Sherrilynne Starkie

JUNE 9, 2025

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks? What if engagement tanks? What if your client launches a surprise campaign and expects you to jump in?

Social Media 195

Social Media Social Media Management HootSuite Travel 195

Social Media Today

JUNE 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Threads Contin

Press Release 167

Press Release Wikimedia Policies Privacy 167

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Says

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Press Release Instagram Wikimedia Policies 199

Jon Loomer

JUNE 9, 2025

Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.

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Report Conversation Advertising URL 138

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.

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Real Estate Content UGC Comparison 130

Audiense

JUNE 11, 2025

How Hailey Bieber built Rhode into a $1B brand in 3 years through strategic audience building, viral marketing, and cult-like customer loyalty.

Loyalty 91

Loyalty Brands Marketing Analysis 91

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Looks to

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Press Release Wikimedia Policies Newsletter 187

Jon Loomer

JUNE 8, 2025

Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation , it explains: You can choose to generate primary text and headline variations using personas so that the variations are generated in a way that’s more aligned with how you speak to your custom

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Advertising Examples Video Marketing 78

Oktopost

JUNE 10, 2025

Pride Month has long been part of the corporate content calendar. For years, many B2B brands marked the occasion by updating logos with rainbow gradients or publishing polished social media posts expressing support. However, audiences are becoming increasingly discerning, particularly among younger professionals. They expect more than branded messages.

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Content Authentication Press Release UGC 62

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.

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ROI Report Brands Campaign 55

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

WebInKnow

JUNE 9, 2025

Speaking Books Events Courses Advisor Resources Blog About Contact Speaking Books Events Courses Advisor Resources Blog About Contact [hubspot-metadata] { "category": "include", "creatable": false, "path": "custom/page/dms-v2/Site_Header.html" } [end-hubspot-metadata] --> Bots Don’t Build Fandom. People Do. Written by David Meerman Scott on June 9th, 2025 I write about strategies to turn fans into customers and customers into fans.

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Metadata Hubspot Resources Conference 58

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Pinterest Outl

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Press Release Wikimedia Policies Newsletter 182

Jon Loomer

JUNE 12, 2025

Meta’s testing Profit optimization… In a recent announcement about new conversions tools , Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating the highest Return On Ad Spend.

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BeingOptimist

JUNE 5, 2025

Hey VSCO users! Ever spotted a stunning profile picture on VSCO and wanted to see it in full quality? VSCO’s minimalist design can make it tricky to view high-res profile images, but I’ve got you covered. As a VSCO expert who’s been navigating the platform for years, I’ll show you how to see full quality VSCO profile pictures in 2025—plus some privacy tips to keep in mind.

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How To Privacy HootSuite Class 52

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

JUNE 12, 2025

Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. And if you’re still relying on outdated tools, you’re not listening. You’re guessing. Modern AI gets one thing right: it understands how people talk. While everyone is debating whether AI can think or create, it’s quietly mastering human language in ways older models never could.

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For Real Social Workers

JUNE 10, 2025

Researchers at Penn State University found that 75% of shares on Facebook were made without the user clicking through to read the content. This is poignant given that so many people receive “news” from social media. The study appeared in the journal Nature Human Behavior in November 2024. Other research studies have found similar results. Many on social media appear to receive their “news” from the headlines only.

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How To Journal Study News 52

Jon Loomer

JUNE 10, 2025

Here’s how to improve your AI-generated text… On a prior video , I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you can do to address this.

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Issues Features Brands Video 78

Blog2Social

JUNE 5, 2025

How to Automatically Share Your WordPress Blog Posts on Social Media Do you spend more time sharing your blog posts than actually writing them? Youre not alone. For many bloggers and small teams, social media quickly turns into a time-consuming task even though its essential for building reach and driving traffic to the blog. […] Der Beitrag Social Media Automation for Blogs erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing, scheduling, cross-posting.

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Social Media WordPress Blogger Team 52

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Sprout Social

JUNE 11, 2025

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.

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Influencer Examples Campaign Marketing 55

Laurel Papworth

JUNE 9, 2025

This one-day artificial intelligence course is the perfect entry point to understanding the artificial intelligence tools currently available, and how to harness them to increase your personal productivity and impact at work. You will learn about the various use cases of AI, from large language models like GPT to assist you with copywriting and brainstorming, to applications like Dall-e and Microsoft 365 copilot which create imagery based on your input.

Training 52

Training Microsoft Course Conference 52

Social Media Today

JUNE 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Launches

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Advertising Press Release Wikimedia Policies 155

Jon Loomer

JUNE 5, 2025

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules , which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping to use this feature to improve lead quality, you won’t be able to do it with the standard setup.

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Eventful Advertising Conversation Features 78

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Oktopost

JUNE 8, 2025

Introduction: Why Pride matters in B2B marketing While large corporations often dominate the spotlight during Pride Month, smaller B2B brands are making meaningful strides in showcasing their commitment to LGBTQ+ inclusion. These brands are not just participating in Pride, they are fostering a culture of authenticity and long-term change. From law firms and financial services providers to HR-tech innovators and niche consultancies, here are nine standout campaigns that offer more than just surfa

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Authentication B2B Campaign Brands 62

Sprout Social

JUNE 5, 2025

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

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ROI Metrics Team CPA 63

Laurel Papworth

JUNE 7, 2025

Structured Prompting for Individuals on Copilot and ChatGPT – Half-Day Practical Workshop for Professionals, Jobseekers, and Freelancers – from basic context prompts to chain of thoughts and more, reasoning LLMs/LRMs and more importantly, when and how to use them! Suitable for beginners to intermediate. AI Proof Your Career Workshop We are living through one of the biggest shifts in the world of work since the industrial revolution – and it’s happening fast.

Microsoft 52

Microsoft Skills Course Cost 52

Social Media Today

JUNE 9, 2025

Britain is now TikTok's largest EU user market.

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Marketing 162

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Buffer Social

JUNE 6, 2025

I got the job offer of my dreams — live, mid-call — from my now-manager, Hailley Griffis , on March 27th, at exactly 3:06 PM ET. We’d been in conversation for weeks about a Senior Brand and Community Manager role at Buffer and I had a chance to experience Collaboration Day with my future team. Then, during a follow-up call, Hailley extended the offer — and moments later, an email landed in my inbox: “We’d love to invite you to join the Buffer journey, Sa

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Team Hotels Travel Groups 52

Social Media Today

JUNE 8, 2025

Meta's change in approach on content moderation is helping to improve link post reach.

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Content 173

Social Media Today

JUNE 11, 2025

Meta's got a new AI video editing tool, which can reimagine the context of clips.

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Tools Video 169

Social Media Today

JUNE 10, 2025

Meta's decided to give Threads users their own messaging option after all.

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Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting