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Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand

Social Media Strategies Summit

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. For Kaytlyn at UNC Charlotte, spotting and evaluating trends is a mix of instinct and strategy.

Trends 264
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B2B Social Media Marketing Trends for 2025

Convince & Convert

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Microsoft’s social initiatives showcase leadership perspectives on industry trends. AI-driven tools help marketers identify content trends, optimize campaign timing, and predict customer needs. Ready to elevate your B2B social media strategy?

B2B 161
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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 158
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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive. This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more.

Trends 139
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening. Why tracking Reddit trends is important for your brand Reddit is built to spark trends. This is how organic trends begin.

Reddit 114
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10 UK social media trends for 2025

Sprout Social

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. But this is just a taster; we have so much more to share on our UK social trends webinar. A massive 93% prefer genuine connections over fleeting trends. We went straight to the source and asked U.K. Take Innocent.

Trends 109