The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messaging

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&#

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc.

Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites.

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The Power of Location Based Ads in Mobile Technology

Idaconcpts

While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. In order to get an ad in front of someone, that person has to be on a mobile website or on a specific app while they are in a geographic region.

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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. By now, you’ve heard of mobile responsive websites.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Have you been spinning your wheels trying to utilize social media to grow your business?

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche).

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Audience Analysis Worksheet (worksheet to help you prioritize your niche).

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

Essential free book on the mobile industry

The Way of the Web

When it comes to insight and analysis of the mobile industry, one of the essential people to pay attention to is Tomi Ahonen. book on the mobile industry is not only forthcoming in print and mobile formats, but he’s also made it available as a free PDF download. It’s hard to imagine anyone involved in mobile in any capacity not getting a huge amount out of the book. books analysis book free download free pdf Insight lulu mobile tomi ahonen

Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients." But it's not clear that knowledge mobilization and knowledge translation are (for lack of a better word) benign.

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10 Insightful Marketing Charts from 2015

Convince & Convert

mobile marketing. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. Social Media Audience Analysis Worksheet.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Twitter Users Log In Via Mobile, #RLTM Scoreboard.

Global mobile web usage reality check

The Way of the Web

When it comes to the mobile web, it’s easy to presume that the world is dominated by North America and Europe, and the leading companies are Apple and Google (Android). In Africa, Chad has close to 29% mobile web usage, Nigeria just over 25%, Sudan just over 22%.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here.

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Image via BigStockPhoto.com.

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Digital marketers are scrambling in 2019 to find their place above the noise.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). We have produced this analysis after the event using Twitter data, Team Trump used technology in real-time, to look forward – and to strategize and execute accordingly.

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Link Love Monthly: Best of January 2011

SocialFish

Feature Creep Emerges as Next Challenge for Mobile Devs – GigaOm. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. While Mobile Email Usage on the Rise – comScore. Tech/Analysis. My Initial Analysis of Quora – Anti-Social Media.

Top 10 Content Marketing Tools for Serious Marketers

Kikolani

data analysis. Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. Blog Marketing Blogging analysis content creation content marketing search engines tools

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Social Media Hashtags in a Nutshell

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).

Link Love Monthly: Best of February 2011

SocialFish

Best Practices for Maximizing Mobile App Revenue (GigaOm). Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche).

How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world. Having a proper analysis platform can take a statistics-driven plan to the next level. Image via Unsplash.

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Content Marketing in a Nutshell for Business

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content. It's everywhere.

Link Love Monthly: Best of March 2011

SocialFish

bitly’s Got a Brand New Mobile Site! Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Audience Analysis Worksheet.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Audience Analysis Worksheet. It's not news that people buy from people or that business and life are about personal, human relationships.

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20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Download our Audience Analysis Worksheet. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).

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