Trending Articles

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Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed

Buffer Social

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.

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LinkedIn Shares Insights Into Key Elements Driving Video Content Engagement

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Share

LinkedIn 160
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Meta Ads Creative Optimization Checklist

Jon Loomer

The role of a Meta advertiser has evolved significantly during the past few years. Assuming you’re optimizing for a conversion, there is less that you need to touch at the campaign and ad set levels. Your focus should be on the ads themselves. You should approach ad construction with a repeatable process. That is why I assembled this checklist.

Instagram 161
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Social media KPIs every marketer should be tracking

Hootsuite

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.

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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

Analytics 112
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Why your B2B social media engagement is low and how to fix it

Oktopost

The real cost of low engagement in B2B You’re posting regularly. You’ve got polished graphics. You’ve even invested in scheduling tools and hired content creators. But the results? A trickle of likes. A few generic comments. A low engagement rate that barely makes a difference. If you’re in B2B marketing, this situation probably feels familiar and frustrating.

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YouTube Adds Video Title Testing Option in YouTube Studio

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Adds V

YouTube 156
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Why Social Media Marketers Can’t Ignore Reddit Anymore

Ignite Social Media

With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is Reddit booming as a social platform, it has also completely taken over Google search engine results, making it an ideal target for brands and marketers hoping to get

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#HealthTok: How brands can be the ethical influence on health TikTok

Sprout Social

In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Doctor’s appointments aren’t something many people look forward to, so we search online for better ways to live a healthy life. Many of us are looking for ways to get better sleep, hit new goals at the gym or ultimately live longer, healthier lives.

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How to fix Inefficient social media engagement in B2B marketing

Oktopost

Introduction In B2B Marketing, social media isn’t just a branding tool; it’s a vital engine for lead generation, thought leadership, and customer engagement. Yet many companies struggle with what we call inefficient social media engagement. Despite consistent posting and growing follower counts, engagement stays low. Also, despite the effort B2B marketers put into content calendars, visuals, and scheduling, many still see underwhelming results.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Bulletin Boards: What They Are, How They Work, and Why They Matter

Buffer Social

There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community. Instagram has broadcast channels. YouTube has community posts. Snapchat leans on private stories. Messaging features are showing up inside apps that once only cared about public feeds. Now, TikTok is joining the party with bulletin boards, a new broadcast messaging tool that lets creators and brands share updates directly with followers, r

Feedly 65
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LinkedIn Shares Updated Ads Success Guide

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Share

LinkedIn 148
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Ad Copy and Creative and Winning Combinations

Jon Loomer

Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative made sense.

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How to Build a Brand Personality Through On-Screen Content

The Social Media Hat

People don’t engage with logos—they engage with presence. Voice. Energy. Something they can feel. If your brand’s content doesn’t make people feel anything, you’re not building a brand—you’re just making noise. The post How to Build a Brand Personality Through On-Screen Content appeared first on The Social Media Hat.

Brands 78
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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13 ChatGPT alternatives worth trying for SEO, content, and more

Hootsuite

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO 59
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How short-form video is changing B2B social media in 2025

Oktopost

The short-form takeover. Tiktokification. It has many names, and it has no shortage of detractors. But you know what this phenomenon is, without any explanation. And it’s the most critical trend for your social media marketing team to understand and master in 2025. Short-form video is dominating the scroll. As a genre, it was refined on TikTok. Still, it has long since broken free and impacted every other platform, including LinkedIn, Instagram, Facebook, and even the king of video, YouTube.

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X Shares Key Data on Holiday Season Planning [Infographic]

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Shares Key D

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Image Generation Creative Breakdown

Jon Loomer

Meta’s finally providing more transparency for AI-generated ad creative… How AI Creative is Used When you create an ad and upload an image, you’ll get AI-generated options. This includes versions of your creative with AI-generated background variations… and also new AI-generated images inspired by your original creative. When selected, they’ll be used in place of your original creative in some cases.

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HR in 2026: Insights & Best Practices

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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25 powerful Aussie beauty influencers for your brand

Sprout Social

Finding the right beauty influencers in Australia isn’t just about follower counts. For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Aussie consumers value authenticity over perfection, but with 1 in 4 Australians identifying as influencers , knowing who drives results (and how to work with them) matters more than ever.

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Why use a Canva Verified Expert? Who they are and how to work with them

Socially Sorted

Canva Verified Experts are uniquely qualified Canva Experts worldwide – endorsed by Canva. In this post I share my experience as an Australian Canva Verified Expert, how Canva Verified Experts differ from a Canva Expert, and why you should work with us. BY DONNA MORITZ | PUBLISHED 15 JULY, 2025 Looking to engage a Canva […] The post Why use a Canva Verified Expert?

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How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

Buffer Social

At Buffer, we're a fully remote and distributed team, which means that for most weeks of the year, we work together across 21 different countries and 49 cities. For one glorious and cherished week a year, we meet together in person for a working week we call “Retreat” to collaborate and connect. We recently wrapped up Buffer's 14th Retreat in Antalya, Türkiye!

Hosting 65
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TikTok Adds Scheduling Options in Post Composer

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Adds Sc

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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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Creative Breakdown for Flexible Format

Jon Loomer

Finally! Flexible Format transparency… The New Option Some advertisers are seeing a new Creative option in the breakdown menu. Select it and you may see Flexible Format. [NOTE: Meta seems to be experimenting with this Creative breakdown option right now (not to be confused with Dynamic Creative Element). Depending on the ad account, I’m also seeing options for Image Generation and Related Media.

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Instagram Promotes DM Translation and Scheduling Features for Business Users

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Prom

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Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Social Media Today

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YouTube Clarifies Changes to Monetization Rules Around Inauthentic Content

Social Media Today

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YouTube 179
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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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LinkedIn Shares New Report on the Value of Thought Leadership Content

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Share

Report 172
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Meta Moves to Expand Video Selfie Age Checking

Social Media Today

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X Partners with AppsFlyer for Third-Party Ad Performance Measurement

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Partners wit

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TikTok Adds New Features to Highlight Songwriters in the App

Social Media Today

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.