Jon Loomer
OCTOBER 2, 2024
The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.
Social Media Today
OCTOBER 2, 2024
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
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Jon Loomer
SEPTEMBER 30, 2024
I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.
Social Media Today
SEPTEMBER 29, 2024
IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
The Social Media Hat
OCTOBER 1, 2024
Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.
Convince & Convert
SEPTEMBER 28, 2024
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
SEPTEMBER 28, 2024
Episode 29 of the AI in Marketing: Unpacked podcast, with Ian Anderson Gray The post From Chaos to Clarity: AI-Powered Thought Organization for Marketers appeared first on The Social Media Hat.
Oktopost
SEPTEMBER 29, 2024
In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “A key part of my role is trying to amplify our brand voice by employee advocacy, so making sure our people speak not only for themselves but also for the company.
Amy Porterfield
OCTOBER 1, 2024
Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
OCTOBER 1, 2024
If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.
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Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
The Social Media Hat
SEPTEMBER 26, 2024
A complete SEO checklist to help you with keyword research, gap analysis, and more. The post The SEO Checklist Everyone Needs For Maximum Traffic appeared first on The Social Media Hat.
WebInKnow
OCTOBER 1, 2024
For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!
Amy Porterfield
SEPTEMBER 26, 2024
Listen on… Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more. The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca If you've been tuning in for a while, you've heard me say action creates clarity. What […] The post #718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
SEPTEMBER 30, 2024
Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it works… A Game Show?? You may know that I have another chatbot that was built to answer your questions and move your advertising in the right direction. This knew one is for entertainment purposes.
Social Media Today
OCTOBER 1, 2024
A look at the next wave of AR glasses and which will win out with consumers.
Sprout Social
OCTOBER 3, 2024
According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. Now, imagine this workload when seasonality strikes. Heightened activity, increased content demands and constant audience engagement make it hard even for the most experienced marketers.
Tweaklibrary
SEPTEMBER 30, 2024
Imagine that as you’re swiping through your Android smartphone, it starts to do things on its own like opening apps, sending texts, and making calls. If this sounds familiar, your device may have what is known as the “Ghost Touch Issue.” Despite being an increasingly common problem, you might be facing trouble due to it. But don’t worry—we’ve got you covered!
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
Hootsuite
OCTOBER 2, 2024
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.
Jon Loomer
SEPTEMBER 29, 2024
If you have questions about Meta advertising, do this… Go here and ask my bot whatever questions you have related to advertising. Here’s how it works… My Chatbot It’s been trained on more than 500 pages of my website, and it’s getting really good at providing helpful answers. This is a great option if you don’t want to bother someone with constant questions.
Social Media Today
SEPTEMBER 27, 2024
The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.
Sprout Social
SEPTEMBER 26, 2024
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Tweaklibrary
SEPTEMBER 26, 2024
The “Failed to connect to a Windows service” error typically occurs when you are unable to connect to a Windows service on your PC. For example, you may get the error when trying to connect to System Event Notification Service, Group Policy Client Service, or others. The “Windows service start failure” error may also occur when you are trying to sign in into your computer as an Administrator.
Ignite Social Media
OCTOBER 1, 2024
Using AI sounds super exciting, but the truth is it’s not. The Reality of AI in Social Media Marketing: Hype vs. Practical Use A lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP and NVIDIA to scale Generative AI Content for Brand Authenticity is one example. Big tech companies are racing to create the best AI experiences for their users and finding ways to monetize it or make it feel exclusive/superior compared to others,
Jon Loomer
SEPTEMBER 27, 2024
Ad costs are probably going up. Do not be surprised if you notice CPMs begin to surge. Here’s why… Increasing Competition We are now in prime election season in the US. That means a whole lot of money is getting dumped into ads. Your ads will be competing for eyeballs. That competition runs up bids in the auction. And once the elections happen in early November, guess what?
Social Media Today
SEPTEMBER 26, 2024
Meta’s looking to replicate human interaction with AI bots. But is that a good thing?
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Sprout Social
OCTOBER 1, 2024
“You act like a founder.” In our eight years working together, those were the second-most meaningful words Justyn Howard, Sprout’s co-founder, former CEO and current executive chair, said to me. Knowing that Justyn saw the same passion, vision and resilience of Sprout Social’s founding team was an incredible compliment and fueled my desire to deliver for this team.
Tweaklibrary
SEPTEMBER 28, 2024
Have you ever attempted to find a file on your MacBook, only to be at a loss as to its location? It is possible that you are debugging an application, explaining to another person how to find a file, or simply cleaning up your folders. Knowing the file path on Mac is key to being able to use your system efficiently, while it may initially appear a little complex for numerous Mac users.
Ignite Social Media
OCTOBER 2, 2024
Guest Post by Jason Keath , co-founder of Social Fresh and author of the upcoming book, “ The Case for More Bad Ideas.” More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity speaker. The platforms are constantly making adjustments. Consumer behavior is always changing.
Jon Loomer
SEPTEMBER 26, 2024
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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