The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. MORE
You can get a bad review from a disgruntled customer, a former employee, or even a rival company. The veracity of these reviews is irrelevant; if a one-star pan is the first thing an online searcher finds about your company on Google, you’re sure to start losing business in a hurry. MORE
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO MORE
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. MORE
Yelp has made a business model out of allowing people to post online reviews of businesses. But many of those reviews could be fake. In fact, it’s real easy to create a fake profile or post a fake review of a business anonymously, and Yelp doesn’t seem to be interested in changing that. A recent case in Virginia resulted in the court ordering Yelp to turn over the names of seven anonymous reviewers. Fake reviews are destructive of trust. MORE
SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. But writing reviews online is a tricky business. Honesty is critical to loyal readership, which means that you will write negative reviews. MORE
Book review Social, In Theory This is a guest post from Dan Marom, co-author of The Crowdfunding Revolution. MORE
A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. MORE
Other reviews of Social Media Marketing by Li Evans: Karl Ribas. With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. MORE
In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. MORE
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Like it or not, these reviews can make or break a business , new or old. MORE
This is a guest post from Michael Rosenblum , author of iPhone Millionaire. MORE
Then I got busy… really busy… and failed to find time to write a review of the book. Over time, my memory of the specific highlights faded and it became more and more futile to try to write the review without re-reading the book. MORE
Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L. MORE
Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers , or how 4 out of 5 consumers reverse their purchase decisions based off of negative reviews , but we’ll assume you’re fully aware of the why , and want to get to the how. From Yelp to TripAdvisor, the reviews about your brand are out there. Don’t offer customers compensation in exchange for writing a positive review. MORE
Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools. MORE
Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Don’t buy fake reviews! Fake reviews will hurt your reputation. All it takes is for it to go public that you purchased fake reviews and you’ll lose trust among the very people you are trying to engender it with. MORE
Surprisingly enough, you can start with performance reviews. Performance reviews are a great place to start. Social media has thrived under the mantra “Clarity over control.” MORE
If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). MORE
The good folks over at Wiley sent me a review copy of his latest book, Engage! Tags: uncategorized books review When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads.&# Surprisingly, though, it turned out not to be the first of his books I read this year. which I’ve just finished reading. Engage! MORE
Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains. MORE
Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor? MORE
This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. MORE
Social Media Uncategorized Google Google Buzz google social media google social media tools orkut review of google social media Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. MORE
84% of Women Read Peer Reviews Before Making a Purchase . These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. Quality, price and reviews are the top product concerns when making shopping decisions. MORE
In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. MORE
Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? The post Do you have to be a customer to leave a Yelp review? MORE
It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Do reviews really matter that much? Why get more Google+ reviews, specifically? One simple way to get more reviews on Google+. MORE
What better way then to review one of my new favorite gadgets, the Toshiba Netbook NB205. Purchase the Toshiba Mini NB205-N325BL 10.1-Inch Royal Blue Netbook – 9 Hours of Battery Life (Windows 7 Starter) Related posts: Yes, Another iPad Review, But From Someone Who Still PCs Too! MORE
I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). Disclosures (some repeated): I received a free review copy of When Millennials Take Over, but no other incentive(s) for this review. But that did not influence my review of the book, because I have very little patience with bad business books. MORE
Join the Review Society to dig into it more. . Professionals Trust Peer Reviews. Reviews are a powerful social media tool for B2B organizations precisely because they reflect the way professionals make decisions: namely, by imitating what the other guy is doing. MORE
Recently, Sergei V. Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. It isn’t a big article, but it is a helpful look at some of the stuff that can be helpful to a business trying to figure out selling online. I think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application. MORE
That’s the power of ratings and reviews. Bad reviews can be a sinkhole for sales. Your business can be lambasted on online rating-and-review sites. You might get a scathing review by a customer who didn’t like your “tone.” A negative review will not sink your business. MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. MORE
Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. MORE
Android Marketing For Local Small Businesses » Bad Reviews Can Help You Rank Better No one likes to receive bad reviews, but did you know that bad reviews can actually help you? Bad reviews = content and content is good. and invite them to review your business. MORE
One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. MORE
This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. MORE
2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. James Redner isn’t the first person ever to be disappointed with a negative review. And he wasn’t the first to challenge reviewers publicly over them, nor will he be the last. That aside, however, are bad reviews good? My contention is that, yes, bad reviews can often be good. MORE
Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” MORE
Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. When you see a negative review of your company online, the best thing to do is try to resolve it. MORE
Even the best businesses get negative reviews. What should you do when you get negative reviews on your Facebook page? Handling critical reviews. If a reviewer bought your product or service and had a genuine negative experience, it’s up to you to fix it as best you can. MORE
You can communicate important information, encourage discussion You're reading Kinsta Managed WordPress Hosting Review , originally posted on Kikolani , authored and copyrighted by James Lang. Every business owner, freelancer and community organization understands the power of a website. MORE
Review Related Topics SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.
Webbiquity SMM
MARCH 4, 2014
One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.
Kikolani
MARCH 5, 2018
You can communicate important information, encourage discussion You're reading Kinsta Managed WordPress Hosting Review , originally posted on Kikolani , authored and copyrighted by James Lang. Every business owner, freelancer and community organization understands the power of a website.
Webbiquity SMM
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.
Idaconcpts
JANUARY 2, 2013
SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. But writing reviews online is a tricky business. Honesty is critical to loyal readership, which means that you will write negative reviews.
Jason Yormark
AUGUST 19, 2015
If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck).
Harp Interactive
MARCH 10, 2014
Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?
Convince & Convert
JUNE 14, 2017
In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy.
Small Business Mavericks
JANUARY 13, 2014
Yelp has made a business model out of allowing people to post online reviews of businesses. But many of those reviews could be fake. In fact, it’s real easy to create a fake profile or post a fake review of a business anonymously, and Yelp doesn’t seem to be interested in changing that. A recent case in Virginia resulted in the court ordering Yelp to turn over the names of seven anonymous reviewers. Fake reviews are destructive of trust.
Idaconcpts
SEPTEMBER 7, 2012
You can get a bad review from a disgruntled customer, a former employee, or even a rival company. The veracity of these reviews is irrelevant; if a one-star pan is the first thing an online searcher finds about your company on Google, you’re sure to start losing business in a hurry.
Small Business Mavericks
JUNE 18, 2011
2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. James Redner isn’t the first person ever to be disappointed with a negative review. And he wasn’t the first to challenge reviewers publicly over them, nor will he be the last. That aside, however, are bad reviews good? My contention is that, yes, bad reviews can often be good.
Convince & Convert
JUNE 14, 2017
In that maelstrom, ratings and reviews are a life raft of information. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy.
agora pulse
MARCH 2, 2017
Even the best businesses get negative reviews. What should you do when you get negative reviews on your Facebook page? Handling critical reviews. If a reviewer bought your product or service and had a genuine negative experience, it’s up to you to fix it as best you can.
Ignite Social Media
SEPTEMBER 12, 2016
Another day, another post about the importance of online reviews. We could throw out stats like how one negative review can cost you up to 30 customers , or how 4 out of 5 consumers reverse their purchase decisions based off of negative reviews , but we’ll assume you’re fully aware of the why , and want to get to the how. From Yelp to TripAdvisor, the reviews about your brand are out there. Don’t offer customers compensation in exchange for writing a positive review.
Navolutions
MARCH 24, 2015
Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? The post Do you have to be a customer to leave a Yelp review?
Navolutions
FEBRUARY 6, 2014
A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too.
SocialFish
JANUARY 24, 2013
This is a guest post from Michael Rosenblum , author of iPhone Millionaire.
Small Business Mavericks
APRIL 19, 2013
Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Don’t buy fake reviews! Fake reviews will hurt your reputation. All it takes is for it to go public that you purchased fake reviews and you’ll lose trust among the very people you are trying to engender it with.
Waxing UnLyrical
MARCH 20, 2015
I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). Disclosures (some repeated): I received a free review copy of When Millennials Take Over, but no other incentive(s) for this review. But that did not influence my review of the book, because I have very little patience with bad business books.
Dave Fleet
MAY 2, 2011
Then I got busy… really busy… and failed to find time to write a review of the book. Over time, my memory of the specific highlights faded and it became more and more futile to try to write the review without re-reading the book.
SocialFish
MAY 8, 2013
Book review Social, In Theory This is a guest post from Dan Marom, co-author of The Crowdfunding Revolution.
Webbiquity SMM
FEBRUARY 4, 2013
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO
Webbiquity SMM
FEBRUARY 20, 2014
Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools.
Small Business Mavericks
MARCH 18, 2011
Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. When you see a negative review of your company online, the best thing to do is try to resolve it.
Idaconcpts
OCTOBER 30, 2013
Social Media Uncategorized Google Google Buzz google social media google social media tools orkut review of google social media Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel.
Convince & Convert
JANUARY 26, 2016
Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase.
Webbiquity SMM
NOVEMBER 2, 2010
Other reviews of Social Media Marketing by Li Evans: Karl Ribas. With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.
Webbiquity SMM
SEPTEMBER 4, 2012
Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L.
The Realtime Report
MARCH 8, 2017
84% of Women Read Peer Reviews Before Making a Purchase . These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. Quality, price and reviews are the top product concerns when making shopping decisions.
Small Business Mavericks
APRIL 9, 2011
Android Marketing For Local Small Businesses » Bad Reviews Can Help You Rank Better No one likes to receive bad reviews, but did you know that bad reviews can actually help you? Bad reviews = content and content is good. and invite them to review your business.
Ari Herzog
JUNE 20, 2012
Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains.
Ignite Social Media
NOVEMBER 14, 2016
This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know.
Unspoken
SEPTEMBER 29, 2014
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Like it or not, these reviews can make or break a business , new or old.
Navolutions
APRIL 11, 2013
It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Do reviews really matter that much? Why get more Google+ reviews, specifically? One simple way to get more reviews on Google+.
Jason Yormark
DECEMBER 11, 2009
What better way then to review one of my new favorite gadgets, the Toshiba Netbook NB205. Purchase the Toshiba Mini NB205-N325BL 10.1-Inch Royal Blue Netbook – 9 Hours of Battery Life (Windows 7 Starter) Related posts: Yes, Another iPad Review, But From Someone Who Still PCs Too!
Small Business Mavericks
JUNE 27, 2014
Recently, Sergei V. Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. It isn’t a big article, but it is a helpful look at some of the stuff that can be helpful to a business trying to figure out selling online. I think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application.
Convince & Convert
NOVEMBER 4, 2015
That’s the power of ratings and reviews. Bad reviews can be a sinkhole for sales. Your business can be lambasted on online rating-and-review sites. You might get a scathing review by a customer who didn’t like your “tone.” A negative review will not sink your business.
SocialFish
JANUARY 28, 2013
Surprisingly enough, you can start with performance reviews. Performance reviews are a great place to start. Social media has thrived under the mantra “Clarity over control.”
Dave Fleet
JUNE 28, 2010
The good folks over at Wiley sent me a review copy of his latest book, Engage! Tags: uncategorized books review When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads.&# Surprisingly, though, it turned out not to be the first of his books I read this year. which I’ve just finished reading. Engage!
SocialFish
DECEMBER 20, 2012
This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.
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