Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Weve also listed 15 of the most important UK TikTok trends that you can take advantage of to boost the reach of your accounts. Weve also factored this point into all of our trends below.

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Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. The good news is, we surveyed over 1,000 Australian social media users and 200+ social media professionals to find the freshest insights on current trends and whats on deck for the future in 2025.

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Social Media Strategies Summit

APRIL 16, 2025

Trends Affecting Social Media Marketing Before we explore how to do it right, its worth taking a step back to consider the broader trends governing the social media world today. Combined, all of the above trends added up to one thing: content overload. Instead, target trends that relate to your brand, goals, and audience.

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Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. More Brands To Leverage Live Video Live video streaming isn’t a new trend. Let’s get into it.

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Social Media Today

MAY 1, 2025

Some recommendations for your Meta promotions, based on the latest engagement trends.

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Social Media Today

DECEMBER 4, 2024

The key trends that drove engagement on TikTok in 2024.

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Social Media Today

JANUARY 16, 2025

Pinterest has identified five key color trends that will resonate in 2025.

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Hootsuite

MARCH 12, 2025

However, be careful jumping on trends. If not, skip it and wait for a popular trend that suits your brand. For example, if youre sharing a tip for adapting to recent leadership trends, like in the example below, try using descriptive hashtags like #Leadership2025 and #FutureOfLeadership. You can define them in a few ways.

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Social Media Strategies Summit

NOVEMBER 4, 2024

In our next example, insurance company Geico tapped into two trends — nostalgia and Halloween — by reminding social media followers about one of its most popular past campaigns: View this post on Instagram A post shared by GEICO (@geico) There are a couple big benefits to this approach. Think again.

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Ignite Social Media

OCTOBER 14, 2024

And what do overall budget trends look like for the social media team? Our recent Ignite Social Media Trends Survey, conducted in the summer of 2024 with over 100 social media marketers, sheds light on the current state of paid social budgets and what it means for the industry.

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Social Media Today

MAY 11, 2025

Web usage trends provide an interesting window into consumer behaviors.

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Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Dr. Scholl’s: Comfy Shoes, Hot Trend Picture this: I’m texting my sorority sisters a photo of my new sneakers, raving about how stylish AND comfortable they are, while joking about how old I am for wearing Dr. Scholl’s.

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Webbiquity SMM

JULY 23, 2024

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Tools like BuzzSumo identify trending topics relevant to your industry. For instance, companies using AI features for personalization report up to a 15% increase in sales. AI also assists in content strategy development.

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Oktopost

OCTOBER 20, 2024

Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts. Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Listen In: What is Social Listening?

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Audiense

MAY 15, 2025

Summers here, and I dont know about you, but for me, that means country music. And with Russell Dickerson dropping Happen to me back in April, we may already have our soundtrack for the season.

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Sprout Social

SEPTEMBER 12, 2024

In this guide, we’ll highlight top trends, along with tips for social media content creation to help you optimize your strategy and workflows. Let’s review some of the popular content creation trends for social media. We’ll also share content creation tools you can use to support your creativity.

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Oktopost

OCTOBER 8, 2024

This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. But in addition to your already busy job, keeping up with industry trends, creating insightful content, and staying consistent can be challenging.

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Social Media Strategies Summit

APRIL 29, 2025

For David, the best approach is to target trending topics that you can tie back to your brand. You can take those audio and trending pieces of content and make them your own. As such, she says it wouldnt be appropriate to follow every social media trend. How do you strike a balance between the two and keep everyone happy?

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Webbiquity SMM

AUGUST 26, 2024

It can scan social media platforms, forums, and blogs to pick up on trends, opinions, and even subtle shifts in public mood. It helps them target the right customers, automate tasks, and even predict trends, freeing up time and resources. For social media marketers, AI takes on the role of a digital ear, notes Hootsuite.

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Ignite Social Media

FEBRUARY 19, 2025

Fashion Google Acquires Feedburner: More Services for Free How the Semantic Web Will Change Social Media Part 1: Comparing Search Results to a Missing Red Sock What Facebook Questions Means for Marketers Jobs in Social Media Marketing: Ignite Social Media is Hiring The post Accessibility in Social Media for 2025: Best Practices and Future Trends appeared (..)

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Keyhole.co

FEBRUARY 5, 2025

Social listening can help you find leads, stay ahead of industry trends and competition, and drive business growth. This practice allows Nike to keep up with trends, pinpoint consumers’ issues, and promptly rectify them. The Value of Social Listening for Growth? You need to grasp how they feel about your offerings.

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Sentiment Trends Hashtag Social Media 110

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Most consumers go to the brand’s website to hit purchase or learn more.

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Buffer Social

DECEMBER 3, 2024

Trending Instagram hashtags are about a topic, news, or seasonality used more during the trending window. For example, #glassskin is a popular trend on Instagram within the skincare niche, with the hashtag having over one million posts. Instagram doesn’t give you a definitive way to know all the trending hashtags.

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Ignite Social Media

JANUARY 13, 2025

While this may seem like a small gap, understanding platform-specific gender trends is crucial. Social Shopping Trends: Where Purchases Are Happening In 2024, 60.9% Social media constantly evolves, and staying informed about the latest trends is essential for crafting effective strategies. million female users and 111.4

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Sprout Social

JANUARY 29, 2025

Content ideation Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. These tools also provide insights into trends and gaps, helping marketers stay ahead of the competition.

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Sprout Social

OCTOBER 22, 2024

Reaching young people and penetrating trend culture has become a consistent hurdle. Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice.

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Buffer Social

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.

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Buffer Social

FEBRUARY 6, 2025

You might miss out on using some trending TikTok sounds with the business account. Many companies take the shortcut of having a creator account to access the wide music library of trending sounds. It’s tempting: trending audios get more reach and are pushed by the algorithm. Balancing trending and evergreen content 4.

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Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski Who is she?

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Hootsuite

NOVEMBER 28, 2024

Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. I’ve experienced Pins from months (even years) past blow up overnight based on trending topics and what users are searching for,” D’Loraine adds. What is Pinterest marketing?

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Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. You can use social listening to stay up-to-date on emerging trends, audience interests, and relevant conversations. The list just goes on.

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Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space.

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Sprout Social

JANUARY 15, 2025

Stay up to date on trending conversations about new platforms, and make the case to leadership when you find a new network thats the right fit. It will be extremely important to tap into conversations about network shifts and track user trends closely. But monitoring every change and trend is impossible for teams to do natively 24/7.

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Sprout Social

DECEMBER 12, 2024

The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Currys uses a specific flavor of humor and trending formats (when they make sense for their brand) to illustrate their grasp of online culture. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

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Social Media Brands Transportation Meme 92

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. This is particularly useful if you see an unexpected result or an overall change in the trends of your social performance. Performance by post type: How different types of posts performed based on your chosen metric.

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Analysis Social Media Tools HootSuite 119

Sprout Social

MARCH 12, 2025

That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Our first order of business? Digging into where brands should show up these days.

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Jon Loomer

JANUARY 21, 2025

Less Targeting Control This is simply the continuation of an obvious trend. Meta will likely update ad creation to provide more help from AI, especially with images and videos. I wouldnt be surprised if Meta takes additional steps toward limiting targeting inputs.

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