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What Are The Benefits of Audience Research and Analysis?

The Realtime Report

What Are The Benefits of Audience Research and Analysis? What Is Audience Research and Analysis? Audience research and analysis is when companies identify and try to understand a targeted group of people who have the potential to become new customers.

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Analysis 335
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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

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Elon Musk: reputation analysis

Awario

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions

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A holistic approach to humans and data analysis

Audiense

At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity. Audience intelligence

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8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

Analysis 176
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6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. How to perform a deep Facebook analysis. Manual competitor analysis is a tedious process. Conduct Your Brand’s Facebook Analysis.

Analysis 130
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JK Rowling online reputation analysis

Awario

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Analysis 100
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10 Best Facebook Competitor Analysis Tools

Keyhole.co

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. 10 Best Facebook competitor analysis tools.

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12 Best Instagram Competitor Analysis Tools

Keyhole.co

To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis.

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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 176
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A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?

Analysis 147
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How To Do YouTube Competitor Analysis

Keyhole.co

While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors.

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How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Why LinkedIn competitor analysis is important. 3 Steps to do a LinkedIn competitive analysis.

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Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Analysis 173
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6 Key Elements of Competitor Analysis That Will Help Your Business Win Out

Social Media Today

Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts

Analysis 217
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Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Sentiment 113
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Top 10 Sentiment Analysis Tools for Social Media

Quintly

With the help of advanced social media sentiment analysis tools and best-practices it is! In this article, we’ll take a deeper dive to understand what sentiment analysis is, along with a list of tools you can use.

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis.

Analysis 118
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Audience analysis: What is it and how to do it?

Awario

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

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Audience Analysis 101: What It Is and Why It’s Crucial for Engagement

Quintly

Marketers use audience analysis to gain a deeper understanding of audiences. Audience Analysis Demographics AnalysisThey create accurate, detailed buyer personas with knowledge of the needs, interests, and pain points of the target audience.

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ITIL Certification Cost & Benefit Analysis

The Realtime Report

ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.

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Report: social media analysis | Sherrilynne Starkie

Sherrilynne Starkie

Analysis 345
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Content Analysis App BuzzSumo Adds YouTube Insights

Social Media Today

Content analytics app BuzzSumo has added another element to its impressive toolset

Analysis 154
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The Science Of Social Listening: Mixing Market Research With Competitive Analysis

Digimind

Brands Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights Competitive analysis social media Social Intelligence Market Research Brand Reputation??? Better Together: Synergizing Your Marketing Tools.

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The Ultimate Instagram Analysis of Super Bowl XXIII

Quintly

The Super Bowl: A Social Media Phenomenon. The Super Bowl isn't just a sporting event - it's also a major social media event. Brands use it as an opportunity to create buzz and engage with their audiences, while viewers take to social media to express their reactions.

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TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works

Social Media Today

As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency

API 121
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Using The Right Numbers For Analysis

Small Business Mavericks

Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.

Analysis 117
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How to Perform a Social Media Competitive Analysis

Keyhole.co

Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. Do a SWOT analysis.

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What is Audience Analysis & Why is it Important?

Audiense

Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that. You put work into making sure your products are of the highest quality.

Analysis 129
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Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Analysis 186
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BMW vs. Audi: A brand race [social listening analysis]

Awario

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

Analysis 120
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How To Analyse Twitter Data | Twitter Data Analysis Guide

Audiense

Your brand is on Twitter and publishing content regularly. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work. But how can you know for sure unless you look at the data?

Analysis 140
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Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

Social Media Today

Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app

Analysis 192
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New in Awario: Sentiment Analysis for every language

Awario

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.

Analysis 139
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How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign

Audiense

When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

Analysis 141
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Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .

Analysis 141
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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. The post Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign appeared first on B2B Marketing Blog | Webbiquity.

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10 Sentiment Analysis Tools to Measure Brand Health

Social Media Today

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice

Sentiment 171
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5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.