Direct Marketing Observations

FEBRUARY 15, 2010

The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 110

Analysis Tools Compete Aggregator 110

Sprout Social

OCTOBER 10, 2024

This report will provide you with a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. Your last step in the research process is conducting a competitive analysis. If you want to dive deeper into your analysis, consider using a social listening tool.

Social Media 124

Social Media Brands Reddit B2B 124

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). It also allows users to search their social history across multiple networks. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Webbiquity SMM

FEBRUARY 21, 2017

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. A personalized news aggregator. Aggregate content from sources across the web. 11) TrapIt.

Curation 232

Curation Tools Curata Flipboard 232

Mindjumpers

NOVEMBER 21, 2011

LinkedIn also does analysis of your company and the connections that your employees have on the network. All of this aggregate data about your company gives potential candidates (as well as anyone else interested in your company) a lot of information to dive into and help determine if it might be a good fit for them.

LinkedIn 250

LinkedIn How To Aggregator Company 250

Convince & Convert

NOVEMBER 18, 2012

For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. Click to read more »

Analysis 125

Analysis Aggregator Facebook Data 125

Adam Sherk

AUGUST 21, 2012

Beyond personalized search results the engines are also looking at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of both sites and authors. For more on this topic see my analysis of what types of sites get the most links from Pinterest. Highlighting Authors.

SEO 278

SEO Social Media NoFollow Engineering 278

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Webbiquity SMM

JANUARY 24, 2011

A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection. Actionly also includes Twitter account management and analytics tools.

Tools 219

Tools Social Media Lithium Sysomos 219

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. These tools can help you find out.

Social Media 221

Social Media Tools Netvibes Sample 221

Convince & Convert

JUNE 29, 2014

You’ll receive a very detailed online analysis, as well as a downloadable PDF, all at no cost ($37 value). just a quick note here to let you know that I will not have access to any of your individual data, only aggregate info for Convince & Convert readers) I’d love it if you took the free personality assessment now.

Aggregator 164

Aggregator Analysis Communities Cost 164

Convince & Convert

MAY 17, 2012

In-depth analysis of your social media marketing program. Cons: It takes a while for them to aggregate content, and not all past content is aggregated. Keyword monitoring and analysis. In-depth analysis of your social media marketing program. In-depth analysis of your social media marketing program.

Social Media Management 160

Social Media Management Small Business Social Media Tools 160

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 145

Review Brands How To Analysis 145

Jon Loomer

DECEMBER 20, 2021

And thanks to iOS 14 and Aggregated Event Measurement, the reporting is potentially incomplete and modeled. [NOTE: This entire process is different in GA4, but I haven’t perfected it yet!]. Google Analytics is reporting 21 registrations from people who clicked on my ad with the URL parameters. That’s quite a difference!

URL 205

URL Examples Facebook Analytics 205

Ignite Social Media

APRIL 15, 2021

Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. Catalogs : An aggregate of shoppable Product Pins where audiences can see more than just one product at a time. See if Catalogs are right for your brand here.

Strategy 205

Strategy Tips Upcoming Mobile 205

Buffer Social

NOVEMBER 28, 2023

The results Now, I need to share one thing about me: my data analysis skills aren’t the strongest. Upfront analysis of content performance Here are the results of the AI-generated content from November 6th to 12th, 2023. From this analysis, I can tell that scheduling posts earlier in the week could be better for engagement.

LinkedIn 136

LinkedIn Publishing Aggregator Analysis 136

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 128

Reputation Sentiment Analysis Notification 128

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Templates 139

Templates Template Social Media Brands 139

Sprout Social

DECEMBER 18, 2018

More networks in play, means the need for more experimentation, optimization and analysis. Now in Sprout you can understand spend, conversions, impressions, cost-per metrics and more in one report without any additional work–and then easily aggregate and sort every campaign from each network by KPI.

Strategy 111

Strategy Aggregator Overview ROI 111

Kikolani

MARCH 11, 2013

On-Page Analysis – Receive graded on-page keyword targeting. Keyword Difficulty & SERP Analysis – Uncover opportunities, determine how challenging it is to rank for a keyword, and get a powerful analysis of your competitive landscape. SEO Competitor Analysis. SEO Research. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Atom Thought

NOVEMBER 27, 2008

I have also observed the trending of reactions very closely, which began as news, evolved to provide helplines, and a few live descriptions of events, to now analysis. I am not sure about the credibility of the news items, because many bloggers where not even in Mumbai, and were acting as ‘human aggregators’ of news across the web.

Wikipedia 113

Wikipedia Aggregator Case Study Journal 113

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients.

Content 162

Content Curation SEO Adwords 162

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 128

ROI Analytics Influencer Campaign 128

agora pulse

SEPTEMBER 1, 2020

When you want to streamline your analysis, AdsReport has you covered. Feedly, a news aggregation app, lets you make sense of all that noise. Here’s how this free tool scores your headline: Word Balance: An analysis of the common, uncommon, emotional, and power words you’ve used. What’s your audience reading? In Conclusion.

Social Media 210

Social Media Tools CPC Marketing 210

Sprout Social

MAY 10, 2023

But a good review management software will do the work for you by collecting reviews across various channels and aggregating the data into one place, enabling brands to mine and analyze the data to help streamline their response protocol. Podium has a variety of helpful features including sentiment analysis and competitive benchmarking.

Software 128

Software Review Reputation How To 128

Adam Sherk

MARCH 30, 2011

great article or “good tips”) that information may help with sentiment analysis but it may not reveal intent. That said, by looking at social media activity in aggregate publishers can start to get a better understanding of user behavior as it relates to their content. And even when a user adds a personal comment (e.g.

Publishing 131

Publishing Social Media Aggregator ROI 131

Jon Loomer

SEPTEMBER 8, 2020

Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. They also help with analysis of organic content. For custom events and specific products, you’ll need to map your events to custom conversions for tracking purposes. Facebook Analytics and Attribution.

Eventful 205

Eventful Facebook Conversation Advertising 205

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Using our Smart Inbox for TikTok monitoring aggregates all your interactions into a centralized feed for your team to manage comments and mentions.

Tools 137

Tools Strategy Brands Sentiment 137

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. For instance…. The VP of Digital Marketing.

Organization 143

Organization Sentiment Social Media Management Analysis 143

Jon Loomer

AUGUST 19, 2020

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Google Trends is a free, publicly available tool that we can use to identify search popularity for specific search terms, as well as general search topics. Comparing Searches for Facebook Advertising Terms.

Trends 215

Trends Google Social Media Comparison 215

Net-Savvy Executive

FEBRUARY 16, 2011

There, that should be enough for another 300 social media analysis startups. :-). series: Building Blocks of Social Media Analysis. Professional-Strength Social Media Aggregators. Tweetfeel (Conversition). More posts in the "Build or Buy?" Visualization by Thomas Jenkins. Analytics as a service: AaaS?

Evri 91

Evri Analytics Sysomos API 91

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. To put it simply it is Affinity Analysis.It The challenge has been how to leverage this data to produce business value.

Analysis 50

Analysis Marketing Retail Aggregator 50

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”.

Facebook 110

Facebook Sample Samples URL 110

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141

Justin Levy

OCTOBER 12, 2009

Chris is a genuis at analysis and analytics. As part of his presentation Chris asked if he could use the restaurant as an example and do an analysis of our ROI. If you have done this exercise, did you change anything about the way you spend your time post-analysis? All posts will be tagged ims09 for aggregation purposes.

ROI 140

ROI Social Media Analysis Discount 140