Trending Articles

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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How to Use Hashtags for Efficient Marketing

Social Media Today

The article is about hashtags and their impact on business. It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season.

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

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5 Types of Social Media Content that Convert

Social Media Today

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert

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What do you do when life hits the fan?

Janet Fouts

The older we are, the more we are likely to become a caregiver for family and friends or need care for ourselves. In fact, a survey of family caregivers from Caregiver Action and AARP tells us that 29% of the U.S.

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Majority of Drivers Admit to Texting While Driving

The Realtime Report

Majority of Drivers Admit to Texting While Driving. DriversEd.com , the leading online driving school, released its 2018 Distracted Driving in America Report.

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7 Mental Health Tips for Social Media Managers

Later

October 10th is #WorldMentalHealthDay, which is a cause that is close to our hearts here at Later, because of you ! Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

25 Great Saved Replies to Save Time on Social

agora pulse

Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to.

The A-Zs of SEO in 2018 [Infographic]

Social Media Today

Need some help understanding the common SEO terminology? Here's what you need to know

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4 tactics to use social data for your PR

Audiense

Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach.

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3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

WebInKnow

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business.

Team 100

The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. The more followers, the more they pay. Fake influencers, therefore, purchase followers. By tracking… Read More >>>. Influencer Marketing

Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]

Social Media Today

This inflographic provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy

Google+ Is Officially Done

The Social Media Hat

Google has officially announced the end of Google+, and the end of an era. Read more

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Your New Self-Storage Facility Will Stand Above The Competition

The Realtime Report

How Your New Self-Storage Facility Will Stand Above The Competition. The self-storage industry is a popular one and whether you have a facility already or you are in the market to open one, there are some amenities that you need to consider helping you stand out above your competition.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” ” Truth be told, we weren’t even sure if it was a compliment.

The Importance of Social Media in Ecommerce [Infographic]

Social Media Today

Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Brand Bravery: Thoughts on PR Leadership from #PRSAICON

Meltwater

From the conference’s opening remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership. As Del Galloway, APR, Fellow PRSA, and… Read More >>>.

How to Use Instagram Quick Replies in Your DMs

Later

If you’re using Instagram for business, managing all of your direct messages, comments, and replies can be a huge waste of time — thankfully Instagram Quick Replies are here to help!

Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Buffer Social

Neuromarketing. Sounds fairly complicated, doesn’t it? . Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

Top 10 Dussehra Social Media Posts

Unmetric

Ten days of Dussehra celebration definitely calls for a ten-day long campaign. With all that pressure, we know you could use all the ideas and inspiration you could get to make it an engaging and successful campaign. Here is the list of top performing social media brand content around Dussehra.

How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

Social Media Today

Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips

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5 fitness brands winning social media

Sprout Social

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world.

12 Apps For Creating Gorgeous Instagram Stories

Later

New apps for Instagram Stories are popping up every day, which means stories are getting more and more creative, interactive, and engaging! .

Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business.

How To Gain A Marketing Team Without Hiring A Marketing Team

The Social Media Hat

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy [Infographic]

Social Media Today

this infographic, Invesp shares a variety of important stats about the current state of marketing automation