Trending Articles

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

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Twitter Launches 2019 Major Events Calendar to Facilitate Campaign Planning

Social Media Today

Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform

Facebook Offers More Cross-Posting Options to Better Connect Instagram and Facebook

Social Media Today

Slowly, but surely, Facebook is adding in more ways to integrate Instagram and Facebook posting, boosting content opportunities for both platforms

The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.

Instagram Video Has Come To Agorapulse. Now What?

agora pulse

Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here.

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How to Optimize a Site for Voice Search [Infographic]

Social Media Today

Voice searches are on the rise - but how do you optimize your content and website for voice queries? Check out this infographic

Sites 160

3 Benefits of ERP Real-time Reporting

The Realtime Report

3 Benefits of ERP Real-time Reporting. Drawing Upon a Centralized Database.

Are Hashtags Still Worth It? (Or Did the Russians Ruin It for Brand Conversations?)

Meltwater

As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action. Yet… Read More >>>. Social Reputation Management Social Media

How to Target Your Website Visitors with Facebook Ads

agora pulse

Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Turn Reviews into Amazing Social Posts

Socialmedia.biz

Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform.

New Data Leak Contains 773 Million Email Addresses and Passwords - Are Yours Included?

Social Media Today

A new, major data leak has seen over 773 email addresses shared via the dark web - and if yours is included, it may be time to update your password

Data 159

Why should you segment your target market when looking for influencers?

Audiense

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing

How to Create Exciting Content Post Holiday

Ignite Social Media

Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Great Examples of Instagram Live Collaborations

agora pulse

Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations.

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening?

15 Facebook Marketing Groups to Join in 2019

Social Media Today

These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector

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2018’s Top 10 Product Updates for Audiense Insights

Audiense

2018 was a big year for Audiense, and as proud as we are, we have also been humble. In fact, we might not have tooted our trumpet loud enough. So, what were our best 10 product updates for Audiense Insights last year? We’re glad you asked! Audiense News New Features

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Essential Guide to UberSuggest for Free Keyword Research

Razor Social

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website. And the good part about UberSuggest is that it’s FREE!! Keyword research is an essential part of content marketing.

Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

WebInKnow

Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective.

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How Finance Brands Are Using Data to Improve Their Social Media

Likeable

Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity.

Data 72

Facebook Updates Group Invites, Removing Ability to Automatically Add Members

Social Media Today

Facebook has updated some of its rules relating to how group admins can invite new members

Groups 156

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Changes in certain Twitter metrics on our Analyze platform

Unmetric

Recently, due to some unforeseeable changes in Twitter’s API and the way we were capturing data, some of their metrics are no longer available on our Analyze Platform. This data though is still available to us for time periods prior to December 1st, 2018. The following are the metrics that have been affected due to these unfortunate changes. 1.Mentions. The lack of Mentions data will affect the following metrics. Focus: Overview > Response Rate. Customer Service > Response Rate.

Why Climate Change Would Have Alarmed Dr. Martin Luther King

Forbes Social Media

Martin Luther King's words suggest that he would have been concerned about climate change

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Social Recruiting: 6 Tactics to Master for Better ROI

Oktopost

Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling

ROI 56

You May Be Missing Critical LinkedIn Comments

The Social Media Hat

One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it

New Report Looks at the Growth of Influencer Marketing on Instagram

Social Media Today

A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers

Report 155

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Buffer Social

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing.

How This Doctor Uses Instagram For Mental Health Awareness

Forbes Social Media

Psychiatrist Dr. Jessica Clemons is using social media to normalize the conversation about mental health. She hosts live Q&A sessions about topics like anxiety and depression through events and her Instagram handle @askDrJess

Top 5 Instagram Metrics to Track in 2019

Later

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. But you can expect a big payoff once you jump in! Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints.

Data-drive Your Agency Proposals with Social Intelligence

Digimind

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks.

4 Easy to Use Tools to Help You Create Effective, Engaging Video Content

Social Media Today

Tap into the growth of video in 2019 with these tools and tips