysis. Build Strategy
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