Amy Porterfield
DECEMBER 27, 2022
Listen on… My Favorite End-of-Year Journal Prompts Revealed (& Yours To Take!) The post #529: My Favorite End-of-Year Journal Prompts Revealed (& Yours To Take!) appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Strategies Summit
APRIL 29, 2021
Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. At the same time, keep in mind the content implications of the buyer’s journey and, therefore, how content directly links to marketing and sales success. Content Marketing
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Twist Image
AUGUST 11, 2016
I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. What's going on with journalism today? Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. Asking a journalist to become a content marketer is like asking a police officer to babysit your dog. . journalism.
Twist Image
JANUARY 5, 2011
This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. The new journalism (and the new Marketing) is about having a nose for news. The new journalism (and the new Marketing) won't be a as heavily reliable on the traditional media channels, because now we have other ways to get stories to spread and reach critical mass. journalism.
Convince & Convert
JANUARY 16, 2013
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.
David Meerman Scott
JUNE 1, 2021
Sometimes I call this Brand Journalism. New Rules of Marketing and PR Case Studies Marketing Brand JournalismThe new publishing model on the web is not about hype and spin and messages.
Social Email Marketing
SEPTEMBER 17, 2010
Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0
Twist Image
MAY 14, 2011
Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department. It's easy to make a case for content marketing, but it's going to wind up being the wrong case you should be making. Death to content marketing.
David Meerman Scott
DECEMBER 15, 2022
Marketing the Moon Public Relations Media Relations Brand JournalismFifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far).
David Meerman Scott
OCTOBER 26, 2022
New Rules of Marketing and PR Case Studies Brand Journalism Best Practices FanocracyExpert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors.
Twist Image
AUGUST 7, 2011
My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen. Rosen teaches journalism at New York University , where he has been on the faculty since 1986. journalism. marketing.
Buzz Marketing for Technology
JUNE 23, 2008
MERLOT Journal of Online Learning and Teaching. Blogs are online journals organized chronologically. Journal of Online Learning and Teaching , 3. (3), Journal of Computing Sciences in Colleges , 109-116. Search JOLT. 4, No. 2, June 2008. Wikis as a Tool for Collaborative Course Management. Mark Frydenberg. Senior Lecturer and Software Specialist. Computer Information Systems Department. Bentley College. Waltham , MA , USA. mfrydenberg@bentley.edu. Abstract.
David Meerman Scott
MARCH 2, 2022
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. Search Engine Marketing New Rules of Marketing and PR Personal branding Marketing Brand Journalism
Buzz Marketing for Technology
JUNE 27, 2008
Learning Journal. Thoughts on Learning in Organizations. About me. Learning Environment Design. Categories. Uncategorized. Archives. June 2008. May 2008. April 2008. March 2008. January 2008. December 2007. September 2007. August 2007. Blogroll. Del.icio.us Links. Kapp Notes. Learning Matters. ADDIE. assessment. constructivism. design. development. evaluation. implementation. informal_learning. learning_environment. learning_suite. Objectives. performance. reflection. RSS Feeds.
Amy Porterfield
APRIL 26, 2022
If you’re ready to grow personally and professionally, try this simple practice If you’ve been with me a while, you know that I am a huge fan of journaling. Business Organization & Systems Mindset 10 minute challenge daily routine journaling journaling tips morning routine podcast
WebInKnow
OCTOBER 16, 2019
A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. New Rules of Marketing and PR Marketing Brand Journalism Corporate bloggingIn accounting terms, an asset - such as equipment, furniture, real estate, and inventory - is a resource that belongs to your business and has value over time.
Mindjumpers
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Marketing Communications at LinguaLinx.
Social Media Network Marketing
JANUARY 6, 2009
But did you know that keeping a journal might aid in your recovery? There's also some evidence that healthy people who keep journals report a greater well-being and fewer medical problems. When your body is sick or injured, you probably seek medical attention and follow a regimen of prescriptions, bed rest, and even physical therapy. The reason is very clear. All that clutter in your mind is poured out. It is like de-stressing yourself.
WebInKnow
OCTOBER 9, 2018
This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Social Media Buyer Persona Case Studies Marketing Brand Journalism Best Practices Master Newsjacking courseGosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business.
WebInKnow
MARCH 14, 2019
Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection to made it available to scholars, marketers, Apollo buffs, and fans of graphic design. Press Release Content Marketing the Moon Media Relations Brand JournalismIt's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.
Social Media Network Marketing
MAY 2, 2008
You need to keep up with the people you met throughout your journalism career, whether they are fellow reporters, editors, or the woman who used to empty the rubbish bins at the end of the night. A little-known fact for you: in newspaper journalism, excellent writing isn’t the most important quality to have. In this business you have to be ready and alert.
WebInKnow
JULY 2, 2019
If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention. Marketing Advertising Brand Journalism
Janet Fouts
JULY 13, 2020
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing.
Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. The workshops will cover data security, verification and fact checking and data journalism. Quality journalism is good for everyone especially those of us working in the media industry. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.
Ignite Social Media
SEPTEMBER 30, 2021
Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance.
Convince & Convert
OCTOBER 16, 2012
Marketing is a fun place to be these days, isn’t it? Of course, that’s put new pressure on marketers and layered new requirements onto Marketing. Click to read more » social media strategy Ann Handley brand journalism content marketing marketingprofs storytelllingYour content “pen” can be as mighty as you let it.
WebInKnow
OCTOBER 9, 2018
This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Master Newsjacking course Brand Journalism Best Practices Marketing Case Studies Social Media Buyer PersonaGosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it.
Sherrilynne Starkie
MARCH 22, 2014
He was speaking at SXSWi 2014 about the business of journalism and how The Atlantic has successfully bucked the downward trend that is plaguing many traditional media publishers. The Atlantic’s success is based on what Havens calls t the ‘virtuous cycle of journalism sustainability’. Marketers want to reach this audience which drives ad revenues. The FT: content marketing lessons. According to M.
WebInKnow
OCTOBER 7, 2020
Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. Case Studies Marketing Business to Business Fanocracy
WebInKnow
JULY 24, 2019
Marketing the Moon Public Relations Case Studies Marketing Newsjacking Brand Journalism FanocracyNASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more.
WebInKnow
JANUARY 15, 2019
Newsjacking Brand Journalism Research and Analysis Marketing Case Studies Viral Marketing YouTubeSeveral days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws.
WebInKnow
JULY 20, 2019
NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Marketing the Moon Case Studies Newsjacking Brand Journalism
Oktopost
DECEMBER 2, 2020
There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. B2B Marketing Podcast
Amy Porterfield
MAY 7, 2020
The post #314: Become The Most Decisive Person You Know appeared first on Amy Porterfield | Online Marketing Expert. Business Mindset amy porterfield become decisive business mindset decisive entrepreneur how to make a decision journal podcast solution-based
WebInKnow
JULY 10, 2019
Marketing the Moon Marketing Newsjacking Brand Journalism Corporate blogging FanocracyApollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega.
WebInKnow
AUGUST 7, 2018
Free ebooks with no registration required are one of the most effective forms of new marketing. Viral Marketing ebooks writing copywriting Brand JournalismWhen done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues.
WebInKnow
OCTOBER 1, 2018
Buyer Persona Marketing YouTube Advertising Brand JournalismI really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.
Convince & Convert
MARCH 31, 2015
On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. This may be a sign of things to come, because it turns out senior marketing leaders at the world’s largest brands have been actively questioning the role of marketing in organizations for some time.
WebInKnow
AUGUST 15, 2018
Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.
Amy Porterfield
JUNE 1, 2020
The post BONUS: How To Do A Step-by-Step Mid-Year Goal Audit appeared first on Amy Porterfield | Online Marketing Expert.
Twist Image
MARCH 1, 2017
Content marketing. The water is getting very murky out in the marketing world, these days. Content marketing is the new advertising. Since my first business book, Six Pixels of Separation , came out in 2009 I have (gently) tried to persuade brand marketers that there is no binary choice in the digital world. Content marketing will not replace advertising. and more), there is change because the market is demanding this change. brand marketer.
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