Help Save Journalism: Pay for News
MARCH 21, 2017
As PR professionals we need to make a personal investment in quality journalism. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. Sherrilynne Starkie shares why it's important to pay for your news.
Keeping a Journal: The Power of Daily Writing
FEBRUARY 4, 2016
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks.
How to Use a Bullet Journal for Business
JANUARY 10, 2017
There are lots of uses for a bullet journal in our personal lives, but what about for business? The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. Gini Dietrich has some examples and shows you how to use it.
Journalism Is Not Content Marketing
AUGUST 11, 2016
I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. What's going on with journalism today? Journalism is here to act as a bridge between government/corporations and the citizens of a society.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Readers: We realize it’s a lot to digest, but what are your initial thoughts on the Facebook Journalism Project?
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected.
Journalism and the Cluster Theory: What it Means for PR Pros
MARCH 29, 2016
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. The post Journalism and the Cluster Theory: What it Means for PR Pros appeared first on Spin Sucks.
Social Media, Journalism and “The News Will Find Me”
FEBRUARY 13, 2012
just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference. The awesome Debra Askanase of Community Organizer 2.0
As Journalism Weakens, the Fifth Estate Strengthens
MARCH 23, 2011
The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. The journalism field has yet to successfully adjust to the new economic realities of shrinking print ad budgets and online media consumption.
Become Healthier By Keeping a Food Journal
FEBRUARY 6, 2013
Start a food journal. And if you decide to not change what you’re going to consume, you can easily send that photo to Evernote or any one of a dozen food/diet/health apps which will help you to keep a digital food journal. Question: Have you kept a food journal before?
The New Journalism
JANUARY 5, 2011
This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. The new journalism (and the new Marketing) is about having a nose for news. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. This is the new journalism.
Live Journaling a Tough Mudder: Fire, Electrocution and More
OCTOBER 26, 2012
Over the next two days, I will be traveling and live journaling a trip to South Carolina to run a Tough Mudder with local DC ad exec and friend Scott Stephens.
Digital Journalism and PR
JULY 23, 2011
It’s hard, but we have to figure it out and learn how to produce better journalism.”. Online PR digital journalismJim Brady on the Changes in News Consumption. Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke.
Jennifer Nycz-Conner on How Technology Is Transforming Journalism
JULY 30, 2015
Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. She has seen how digital media from blogs to today’s newer technologies like Meerkat and Periscope have changed journalism.
Jodi Gersch on Social Media-Driven Journalism
AUGUST 19, 2015
She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media?
Will A Brands Next Big Move Be A Journalism Department?
MAY 14, 2011
Flipping from content marketing to journalism. I was thinking about citizen journalism. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). Is the world ready for real Brand Journalism? brand journalism. citizen journalism. journalism. journalism department.
Great journalism – impartial but not neutral?
The Way of the Web
JULY 27, 2011
It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral.
The Future of Media in a Digital World
OCTOBER 26, 2015
The future of media panel talked about the trend of news organizations becoming platforms and the implications for journalism, brands, and consumers. Instead of focusing on images, Playboy has a chance to emphasize its high quality journalism content, such as its famous celebrity interviews.
How to Build an Online Newsroom that Engages Journalists
APRIL 18, 2017
What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom.
Journalism And The New Media With Jay Rosen
AUGUST 7, 2011
My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. journalism.
How Are Journalists Engaging Audiences on Social?
MAY 4, 2016
Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences.
The Future of Content Marketing is Now
MARCH 3, 2015
Brand Journalism In 2007, American Express launched OPENForum as a way to support small businesses across the United States. Brand journalism puts the storytelling in the hands of corporations. Brand journalism. By Gini Dietrich Content marketing exhaustion.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
The Lab in your pocket : Download the Labs iPhone app — its the best way to stay up-to-the-minute on the future of journalism. Twitter data lets NPR glimpse a future of app-loving news junkies The Nieman Foundation for Journalism at Harvard 1 Francis Ave.,
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
entrepreneur Leadership boss vs leader leadership traits micromanagement wall street journalThere is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both.
Citizen Journalism: Who is a Journalist Today?
OCTOBER 25, 2011
Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative.
Six Ways to Use Earned Media to Grow Your Business
JULY 14, 2016
Communication Media Relations citizen journalism media relations public relations plan seth godin start-up pr talkwalker alertsEarned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise.
Top Journalism Techniques for Smart Bloggers
JANUARY 13, 2013
Go ahead, pick up the New York Times , Wall Street Journal , or the USA Today. Top Journalism Techniques for Smart Bloggers. This guest post is by Matthew Brennan of Matthewlbrennan.com.
How to Improve Your PR Content Strategy with Influencer Marketing
MARCH 28, 2017
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign.
Convergence of Marketing and Journalism is a Recipe for Better Content
Convince & Convert
JANUARY 16, 2013
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” By Gini Dietrich. Allow me to set the stage.
The Five People Essential to Your Next News Release
MARCH 22, 2016
Communication Media Relations clear communications communications expertise Google Doc grow in your writing journalism background journalists media relations nbc news releases PR Professionals strategic writing
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Magazine increase brand awareness increase mindshare leverage your investor relationships O’Dwyer’s PE Hub Quartz techcrunch the press release is commoditized news use data to get PR results Venture News venturebeat wall street journal what's the future of the press release
Media140 Sydney: Social Media Twitter & Journalism
NOVEMBER 5, 2009
Somehow she never got around to addressing what the event was actually about SOCIAL MEDIA and traditional journalism. Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
Cue the whining about the death of long-form journalism ; the fact that people don’t read anymore; that our attention spans have shriveled to the size of peas. . Blog Social Media all-in-one seo pack linkedin pulse long-form journalism news releases WordPressBy Rebecca Devine.
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. The Journal of Medical Research study was published online on Sept.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense.
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
As social media has risen and traditional media have lost market share, news outlets have moved to tabloidesque journalism from formerly trustworthy brands. I started reading more conservative outlets, the Wall Street Journal and Fox News, as well as the Washington Post and USA Today.
Twitter’s Verified Accounts Application Process (Infographic)
SEPTEMBER 27, 2016
Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
Combined with the social media and citizen journalism phenomenon, the Oriella Digital Journalism Study shows journalists are now swinging back to trusted – and credible – sources for information.