Trending Articles

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Test Results Highlight Influence of Randomness

Jon Loomer

The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.

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How Corona Found Success With YouTube Shorts

Social Media Today

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

YouTube 133
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Results: Identical Ad Sets, a Split Test, and Chaos

Jon Loomer

I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.

CPM 151
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Instagram Chief Says ‘Following’ Feed Option Won’t Work

Social Media Today

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

Feed 185
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity

The Social Media Hat

Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.

Types 120
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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.

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From Chaos to Clarity: AI-Powered Thought Organization for Marketers

The Social Media Hat

Episode 29 of the AI in Marketing: Unpacked podcast, with Ian Anderson Gray The post From Chaos to Clarity: AI-Powered Thought Organization for Marketers appeared first on The Social Media Hat.

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How to Build a Successful Advocacy Program in the Financial Services Industry

Oktopost

In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “A key part of my role is trying to amplify our brand voice by employee advocacy, so making sure our people speak not only for themselves but also for the company.

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#719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed

Amy Porterfield

Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.

How To 57
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If You Create One Campaign

Jon Loomer

If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New brands jump at endorsement deals with influencers, celebrities: study

Social Media Today

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Apparel 154
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The SEO Checklist Everyone Needs For Maximum Traffic

The Social Media Hat

A complete SEO checklist to help you with keyword research, gap analysis, and more. The post The SEO Checklist Everyone Needs For Maximum Traffic appeared first on The Social Media Hat.

SEO 125
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My Epic Adventure. How About Yours?

WebInKnow

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!

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#718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr. Sonia Chopra

Amy Porterfield

Listen on… Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more. The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca If you've been tuning in for a while, you've heard me say action creates clarity. What […] The post #718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr.

Skills 57
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Ads Millions Game Show: Test Your Ads Knowledge

Jon Loomer

Test your Meta ads knowledge with the Meta Ads Millions Game Show Chatbot. Yeah, that’s right. It’s just what it sounds like. Here’s how it works… A Game Show?? You may know that I have another chatbot that was built to answer your questions and move your advertising in the right direction. This knew one is for entertainment purposes.

Training 133
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Who’s Going To Win the AR Wearables Race?

Social Media Today

A look at the next wave of AR glasses and which will win out with consumers.

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How to turn AI into your social media assistant when seasonality strikes

Sprout Social

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons. Now, imagine this workload when seasonality strikes. Heightened activity, increased content demands and constant audience engagement make it hard even for the most experienced marketers.

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How to Fix Ghost Touch Issue on Android?

Tweaklibrary

Imagine that as you’re swiping through your Android smartphone, it starts to do things on its own like opening apps, sending texts, and making calls. If this sounds familiar, your device may have what is known as the “Ghost Touch Issue.” Despite being an increasingly common problem, you might be facing trouble due to it. But don’t worry—we’ve got you covered!

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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How to set a smart social media budget (and get it approved)

Hootsuite

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

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Have Questions About Meta Ads?

Jon Loomer

If you have questions about Meta advertising, do this… Go here and ask my bot whatever questions you have related to advertising. Here’s how it works… My Chatbot It’s been trained on more than 500 pages of my website, and it’s getting really good at providing helpful answers. This is a great option if you don’t want to bother someone with constant questions.

Questions 129
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Social media posts cost DraftKings $200,000

Social Media Today

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.

Cost 114
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Instagram engagement rate: How to calculate yours in 2024

Sprout Social

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.

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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

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5 Best Ways To Resolve “Failed to connect to Windows service” Error

Tweaklibrary

The “Failed to connect to a Windows service” error typically occurs when you are unable to connect to a Windows service on your PC. For example, you may get the error when trying to connect to System Event Notification Service, Group Policy Client Service, or others. The “Windows service start failure” error may also occur when you are trying to sign in into your computer as an Administrator.

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Ai is Actually Boring: Top ACTUAL Use Cases for AI in Social Media

Ignite Social Media

Using AI sounds super exciting, but the truth is it’s not. The Reality of AI in Social Media Marketing: Hype vs. Practical Use A lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP and NVIDIA to scale Generative AI Content for Brand Authenticity is one example. Big tech companies are racing to create the best AI experiences for their users and finding ways to monetize it or make it feel exclusive/superior compared to others,

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Ad Costs are Going Up

Jon Loomer

Ad costs are probably going up. Do not be surprised if you notice CPMs begin to surge. Here’s why… Increasing Competition We are now in prime election season in the US. That means a whole lot of money is getting dumped into ads. Your ads will be competing for eyeballs. That competition runs up bids in the auction. And once the elections happen in early November, guess what?

Cost 131
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Meta’s AI Bots Runs Counter to the Value of Social Media

Social Media Today

Meta’s looking to replicate human interaction with AI bots. But is that a good thing?

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How to Issue a Disciplinary Action Notice

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

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From President to CEO: Sprout’s next chapter

Sprout Social

“You act like a founder.” In our eight years working together, those were the second-most meaningful words Justyn Howard, Sprout’s co-founder, former CEO and current executive chair, said to me. Knowing that Justyn saw the same passion, vision and resilience of Sprout Social’s founding team was an incredible compliment and fueled my desire to deliver for this team.

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How to Find a Full File Path on Your MacBook?

Tweaklibrary

Have you ever attempted to find a file on your MacBook, only to be at a loss as to its location? It is possible that you are debugging an application, explaining to another person how to find a file, or simply cleaning up your folders. Knowing the file path on Mac is key to being able to use your system efficiently, while it may initially appear a little complex for numerous Mac users.

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The 3-Step Habit: A Social Media Marketers Guide to Creativity

Ignite Social Media

Guest Post by Jason Keath , co-founder of Social Fresh and author of the upcoming book, “ The Case for More Bad Ideas.” More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity speaker. The platforms are constantly making adjustments. Consumer behavior is always changing.

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Meta Advertising and Shades of Truth

Jon Loomer

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.

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Dont Let Social Media Become an HR Headache

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.