Half of Consumers Read Email Exclusively On Mobile
The Realtime Report
FEBRUARY 25, 2014
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4 email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%). the number of mobile orders went up by 58%.
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