Trending Articles

Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

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Pinterest Tests Idea Pin Sharing Direct to Facebook and Instagram Stories

Social Media Today

The new option will provide another way to promote your Idea Pins to a broader audience

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure

The Realtime Report

US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure. Facebook has had its fair share of security mishaps over the years, and 2021 is no exception.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff?

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

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What do we want? JOY! When do we want it?

Janet Fouts

When do we want to feel joy? What a question. Now would be good, wouldn’t it? It can seem like we’ve lost our ability to feel that sense of joy when everything seems in chaos around us.

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20 Years of Connecting The Nation: A National Conversation on The Digital Divide

The Realtime Report

20 Years of Connecting The Nation: A National Conversation on The Digital Divide. Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern).

6 Tips to Measure the Effectiveness of Social Media

Ignite Social Media

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds

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Transforming audiences into communities: Harnessing the power of personal connection

Audiense

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities. Audience Intelligence

How to Fix Common Performance Issues on macOS Monterey

Tweaklibrary

macOS Monterey is indeed a big update, true! But is it bereft of any flaws? Probably not! Even if there are some flaws, they shouldn’t stop you from taking that leap. In this blog, we’ll talk about how you can fix some common issues that you might bump into when using the new macOS Monterey.

17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations.

TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

Social Media Today

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion

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[PODCAST] Your competition isn’t other people, it’s you!

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Can An Antivirus Slow Down Games On Your PC?

Tweaklibrary

There is a common notion amongst all kinds of computer users that an Antivirus slows down the performance of a PC. This can be of greater concern amongst avid gamers, who may or may not install an Antivirus just because it may make or break their gaming experience.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

On LinkedIn, Educate and Inform Instead of Interrupt and Sell

David Meerman Scott

I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!

How to Create Call Extension Facebook Ads

Jon Loomer

You may want to create a Facebook ad campaign that has the goal of driving phone calls. There are many applications for this, but examples include calling in an order or making a call to discuss services with a salesperson.

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Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

Social Media Today

The new Lenses aim to help maximize inclusion, while also raising awareness of sign language as a communication tool

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How to Create Tweets That Will Get Retweeted | Audiense

Audiense

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Increase Work Productivity With Social Fever

Tweaklibrary

Are you struggling with finishing your to-do list? By the end of the day do you feel like you weren’t able to accomplish everything on the list?

Facebook Reveals What Content It Will Suppress, But Not Remove — Though Crucial Details Remain Hidden

Forbes Social Media

In light of recent scrutiny on its internal practices, Facebook reiterated its content guidelines Thursday, saying it reduces the reach of posts containing clickbait, misinformation, “low quality” video and links to untrustworthy news articles.

7 Ways to Avoid Getting Shadowbanned on Social Media

Hootsuite

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck.

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

Social Media Today

The new LinkedIn/Edelman B2B Thought Leadership report highlights some key areas of focus for content marketers

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30 Media Agencies in APAC Ranked for Their Online Community

Digimind

While they are the go-to solution for any branding campaign and a hub for some of the world’s most creative minds, media agencies do not always put their priorities back into their own online communities.

Software Update VS Upgrade: What Is The Difference?

Tweaklibrary

Confused about whether you should update the software or upgrade a version? Don’t know the difference between update and upgrade? Don’t worry here, we will explain what both terms signify and will also explain the best way to update outdated software. Short on Time? Here’s a quick overview.

Facebook Admits It Reported Faulty Numbers To Advertisers, Blames Apple

Forbes Social Media

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were. Social Media /social-media Innovation /innovation Social Media /social-media Editors' Pick editors-pick lists markets

There are no shortcuts to a sustainable social media strategy

Sprout Social

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags.