Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis.

Reputation 131

Reputation Brands Sentiment Survey 131

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. Brand mentions help fuel online reputation monitoring. What are brand mentions? tech forums, gaming communities).

Brands 120

Brands Sentiment Forums Brand Monitoring 120

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity.

Reputation 138

Reputation System Brands Knowledge Base 138

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. Better brand reputation. Increased social proof.

Review 145

Review Case Study Reputation Study 145

Sprout Social

DECEMBER 31, 2024

This could reveal controversies that arent happening on the influencers profile but are nevertheless having a big impact on their reputation in the wider world. Skipping this stage risks serious reputation damage in the future if you work with an influencer who posts insensitive or abusive content.

Collaboration 101

Collaboration Influencer Brands Metrics 101

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

Reputation 130

Reputation Sentiment Analysis Notification 130

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. But it can be time-consuming and often overwhelming, especially when you’re struggling to keep up with reviews on different platforms.

Review 121

Review Brands Sentiment Reputation 121

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 145

Review Brands How To Analysis 145

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards. Reputation management helps you maintain a professional image and improve your customers’ perception of your brand.

Reputation 126

Reputation Software Tools Sentiment 126

Sprout Social

MAY 10, 2023

But with thousands of reviews online across several networks, it’s time-consuming to monitor and respond to feedback manually. Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Why do companies need review management software?

Software 130

Software Review Reputation How To 130

Convince & Convert

AUGUST 29, 2024

Whether it’s researching product reviews, seeking tutorials, or engaging with brand stories, people turn to YouTube at ( almost ) every stage of their decision-making journey. All of that empowers you to safeguard your brand’s reputation and ensure your message reaches the right audience in the right context.

YouTube 142

YouTube B2B Reputation Organization 142

Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

Reputation 145

Reputation Tools Brands How To 145

Sprout Social

NOVEMBER 22, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Recent studies show that 86% of consumers read online reviews, and 91% of consumers aged 18-34 trust reviews as much as a personal recommendation.

Review 134

Review Social Media Management Reputation Software 134

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Review 139

Review How To Guidelines Badge 139

Hootsuite

NOVEMBER 26, 2024

This is an important way to strengthen your agency’s reputation. You can also schedule regular reports to keep your OSINT activities running smoothly in the background for timely review. Free OSINT tools may be okay for hackers, but they are not the best choice for most reputable actors. Hootsuite is FedRAMP authorized.

Tools 114

Tools Sentiment HootSuite Analysis 114

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Traditional Research Provides insight to inform strategy and creative. They time to build and nurture.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in! Don’t be shy!

Reputation 94

Reputation Tools HootSuite Sentiment 94

The Realtime Report

SEPTEMBER 3, 2020

Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). Acts of online sabotage involve harming a business’s reputation. admitted they have damaged the online reputation of another business they compete with. The Survey.

Study 184

Study Reputation SEO Survey 184

Bill Hartzer

JUNE 4, 2025

TikTok, Instagram, and online reviews. Consumersespecially younger onesare blending AI tools, short-form video, and user-generated reviews into their buying habits. Once AI provides an idea, these users go straight to social media and review platforms to verify it through real human content. Engage with reviews.

Data 68

Data Marketing Review Reputation 68

Hootsuite

JULY 10, 2024

It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. For instance, say you’re focused on reputation monitoring. Brand reputation is especially important to Zoo Zurich. Without focus, it can provide an almost overwhelming amount of information.

Examples 129

Examples Strategy HootSuite Sentiment 129

Sprout Social

SEPTEMBER 19, 2024

This influencer partnership was a great fit for driving engagement and enhancing the reputation of both brands. Continuously review and adjust your KPIs KPIs for influencer marketing aren’t a “set it and forget it” part of your strategy. Don’t be afraid to be flexible and review, consider and adjust your KPIs as you go.

Influencer 129

Influencer Campaign CPM Sentiment 129

Hootsuite

JANUARY 10, 2025

Presenting verified, peer-reviewed data or trusted sources can further enhance credibility, reassuring audiences that a brand is trustworthy and responsible, says Froese. Reference trusted and peer-reviewed data where possible to establish credibility and responsibility. Cite your sources Do we need to state the obvious?

Data 125

Data Strategy Statistics Sports 125

Hootsuite

OCTOBER 9, 2024

Whether it’s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates and engage them in meaningful ways. Case in point: Golloria’s candid review of the Color Fuse Glassy Blush Balm. The takeaway?

Examples 112

Examples HootSuite Sentiment UGC 112

Sprout Social

JUNE 11, 2025

Takeovers can work well if you have a strong relationship with an influencer with a unique style or an authentic reputation. These arrangements can tie your brand to an influencer or a celebrity’s reputation more directly and on a longer-term basis. And the UK has several dedicated beauty influencers who regularly review products.

Examples 105

Examples Influencer Campaign Marketing 105

Hootsuite

OCTOBER 30, 2024

Review your existing audience If you already have a social media presence, take a look at who’s following you. Collaboration features allow you to send posts to other team members, managers, or clients for review and approval before posting. Reputation management Even if they’re not talking to you, people might be talking about you.

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. But reviews do more than just attract and convert potential customers. Raw, unfiltered feedback from existing customers — AKA reviews.

Review 98

Review Google Brands Sentiment 98

Social Media Strategies Summit

MARCH 12, 2025

After all, research clearly shows that user-generated content (such as reviews and user mentions) is far more trustworthy and authentic than branded content. This can help you emphasize the quality of your products and CX as well as establish your reputation as a credible and user-first brand in a sea of competition.

Products 147

Products Social Media Brands How To 147

Sprout Social

NOVEMBER 4, 2024

Consumers say social media content (including posts from influencers, family and friends, and brands) is their top source of holiday gift inspiration, beating out TV/streaming, physical stores, review sites, and face-to-face recommendations. The sway of social media over holiday shopping habits can’t be overstated.

Influencer 124

Influencer Social Media Survey Social Networking 124

Webbiquity SMM

JANUARY 24, 2023

Customers are increasingly turning to social media to learn about the brands and products they’re interested in, make purchasing decisions by looking up reviews, and ask for help or file complaints. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right.

Advertising 287

Advertising Social Media Strategy Authentication 287

Sprout Social

NOVEMBER 25, 2024

Enhances brand reputation Influencer marketing and authenticity in content creation go hand in hand. Partnering with the right influencers can positively impact your brand’s image and reputation, especially if your brand values align with the influencer’s values. How many brands have they worked with before?

Authentication 103

Authentication Influencer Marketing How To 103

Buffer Social

JANUARY 16, 2025

Alternatives : You can set up Google Alerts as your social media monitoring tool to track relevant online conversations and stay up-to-date with your brand reputation. You can monitor the mentions of these keywords in news sites, blogs, forums, Reddit, review sites, and even Radio & TV in the highest-tier plan.

Tools 123

Tools Sentiment Price Social Media Management 123

Oktopost

JANUARY 30, 2025

Review any auto-generated captions before publishing because mistakes happen, and if your brand is mentioned, it would be very embarrassing to have the name spelled incorrectly. Readable content Keep your text content plain and jargon-free to make it understandable for everyone.

B2B 130

B2B Social Media Engagement Hashtag 130

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. An audit helps you to review how each of your accounts is performing right now. But what about a global strategy? This should uncover insights into your ideal future objectives.

Social Media 133

Social Media Strategy Marketing Influencer 133

Hootsuite

DECEMBER 3, 2024

Brand awareness, perception, and reputation Social media measurement provides a wealth of information about how people view your brand. But it also includes qualitative data like how people feel about your brand and what your online reputation is like. When you review your data, assess whether your social marketing strategy is working.

Social Media 110

Social Media How To Metrics HootSuite 110

The Realtime Report

AUGUST 16, 2021

Leverage the power of existing customers: Your business, your reputation, and your customers before the outbreak of pandemics are your key strengths. Maintaining Good Reviews: According to a statistic of Oberlo , “9 out of 10 customers read online reviews before making a purchase”.

Strategy 172

Strategy Marketing Review Guidelines 172

Webbiquity SMM

DECEMBER 10, 2024

These people have an established reputation and authority in the market. We regularly review our campaign data, including A/B testing and conversion tracking, to make data-driven decisions and improve our marketing campaigns. Look for influencers dedicated to your industry. Fun fact: The average conversion rate of PPC is 2.35% 6.

B2B 144

B2B Strategy Content Hubspot 144

Jon Loomer

JANUARY 2, 2022

There are automated filters that “review” ads first, and those filters can flag things incorrectly. You may need to appeal for a human review. If you do, you’ll have fewer delays and a better reputation with Facebook. That reputation can give you the benefit of the doubt later.

Facebook 213

Facebook Policies Issues Reputation 213