Expert insights. Personalized for you.
Content analytics app BuzzSumo has added another element to its impressive toolset MORE
Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis MORE
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario MORE
There’s nothing more satisfying than helping your clients outshine their competitors on social media. Agencies Competitive Benchmarking MORE
Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions MORE
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite MORE
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. MORE
With the help of advanced social media sentiment analysis tools and best-practices it is! In this article, we’ll take a deeper dive to understand what sentiment analysis is, along with a list of tools you can use. MORE
An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. MORE
– Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO. MORE
Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. MORE
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. MORE
You need to take the methodical approach and create a competitive landscape analysis. A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. What is competitive landscape analysis? The value of competitive landscape analysis. MORE
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. MORE
Running a competitor analysis can reveal a lot of key insight or your planning - here are the key steps to keep in mind MORE
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. MORE
This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise. Within a decade the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. Consumer Insights Audience Intelligence MORE
ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically. MORE
Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts MORE
Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. SWOT Analysis. What Is a SWOT Analysis? MORE
Brands Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights Competitive analysis social media Social Intelligence Market Research Brand Reputation??? Better Together: Synergizing Your Marketing Tools. MORE
Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts. MORE
Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. MORE
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. MORE
It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory. As a result of a dispute after World War II, Rudolf started his own shoe factory Puma and Adolf ran Adidas. This is where today's competition between both companies originated. Content Marketing Instagram Analytics Research & Trends MORE
Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan MORE
Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics MORE
Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy MORE
That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. MORE
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. MORE
On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>. MORE
Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario MORE
Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood. MORE
While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. The post Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign appeared first on B2B Marketing Blog | Webbiquity. MORE
Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that. You put work into making sure your products are of the highest quality. MORE
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences MORE
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important. MORE
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them MORE
Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation MORE
Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. You can’t improve something if you don’t know that it needs to be improved. MORE
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice MORE
With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. . MORE
Analysis Related Topics Awario
JANUARY 28, 2021
Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions
Social Media Today
MAY 12, 2021
Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts
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Awario
NOVEMBER 19, 2020
Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation
Sherrilynne Starkie
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.
Audiense
APRIL 6, 2021
Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that. You put work into making sure your products are of the highest quality.
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences
Social Media Today
FEBRUARY 12, 2020
Content analytics app BuzzSumo has added another element to its impressive toolset
Awario
JUNE 15, 2020
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario
Social Media Today
APRIL 5, 2020
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.
The Realtime Report
NOVEMBER 13, 2019
ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.
Awario
SEPTEMBER 28, 2020
Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.
Oktopost
DECEMBER 8, 2020
You need to take the methodical approach and create a competitive landscape analysis. A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. What is competitive landscape analysis? The value of competitive landscape analysis.
Digimind
APRIL 27, 2020
Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors. Competitive analysis
MegaBytee
FEBRUARY 23, 2021
– Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO.
Quintly
JUNE 4, 2021
With the help of advanced social media sentiment analysis tools and best-practices it is! In this article, we’ll take a deeper dive to understand what sentiment analysis is, along with a list of tools you can use.
Digimind
DECEMBER 11, 2020
Brands Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights Competitive analysis social media Social Intelligence Market Research Brand Reputation??? Better Together: Synergizing Your Marketing Tools.
Awario
SEPTEMBER 14, 2020
Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan
Awario
OCTOBER 13, 2020
Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario
Digimind
APRIL 27, 2020
Competitive analysis, also known as competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a thorough analysis of your competitors.
Oktopost
NOVEMBER 12, 2020
An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.
Social and Logical
DECEMBER 3, 2010
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.
Awario
FEBRUARY 18, 2021
Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts.
Webbiquity SMM
DECEMBER 22, 2020
While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. The post Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign appeared first on B2B Marketing Blog | Webbiquity.
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.
Awario
AUGUST 27, 2020
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite
Social Media Today
DECEMBER 14, 2020
Running a competitor analysis can reveal a lot of key insight or your planning - here are the key steps to keep in mind
Hootsuite
FEBRUARY 5, 2020
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
agora pulse
OCTOBER 1, 2020
Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. SWOT Analysis. What Is a SWOT Analysis?
Social Media Today
MAY 14, 2019
Competitor analysis is key to maximizing your digital marketing performance. These tools will help you learn what's working, and what's not, in order to boost your strategy
Buffer Social
APRIL 10, 2020
Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. You can’t improve something if you don’t know that it needs to be improved.
Keyhole.co
OCTOBER 7, 2020
That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.
Social Media Today
JUNE 30, 2018
Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics
Quintly
JANUARY 27, 2021
There’s nothing more satisfying than helping your clients outshine their competitors on social media. Agencies Competitive Benchmarking
Janet Fouts
MARCH 5, 2017
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads
Audiense
MAY 16, 2019
This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise. Within a decade the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. Consumer Insights Audience Intelligence
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia.
Quintly
AUGUST 13, 2018
It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory. As a result of a dispute after World War II, Rudolf started his own shoe factory Puma and Adolf ran Adidas. This is where today's competition between both companies originated. Content Marketing Instagram Analytics Research & Trends
Sprout Social
AUGUST 5, 2020
With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .
Buffer Social
MARCH 24, 2021
Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us.
Meltwater
JULY 18, 2019
On 7 July 2019, the rumble of 60,000 excited fans echoed through the stands of the Parc Olympique Lyonnais stadium in Lyon, France. They were eagerly anticipating the final showdown… Read More >>>.
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