PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both. Communication Guest Posts Matt LaCasse Media Public Relations fighting journalism rivalry working togetherWhile perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.

Become Healthier By Keeping a Food Journal

Justin Levy

Start a food journal. And if you decide to not change what you’re going to consume, you can easily send that photo to Evernote or any one of a dozen food/diet/health apps which will help you to keep a digital food journal. After keeping your journal for the next week, overlay your food journal with your calendar. Question: Have you kept a food journal before? The post Become Healthier By Keeping a Food Journal appeared first on Justin Levy.

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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part. The beauty of social media and journalism is that reporters have the ability to interact not only with other organizations instantly but also with the public. Social media and journalism are about more than just dropping links to articles.

Social Media Platform MeWe To Add Journals To Premium Features

Forbes Social Media

MeWe, the social media platform that calls itself the “Anti-Facebook” will add a new “Journals” function to rival the “Stories” found on Instagram, Snapchat and other apps. Social Media /social-media Innovation /innovation Social Media /social-media

Facebook May Add a Separate News Tab to Promote 'High Quality, Trusted' Journalism

Social Media Today

Facebook CEO Mark Zuckerberg is looking at new ways to ensure accurate information is shared on Facebook, which may include a new, separate news tab

Increase Productivity with a Bullet Journal

Cody Ward

Then I discovered the Bullet Journal a few months ago and it completely changed how I take notes. It works with any notebook but they do sell an official Bullet Journal for $20. The post Increase Productivity with a Bullet Journal appeared first on Puzzle Marketer. One of the keys to stress-free productivity is transferring all of those critical thoughts from your head to someplace else on a regular basis.

Journalism Is Not Content Marketing

Twist Image

I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. What's going on with journalism today? While true, brands can't seem to get enough content into the system, and are sorely lacking the skills to produce credible and quality content, I'm not sure how journalism will be saved by content marketing. Journalism - Last Week Tonight With John Oliver. . journalism.

How to Write a News Release in the Modern Age of Journalism

Meltwater

The past decade has brought many changes to the journalistic scene. Among other things, this… Read More.

How Journalism School Taught Me To Be a Better Blogger

Socialized

I went to journalism school, which just might make me a “better” blogger. What else did I learn in journalism school? So there’s a bit of what I learned in journalism school. Tags: Blogging Journalism attribution blogger inverted pyramid journalist Dave Winer journalism Tom Foremski Here’s why I think so.

Convergence of Marketing and Journalism is a Recipe for Better Content

Convince & Convert

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.

Have An Innovative Idea? These 8 Journals Will Help You Track Them

Forbes Social Media

I’ve been on a productivity kick lately, mostly because it’s the best way to stay innovative during this strange time. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Digital Journalism and PR

Proactive Report

It’s hard, but we have to figure it out and learn how to produce better journalism.”. Online PR digital journalismJim Brady on the Changes in News Consumption. Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news. We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke.

Journalism and Wikipedia – Wanky Balls

Laurel Papworth

Journalism and Wikipedia – Wanky Balls is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: big chill , humor , journalism , Online Communities , social media , social networks , the independent , wanky balls , Wikipedia. Tags: Media Online Communities Wiki social media social networks big chill humor journalism the independent wanky balls Wikipedia

The Sherrod Case & Why Citizen Journalism Sucks

Socialized

If you haven't followed the story, USDA official Shirley Sherrod was fired after Fox News* blogger Andrew (not so) Breitbart, in an attempt to make Sherrod appear to be a racist, posted, out of context, a portion of Sherrod's remarks made at a meeting of the NAACP. In defense of Sherrod, the

M-Journal Subverts Academia By Morphing Wikipedia Into A Reliable Source

Forbes Social Media

M-Journal is a new project from MSCHF Internet Studios that seeks to subvert Academia by turning Wikipedia into something that resembles something that could be cited in a research paper. Or does it

The Future of Journalism and PR

Proactive Report

Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. One of the key findings from WJEC2 was that social media has become an integral part of journalism and must be included in the curriculum. Tags: Online PR journalism journalists Media Relations PR.

Great journalism – impartial but not neutral?

The Way of the Web

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Three articles I’ve read recently reinforced that, along with also highlighting an interesting point from a book I’m currently reading on media ethics which states that journalism should be impartial but not neutral. Journalism: Impartial not Neutral.

The impact of social media on journalism and PR

Social Email Marketing

Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0

Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Flipping from content marketing to journalism. I was thinking about citizen journalism. Maybe the reason this Blog has some level of success is because it's more like journalism than it is about what Twist Image offers and sells (I prefer to write relevant articles about this industry). Is the world ready for real Brand Journalism? brand journalism. citizen journalism. journalism. journalism department.

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

Somehow she never got around to addressing what the event was actually about SOCIAL MEDIA and traditional journalism. Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy.

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

MERLOT Journal of Online Learning and Teaching. Blogs are online journals organized chronologically. Journal of Online Learning and Teaching , 3. (3), Journal of Computing Sciences in Colleges , 109-116. Search JOLT. 4, No. 2, June 2008. Wikis as a Tool for Collaborative Course Management. Mark Frydenberg. Senior Lecturer and Software Specialist. Computer Information Systems Department. Bentley College. Waltham , MA , USA. mfrydenberg@bentley.edu. Abstract.

Citizen Journalism: Who is a Journalist Today?

Proactive Report

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. Another avenue for citizen journalism is to write for an online news outlet – KPCC, the local NPR station allows local citizens to blog on their site. People today are always on the look out for new and faster ways to get their news.

Journalism And The New Media With Jay Rosen

Twist Image

My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. journalism.

Forget Facebook and MySpace – Wall Street Journal Shares Your Information Too

Stay N' Alive

It seems like every other day Wall Street Journal is talking about some other Social Networking site that is revealing all your information to 3rd party advertisers. Tags: Facebook MySpace Technology social Personally identifiable information privacy policy Social network service Wall Street Journal zynga First they talked about Facebook and the fact that their apps like Zynga’s Farmville are revealing personal data about users to advertisers.

Top Journalism Techniques for Smart Bloggers

ProBlogger

Go ahead, pick up the New York Times , Wall Street Journal , or the USA Today. Top Journalism Techniques for Smart Bloggers. This guest post is by Matthew Brennan of Matthewlbrennan.com. Stop for a second and consider this blog post opening: “Matt rose from his unpadded chair, and stopped to scratch his head and stare at the empty document on his computer. He tiptoed through his pitch-black apartment at 2 a.m., careful not to step on the sleeping cat.

To-Learn List " Learning Journal

Buzz Marketing for Technology

Learning Journal. Thoughts on Learning in Organizations. About me. Learning Environment Design. Categories. Uncategorized. Archives. June 2008. May 2008. April 2008. March 2008. January 2008. December 2007. September 2007. August 2007. Blogroll. Del.icio.us Links. Kapp Notes. Learning Matters. ADDIE. assessment. constructivism. design. development. evaluation. implementation. informal_learning. learning_environment. learning_suite. Objectives. performance. reflection. RSS Feeds.

Journal Writing: A Prescription for Good Health

Social Media Network Marketing

But did you know that keeping a journal might aid in your recovery? There's also some evidence that healthy people who keep journals report a greater well-being and fewer medical problems. When your body is sick or injured, you probably seek medical attention and follow a regimen of prescriptions, bed rest, and even physical therapy. The reason is very clear. All that clutter in your mind is poured out. It is like de-stressing yourself.

When Journalism and Blogging Collide: 7 Reporters’ Tactics to Make You a Better Blogger

ProBlogger

Journalism appears to be a dirty word in 2014. None of this means journalism skills aren’t a great way to separate your blog from the competition. Once upon a time – before the Internet upended journalism in toto – media outlets hired reporters with specific skill sets to cover topics like business, health and entertainment. When Journalism and Blogging Collide: 7 Reporters’ Tactics to Make You a Better Blogger.

Newspaper journalism - makings of a freelance writer

Social Media Network Marketing

You need to keep up with the people you met throughout your journalism career, whether they are fellow reporters, editors, or the woman who used to empty the rubbish bins at the end of the night. A little-known fact for you: in newspaper journalism, excellent writing isn’t the most important quality to have. In this business you have to be ready and alert.

Social Media, Journalism and “The News Will Find Me”

SocialFish

just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference. The awesome Debra Askanase of Community Organizer 2.0 She says, ”during the presentation, I identified four areas impacted by social media: the changing definition of an authoritative news source, the concept of news participators, how news is shared, and the changing news cycle.”

Great journalism makes great business for The Atlantic

Sherrilynne Starkie

He was speaking at SXSWi 2014 about the business of journalism and how The Atlantic has successfully bucked the downward trend that is plaguing many traditional media publishers. The Atlantic’s success is based on what Havens calls t the ‘virtuous cycle of journalism sustainability’. According to M. Scott Havens, the president of The Atlantic, the 156-year-old general-interest magazine, “Culture trumps strategy every day.

#314: Become The Most Decisive Person You Know

Amy Porterfield

Business Mindset amy porterfield become decisive business mindset decisive entrepreneur how to make a decision journal podcast solution-basedCan I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run. How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough […].

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

WebInKnow

Social Media Buyer Persona Case Studies Marketing Brand Journalism Best Practices Master Newsjacking courseGosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information.

Team 77

NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

WebInKnow

Marketing the Moon Public Relations Case Studies Marketing Newsjacking Brand Journalism FanocracyNASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more.

Amazing Content Marketing History: My Apollo 11 Press Kits Now Digitized

WebInKnow

Press Release Content Marketing the Moon Media Relations Brand JournalismIt's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection to made it available to scholars, marketers, Apollo buffs, and fans of graphic design. It's my gift to the world.

How NASA Sold the Science and Glamour of Space Travel

WebInKnow

Marketing the Moon Case Studies Newsjacking Brand JournalismNASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people's doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out.

Are You Creating Marketing Assets or Just Generating Marketing Expenses?

WebInKnow

New Rules of Marketing and PR Marketing Brand Journalism Corporate bloggingA modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory - is a resource that belongs to your business and has value over time.

Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

WebInKnow

Newsjacking Brand Journalism Research and Analysis Marketing Case Studies Viral Marketing YouTubeSeveral days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws.

Film 62

IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

WebInKnow

Marketing the Moon Marketing Newsjacking Brand Journalism Corporate blogging FanocracyApollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega.

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

WebInKnow

Buyer Persona Marketing YouTube Advertising Brand JournalismI really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.

How To Write A Free Ebook To Grow Your Business

WebInKnow

Viral Marketing ebooks writing copywriting Brand JournalismFree ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales!

eBook 61

How Creative Commons Helped Spread My Ideas To Millions Of People!

WebInKnow

Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

Your Story vs Your Product

WebInKnow

Brand Journalism Best Practices copywriting writingWhen I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Product information? Not so much.