Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. MORE
Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on. MORE
Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. We began our research at Carnegie Mellon University developing state-of-the-art computer vision and machine-learning algorithms for facial image analysis. MORE
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. MORE
The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. MORE
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. MORE
Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness. MORE
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight. MORE
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. MORE
It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. MORE
One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. MORE
Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). Social media analysis MORE
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis MORE
Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. MORE
Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. MORE
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. MORE
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. MORE
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. MORE
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide. MORE
Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. Market basket analysis is not limited to retail sales but are applied to a wide range of areas like analyzing credit card purchases, fraud detection for insurance claims and so on. It finds out the combination of items which are most likely to be bought together. For example buying milk and bread together can lead to buying butter. MORE
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. MORE
What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. MORE
How are beauty brands making the most of Instagram? Here's a study of more than 29k posts from 75 US Instagram beauty accounts MORE
Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social MediaYes, your social and digital campaigns are generating engagement. MORE
If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. Social media analysis MORE
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. MORE
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. MORE
Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics MORE
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways? MORE
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads MORE
I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). MORE
One area of analysis that is important to focus on is content. Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze the competition to see what they may have missed. You’re looking for golden opportunities that you can capitalize on. MORE
How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach. MORE
Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Exploratory Social Network Analysis with Pajek. MORE
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social Media MORE
I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. MORE
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important. MORE
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. MORE
Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. I am impressed. MORE
Market Basket Analysis is a modelling technique. The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. To put it simply it is Affinity Analysis.It MORE
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis MORE
Analysis Related Topics Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.
Janet Fouts
MARCH 5, 2017
Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads
SocialTimes Facebook
NOVEMBER 17, 2016
Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. We began our research at Carnegie Mellon University developing state-of-the-art computer vision and machine-learning algorithms for facial image analysis.
Sprout Social
APRIL 3, 2017
Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.
Simply Measured
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.
Social Media Today
JUNE 30, 2018
Monitoring the performance of competitors in your niche can provide you with a range of insights to improve your tactics
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important.
Audiense
JUNE 27, 2018
It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development.
Small Business Mavericks
JULY 3, 2014
Every formula or metric or analysis tool we have depends on a person to see what is actually happening and act appropriately. Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. I am impressed.
Simply Measured
NOVEMBER 3, 2016
Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout.
SocialFish
SEPTEMBER 14, 2015
Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.
Simply Measured
JULY 18, 2016
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social Media
Kikolani
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years.
Audiense
JUNE 27, 2018
One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market.
Social Media Network Marketing
OCTOBER 22, 2009
Market Basket Analysis is used to identify or gain interesting insights into the way customers buy items. Market basket analysis is not limited to retail sales but are applied to a wide range of areas like analyzing credit card purchases, fraud detection for insurance claims and so on. It finds out the combination of items which are most likely to be bought together. For example buying milk and bread together can lead to buying butter.
Simply Measured
NOVEMBER 7, 2016
Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social MediaYes, your social and digital campaigns are generating engagement.
Adam Sherk
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.
agora pulse
JUNE 28, 2017
Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward. The “S” and “W” of SWOT—strengths and weaknesses—are the parts of the analysis that help build that self-awareness.
Net-Savvy Executive
OCTOBER 13, 2015
If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. Social media analysis
Social and Logical
DECEMBER 3, 2010
Research psychology has defined a framework called ABA (applied behavioral analysis). Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.
Small Business Mavericks
MAY 30, 2013
One area of analysis that is important to focus on is content. Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze the competition to see what they may have missed. You’re looking for golden opportunities that you can capitalize on.
Net-Savvy Executive
JANUARY 5, 2015
Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). Social media analysis
Unmetric
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis.
Audiense
MARCH 28, 2018
The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.
Buzz Marketing for Technology
JUNE 27, 2008
Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge. Exploratory Social Network Analysis with Pajek.
Social Media Network Marketing
JULY 29, 2009
Market Basket Analysis is a modelling technique. The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. To put it simply it is Affinity Analysis.It
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Great tips and analysis for using Twitter, I can relate to the time thing as well, you just can’t rush into Twitter and expect results overnight.
Net-Savvy Executive
MARCH 13, 2013
Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on.
Net-Savvy Executive
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. International Social media analysis
Kikolani
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years.
Net-Savvy Executive
DECEMBER 7, 2012
I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.
Net-Savvy Executive
DECEMBER 17, 2012
I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012.
Net-Savvy Executive
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Measurement Social media analysis
Techipedia: Tamar Weinberg
JULY 1, 2010
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways?
Devumi
FEBRUARY 18, 2015
How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach.
Engaging Brand
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis.
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