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How-To Video: Any Video is Better than No Video, Right?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom.

Social Media Automation Rules No Brand Should Break

Sprout Social

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We’re making the camera the first augmented reality platform. Mark Zuckerberg, Facebook F8 conference 2017. Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference.

Why You Should Clean Your Social Connections

Ari Herzog

The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.

How-To Video Series: Can I DIY My Video?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference. Enjoy!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Here’s How to Make Business Development a Priority

Spin Sucks

Nearly half of all PR professionals cite time as the reason for not having a proactive business development program, yet that causes feast or famine for our firms. Learn how to build a proactive program with this five-day bootcamp. The post Here’s How to Make Business Development a Priority appeared first on Spin Sucks.

How to Measure the Value of Social Media

Sprout Social

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”.

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How a Business Can Create and Maintain a Good Reputation

Meltwater

Creating a good reputation takes time and effort and it can be something that’s lost… Read More. Blog author:Cormac Reynolds

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

A World Gone Social

Learn how companies must adapt to survive.

Hot Association Jobs This Week – April 19

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

The Content Secret to Closing More Clients

Spin Sucks

It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that. The post The Content Secret to Closing More Clients appeared first on Spin Sucks.

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media.

#Winning: Using Hashtags to Amplify Your Brand

Meltwater

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Ways to Check if Your Brand Influencer Has Fake Followers

Pixlee

Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need to carefully vet their influencers before initiating a partnership.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content?

Five Ways to Build a Successful Business Development Program

Spin Sucks

Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately. The post Five Ways to Build a Successful Business Development Program appeared first on Spin Sucks.

Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Throwing Shade on Social: Newsjacking and Negative PR

Meltwater

Following the kudos Wendy’s received by throwing shade on Twitter about McDonald’s current use of frozen beef, will… Read More.

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How to Design Visuals for Your Social Media Campaign

Simply Measured

As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. I optimize, re-format, and repurpose images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel.

5 Reasons Action Digital Loves to Use Agorapulse

agora pulse

The following guest post is written by Zoe Christodoulides of Action Digital.

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14 Cognitive Biases Which Affect Your Communications Plan

Spin Sucks

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success. The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The #GetSocialSmart Show Episode 016: 3 Secret Facebook Page Tips

Katie Lance

It’s episode 16, and today I am excited to share with you three little-known tips you may not know about your Facebook business page. There’s a lot we could talk about when it comes to Facebook business pages.

How to Use Hashtags More Effectively in Your Marketing

Meltwater

Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it.

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What Makes A Great Brand?

Twist Image

Not a good brand. Not a successful brand. a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that a company produces, and how it is then internalized by the consumer. Candidly, that's a little bit vapid when you consider that piles of business books and courses have been written and conducted to explain what a true brand is.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.