Help Save Journalism: Pay for News
MARCH 21, 2017
As PR professionals we need to make a personal investment in quality journalism. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. Sherrilynne Starkie shares why it's important to pay for your news.
How to Use a Bullet Journal for Business
JANUARY 10, 2017
There are lots of uses for a bullet journal in our personal lives, but what about for business? The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. Gini Dietrich has some examples and shows you how to use it. entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist
Keeping a Journal: The Power of Daily Writing
FEBRUARY 4, 2016
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks. Related Stories On Writing and Advice from Ernest Hemingway Ad Blocking, Brand Journalism, and the Publisher’s Dilemma Content Marketing Most Certainly is Not Dead.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other.
Journalism Is Not Content Marketing
AUGUST 11, 2016
I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. What's going on with journalism today? While true, brands can't seem to get enough content into the system, and are sorely lacking the skills to produce credible and quality content, I'm not sure how journalism will be saved by content marketing.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy.
Journalism and the Cluster Theory: What it Means for PR Pros
MARCH 29, 2016
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. The post Journalism and the Cluster Theory: What it Means for PR Pros appeared first on Spin Sucks. Gini Dietrich explores what this means for PR pros. Communication Trends joshua benton narrative science nieman lab slack zoom
Social Media, Journalism and “The News Will Find Me”
FEBRUARY 13, 2012
just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference. The awesome Debra Askanase of Community Organizer 2.0 The Guardian states: “Help the Guardian shape the news by talking to our editors and reporters about upcoming stories as we work on them.”
As Journalism Weakens, the Fifth Estate Strengthens
MARCH 23, 2011
The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. The journalism field has yet to successfully adjust to the new economic realities of shrinking print ad budgets and online media consumption. Yet not all people have these kinds of journalism skills. Creating a Stronger Fifth Estate.
Become Healthier By Keeping a Food Journal
FEBRUARY 6, 2013
Start a food journal. And if you decide to not change what you’re going to consume, you can easily send that photo to Evernote or any one of a dozen food/diet/health apps which will help you to keep a digital food journal. After keeping your journal for the next week, overlay your food journal with your calendar. Question: Have you kept a food journal before?
The New Journalism
JANUARY 5, 2011
This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. The new journalism (and the new Marketing) is about having a nose for news. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. This is the new journalism. journalism. the new journalism. Everyone likes a feel good story. It took us. not them.
Live Journaling a Tough Mudder: Fire, Electrocution and More
OCTOBER 26, 2012
Over the next two days, I will be traveling and live journaling a trip to South Carolina to run a Tough Mudder with local DC ad exec and friend Scott Stephens. How do you top punishments like dressing in drag and walking in front of the White House with a sandwich board that says “I’m an author, please hire me?” ” That’s easy! The Pain. Electrocution ?
Digital Journalism and PR
JULY 23, 2011
It’s hard, but we have to figure it out and learn how to produce better journalism.”. Online PR digital journalismJim Brady on the Changes in News Consumption. Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who ever thought we’d see the end of the daytime soaps due to lack of sponsorship? Media companies are struggling to adapt to the new real-time 24.7
Jennifer Nycz-Conner on How Technology Is Transforming Journalism
JULY 30, 2015
Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. She has seen how digital media from blogs to today’s newer technologies like Meerkat and Periscope have changed journalism. Fifth Estate business Conner evolution Jen journal journalism Nycz Washington WTOP xPotomac
Jodi Gersch on Social Media-Driven Journalism
AUGUST 19, 2015
She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media? Social Media data Gannett Jodi Gersch journalism local national trends USA TodayActionable.
Will A Brands Next Big Move Be A Journalism Department?
MAY 14, 2011
Flipping from content marketing to journalism. I was thinking about citizen journalism. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). Instead of plopping Social Media into your communications or marketing department, why not start a journalism department (or start off in a more humble way by hiring a journalist part-time to write content that your organization will publish)? brand journalism. journalism.
Great journalism – impartial but not neutral?
The Way of the Web
JULY 27, 2011
It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral. Neutrality is defined as refusing to take sides or make a judgement.
The Future of Media in a Digital World
OCTOBER 26, 2015
On October 13, I attended the event, “Journalism Disrupted, Journalism Reborn: The Future of Media in a Digital World” hosted by Weber Shandwick, that included a seriously impressive panel of experts—and perhaps most impressively, it was an all-women panel (one of the first times I’ve seen this in Silicon Valley). By Juliet Travis. The Future of Media Panel. Can’t Do Both.
How Are Journalists Engaging Audiences on Social?
MAY 4, 2016
Communication Media Relations cision citizen journalism communication tool engage audiences on social media facebook Geofeedia journalism journalists meerkat monitor social posts by location periscope slack social curation social listening social listening apps Social Media social media journalism social streaming source of news Storyful Twitterappeared first on Spin Sucks.
Journalism And The New Media With Jay Rosen
AUGUST 7, 2011
My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. He is the author of PressThink , a blog about journalism's ordeals in the age of the Web, which he launched in 2003. journalism.
Top Journalism Techniques for Smart Bloggers
JANUARY 13, 2013
Go ahead, pick up the New York Times , Wall Street Journal , or the USA Today. Top Journalism Techniques for Smart Bloggers. This guest post is by Matthew Brennan of Matthewlbrennan.com. Stop for a second and consider this blog post opening: “Matt rose from his unpadded chair, and stopped to scratch his head and stare at the empty document on his computer. Zoom in, zoom out.
The Future of Content Marketing is Now
MARCH 3, 2015
Brand Journalism In 2007, American Express launched OPENForum as a way to support small businesses across the United States. Brand journalism puts the storytelling in the hands of corporations. Brand journalism. You don’t have to be American Express to launch brand journalism. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Vision.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.
The 12 Traits that Define Managers vs. Leaders
AUGUST 31, 2016
entrepreneur Leadership boss vs leader leadership traits micromanagement wall street journalThere is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. The post The 12 Traits that Define Managers vs. Leaders appeared first on Spin Sucks. Comments I have learned to answer “What do you think?” Before I ask.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Inside Jim Brady’s new job at Journal Register Company Links on Twitter: Al Jazeera English introduces The Stream, Brady goes to JRC and making a better FAQ » The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age. News organization should pay attention, too. is 4 p.m., and on Saturdays.
Citizen Journalism: Who is a Journalist Today?
OCTOBER 25, 2011
Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. People today are always on the look out for new and faster ways to get their news. Opportunities to act as a citizen journalist abound.
Six Ways to Use Earned Media to Grow Your Business
JULY 14, 2016
Communication Media Relations citizen journalism media relations public relations plan seth godin start-up pr talkwalker alertsEarned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise. The post Six Ways to Use Earned Media to Grow Your Business appeared first on Spin Sucks.
Convergence of Marketing and Journalism is a Recipe for Better Content
Convince & Convert
JANUARY 16, 2013
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” Communication Ethics #gamechanger deutsch disclosure in social media FTC FTC disclosure FTC guidelines mary engle playstation vita wall street journa
The Five People Essential to Your Next News Release
MARCH 22, 2016
Communication Media Relations clear communications communications expertise Google Doc grow in your writing journalism background journalists media relations nbc news releases PR Professionals strategic writingWhen you are faced with producing an important news release, Daniel Bliley says these five types of people are absolutely essential to its success. News releases written.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Magazine increase brand awareness increase mindshare leverage your investor relationships O’Dwyer’s PE Hub Quartz techcrunch the press release is commoditized news use data to get PR results Venture News venturebeat wall street journal what's the future of the press release Can you launch a successful PR campaign without a news release? Can data help you?
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
Cue the whining about the death of long-form journalism ; the fact that people don’t read anymore; that our attention spans have shriveled to the size of peas. . Blog Social Media all-in-one seo pack linkedin pulse long-form journalism news releases WordPressBy Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing.
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
As social media has risen and traditional media have lost market share, news outlets have moved to tabloidesque journalism from formerly trustworthy brands. I started reading more conservative outlets, the Wall Street Journal and Fox News, as well as the Washington Post and USA Today. In the visual world, that includes producing and consuming quality media in a loud environment.”
Media140 Sydney: Social Media Twitter & Journalism
NOVEMBER 5, 2009
Somehow she never got around to addressing what the event was actually about SOCIAL MEDIA and traditional journalism. Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy. I spoke at Media140 Sydney – I want to highlight some of the “arguments used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories.
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” Twitter is also useful for David May, MD, who looks to other doctors on the platform to offer their opinions and add to the discussion about the latest journal articles and research. Dr. Robert S.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense. Content Marketing Marketing Strategy Social Media Marketing brand journalism content marketing strategy Daniel Newman inverted pyramid Mark Schaefer Michael Brenner reporter's question
Twitter’s Verified Accounts Application Process (Infographic)
SEPTEMBER 27, 2016
Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. Readers: Have any of you submitted applications to have your Twitter accounts verified?
How to Achieve Your PR Goals When the Novelty Wears Off
JANUARY 17, 2017
Communication Planning Bullet Journal Celebrate Small Victories celebrate small wins Do One Small Thing Each Day Five Tips to Achieve Your PR Goals grow your career in PR How to achieve your goals how to achieve your PR goals how to set goals New Year PR goals New Year Resolutions pr goals Review Your Goals Regularly tips to grow your business tips to grow your career Write Your Goals Down
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
Combined with the social media and citizen journalism phenomenon, the Oriella Digital Journalism Study shows journalists are now swinging back to trusted – and credible – sources for information. I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? What Does this Mean?
Six Tips for Better Business Writing
SEPTEMBER 25, 2012
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. Communication Writing AP Stylebook better business writing Chicago Manual of Style text language text speak wall street journal writing“I am losing the battle.” Use it!