INDUSTRY INSIGHTS YOUR PEERS ARE READING
Martin Luther King's words suggest that he would have been concerned about climate change MORE
Recently, due to some unforeseeable changes in Twitter’s API and the way we were capturing data, some of their metrics are no longer available on our Analyze Platform. This data though is still available to us for time periods prior to December 1st, 2018. The following are the metrics that have been affected due to these unfortunate changes. 1.Mentions. The lack of Mentions data will affect the following metrics. Focus: Overview > Response Rate. Customer Service > Response Rate. MORE
One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it MORE
Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling MORE
Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here. MORE
Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity. MORE
Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. MORE
Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. MORE
Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. But you can expect a big payoff once you jump in! Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints. MORE
Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing MORE
As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action. Yet… Read More >>>. Social Reputation Management Social Media MORE
These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector MORE
What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. MORE
A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers MORE
Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. MORE
Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. MORE
Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year. MORE
Slowly, but surely, Facebook is adding in more ways to integrate Instagram and Facebook posting, boosting content opportunities for both platforms MORE
The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. MORE
Voice searches are on the rise - but how do you optimize your content and website for voice queries? Check out this infographic MORE
3 Benefits of ERP Real-time Reporting. Drawing Upon a Centralized Database. MORE
2018 was a big year for Audiense, and as proud as we are, we have also been humble. In fact, we might not have tooted our trumpet loud enough. So, what were our best 10 product updates for Audiense Insights last year? We’re glad you asked! Audiense News New Features MORE
Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. MORE
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend. MORE
Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform. MORE
Psychiatrist Dr. Jessica Clemons is using social media to normalize the conversation about mental health. She hosts live Q&A sessions about topics like anxiety and depression through events and her Instagram handle @askDrJess MORE
In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website. And the good part about UberSuggest is that it’s FREE!! Keyword research is an essential part of content marketing. MORE
Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform MORE
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? MORE
Facebook has updated some of its rules relating to how group admins can invite new members MORE
Waxing UnLyrical
JANUARY 17, 2019
Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.
Social Media Today
JANUARY 20, 2019
Twitter has launched a 2019 major events calendar to provide insight into trending conversations on the platform
Social Media Today
JANUARY 17, 2019
Slowly, but surely, Facebook is adding in more ways to integrate Instagram and Facebook posting, boosting content opportunities for both platforms
Sherrilynne Starkie
JANUARY 16, 2019
Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.
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A beginner's guide to social media automation tools and getting automation right.
Direct Marketing Observations
JANUARY 17, 2019
What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.
agora pulse
JANUARY 16, 2019
Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 17, 2019
Voice searches are on the rise - but how do you optimize your content and website for voice queries? Check out this infographic
The Realtime Report
JANUARY 16, 2019
3 Benefits of ERP Real-time Reporting. Drawing Upon a Centralized Database.
Meltwater
JANUARY 18, 2019
As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action. Yet… Read More >>>. Social Reputation Management Social Media
agora pulse
JANUARY 16, 2019
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socialmedia.biz
JANUARY 20, 2019
Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform.
Social Media Today
JANUARY 17, 2019
A new, major data leak has seen over 773 email addresses shared via the dark web - and if yours is included, it may be time to update your password
Audiense
JANUARY 18, 2019
Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular. Influencer Marketing
Ignite Social Media
JANUARY 17, 2019
Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
agora pulse
JANUARY 15, 2019
Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations.
Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening?
Social Media Today
JANUARY 16, 2019
These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector
Audiense
JANUARY 15, 2019
2018 was a big year for Audiense, and as proud as we are, we have also been humble. In fact, we might not have tooted our trumpet loud enough. So, what were our best 10 product updates for Audiense Insights last year? We’re glad you asked! Audiense News New Features
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Razor Social
JANUARY 16, 2019
In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website. And the good part about UberSuggest is that it’s FREE!! Keyword research is an essential part of content marketing.
WebInKnow
JANUARY 15, 2019
Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective.
Likeable
JANUARY 15, 2019
Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity.
Social Media Today
JANUARY 17, 2019
Facebook has updated some of its rules relating to how group admins can invite new members
Advertisement
Discover just how easy it is to boost SEO with social media.
Unmetric
JANUARY 17, 2019
Recently, due to some unforeseeable changes in Twitter’s API and the way we were capturing data, some of their metrics are no longer available on our Analyze Platform. This data though is still available to us for time periods prior to December 1st, 2018. The following are the metrics that have been affected due to these unfortunate changes. 1.Mentions. The lack of Mentions data will affect the following metrics. Focus: Overview > Response Rate. Customer Service > Response Rate.
Forbes Social Media
JANUARY 19, 2019
Martin Luther King's words suggest that he would have been concerned about climate change
Oktopost
JANUARY 16, 2019
Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know. Employee Advocacy LinkedIn Social Analytics Social Engagement Social Listening Social Selling
The Social Media Hat
JANUARY 18, 2019
One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it
Social Media Today
JANUARY 17, 2019
A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers
Buffer Social
JANUARY 14, 2019
Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing.
Forbes Social Media
JANUARY 18, 2019
Psychiatrist Dr. Jessica Clemons is using social media to normalize the conversation about mental health. She hosts live Q&A sessions about topics like anxiety and depression through events and her Instagram handle @askDrJess
Later
JANUARY 16, 2019
Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. But you can expect a big payoff once you jump in! Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints.
Digimind
JANUARY 16, 2019
If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks.
Social Media Today
JANUARY 14, 2019
Tap into the growth of video in 2019 with these tools and tips
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