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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4 email-generated mobile sales increased at triple the rate of desktop sales (52% vs. 18%). the number of mobile orders went up by 58%.

Mobile 138
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Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. Sentiment analysis uses natural language processing, text analysis, and computation linguistics to extract the emotional tone of social media posts, news reports, blogs and more. Learn how to activate sentiment analysis in your social listening by following our step-by-guide.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. Yet another post about 2018 B2B marketing trends?

Analysis 236
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects.

Analysis 194
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

Analysis 294
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. More analysis and info from Beth Harte here ). This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS.

Mobile 151
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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messagingI understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S.

Analysis 110
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc.

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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. There are a few particularly egregious mobile errors that you need to avoid. It’s a matter of doing a comparative analysis to find out which is best for you. Mobile marketing is a lot more than paying for ads and having a nice website.

Cost 76
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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile. Get mobile right, and you can build an empire. There are a few particularly egregious mobile errors that you need to avoid. It’s a matter of doing a comparative analysis to find out which is best for you. Mobile marketing is a lot more than paying for ads and having a nice website.

Cost 70
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? What to Include in Competitive Marketing Analysis. Competitive Marketing Analysis Tools.

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2020: The Year Data Saved The World

Waxing UnLyrical

Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). Data & Analytics COVID in NYS schools COVID-19 data analysis harvard business analytics program hbapHow you think 2020 will be remembered?

Data 220
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Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?

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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it.

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Essential free book on the mobile industry

The Way of the Web

When it comes to insight and analysis of the mobile industry, one of the essential people to pay attention to is Tomi Ahonen. book on the mobile industry is not only forthcoming in print and mobile formats, but he’s also made it available as a free PDF download. It’s hard to imagine anyone involved in mobile in any capacity not getting a huge amount out of the book. books analysis book free download free pdf Insight lulu mobile tomi ahonen

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Mobile devices will account for 25% of global internet traffic by 2014.

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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Evergreen content is content that is timeless, sustainable and has a shelf life longer than the latest Facebook feature or favorite mobile application. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

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3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.

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3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.

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I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.

Mobile 43
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Global mobile web usage reality check

The Way of the Web

When it comes to the mobile web, it’s easy to presume that the world is dominated by North America and Europe, and the leading companies are Apple and Google (Android). Handily, Royal Pingdom just did a nice bit of analysis showing exactly how far that is from the truth, based on figures from Statcounter and 3 million websites: And in more detail: Mobile web makes up around 3.81% of all global web usage. 2.17% mobile web traffic.

Apple 28
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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Twitter Users Log In Via Mobile, #RLTM Scoreboard. Social Media Statistics #RLTM scoreboard brand sentiment Converseon Facebook Google Plus Nate Elliott sentiment analysis social networking statistics social networking stats Twitter

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Knowledge Mobilization and Knowledge Translation

Stephen Downes: Half an Hour

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients." But it's not clear that knowledge mobilization and knowledge translation are (for lack of a better word) benign.

Mobile 40
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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Using AMP, or accelerated mobile pages, will improve load speeds on mobile devices. Image via BigStockPhoto.com.

SEO 82
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10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. This tool helps you discover your competitors’ traffic volume, traffic source, mobile vs desktop traffic, top landing pages, subdomains, and much more.

Tools 76
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Link Love Monthly: Best of February 2011

SocialFish

Best Practices for Maximizing Mobile App Revenue (GigaOm). Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

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Link Love Monthly: Best of March 2011

SocialFish

bitly’s Got a Brand New Mobile Site! Tech/Analysis. tech analysis truthHere’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

Sysomos 141
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Audience Analysis Worksheet. Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not!

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

data analysis. Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. Webtrends has been around for over 20 years, Webtrends provides web, social and mobile analytics and other software solutions related to digital marketing. Blog Marketing Blogging analysis content creation content marketing search engines tools

Tools 83
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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Audience Analysis Worksheet. It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.

Brands 131
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How fans are using Facebook Reactions and what it means for your brand

Unmetric

They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. For example, while displayed total interaction numbers and breakdown interaction numbers don’t add up for Windex , LG Mobile & Arby’s , there is no major glitch in the numbers for Mini Babybel. Campaign Analysis social strategiesThis post originally appeared on Social Times. Facebook Reactions are finally here.

API 95
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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world. Having a proper analysis platform can take a statistics-driven plan to the next level. Digital Marketing data analysis marketing strategy marketing technology marketing tools return on investment ROIImage via Unsplash.

ROI 81
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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.

Skills 130
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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Audience analysis worksheet to help you identify and prioritize your top audiences. Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.

Feed 131
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How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. Top strategies and tactics to leverage social media to launch a new business, product or mobile app. The importance of embedding mobile in the DNA of your planning from day one. Social Media Audience Analysis Worksheet.

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Social Media Hashtags in a Nutshell

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis). For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Hashtag 92
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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Audience Analysis Worksheet. Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.

Template 131
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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Audience Analysis Worksheet (worksheet to help you prioritize your niche).

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

ROI 129
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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Social Media Audience Analysis Worksheet. Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.