Trending Articles

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

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LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

Social Media Today

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences

Trending Sources

Power Your Tribe- #MindfulSocial with @Comaford

Janet Fouts

This week on Mindful Social I talk with Christine Comaford about her newest book: Power Your Tribe. The book hits home on a lot of levels, particularly when we’re talking about creating a safe space for growth, energy, and creativity in the workplace. Listen up!

Making the Most out of Your Instagram Stories

Ignite Social Media

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you to then post the content yourself, everyone (including us!) wanted to have truly automated and fully scheduled Instagram posts.

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4 Super Effective Strategies for Writing Copy for Social Media

Social Media Today

While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips

The Dangers of Buying Followers

Socialmedia.biz

How many times in a week do you encounter ads that promise you ‘real’ followers for as low as $5? As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising.

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How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

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How to Design Instagram Stories That Captivate Your Audience

Later

Ready to design Instagram Stories that wow your followers and increase engagement? If you want to make your brand look great and get more views, you need to think outside of the Instagram app and get creative with other apps for Instagram Stories.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”.

Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]

Social Media Today

Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic

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Embracing Your Brand On Pinterest

Socialmedia.biz

More than 250 million people visit Pinterest every month to explore new ideas and products. In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest.

New Features for Snapchat Location Ads

Ignite Social Media

Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Snapchat Location Ads.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer Social

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter.

How Brands Can Use Social Media for Social Good

Likeable

Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact.

Web Design Trends of 2019 [Infographic]

Social Media Today

Staying up to date with the latest web design trends can help maximize your opportunities - check out these stats and tips

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From Best to Worst: Content Intelligence Tools You Need to Know About

Cortex

Its 2019, and things are changing. We need to learn to make informed decisions quickly. In the next thousand words or so, you'll be introduced to several different content intelligence tools that are available to start using today.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Best Practices for Twitter

Ignite Social Media

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users , this platform has grown into a popular spot for users to catch up on news, sports and entertainment.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?

Here’s what you need to know

WebInKnow

Over the past decade, clickbait headlines have proliferated on all sorts of Web content.

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Mark Zuckerberg Makes It Facebook Official: The Future of Facebook Is Messaging

Social Media Today

Facebook is looking to shift more towards messaging, which important for marketers to note

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks?

Top 5 Best Ways to Engage Your Audience in 2019

Postcron

Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online.

Top 5 learnings from our Social | Media Day 2019

Quintly

Last week, quintly hosted an exciting new event we called Social | Media Day – bridging the gap between social media marketing and the work of some pretty incredible news and media companies we partner with.

The Ins and Outs of Deep Learning

Cortex

Deep learning is a branch of Artificial Intelligence (AI) that offers innovative applications in many areas of technology. Algorithms driven by deep learning are being used to recognize speech, predict earthquakes, identify images, detect cancer, and make predictions.

Facebook Adds New Replies Option to Clarify Messenger Streams

Social Media Today

Facebook's adding a new threaded replies option to Messenger to better clarify group message streams

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Preparing The Human Workforce For The Machine Workforce

Forbes Social Media

As artificial intelligence-driven automation changes the nature of work and workplaces in unpredictable ways, how are nations shifting the way they think about the workforce

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

How to conduct smarter social listening for consumer brands

Sprout Social

If you want to know exactly what your customers want in 2019, you don’t have to look very hard. Well, sort of. Consider that product-related posts are among the most popular across social media. Whether it’s a shout-out or call-out, consumers can’t stop talking about products. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Rather than dig through Google results, users can seek out authentic answers from actual people.