Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

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New in Awario: Sentiment Analysis for every language

Awario

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Content Analysis App BuzzSumo Adds YouTube Insights

Social Media Today

Content analytics app BuzzSumo has added another element to its impressive toolset

10 Sentiment Analysis Tools to Measure Brand Health

Social Media Today

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice

Audience analysis: What is it and how to do it?

Awario

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

ITIL Certification Cost & Benefit Analysis

The Realtime Report

ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.

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The Internet's favorite film by Quentin Tarantino [analysis]

Awario

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

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5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Why Competitive Analysis Matters and How to Do One That Works

Digimind

Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis

Climate Crisis Conversation and Audience analysis using Audiense and social data tools

Audiense

The pandemic virus of 2020 has taken centre stage, but the climate crisis will continue to bubble away and worsen if left unresolved.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia.

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Why Competitive Analysis Matters and How to Do One That Works

Digimind

Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive benchmarking Competitive analysis

Report: social media analysis | Sherrilynne Starkie

Sherrilynne Starkie

Using The Right Numbers For Analysis

Small Business Mavericks

Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.

Instagram analysis: Adidas vs. Puma

Quintly

It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory. As a result of a dispute after World War II, Rudolf started his own shoe factory Puma and Adolf ran Adidas.

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

Social Media Today

Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics

Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .

8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

Social Media Today

Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development.

[Analysis] Veganism - the health craze storming the UK

Audiense

This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise. Within a decade the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. Consumer Insights Audience Intelligence

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date

Women’s World Cup 2019: Social Media Analysis

Meltwater

On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Discover a whole new world of Analysis

Unmetric

But what if you’re looking to dig a little deeper and do some content analysis? We have the answer with our brand new Analysis tab! Once you click the ‘Analysis’ tab, you’ll find the following: Word Cloud: This Word Cloud is generated by showcasing words and phrases brands have used when describing this topic. All users of Unmetric Discover will be able to access the new content analysis capability right away.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. SEMrush is a website analysis tool that can help you optimize your SEO strategy by understanding more about the keywords you currently rank for on Google. Summary of All Website Analysis Tools.

The Most Important SEO Metrics For Backlinks Analysis

Kikolani

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. You're reading The Most Important SEO Metrics For Backlinks Analysis , originally posted on Kikolani , authored and copyrighted by Felix Tarcomnicu.

Pay Analysis Update: Examining Equal Pay at Buffer in 2020

Buffer Social

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. You can’t improve something if you don’t know that it needs to be improved.

One Idea For Metrics Analysis

Small Business Mavericks

Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. I am impressed.

Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Concentrating on the more difficult and negative aspects of SWOT analysis can help you see these before your competition does. If you like what you read and would like to receive an expertly curated set of links, commentary and analysis each Monday, please subscribe to The Week in Digital.

The Social Media Analysis Business in 2014

Net-Savvy Executive

Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). More Than $420 Million Invested in Social Media Analysis Companies in 2014 New investments in SMA companies were slightly below 2013 levels in dollar terms, although when you consider deals of unannounced size, we''re probably close to the window of uncertainty on that.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness. Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. People only have so much money, time, and attention. How do these organizations keep from going under?

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. You can filter by the last 24 hours to see recently trending topics or explore larger timeframes for content ideas and competitive analysis. So it is a good source of both ideas and basic competitive analysis.

Survey on Social Media Analysis in 2015

Net-Savvy Executive

If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. I'm looking into current trends and issues on the practice of social media analysis, as well as the technologies. Social media analysisI'm working on a new research project, and I need your help.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer. Facebook Competitive Analysis. Twitter Competitive Analysis. Instagram Competitive Analysis.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: Competitor analysis tools for social media.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis

Why Competitive Analysis Is A Big Deal

Small Business Mavericks

One area of analysis that is important to focus on is content. Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze the competition to see what they may have missed. You’re looking for golden opportunities that you can capitalize on.