Trending Articles

Competition: Win your copy of ‘No Cape Needed’

Sherrilynne Starkie

A new reader competition! Here’s your chance to win a free copy of ‘No Cape Needed’ by David Grossman ABC, APR and Fellow PRSA. In it, he explains how communications can be a ‘superpower’ for business success.

[ANSWERED] How Do I Hide My Facebook Posts From Friends Without Unfriending Them?

SocMed Sean

Believe it or not, I get asked this question A LOT. In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks.

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.

22 Copywriting Tips to Increase Your Website Conversion Rate [Infographic]

Social Media Today

Does your website copy need a re-fresh? Check out this list of content tips

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance.

7 Advantages of a Having Social Media Strategy

Social Media Today

A solid social media marketing strategy is the key to taking your social activity from average to epic - here’s how

These Queue Categories Could Help Your Content Strategy: Expert Roundup

agora pulse

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy.

Cision’s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. .

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers.

10 tips to take advantage of Google+ for SEO

Socialmedia.biz

It is very well known that Google created and designed Google+ to be an SEO colossus—a platform that could dominate search results in a way Twitter and Facebook could not.

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Brands are Taking a Stand Against Those Who Buy Followers - a New Shift in Influencer Marketing

Social Media Today

Unilever has announced that it will no longer work with those who purchase social media followers, the start of another shift for influencer marketing

Buy 96

How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business.

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A World Gone Social

Learn how companies must adapt to survive.

Canadian ad spend growing faster than anywhere

Sherrilynne Starkie

Canadian ad spend is expected to grow by 2.3 per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. In 2017, Canadian ad spends remained flat.

Everything You Need to Know About IGTV, Instagram’s Long-Form Video Platform

Ignite Social Media

Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV.

How to run an effective Facebook campaign for $100

Socialmedia.biz

What do you do when you need to boost your business, but only have $100 to spend? Facebook has your answer.

7 IGTV Video Ideas You Can Steal for Your Brand or Business

Social Media Today

Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Types of Questions to Post on Instagram

agora pulse

When you post questions on Instagram, you open up the door to more engagement, which leads to more people seeing your posts. One of the best reasons to use questions on Instagram? They are one of the most underutilized types of posts.

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5 Ways to Use Hashtags on Instagram for PR Success

Meltwater

Don't you love it when a well-loved platform's product strategy dovetails with your ongoing social media strategy so that you have even more tools for your PR toolbox? Last year, Instagram… Read More >>>. Social Media

Social Media Roundup- Father’s Day 2018

Ignite Social Media

Another national holiday has come and gone, so naturally, many brands relished the opportunity to take part in the larger conversation. This works for some brands, opening the door to get creative around a topic that relates back to their company.

The Importance of Brand Transparency on Social Media

Socialmedia.biz

Brand transparency has become more important than ever in the age of social media, smartphones, bodycams and constant connectivity. As you have known since day one, people are more likely to buy products and services from people or companies that they know, like and trust.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A 4-Step Social Media Marketing Strategy Any Business Can Implement [Infographic]

Social Media Today

Need some help getting your social media marketing strategy on track? Check out this infographic

How to Split Test Your Facebook Ad Creative to Improve Your Results

agora pulse

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. However, the ad platform pushed reach onto the ad that performed best so you didn’t have a statistically fair test– until now.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too.

10 Content Trends to Watch in 2018

Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Time For a Facebook Business Manager Checkup

Jon Loomer

Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities.

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Facebook Implements New Restrictions on Ads for Weapon Accessories

Social Media Today

Facebook is implementing new restrictions on ads for weapon accessories, limiting their promotion to minors

How to Get Repeat Visitors to Your Website

Socialmedia.biz

Getting traffic to your website can be pretty tricky, especially when your site is new and the word is still getting out. As you put out more content on your blog, you’ll start attracting new visitors. But that’s only half the battle.

5 Ways AI Is Transforming Digital Marketing

Meltwater

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>. Outside Insight

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.