Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

Case Study 129

Case Study Analysis Study Apple 129

Audiense

SEPTEMBER 14, 2021

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?

Analysis 124

Analysis Twitter Engagement Brands 124

Awario

JANUARY 28, 2021

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions

Analysis 83

Analysis Reputation Questions Social Media 83

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis.

Analysis 99

Analysis Price Influencer Sentiment 99

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Analysis 273

Analysis Tag Cloud Wikipedia Sentiment 273

Sprout Social

APRIL 21, 2022

Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. How to perform a deep Facebook analysis. Manual competitor analysis is a tedious process. Conduct Your Brand’s Facebook Analysis.

Analysis 101

Analysis Metrics Widget Data 101

Awario

NOVEMBER 19, 2020

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Analysis 91

Analysis Reputation How To 91

Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

Analysis 137

Analysis Tools Research Social Media 137

Social Media Today

MARCH 7, 2022

Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app

Analysis 165

Analysis Report Social Media Twitter 165

Social Media Today

FEBRUARY 12, 2020

Content analytics app BuzzSumo has added another element to its impressive toolset

Analysis 134

Analysis YouTube Analytics Content 134

Audiense

OCTOBER 7, 2021

Your brand is on Twitter and publishing content regularly. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work. But how can you know for sure unless you look at the data?

Analysis 118

Analysis Data Twitter Publishing 118

Quintly

DECEMBER 19, 2021

Marketers use audience analysis to gain a deeper understanding of audiences. Audience Analysis Demographics AnalysisThey create accurate, detailed buyer personas with knowledge of the needs, interests, and pain points of the target audience.

Analysis 52

Analysis Engagement Marketing 52

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 142

Analysis Campaign Marketing 142

Audiense

APRIL 6, 2021

Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that. You put work into making sure your products are of the highest quality.

Analysis 102

Analysis Campaign Products Marketing 102

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 94

Sentiment Analysis Mashup Loyalty 94

Quintly

JUNE 4, 2021

With the help of advanced social media sentiment analysis tools and best-practices it is! In this article, we’ll take a deeper dive to understand what sentiment analysis is, along with a list of tools you can use.

Sentiment 82

Sentiment Analysis Tools Social Media 82

Awario

JUNE 10, 2020

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Analysis 140

Analysis Conversation Tools Social Media 140

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.

Analysis 113

Analysis B2B Data Tools 113

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

Analysis 89

Analysis Research Tools Social Media 89

The Realtime Report

NOVEMBER 13, 2019

ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.

Cost 76

Cost Analysis Report Training 76

Social Media Today

APRIL 5, 2020

Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice

Sentiment 144

Sentiment Analysis Reputation Metrics 144

Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Sentiment 88

Sentiment Analysis 88

Social Media Today

FEBRUARY 6, 2022

Competitor analysis is an important part of any marketing strategy, and the right tools will help streamline your approach

Analysis 141

Analysis Tools Strategy Social Media 141

Oktopost

DECEMBER 8, 2020

You need to take the methodical approach and create a competitive landscape analysis. A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. What is competitive landscape analysis? The value of competitive landscape analysis.

Analysis 93

Analysis Compete Price Startup 93

Digimind

DECEMBER 11, 2020

Brands Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights Competitive analysis social media Social Intelligence Market Research Brand Reputation??? Better Together: Synergizing Your Marketing Tools.

Analysis 69

Analysis Research Tools Marketing 69

Social Media Today

APRIL 18, 2022

The team from YouScan has put together a collection of key trend notes based on analysis of over a billion social media posts

Analysis 158

Analysis Trends Team Social Media 158

Social and Logical

DECEMBER 3, 2010

Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Analysis 174

Analysis Social Media Examples Course 174

Awario

SEPTEMBER 14, 2020

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

Sentiment 83

Sentiment Analysis Price Meeting 83

Awario

OCTOBER 13, 2020

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

Analysis 104

Analysis Analytics Brands Tools 104

Small Business Mavericks

MARCH 16, 2015

Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.

Analysis 101

Analysis Small Business Journal Compete 101

Webbiquity SMM

DECEMBER 22, 2020

While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. The post Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign appeared first on B2B Marketing Blog | Webbiquity.

Hashtag 200

Hashtag Analysis Campaign Social Media 200

Sherrilynne Starkie

JANUARY 19, 2011

Analysis 277

Analysis Report Social Media 277

MegaBytee

FEBRUARY 23, 2021

– Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO.

Analysis 52

Analysis Google Comparison Content 52

Digimind

DECEMBER 17, 2019

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Analysis 60

Analysis Communities Brands Products 60

Digimind

DECEMBER 17, 2019

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Analysis 57

Analysis Strategy Communities Brands 57

Digimind

APRIL 27, 2020

Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.

Analysis 57

Analysis Industry Marketing How To 57

Digimind

APRIL 27, 2020

Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis

Analysis 57

Analysis Industry Marketing How To 57

Awario

AUGUST 27, 2020

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

Film 88

Film Analysis Social Media Tools 88

Awario

FEBRUARY 18, 2021

Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts.

Analysis 78

Analysis Research Forums Data 78

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .

Analysis 109

Analysis Strategy Sentiment Comparison 109