Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed
Buffer Social
JULY 16, 2025
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.
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