The Social Media Hat
JULY 31, 2024
These are the considerations for preparing you and your business for AI, including a free worksheet and AI audit to help you achieve success. The post Is Your Business Ready for AI? A Step-by-Step Audit Framework appeared first on The Social Media Hat.
Social Media Today
JULY 31, 2024
The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.
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Audiense
JULY 23, 2024
Big brands are increasingly choosing to work with small agencies, leading to significant growth in the number of small agencies. In fact, 68% of advertising and PR firms have fewer than five employees.
Convince & Convert
JULY 31, 2024
When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. Corporations are known for ruthlessly pursuing efficiencies to increase profits and reward shareholders, right?
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Oktopost
JULY 9, 2024
Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.
Amy Porterfield
JULY 3, 2024
Listen on… Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to […] The post #694: What Your Customer Wants and Can’t Tell You with Melina Palmer appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JULY 30, 2024
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
Audiense
JULY 3, 2024
Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.
WebInKnow
JULY 22, 2024
Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.
Oktopost
JULY 8, 2024
Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.
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Amy Porterfield
JULY 11, 2024
Listen on… Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier. I want you to take a moment […] The post #696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
JULY 13, 2024
Episode 11 of the AI in Marketing: Unpacked podcast, with Christopher Carr The post Harnessing AI: Practical Applications in Digital Marketing appeared first on The Social Media Hat.
Social Media Today
JULY 29, 2024
Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?
Sprout Social
JULY 31, 2024
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
JULY 10, 2024
A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.
Oktopost
JULY 30, 2024
When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. The average B2B buyer interacts with a brand 36 times before purchasing a product or service. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a
Amy Porterfield
JULY 9, 2024
Listen on… My top 5 tips to successfully leave your corporate job and start your dream business today. You've finally taken the courageous leap to quit your 9-5 […] The post #695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
JULY 25, 2024
5 key conversations to have with AI on social media, content, and more. The post Let AI Help With Your Marketing Using These 5 Chain Prompts appeared first on The Social Media Hat.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
Social Media Today
JULY 27, 2024
New internal insights on X’s financial performance highlight the dire state of the app.
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Keyhole.co
JULY 6, 2024
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: The incredible organic reach and engagement.
Oktopost
JULY 2, 2024
In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Amy Porterfield
JULY 30, 2024
Listen on… Why you need to surround yourself with a supportive entrepreneurial circle. 15 years and 24 full-time employees ago, I thought I’d be a one-woman show with […] The post #701: Feeling Alone In Your Entrepreneurial Journey? Join Us! appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
JULY 20, 2024
Episode 12 of the AI in Marketing: Unpacked podcast, with Jeff Sieh The post Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More appeared first on The Social Media Hat.
Social Media Today
JULY 31, 2024
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
Audiense
JULY 18, 2024
Audience analysis involves gathering, interpreting, and comprehending information about your target audience. Think of it as a detective mission, but instead of solving crimes, you're solving the mystery of who your audience is, their needs, preferences, and behaviours, and how they interact with a brand or an industry.
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
The Social Media Hat
JULY 1, 2024
AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.
The Social Media Hat
JULY 11, 2024
Storytelling is key to great marketing, an AI is positioned to help you. The post Unlock the Secrets of AI-Powered Storytelling appeared first on The Social Media Hat.
The Social Media Hat
JULY 14, 2024
Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.
The Social Media Hat
JULY 18, 2024
20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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