Social Media Today

JANUARY 20, 2025

TikTok is back in the U.S., but it may not be for long.

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Jon Loomer

JANUARY 20, 2025

When taking on or auditing a new client, it’s important to take inventory of what has been done so far. What are they doing right? What are they doing wrong? How are they set up? Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings.

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Construction Advertising Campaign Eventful 141

Social Media Today

JANUARY 19, 2025

Your IG profile has a new look, and more changes are coming.

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Instagram 201

Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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Instagram Hashtag Guidelines Feed 125

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

WebInKnow

JANUARY 20, 2025

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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Social Networking Facebook Analysis Research 109

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Examples LinkedIn Strategy Content 97

Jon Loomer

JANUARY 21, 2025

Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? Here’s what I’m expecting, along with an item that’s at the top of my wishlist… 1. Incremental Conversion Attribution Announced last year , this is in testing now. It’s a big one that could help advertisers drive better incremental value from their advertising. 2.

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Advertising Data Trends List 95

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

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Instagram Video Mobile Film 102

Audiense

JANUARY 20, 2025

At the start of November, Fox had a sale: 30 second SuperBowl ads for $7 million dollars and they sold out.

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Strategy 94

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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Organization Social Media UGC How To 89

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Social Media

Social Media Today

JANUARY 18, 2025

Now you can share longer Reels, though Instagram has previously advised against it.

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Instagram 183

Hootsuite

JANUARY 21, 2025

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.

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Social Media Sports Avatar HootSuite 86

Ignite Social Media

JANUARY 22, 2025

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

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Organization Content How To CPM 78

Buffer Social

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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Social Media LinkedIn Instagram Platform 70

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Bill Hartzer

JANUARY 24, 2025

The battle for TikToks future has taken an unexpected turn. A new movement, Own the Creative , has emerged to challenge the looming billionaire takeover of the platform. Spearheaded by Adam Juegos, an NYU alumnus and early YouTube influencer, this initiative aims to shift ownership to the very creators and users who make TikTok thrive. A Plan Rooted in Equity The proposal centers around community-driven ownership.

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Proposal Policies Privacy Influencer 78

Social Media Today

JANUARY 19, 2025

Meta's looking to take a different approach than X has with its crowd-sourced fact-checks.

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Communities 179

Jon Loomer

JANUARY 23, 2025

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it Up Within your Business Portfolio, go down to Security Center. There are several items you should pay attention to there when it comes to the security of your account. But, today we’ll focus on Trusted Email Settings.

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Yahoo List Activities Company 89

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

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Trends Social Media Loyalty Authentication 68

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Policies Company Social Media Guidelines 62

Bill Hartzer

JANUARY 21, 2025

TikTok-USA-users-also-use-other-social-media-apps According to Omdia’s latest consumer survey , TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. These platforms have outperformed Instagram, Facebook, and Netflix, cementing their leading positions in the video space. In 2024, TikTok reached over 1.9 billion monthly active users globally, including 145 million in the USA.

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YouTube Survey Instagram Research 78

Social Media Today

JANUARY 19, 2025

TikTok is up again after going dark for about 20 hours although it cannot currently be downloaded by new users.

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Myrland Marketing

JANUARY 23, 2025

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, Oh, great, the firm will share it for me, and thats all I have to worry about, its not that easy. What you need to do is take the bull by the horns and help promote your activity. Let me explain why.

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Content LinkedIn Consultant Reputation 73

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Buffer Social

JANUARY 23, 2025

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.

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Remix YouTube LinkedIn Instagram 65

Oktopost

JANUARY 21, 2025

Gen Zs arent the only ones battling information overload and fleeting attention spans. Even directors and executives on LinkedIn face the same struggle, wading through endless social media posts in search of insights that truly matter. As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly.

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Amy Porterfield

JANUARY 21, 2025

Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isnt easy. Today, Im getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland.

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Marketing 52

Tweaklibrary

JANUARY 23, 2025

Are you stuck in a group you dont want to be a part of? Or are you fed up with the constant buzzing of your phone? Don’t worry, you can leave or mute those chats! Not sure how to leave a group chat on your iPhone? No problem! Well guide you through leaving or muting group chats on your iPhone, so you can finally enjoy some quiet. How To Leave A Group Chat On iPhone?

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Jon Loomer

JANUARY 19, 2025

There are new requirements for advertisers promoting financial services in Australia… Beneficiary and Payer Go to your Advertising Settings and click on Default Beneficiary and Payer. You may have already defined these for the European Union , and there was a recent addition for Taiwan. Now you may see a section for Australia. Defining the Beneficiary and Payer here is required specifically for running ads for financial services in Australia.

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Oktopost

JANUARY 21, 2025

Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.

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Report Metrics ROI Proposal 62

Sprout Social

JANUARY 24, 2025

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. How and when should you respond to customers when your brand receives thousands of inbound messages a day?

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Social Media Today

JANUARY 22, 2025

New notes on the key factors that drive IG reach.

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Strategy Instagram 167

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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