Jon Loomer

APRIL 21, 2025

Metas development team working on Lead Ads and Instant Forms has been busy over the past few months. I’ve documented 11 updates and new features for the Lead Ads product alone. If youre currently using Lead Ads, see how many of these features you have. If you gave up on them before, you may not even recognize the product now. I reviewed multiple ad accounts to identify which features are widely available and which are more limited.

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Cost Features SMS Template 153

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

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Communities Brands Reddit Travel 90

Social Media Today

APRIL 17, 2025

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

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Oktopost

APRIL 21, 2025

In this episode, BioCatchs Gustavo Mazzocchi shares how a World Cup-themed advocacy competition turned reluctant employees into social media champions with gamified tactics and nonstop energy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Build something youd look at and say, Yeah, this is awesome.

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Social Media Social Media Management Patterns Banking 77

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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Jon Loomer

APRIL 22, 2025

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and Im seeing it in one account. This helps answer a lot of questions Ive had about how this works. Eligibility First, three campaign objectives are eligible: Sales Leads Engagement Its any case where you can select the website conversion location and use the Maximize Conversions performance goal.

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Education Conversation Campaign Report 89

Social Media Today

APRIL 20, 2025

Digitally-created characters are driving big engagement on YouTube.

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Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

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Oktopost

APRIL 17, 2025

Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?

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Jon Loomer

APRIL 17, 2025

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

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CPC CPM Cost Metrics 101

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buffer Social

APRIL 17, 2025

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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Content Social Media Energy Film 61

Social Media Today

APRIL 17, 2025

Some pointers for your YouTube strategy.

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Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

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Awario

APRIL 22, 2025

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

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Brands Strategy 103

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Realtime Report

APRIL 17, 2025

Full Throttle: Decoding the Mechanics of Car Battery Chargers Imagine a world where every day felt like a race against time, where every second counted, and speed was of the essence. In the fast-paced realm of automobiles, the unsung hero often remains the humble car battery charger. It waits patiently, ready to spark life into your vehicle when you need it most.

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Automotive Energy Wireless Exercises 91

Buffer Social

APRIL 23, 2025

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

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Instagram Video Tips Film 54

Social Media Today

APRIL 21, 2025

A new way to help creators gain more followers in the app.

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Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplif

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Analytics HootSuite Metrics Templates 54

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Audiense

APRIL 23, 2025

Buy now pay later is a payment option that essentially offers customers a short term loan, and splits a purchase into smaller, interest-free payments.

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Buy Company Analysis Strategy 86

WebInKnow

APRIL 21, 2025

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

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Buffer Social

APRIL 21, 2025

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

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Affiliate marketing How To Influencer Platform 58

Social Media Today

APRIL 20, 2025

YouTube’s CTV viewing numbers continue to rise.

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Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Ignite Social Media

APRIL 23, 2025

Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering – are hashtags still worth using? The short answer: it depends. While hashtags are no longer the primary driver of reach and engagement on many platforms, they still serve a purpose in categorization, searchability

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Hashtag Social Media Marketing SEO 78

Jon Loomer

APRIL 20, 2025

I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because its fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I immediately knew what happened.

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Social Media Today

APRIL 21, 2025

Some handy pointers for your Reels promotions.

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Social Media Today

APRIL 17, 2025

A new way to encourage engagement around Reels content.

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Features Instagram Engagement Content 187

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Today

APRIL 20, 2025

“Storylines” would enable users to add to a collective event Story.

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Social Media Today

APRIL 22, 2025

Instagram’s new video editing app is here.

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Social Media Today

APRIL 17, 2025

Another update for X’s AI chatbot.

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Social Media Today

APRIL 22, 2025

Pinterest is backing several measures to curb potentially harmful app usage.

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Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting