INDUSTRY INSIGHTS YOUR PEERS ARE READING
How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses. MORE
Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel. MORE
Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. MORE
Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage in social listening. The majority of marketers are not using one of the most powerful and cost-effective methods of engaging with their audience. MORE
I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. MORE
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Ensure your social media content looks its best with this guide to optimal image sizes and file types for each platform MORE
Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you. MORE
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent. MORE
This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise. MORE
Want to get more engagement on Instagram Stories? First, focus on the views. Second, get creative with stickers! Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed. MORE
Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano MORE
Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. MORE
In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z. MORE
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. MORE
Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits? MORE
Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft? MORE
Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. MORE
Why the emergence of 5G could set us back years in weather forecast accuracy and warning the public MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. MORE
Struggling to keep up with the many influencer marketing reports and studies? This infographic collects the most significant data points of 2019 into one piece MORE
Instagram launched a new @shop account to curate shoppable posts earlier this week. Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool. MORE
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. MORE
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are. MORE
Facebook has announced two new updates to its News Feed algorithm designed to highlight content from close friends, and promote better quality content from Pages MORE
With the almighty algorithm limiting Page reach, growing your Facebook following is harder than ever - here are some tips to help improve your performance MORE
LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn MORE
Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers. MORE
Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one? MORE
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success. MORE
Sherrilynne Starkie
MAY 21, 2019
Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel.
Social Media Today
MAY 22, 2019
Ensure your social media content looks its best with this guide to optimal image sizes and file types for each platform
Waxing UnLyrical
MAY 17, 2019
Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses.
Webbiquity SMM
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
MAY 21, 2019
Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits?
Sherrilynne Starkie
MAY 17, 2019
Instagram launched a new @shop account to curate shoppable posts earlier this week. Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
MAY 17, 2019
Facebook has announced two new updates to its News Feed algorithm designed to highlight content from close friends, and promote better quality content from Pages
Audiense
MAY 16, 2019
This is a guest blog written by Raven Wheatley-Hawkins, Digital Marketing Executive at Adroit Data & Insight. Connect with her on LinkedIn. According to recent reports veganism is on the rise.
The Realtime Report
MAY 22, 2019
Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you.
Meltwater
MAY 19, 2019
Landing PR coverage can be tricky, even for some of the biggest brands. It’s easy to see how "cool" brands, like Apple, Nike or ASOS can find stories that would… Read More >>>.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
MAY 20, 2019
Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent.
Social Media Today
MAY 16, 2019
With the almighty algorithm limiting Page reach, growing your Facebook following is harder than ever - here are some tips to help improve your performance
Pam Moore
MAY 15, 2019
Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships.
The Realtime Report
MAY 20, 2019
Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one?
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
agora pulse
MAY 16, 2019
Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage in social listening. The majority of marketers are not using one of the most powerful and cost-effective methods of engaging with their audience.
Social Media Marketing
MAY 20, 2019
Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform.
Social Media Today
MAY 17, 2019
Which social platforms is your audience using? Check out this infographic
Oktopost
MAY 20, 2019
Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
MAY 21, 2019
Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft?
agora pulse
MAY 18, 2019
Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are.
Later
MAY 19, 2019
Want to get more engagement on Instagram Stories? First, focus on the views. Second, get creative with stickers! Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed.
Social Media Today
MAY 20, 2019
Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano
Advertisement
Discover just how easy it is to boost SEO with social media.
Pixlee
MAY 15, 2019
High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone.
The Realtime Report
MAY 16, 2019
Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers.
Forbes Social Media
MAY 17, 2019
Anyone who has started a business can attest to the fact that there are a lot of things they do daily that have nothing to do with their core competency. Here are a few things that no one told me when I became an entrepreneur
Later
MAY 15, 2019
Whether you’ve been using Instagram for a few months or several years, it’s never a bad time to run an Instagram audit! .
Social Media Today
MAY 17, 2019
LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn
Likeable
MAY 22, 2019
With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success.
The Realtime Report
MAY 19, 2019
How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses.
Forbes Social Media
MAY 15, 2019
Why the emergence of 5G could set us back years in weather forecast accuracy and warning the public
WebInKnow
MAY 22, 2019
I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans.
Social Media Today
MAY 22, 2019
Struggling to keep up with the many influencer marketing reports and studies? This infographic collects the most significant data points of 2019 into one piece
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