Trending Articles

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

Are you still committing these social media fails?


This is an excerpt from The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!) on the Wild Apricot blog. Head over there to read the full article! Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes.

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

[Humor] My AncestryDNA Results Came In And They Are Geekily Astounding!

SocMed Sean

Recently, there’s been a lot of sharing on Twitter by folks who took the AncestryDNA test and are showing off their results. Just check out the #ancestrydna hashtag and you’ll see that some are serious, some are funny.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top five: New features from social network giants

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin.

[Solved] Getting The Pinterest Embed Feature To Work In WordPress

SocMed Sean

Embedding A Pinterest Board In Your WordPress Blog Post Is Not As Easy As It Should Be. Sometimes stuff just doesn’t work like it should.

Facebook Continues to Test News Feed Options to Prompt More Engagement

Social Media Today

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network

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3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Wikipedia is Important to Your Company

Justin Levy

While many businesses are focused on their website and their social media channels, many often overlook their presence on Wikipedia. This can apply to both the business and their senior executives, especially if it a publicly traded company.

How to Use the New Facebook Test and Learn Tool

agora pulse

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement.

How to Find IT Jobs in USA

Social Media Marketing

When it comes to choosing a destination where one can live and work, USA is the first country that comes to everyone’s mind. The fact of the matter is that the country offers best opportunities and much more. Microsoft, Amazon, Facebook are some of the infamous companies that are based in the USA.

Facebook Adds Three New Options to Facebook Stories as Stories Usage Continues to Climb

Social Media Today

Facebook continues to add new stories tools - and it's worth taking the time to learn how Stories fit into your digital strategy

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A World Gone Social

Learn how companies must adapt to survive.

Help Me Find My Next Job?

Ari Herzog

I am actively seeking a full-time management position in communications. My recent background includes teaching communications to college students, educating sales training skills to employees, designing integrated marketing campaigns for clients, developing strategic messaging for constituents, and implementing digital media strategies for employers.

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Marketing Fit Interview: Mark Schaefer, Schaefer Marketing Solutions

Justin Levy

When I first met Mark Schaefer, I knew we would immediately become friends. He’s a compassionate individual who always cares about others. It became even more apparent to me when I first saw Mark at our first conference together after my two shoulder surgeries and my brain surgery. He told me that I was one of the only people he cared about seeing at this large marketing conference. That meant a lot to me.

As PR Evolves So Must PR Tools


The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area.Today, PR pros are tasked with mastering multiple functions.… … Read More >>>.

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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Influencer Marketing Strategies You Should Know [Infographic]

Social Media Today

With influencer marketing gaining traction, have you considered the various ways you can utilize influencers to boost your marketing message

How to Share Posts From the Instagram Feed to Stories

Buffer Social

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories.

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13 Improvements to Immediately Make to Your Content Marketing

Razor Social

Stuck with your content marketing? You’re getting traffic. But not enough. You’re building email subscribers. But not enough. You’re generating sales. But not enough. We all need to revisit our content marketing on a regular basis to see how we can improve it.

You Need 3 Things In Every Internal PR Newsletter


Transparency gets thrown around a lot as organizations look for ways to promote internal culture and reduce friction. While some of this might be lip service, companies that regularly share… Read More >>>. PR Strategy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Marketing Power of User-Generated Content


Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love.

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Facebook Outlines the Number of Fake Accounts on Their Platform in New Report

Social Media Today

Facebook has outlined the scope of its content detection and removal efforts, and the amount of fake profiles on its network

Don’t Do Video For The Sake of Doing Video

Ignite Social Media

How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like.

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Steal These Facebook Group Community Management Tips: Expert Roundup

agora pulse

Managing a bustling Facebook group isn’t always easy. Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Street Photography Tips (and Articles)

Geoff Livingston

Street photography offers a refreshing authentic glimpse into the human spirit in a time of over-contrived selfies. Newcomers to street photography often feel a sense of trepidation about taking shots of other people in public.

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14 Proven PR KPIs That Matter and How to Track Them


If your public relations reporting is only focusing on brand mentions and social validation (vanity metrics), PR is likely going to be considered a “nice to have” business function, rather… Read More >>>. PR Analytics

9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]

Social Media Today

The use of mobile devices continues to expand, changing habitual behaviors and discovery processes. Here's an overview of some of the key trends to be aware of

3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for the best photo they have to share.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.