Trending Articles

1310 News Powerlunch: Will Ottawa support the Sens this season?

Sherrilynne Starkie

I visited Mark Sutcliffe for the PowerLunch at 1310 News last week and enjoyed connecting with him and Kurt Stoodley, broadcaster and real estate professional. We discussed the potential for reinstating weekly garbage collection Ottawa.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

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Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

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[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

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Facebook Launches Updated Education Courses for Instagram Marketers

Social Media Today

Looking to get a better understanding of how Instagram can help your business? Check out these new education courses from Facebook

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Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

122 | Spaghetti with Ketchup Sauce??

Taylor Marek

We have more stories from work along with the latest baby updates, so enjoy! Show Notes: Become a Patron! Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. Outro Music Credit: Epic Song by BoxCat Games.

How to Master Vertical Video and Stories: Introducing Our New Email Series

Buffer Social

Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized by Snapchat, has changed the social media landscape.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging.

7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic]

Social Media Today

Looking to improve your landing page effectiveness? Check out these tips

Tips 133

Big Idea Marketing Trends That Can Transform Your Brand

Meltwater

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the… Read More >>>. Content Marketing

Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. Snapchat users tune into 10 billion clips each day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent.

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app.

The Psychology of Fake News: How Disinformation Spreads Online

Social Media Today

Fake news is a social problem, which won’t be resolved quickly. Here's an overview of why, and how, the issue is growing in the modern age

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Wrike Review: How to use Wrike for Managing your Marketing Projects

Razor Social

Still using spreadsheets to manage your marketing projects? Or maybe a task management tool? There’s nothing wrong with either but when a project gets complicated you need more than this. How about a project management tool that provides functionality specific to marketing? Product launches.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to roll out a hybrid paid & organic social media strategy

Sprout Social

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come.

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

How to Livestream a Canon EOS M50 eg YouTube or Facebook Live

Laurel Papworth

I have an EOS M50 camera and I wanted to use it for livestreaming on both Facebook Live and YouTube Live. It was challenging to work out but I did it! ??. How I connect my Canon EOS M50 to Facebook Live or YouTube Live or Twitch via OBS. 2018 version. Took me a while to figure out, so here it is ??.

Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

Social Media Today

Instagram continues to add and test new features, providing new interactive and engaging options within the app

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What is a Social Storefront—and why do you need one?

Pixlee

You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission.

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Using Pinterest to market wedding brands, services and venues

Sprout Social

Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories and boards amount to a wealth of insight into what users want out of their research when they’re planning a wedding.

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered!

262: How Carolyn Started a Directory to Attract Readers to Her Blog

ProBlogger

The post 262: How Carolyn Started a Directory to Attract Readers to Her Blog appeared first on ProBlogger. How One Blogger Created a Directory that Attracts Readers. We continue our Blogging Breakthroughs series with Carolyn Edlund, whose Artsy Shark blog focuses on the business of art.

How to Win Online Marketing with Memes [Infographic]

Social Media Today

You need to tread carefully, but you can use trending memes to boost your marketing efforts. Check out this infographic

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Your Ultimate Social Media Checklist [Infographic]

Social Media Today

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Social Media Today

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process

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Facebook Ad Frequency: How High Is Too High?

Social Media Today

Managing your Facebook ad frequency is critical to optimizing performance. Here's some research on optimal ad frequency rates

The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond [Infographic]

Social Media Today

What are the key eCommerce trends you need to be aware of in your strategic planning? Check out this infographic

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How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]

Social Media Today

Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content

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