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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? The report doesn’t actually give any detail as to the form the data that was used took. How did they track referrers, especially those two levels deep?

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Google Trends.

Analysis 241
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Most of the innovation centers on mobile, but a few new options use machine learning to add value and significance.

B2B 306
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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. Move away from campaign analysis; bring it back to the customer.

ROI 272
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

For in-depth Panda analysis I also recommend checking out Glenn Gabe , who frequently shares useful information on the subject. When we do Panda analysis for a site I always emphasize a couple things: The path to recovery cannot be definitively known. Hopefully this will help others to avoid a similar fate.

Sites 278
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The Power of Facebook Advertising [Infographic]

Mindjumpers

Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. In an analysis of over 60 campaigns on Facebook, 49% had a 5x return on investment, 70% had a 3x or greater return. This means that users spend almost double the time on Facebook than on its closest competitor Google. More than 3.2

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Marketing 258