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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers
Social Media Today
JANUARY 15, 2022
With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse
Trending Articles
5 B2B Marketing Strategies Your Business Needs to Use
The Realtime Report
JANUARY 17, 2022
5 B2B Marketing Strategies. Your Business Needs to Use. Selling to businesses is a different beast compared to selling to consumers. With business-to-business (B2B), it’s important to use the right strategies to generate leads.
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What Is Digital PR & How Does It Improve SEO?
The Realtime Report
JANUARY 12, 2022
What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR?
Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'
Audiense
JANUARY 11, 2022
Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis. Audience Intelligence
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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Facebook Ad Accounts in Violation of Item 5
Jon Loomer
JANUARY 12, 2022
During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies.
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YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions
Social Media Today
JANUARY 14, 2022
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners
5 Ways How to Use Big Data in Social Media
Quintly
JANUARY 12, 2022
By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. According to eMarketer report, the number of people in the world regularly watching video content on their smartphones will increase to 2.72 billion by 2023.
The Results of My Podcasting Test (So Far)
Jon Loomer
JANUARY 17, 2022
You may know that I’ve recommitted to my podcast. The strategy is intense and interconnected. Now that I’m 60 days into it, I decided it’s a good time to provide results on the test so far. The short summary: The results have been pretty great. They’ve energized me.
How to Track Social Media in Google Analytics (Beginners Start Here!)
Hootsuite
JANUARY 11, 2022
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing
Social Media Today
JANUARY 12, 2022
The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space
Managing A Family Law Office
The Realtime Report
JANUARY 17, 2022
Managing A Family Law Office. When it comes to running your own legal firm, it makes sense to learn from other operations that have reached some level of success. There’s a lot you can learn from a Redwood City family attorney.
Facebook And Twitter Groups Found Still Offering Fake Amazon Reviews
Forbes Social Media
JANUARY 13, 2022
Which? has uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 - despite Facebook's repeated pledges to the UK's Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.
ODAX: Facebook Simplifies Campaign Objectives
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ask Buffer: Should I Post Personal Content on My Business Account?
Buffer Social
JANUARY 18, 2022
Q: I see so many influencers posting details of their personal lives on social media and I'm wondering if I should do the same. I'm the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate?
Twitter Tests New Column Creation Tools in TweetDeck
Social Media Today
JANUARY 14, 2022
The new updates could make it easier to set up a social listening dashboard in the app
6 Things to Consider When Choosing a Phone Number for Your Business
The Realtime Report
JANUARY 14, 2022
6 Things to Consider When Choosing a. Phone Number for Your Business. Your business phone number is a commonly overlooked aspect of your branding. However, choosing the right number can make a big difference to your business.
The Highest-Paid YouTube Stars: MrBeast, Jake Paul And Markiplier Score Massive Paydays
Forbes Social Media
JANUARY 14, 2022
MrBeast is the new No. 1 with record earnings, and Jake Paul ranks second despite past scandals. Here’s how much these celebs raked in. Social Media /social-media Innovation /innovation Social Media /social-media Daily Cover daily-cover Editors' Pick editors-pick lists markets
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business
David Meerman Scott
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans.
22 Stats & Facts Social Media Marketers Need to Know in 2022
Likeable
JANUARY 18, 2022
It’s safe to say quite a few things have changed since the last time we did a stats roundup on the Likeable blog two years ago. Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected.
Meta Publishes New Guide to the Various Security and Control Options in its Apps
Social Media Today
JANUARY 15, 2022
The guide covers all of the various security and safety tools on Facebook, Messenger, Instagram and WhatsApp
Must-Try Digital Marketing Strategies
The Realtime Report
JANUARY 11, 2022
Must-Try Digital Marketing Strategies. In recent years, the use of internet marketing has received a lot of attention. Many businesses have closed or come to a halt since the deadly covid-19 pandemic spread across the globe.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Transform Your Customers into Brand Advocates
Pixlee
JANUARY 18, 2022
It costs five times as much to acquire a new customer as it does to retain an existing one. This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied.
NyQuil, Sleepy Chicken Challenge Trends On TikTok, Here Are The Dangers
Forbes Social Media
JANUARY 16, 2022
Videos on TikTok and other social media show people cooking chicken in over-the-counter cough and cold medications such as NyQuil. Healthcare /healthcare Innovation /innovation Healthcare /healthcare Social Media /social-media business pharma
7 Ways of Bootstrapping Your SaaS Startup in 2022
BeingOptimist
JANUARY 14, 2022
According to Forbes , 90% of startups fail or go bankrupt a few years after the launch. Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive.
Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans
Social Media Today
JANUARY 11, 2022
The guide provides an overview of all the major events and key dates of note throughout the year
8 Easy Ways to Optimize Your LinkedIn Company Page
Hootsuite
JANUARY 18, 2022
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.
Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets.
Pivoting From YouTube To Boxing, Jake Paul Earned $40 Million In The Ring In 2021
Forbes Social Media
JANUARY 14, 2022
The controversial YouTuber is now making the vast majority of his money from boxing, with three fights last year. SportsMoney /sportsmoney Business /business SportsMoney /sportsmoney Social Media /social-media Editors' Pick editors-pick business business
How to use Chrome Task Manager
BeingOptimist
JANUARY 11, 2022
If you have been using a Windows PC for quite some time, you may have come across the term Task Manager a number of times and might have also used it to close background running apps or force shut the apps that are causing trouble.
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