Trending Articles

article thumbnail

Meta Warns Users That its AI Systems Will Scan DMs When Prompted

Social Media Today

A new warning prompt could spook a lot of Meta DM users.

System 188
article thumbnail

The Psychology of Color in Your Social Posts

Social Media Strategies Summit

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ?

Journal 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How The Instagram Algorithm Works [Infographic]

Social Media Today

A simple overview of how Instagram decides who sees your posts.

Instagram 193
article thumbnail

Is it the End of Original Audiences?

Jon Loomer

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesnt mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience , Advantage+ Placements , and Advantage Campaign Budget.

article thumbnail

10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

article thumbnail

Why HR Is the Missing Link in Your Company’s Social Media Strategy

Bill Hartzer

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. HRs role extends beyond posting job listings. A well-executed social media plan can attract top talent, reinforce company culture, and improve internal communication.

article thumbnail

Pi(e) Day Hacks: Baking Engagement Into Your Social Strategy

Ignite Social Media

National Pi Day, celebrated on March 14th (3/14), is more than just a day for math enthusiasts. This quirky holiday offers businesses a golden opportunity to showcase creativity, engage audiences, and drive brand awarenessall while having fun with the themes of math and pie. Here’s how your food brand can bake Pi Day success into your social media strategy, along with why Pi Day matters for businesses.

More Trending

article thumbnail

What is the Meta Pixel, and how do you make the most of it?

Hootsuite

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

API 71
article thumbnail

Brand Strategy: Dove doesn’t sell soap. It sells self-worth.

Keyhole.co

For decades, the brand has done what most beauty companies wouldnt dareput real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isnt just a brand strategyits a social force.

article thumbnail

Your Organization’s History As Content Marketing

WebInKnow

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

article thumbnail

BuzzFeed Looks to Launch its Own, More Positive Social Media Platform

Social Media Today

BuzzFeed's looking to take a different approach to social platform engagement.

Platform 178
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Social

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

article thumbnail

Brand love: How to make audiences’ hearts grow fonder

Sprout Social

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

Brands 58
article thumbnail

#751: The Secrets to Realistic Recurring Revenue with Stu McLaren

Amy Porterfield

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if youre ready to create predictable profit in your business, youre in for a treat! Today, Im bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu […] The post #751: The Secrets to Realistic Recurring Revenue with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

Social media in healthcare: A regulation-friendly guide for 2025

Hootsuite

The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

YouTube CEO Outlines Key Areas of Focus for 2025

Social Media Today

Some guidance for your YouTube strategy.

YouTube 170
article thumbnail

A Valentine to The Arts and My Theater Dad

Waxing UnLyrical

You can take the girl out of… It may have taken me 25 years to come home to the arts, but that’s where I’m going to stay. Because you can take the girl out of art, but you can’t take art out of the girl. Watching this reel Bucklesweet did with me in 2023 was a fun walk down memory lane! In the beginning For Indian students in an ICSE school like I went to (this is one of the major national secondary school certificates), you get a broad and rigorous education in both the

Class 245
article thumbnail

Post Performance Report: Brands building a presence on unexpected platforms

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

article thumbnail

How to Use Data More Strategically to Reach Audiences

Convince & Convert

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?

Data 100
article thumbnail

HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

article thumbnail

Change to Inventory Filters

Jon Loomer

Thats interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, were gradually changing the default setting of inventory filters for in-content ads and Audience Network to expanded.

article thumbnail

Meta Initiates Lay-Offs to Re-Align its Focus Around AI Development

Social Media Today

Meta's culling staff, while also hiring more machine learning engineers.

article thumbnail

Revealed: The cost of love in America is $6,138 a year

The Realtime Report

Revealed: The cost of love in America is $6,138 a year CouponPi polled 1,000 Americans to uncover the true cost of love across the country. A successful relationship requires time and energy, but also, money. The average U.S. wedding costs around $30,000 , but even if you dont get married, how many dollars does it take to maintain a healthy, happy relationship?

Cost 91
article thumbnail

How the YouTube algorithm works in 2025

Hootsuite

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time , click-through rate (CTR) , satisfaction surveys , and viewing habits across different devices and times of day. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform.

YouTube 68
article thumbnail

The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

article thumbnail

DICK’S Sporting Goods Wants You: How Athletes Can Get Paid to Post on Social Media

Bill Hartzer

DICK’S Sporting Goods Opens Influencer Program to the PublicAnd You Can Apply Turning Social Media Into a Paycheck DICKS Sporting Goods is opening the doors to a unique opportunity for sports enthusiasts and content creators. What started as an internal initiative is now a full-fledged public influencer program, and applications are officially open.

Sports 78
article thumbnail

Advantage+ Sales Replaces Advantage+ Shopping

Jon Loomer

This is a BIG change. Meta announced a series of changes related to a new streamlined Advantage+ campaign setup. But whats happening to Advantage+ Shopping may be the most impactful. Advantage+ Sales is replacing Advantage+ Shopping, but this isn’t a simple name change. The following differences stand out… 1. Targeting and Exclusions First, Advantage+ Sales has access to Advantage+ Audience.

article thumbnail

The AI Shift is Impacting Google’s Search Market Dominance [Infographic]

Social Media Today

AI's impact on discovery is set to disrupt traditional search marketing.

Marketing 160
article thumbnail

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

article thumbnail

Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

article thumbnail

Snapchat Shares Marketing Tips for Valentine’s Day

Social Media Today

New insights to inform your Valentine's Day approach.

Tips 152
article thumbnail

Big Tech Players Emerge as Likely Partners for TikTok US

Social Media Today

Oracle, Microsoft and Amazon are the names that look likely to partner with the app.

Microsoft 150
article thumbnail

30 Engaging Hooks for Instagram Reels [Infographic]

Social Media Today

Some prompts to help kick off your IG Reels creation approach.

article thumbnail

TikTok Looks to Alleviate Data Security Concerns in the US

Social Media Today

TikTok's published another overview of the measures that it's undertaken to keep US user data safe.

Data 148
article thumbnail

HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!