Analysis Related Topics 
The Realtime Report
MARCH 21, 2023
What Are The Benefits of Audience Research and Analysis? What Is Audience Research and Analysis? Audience research and analysis is when companies identify and try to understand a targeted group of people who have the potential to become new customers.
Awario
JANUARY 18, 2023
Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process
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Sherrilynne Starkie
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study
Awario
JANUARY 28, 2021
Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions
Audiense
MARCH 28, 2023
At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity. Audience intelligence
Awario
AUGUST 12, 2021
Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth
Sprout Social
APRIL 21, 2022
Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. How to perform a deep Facebook analysis. Manual competitor analysis is a tedious process. Conduct Your Brand’s Facebook Analysis.
Awario
NOVEMBER 19, 2020
Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation
Keyhole.co
JANUARY 4, 2023
For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. 10 Best Facebook competitor analysis tools.
Keyhole.co
JANUARY 5, 2023
To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis.
Awario
DECEMBER 15, 2020
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them
Audiense
SEPTEMBER 14, 2021
If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind?
Keyhole.co
DECEMBER 21, 2022
While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? YouTube competitor analysis is the evaluation process of your YouTube content with that of your competitors.
Keyhole.co
DECEMBER 5, 2022
But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. Why LinkedIn competitor analysis is important. 3 Steps to do a LinkedIn competitive analysis.
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences
Social Media Today
MAY 12, 2021
Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts
Awario
SEPTEMBER 28, 2020
Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.
Quintly
JUNE 4, 2021
With the help of advanced social media sentiment analysis tools and best-practices it is! In this article, we’ll take a deeper dive to understand what sentiment analysis is, along with a list of tools you can use.
Oktopost
APRIL 11, 2022
In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis.
Awario
JUNE 15, 2020
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario
Quintly
DECEMBER 19, 2021
Marketers use audience analysis to gain a deeper understanding of audiences. Audience Analysis Demographics AnalysisThey create accurate, detailed buyer personas with knowledge of the needs, interests, and pain points of the target audience.
The Realtime Report
NOVEMBER 13, 2019
ITIL Certification Cost & Benefit Analysis. Most if not all industries today are governed by a set of best practices. These practices are arrived at when industry players including associations, experts, and other stakeholders together, come up with a framework of tried and tested guidelines that will address specific situations effectively and perhaps economically.
Social Media Today
FEBRUARY 12, 2020
Content analytics app BuzzSumo has added another element to its impressive toolset
Digimind
DECEMBER 11, 2020
Brands Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights Competitive analysis social media Social Intelligence Market Research Brand Reputation??? Better Together: Synergizing Your Marketing Tools.
Quintly
FEBRUARY 22, 2023
The Super Bowl: A Social Media Phenomenon. The Super Bowl isn't just a sporting event - it's also a major social media event. Brands use it as an opportunity to create buzz and engage with their audiences, while viewers take to social media to express their reactions.
Social Media Today
FEBRUARY 21, 2023
As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.
Keyhole.co
DECEMBER 5, 2022
Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. A competitive analysis also helps you develop a long-term strategy as part of your business strategy. Do a SWOT analysis.
Audiense
APRIL 6, 2021
Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that. You put work into making sure your products are of the highest quality.
Social and Logical
DECEMBER 3, 2010
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.
Awario
OCTOBER 13, 2020
Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario
Audiense
OCTOBER 7, 2021
Your brand is on Twitter and publishing content regularly. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work. But how can you know for sure unless you look at the data?
Social Media Today
MARCH 7, 2022
Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app
Awario
SEPTEMBER 14, 2020
Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan
Oktopost
NOVEMBER 12, 2020
An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.
Audiense
OCTOBER 17, 2022
When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.
Sprout Social
AUGUST 5, 2020
With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .
Hootsuite
FEBRUARY 5, 2020
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
Webbiquity SMM
DECEMBER 22, 2020
While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. The post Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign appeared first on B2B Marketing Blog | Webbiquity.
Social Media Today
APRIL 5, 2020
Brand health is a collection of metrics which represent brand awareness, brand reputation, and brand’s share of voice
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.
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