Webbiquity SMM

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

B2B 213

B2B Strategy Hubspot Marketing 213

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

Analytics 212

Analytics Social Media Tools Price 212

Social Media Today

JULY 2, 2024

Here's how you can align with Instagram's new algorithmic focus.

Instagram 207

Instagram 207

The Social Media Hat

JULY 18, 2024

20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat.

Social Media 184

Social Media Marketing 184

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Convince & Convert

JULY 31, 2024

When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are known for ruthlessly pursuing efficiencies to increase profits and reward shareholders, right?

Exercises 145

Exercises Training Team Examples 145

Audiense

JULY 23, 2024

Big brands are increasingly choosing to work with small agencies, leading to significant growth in the number of small agencies. In fact, 68% of advertising and PR firms have fewer than five employees.

Advertising 163

Advertising Brands 163

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Brands 116

Brands Travel Metadata Feed 116

Social Media Today

JULY 10, 2024

Looking to make Reels a bigger focus in your holiday campaigns?

Tips 204

Tips Instagram Campaign 204

The Social Media Hat

JULY 6, 2024

Episode 10 of the AI in Marketing: Unpacked podcast, with Asavari Moon The post From Traditional to Predictive: Navigating Marketing’s AI Transformation appeared first on The Social Media Hat.

Social Media 178

Social Media Marketing Content Strategy 178

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on. With all the different hats to wear, how can a social media manager stay productive?

Social Media Management 118

Social Media Management Products Social Media Tips 118

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Audiense

JULY 25, 2024

Do you remember Blockbuster? It seems funny now, with access to any movie you could ever want at your fingertips, that you used to drive to a store where you had to physically pick up the movie you wanted to watch. Then you would drive home, watch it and return it the next week.

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Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. From keeping up with platform changes to integrating the latest AI tools, and ensuring your team is aligned and motivated, the challenges can seem endless.

Team 133

Team Social Media Brands Tips 133

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.

Social Media Management 107

Social Media Management Sentiment Transportation Embedding 107

Social Media Today

JULY 29, 2024

Some handy tips and pointers for your TikTok marketing approach.

Report 201

Report Brands Tips Marketing 201

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JULY 31, 2024

These are the considerations for preparing you and your business for AI, including a free worksheet and AI audit to help you achieve success. The post Is Your Business Ready for AI? A Step-by-Step Audit Framework appeared first on The Social Media Hat.

Social Media 164

Social Media Marketing 164

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a

B2B 117

B2B Cost Metrics Social Media Management 117

Audiense

JULY 18, 2024

Audience analysis involves gathering, interpreting, and comprehending information about your target audience. Think of it as a detective mission, but instead of solving crimes, you're solving the mystery of who your audience is, their needs, preferences, and behaviours, and how they interact with a brand or an industry.

Analysis 159

Analysis Industry Brands 159

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.

Examples 106

Examples Strategy HootSuite Sentiment 106

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Sprout Social

JULY 30, 2024

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty.

Influencer 104

Influencer Brands Strategy Marketing 104

Social Media Today

JULY 27, 2024

New internal insights on X’s financial performance highlight the dire state of the app.

Data 199

Data 199

The Social Media Hat

JULY 11, 2024

Storytelling is key to great marketing, an AI is positioned to help you. The post Unlock the Secrets of AI-Powered Storytelling appeared first on The Social Media Hat.

Social Media 155

Social Media Marketing Strategy 155

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing. For the last decade, we’ve focused on empowering social media teams to create engaging campaigns, launch successful employee advocacy programs, measure their efforts to optimize their strategies,

B2B 118

B2B Marketing Analytics Team 118

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Audiense

JULY 3, 2024

Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.

Brands 150

Brands Campaign Analysis 150

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.

UGC 131

UGC Marketing Education YouTube 131

Jon Loomer

JULY 15, 2024

I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies : Advantage+ Audience without suggestions Advantage+ Audience with suggestions Original audiences using custom audiences and Advantage Custom Audience tu

Examples 127

Examples Conversation List Strategy 127

Social Media Today

JULY 10, 2024

Looking to make Reels a bigger focus in your holiday campaigns?

Tips 200

Tips Instagram Campaign 200

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

The Social Media Hat

JULY 1, 2024

AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.

Social Media 153

Social Media Marketing Tools Social Media Management 153

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you provide.

Metrics 104

Metrics Engagement List Survey 104

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Sentiment 123

Sentiment Analysis Tools Data 123

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and

B2B 105

B2B Influencer ROI Authentication 105

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template