Expert insights. Personalized for you.
When it comes to insight and analysis of the mobile industry, one of the essential people to pay attention to is Tomi Ahonen. book on the mobile industry is not only forthcoming in print and mobile formats, but he’s also made it available as a free PDF download. It’s hard to imagine anyone involved in mobile in any capacity not getting a huge amount out of the book. books analysis book free download free pdf Insight lulu mobile tomi ahonen MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Have you been spinning your wheels trying to utilize social media to grow your business? MORE
They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content. It's everywhere. MORE
While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region. MORE
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. MORE
One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients." But it's not clear that knowledge mobilization and knowledge translation are (for lack of a better word) benign. MORE
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less. MORE
While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world. Having a proper analysis platform can take a statistics-driven plan to the next level. Image via Unsplash. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Digital marketers are scrambling in 2019 to find their place above the noise. MORE
Influential is a demographic analysis tool serving as a mobile solution to help influencers amplify their marketing messages throughout social media campaigns MORE
When it comes to the mobile web, it’s easy to presume that the world is dominated by North America and Europe, and the leading companies are Apple and Google (Android). In Africa, Chad has close to 29% mobile web usage, Nigeria just over 25%, Sudan just over 22%. MORE
Best Practices for Maximizing Mobile App Revenue (GigaOm). Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it. MORE
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide. MORE
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ). MORE
Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). MORE
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening. MORE
By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Audience Analysis Worksheet. MORE
data analysis. Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. Blog Marketing Blogging analysis content creation content marketing search engines tools MORE
The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers. Platform Blog Social Media Data Twitter Analysis MORE
It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. MORE
Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# MORE
Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Audience Analysis Worksheet (worksheet to help you prioritize your niche). MORE
Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Audience Analysis Worksheet. It's not news that people buy from people or that business and life are about personal, human relationships. MORE
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. Social Media Audience Analysis Worksheet. MORE
Sentiment analysis helps you identify how a certain brand or post is perceived by people. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. MORE
For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Image via BigStockPhoto.com. MORE
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? MORE
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. MORE
Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites. MORE
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. MORE
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013. MORE
In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Twitter Users Log In Via Mobile, #RLTM Scoreboard. MORE
mobile marketing. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Mobile-Only vs. Desktop-Only Adult Internet Users in the US. MORE
So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messaging MORE
Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. MORE
Audience analysis worksheet to help you identify and prioritize your top audiences. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. MORE
bitly’s Got a Brand New Mobile Site! Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. MORE
Webbiquity SMM
DECEMBER 19, 2017
It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.
Buzzlogix
AUGUST 28, 2017
What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.
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The Realtime Report
FEBRUARY 25, 2014
Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.
Adam Sherk
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.
Convince & Convert
JULY 18, 2011
So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messaging
SocialFish
MARCH 25, 2011
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ).
Socialmedia.biz
JANUARY 14, 2020
Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.
The Realtime Report
JUNE 20, 2017
Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites.
Idaconcpts
AUGUST 2, 2012
While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region.
Convince & Convert
APRIL 7, 2010
Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc.
The Realtime Report
JUNE 21, 2017
Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites.
Writtent Blog
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.
Pam Moore
MARCH 29, 2017
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Have you been spinning your wheels trying to utilize social media to grow your business?
Pam Moore
MARCH 30, 2020
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.
Pam Moore
JANUARY 23, 2019
Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Audience Analysis Worksheet (worksheet to help you prioritize your niche).
Pam Moore
APRIL 6, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche).
Pam Moore
APRIL 9, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.
Pam Moore
APRIL 9, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.
Writtent Blog
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.
The Way of the Web
DECEMBER 17, 2010
When it comes to insight and analysis of the mobile industry, one of the essential people to pay attention to is Tomi Ahonen. book on the mobile industry is not only forthcoming in print and mobile formats, but he’s also made it available as a free PDF download. It’s hard to imagine anyone involved in mobile in any capacity not getting a huge amount out of the book. books analysis book free download free pdf Insight lulu mobile tomi ahonen
Buzz Marketing for Technology
MAY 21, 2008
One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients." But it's not clear that knowledge mobilization and knowledge translation are (for lack of a better word) benign.
Twist Image
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.
The Realtime Report
APRIL 3, 2014
In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Twitter Users Log In Via Mobile, #RLTM Scoreboard.
The Way of the Web
NOVEMBER 25, 2010
When it comes to the mobile web, it’s easy to presume that the world is dominated by North America and Europe, and the leading companies are Apple and Google (Android). In Africa, Chad has close to 29% mobile web usage, Nigeria just over 25%, Sudan just over 22%.
Unmetric
SEPTEMBER 9, 2019
Sentiment analysis helps you identify how a certain brand or post is perceived by people. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance.
Convince & Convert
FEBRUARY 15, 2016
For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Image via BigStockPhoto.com.
Audiense
MAY 10, 2016
The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers. Platform Blog Social Media Data Twitter Analysis
Kikolani
MAY 3, 2016
data analysis. Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. Blog Marketing Blogging analysis content creation content marketing search engines tools
SocialFish
MARCH 1, 2011
Best Practices for Maximizing Mobile App Revenue (GigaOm). Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.
Pam Moore
MARCH 5, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Digital marketers are scrambling in 2019 to find their place above the noise.
SocialFish
APRIL 1, 2011
bitly’s Got a Brand New Mobile Site! Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.
Pam Moore
NOVEMBER 23, 2017
By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Audience Analysis Worksheet.
Convince & Convert
MARCH 4, 2016
While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world. Having a proper analysis platform can take a statistics-driven plan to the next level. Image via Unsplash.
Forbes Social Media
APRIL 24, 2020
Influential is a demographic analysis tool serving as a mobile solution to help influencers amplify their marketing messages throughout social media campaigns
Unmetric
MARCH 31, 2016
They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here.
Pam Moore
APRIL 30, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).
Pam Moore
OCTOBER 9, 2017
Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Audience Analysis Worksheet. It's not news that people buy from people or that business and life are about personal, human relationships.
Pam Moore
APRIL 1, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche).
Pam Moore
MAY 21, 2017
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. Social Media Audience Analysis Worksheet.
Convince & Convert
NOVEMBER 9, 2015
mobile marketing. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.
Pam Moore
JULY 6, 2019
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content. It's everywhere.
Pam Moore
NOVEMBER 12, 2017
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions?
Pam Moore
JANUARY 30, 2018
Audience analysis worksheet to help you identify and prioritize your top audiences. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm.
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