Social Media Today

DECEMBER 7, 2023

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

Advertising 179

Advertising Activities 179

Jon Loomer

DECEMBER 8, 2023

Ad copy and creative are more important than ever before… The levers you pull to drive effective Meta ad results have evolved over the years. Some factors matter more now than before, and some factors matter a whole lot less. The three primary ways you can impact performance now are through the Performance Goal , feeding attribution , and the ad copy and creative.

Feed 107

Feed Feedly 107

Jon Loomer

DECEMBER 4, 2023

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.

Conversation 161

Conversation API Advertising Eventful 161

Forbes Social Media

DECEMBER 2, 2023

A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.

Social Media 144

Social Media 144

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A beginner's guide to social media automation tools and getting automation right.

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Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

Social Media 108

Social Media Hubspot Statistics Brands 108

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit. Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Om

Resources 94

Resources Groups Groups Engagement 94

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.

Advertising 139

Advertising Campaign Conversation List 139

Forbes Social Media

DECEMBER 4, 2023

Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.

Social Media 122

Social Media Content Tips Brands 122

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns.

Campaign 100

Campaign Marketing Authentication Brands 100

Amy Porterfield

DECEMBER 5, 2023

Listen on… Using collaboration and competition to push yourself and your business to new heights. I'm sure you've heard the phrase “collaboration over competition” a million times. But, […] The post #631: Collaboration Vs. Competition: Sharing Strategies Not Secrets appeared first on Amy Porterfield | Online Marketing Expert.

Collaboration 105

Collaboration Strategy Marketing 105

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Social Media

Social Media Today

DECEMBER 5, 2023

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

Influencer 165

Influencer Brands 165

Jon Loomer

DECEMBER 6, 2023

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.

Advertising 136

Advertising Campaign Conversation Eventful 136

Forbes Social Media

DECEMBER 2, 2023

Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.

Social Media 124

Social Media 124

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

Social Media 92

Social Media Brands How To Platform 92

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

B2B 98

B2B Influencer Brands Marketing 98

Social Media Today

DECEMBER 6, 2023

Pinterest's annual trend report is based on key discovery trends and user behaviors in the app.

Trends 164

Trends Engagement Data Report 164

Jon Loomer

DECEMBER 5, 2023

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. You do this by integrating your CRM and defining your funnel for Meta. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. After someone completes your form, they need to eventually buy from you.

Conversation 140

Conversation Buy Process Issues 140

The Social Media Hat

DECEMBER 4, 2023

Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.

Social Media 91

Social Media Marketing 91

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Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Content 79

Content Tips Social Media LinkedIn 79

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Social Media 96

Social Media Privacy Guidelines Brands 96

Social Media Today

DECEMBER 6, 2023

Default encryption finally comes to Messenger, after five years of development.

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166

Jon Loomer

DECEMBER 7, 2023

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.

API 121

API Eventful Conversation Feed 121

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Discover just how easy it is to boost SEO with social media.

Social Media

Forbes Social Media

DECEMBER 3, 2023

If Musk is in favor of free speech absolutism, he should also accept that free speech does not mean being free of consequences

Social Media 99

Social Media 99

Buffer Social

DECEMBER 4, 2023

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

Social Media 87

Social Media Template Templates Social Media Management 87

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 98

Social Media Social Media Management Communities Brands 98

Social Media Today

DECEMBER 6, 2023

The new page will share tips and notes on how to maximize your LinkedIn presence.

LinkedIn 170

LinkedIn Tips How To 170

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin

LinkedIn 71

LinkedIn B2B Features Platform 71

Buffer Social

DECEMBER 5, 2023

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Guidelines 80

Guidelines Content Publishing Posterous 80

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.

Reputation 93

Reputation Software Tools Social Media 93

Social Media Today

DECEMBER 6, 2023

Some handy updates for LinkedIn's newsletter creation tools.

Newsletter 180

Newsletter LinkedIn Tools 180

Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.

Brands 122

Brands Campaign Advertising Survey 122

WebInKnow

DECEMBER 6, 2023

I love this quote from Kim Gordon, founding member of the band Sonic Youth: “ People pay to see others believe in themselves ”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.

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