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What a Sandcastle Reminded Me About Strategy
Waxing UnLyrical
JANUARY 15, 2020
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.
Trending Articles
5 Things You Need to Know Before Starting a Business
The Realtime Report
JANUARY 17, 2020
5 Things You Need to Know Before Starting a Business. So, you’re looking to start your own business to be your own boss, but do you know everything there is about creating a startup? As most business owners will say, it’s not easy managing a company.
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How to Use the Reach Objective for Website Remarketing
Jon Loomer
JANUARY 15, 2020
Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.
How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)
agora pulse
JANUARY 14, 2020
No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS
Social Media Today
JANUARY 15, 2020
App analytics provider Sensor Tower has released its listing of the most downloaded apps of 2019 across both iOS and Android stores
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Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
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UPDATE: Customize Facebook Ad Creative by Placement
Jon Loomer
JANUARY 12, 2020
Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. Since this has evolved so much since then, I decided a new post was required to walk through how it works.
People Who Inspire Us: Two Guys, Two Bicycles, Eight Countries, and One Shared Dream
agora pulse
JANUARY 15, 2020
Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you.
3 Ways to Get More Reviews for Your Small Business
Social Media Today
JANUARY 13, 2020
Reviews can play a key role in improving discovery, and getting you more business. Check out these tips for getting more reviews of your company
An Overview of The Workers Comp Claim Process
The Realtime Report
JANUARY 17, 2020
An Overview of The Workers Comp Claim Process. The average worker’s comp claim paid out over $40,000 in 2016. Millions of these cases happen every year. After an injury at work, you have a limited time to file a claim. Each state differs, but the deadlines for filing a claim are always short.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How to Create Social Media Reports your Clients will Love
Socialmedia.biz
JANUARY 17, 2020
Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics.
The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile
Meltwater
JANUARY 16, 2020
Over the next few weeks, we will be publishing a three-part series outlining several Media Relations best practices. This series aims to provide you with insights into the PR Manager’s… Read More >>>. PR & Comms Media Outreach Product Development
Go, Go, Go! Improve Your Social Media Response Time
agora pulse
JANUARY 16, 2020
Everyone wants a fast reply on social media. But how soon is now? These tips can help you improve your response time starting today. Responding quickly to customers’ social media comments and questions can be a boon for brands.
Facebook Backs Off on Plan to Bring Ads to WhatsApp
Social Media Today
JANUARY 16, 2020
Facebook will re-think its monetization strategy for WhatsApp after deciding not to go ahead with a planned roll-out of ads on the popular messaging platform
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
5 Reasons to Begin Your Freelancing Career
The Realtime Report
JANUARY 13, 2020
5 Reasons to Begin Your Freelancing Career. For many people, the opportunity to work on freelance is just a fairy tale. Imagine no early rises at 7 a.m. to get to the office in time to start the workday. There are no annoying bosses constantly monitoring the progress of your work.
Using AI Chatbots to Unlock Your Business Value
Socialmedia.biz
JANUARY 15, 2020
Businesses are slowly changing how they communicate with consumers to offer exceptional experiences. They want to offer online experiences that match what today’s consumer expects. Today’s consumer expects to find the information or products they are looking for fast.
What to Post Where: Making the Most Impact with Your Social Media Content
Ignite Social Media
JANUARY 16, 2020
Bad news: There is no one thing I can tell you that will optimize your social media content.
5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]
Pam Moore
JANUARY 14, 2020
Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
3 Evolving Social Media Trends to Embrace in 2020
Social Media Today
JANUARY 16, 2020
New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning
5 Tips for Improving the Value of Your Home
The Realtime Report
JANUARY 16, 2020
5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value.
Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos.
Facebook Stories Vs. Instagram Stories
Ignite Social Media
JANUARY 15, 2020
When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different?
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook
Meltwater
JANUARY 12, 2020
PRWeek and Meltwater recently hosted an exclusive event at San Francisco’s EPIC Steak. Featured in this post are the highlights of a fireside chat between PayPal’s Amanda Coffee, one of PRWeek’s… Read More >>>. Enterprise Executives AI & Innovation Corporate Comms
Why Hyper-Personalization is Key for Marketers in 2020
Social Media Today
JANUARY 13, 2020
Marketers in 2020 have finally reached the tipping point where scalable hyper-personalization of marketing activities is not only possible, but a requirement to stay up with evolving consumer trends
Is Your Brand Performing Like It Needs to?
The Realtime Report
JANUARY 15, 2020
Is Your Brand Performing Like It Needs to? One of the most important things you can do as a founder or CEO is track the performance of your brand. A brand isn’t simply the branding you put on posters. It’s so much more than your logo.
Social Media Marketing Guide for Dentists
Socialmedia.biz
JANUARY 12, 2020
The importance of having a well-designed website is well established, however, a lot of medical professionals, including dentists, still undermine the positive impact that social media can have on their businesses.
What You Need to Know About Snapchat Dynamic Ads
Ignite Social Media
JANUARY 14, 2020
Last October, Snapchat announced their newest addition to their ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat will make it easy for e-commerce advertisers to get their products in front of its users.
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