Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.

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Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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Kinsta Managed WordPress Hosting Review

Kikolani

You can communicate important information, encourage discussion You're reading Kinsta Managed WordPress Hosting Review , originally posted on Kikolani , authored and copyrighted by James Lang. Every business owner, freelancer and community organization understands the power of a website.

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

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How To Handle Negative Reviews

Idaconcpts

SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. But writing reviews online is a tricky business. Honesty is critical to loyal readership, which means that you will write negative reviews.

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2015 Macbook Review

Jason Yormark

If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck).

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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Yelp Success vs. Ratings and Reviews

Convince & Convert

In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy.

Should Fake Reviews Be Illegal?

Small Business Mavericks

Yelp has made a business model out of allowing people to post online reviews of businesses. But many of those reviews could be fake. In fact, it’s real easy to create a fake profile or post a fake review of a business anonymously, and Yelp doesn’t seem to be interested in changing that. A recent case in Virginia resulted in the court ordering Yelp to turn over the names of seven anonymous reviewers. Fake reviews are destructive of trust.

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How to Fix a Bad Yelp Review

Idaconcpts

You can get a bad review from a disgruntled customer, a former employee, or even a rival company. The veracity of these reviews is irrelevant; if a one-star pan is the first thing an online searcher finds about your company on Google, you’re sure to start losing business in a hurry.

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When Is A Bad Review Good?

Small Business Mavericks

2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. James Redner isn’t the first person ever to be disappointed with a negative review. And he wasn’t the first to challenge reviewers publicly over them, nor will he be the last. That aside, however, are bad reviews good? My contention is that, yes, bad reviews can often be good.

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Yelp Success vs. Ratings and Reviews

Convince & Convert

In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy.

What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

Even the best businesses get negative reviews. What should you do when you get negative reviews on your Facebook page? Handling critical reviews. If a reviewer bought your product or service and had a genuine negative experience, it’s up to you to fix it as best you can.

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How to Master Ratings and Reviews on Social Media

Ignite Social Media

Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers , or how 4 out of 5 consumers reverse their purchase decisions based off of negative reviews , but we’ll assume you’re fully aware of the why , and want to get to the how. From Yelp to TripAdvisor, the reviews about your brand are out there. Don’t offer customers compensation in exchange for writing a positive review.

Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? The post Do you have to be a customer to leave a Yelp review?

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What To Do About a Filtered Yelp Review

Navolutions

A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too.

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Book Review: iPhone Millionaire

SocialFish

This is a guest post from Michael Rosenblum , author of iPhone Millionaire.

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How Fake Reviews Ruin Your Reputation

Small Business Mavericks

Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Don’t buy fake reviews! Fake reviews will hurt your reputation. All it takes is for it to go public that you purchased fake reviews and you’ll lose trust among the very people you are trying to engender it with.

When Millennials Take Over [Book Review]

Waxing UnLyrical

I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). Disclosures (some repeated): I received a free review copy of When Millennials Take Over, but no other incentive(s) for this review. But that did not influence my review of the book, because I have very little patience with bad business books.

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The Non-Review Review: The Now Revolution

Dave Fleet

Then I got busy… really busy… and failed to find time to write a review of the book. Over time, my memory of the specific highlights faded and it became more and more futile to try to write the review without re-reading the book.

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Book Review: The Crowdfunding Revolution

SocialFish

Book review Social, In Theory This is a guest post from Dan Marom, co-author of The Crowdfunding Revolution.

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Book Review: Marketing in the Round

Webbiquity SMM

Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO

Review 145

Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools.

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Online Reviews: Opportunity Or Obstacle?

Small Business Mavericks

Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. When you see a negative review of your company online, the best thing to do is try to resolve it.

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A Review of Google Social Media Tools

Idaconcpts

Social Media Uncategorized Google Google Buzz google social media google social media tools orkut review of google social media Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel.

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The Right Way to Ask for Customer Reviews

Convince & Convert

Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase.

Book Review: Social Media Marketing

Webbiquity SMM

Other reviews of Social Media Marketing by Li Evans: Karl Ribas. With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L.

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84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

84% of Women Read Peer Reviews Before Making a Purchase
. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. Quality, price and reviews are the top product concerns when making shopping decisions.

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Bad Reviews Can Help You Rank Better | Small Business Mavericks

Small Business Mavericks

Android Marketing For Local Small Businesses » Bad Reviews Can Help You Rank Better No one likes to receive bad reviews, but did you know that bad reviews can actually help you? Bad reviews = content and content is good. and invite them to review your business.

Reviewing 10 Restaurants on Facebook

Ari Herzog

Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains.

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Watch out Google & TripAdvisor, Facebook Reviews are on the Rise | Social You Should Know

Ignite Social Media

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know.

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Social Review Sites: How to Navigate Them

Unspoken

Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Like it or not, these reviews can make or break a business , new or old.

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How to Get More Google+ Reviews for Your Business

Navolutions

It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Do reviews really matter that much? Why get more Google+ reviews, specifically? One simple way to get more reviews on Google+.

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Video: Toshiba Netbook NB205 Review

Jason Yormark

What better way then to review one of my new favorite gadgets, the Toshiba Netbook NB205. Purchase the Toshiba Mini NB205-N325BL 10.1-Inch Royal Blue Netbook – 9 Hours of Battery Life (Windows 7 Starter) Related posts: Yes, Another iPad Review, But From Someone Who Still PCs Too!

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Ecommerce 101: A Review

Small Business Mavericks

Recently, Sergei V. Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. It isn’t a big article, but it is a helpful look at some of the stuff that can be helpful to a business trying to figure out selling online. I think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application.

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How to Fight Back Against Negative Customer Ratings and Reviews

Convince & Convert

That’s the power of ratings and reviews. Bad reviews can be a sinkhole for sales. Your business can be lambasted on online rating-and-review sites. You might get a scathing review by a customer who didn’t like your “tone.” A negative review will not sink your business.

Clarity, Control, and Performance Reviews

SocialFish

Surprisingly enough, you can start with performance reviews. Performance reviews are a great place to start. Social media has thrived under the mantra “Clarity over control.”

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Book Review: Engage!

Dave Fleet

The good folks over at Wiley sent me a review copy of his latest book, Engage! Tags: uncategorized books review When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads.&# Surprisingly, though, it turned out not to be the first of his books I read this year. which I’ve just finished reading. Engage!

Review 104

Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

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