January, 2024

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How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

Social Media Strategies Summit

One of the biggest challenges for government agencies on social media is humanizing their communications. You want your audience to feel that you’re friendly, approachable, and genuinely care about their needs — not just another faceless public body. As part of our December 2023 Social Media Strategy Summit for Public Agencies & Government, Ellen Kamilakis — Assistant District Administrator for Communications at VDOT Northern Virginia — explained how her agency tackled this problem by creati

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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Complete Guide to TikTok Ads Without an Organic Presence

Ignite Social Media

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.

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Facebook Profile Suffers Negative Attack

Bill Hartzer

Is it possible to suffer a “negative” attack on a social media account or profile? Sure, it is. My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

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Marketing Strategy Transformation: How a New Approach Elevated Sales

The Social Media Hat

A Case Study of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.

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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.

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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou

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Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer Social

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.

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Navigating the Future: AI-Powered Marketing Strategy for 2024

The Social Media Hat

Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.

Strategy 170
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

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Social media personalization: The opportunity and risks to consider

Sprout Social

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.

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Do You Know Which is the Best VPN for Portugal?

BeingOptimist

Do you want to know about the best VPN for Portugal? Welcome, we will talk about so today. Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. But in most cases, people understand that VPN is only used to access restricted content in one particular geographical area when it is so much more than th

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The Science Behind Good Social Media Hooks + 18 Examples

Hootsuite

Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook. ) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What Is The Difference Between A Marketing Consultant And A Fractional CMO?

The Social Media Hat

Understanding these roles is the key to creating marketing harmony. The post What Is The Difference Between A Marketing Consultant And A Fractional CMO? appeared first on The Social Media Hat.

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One Ad Account Per Client

Jon Loomer

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules. Meta started making a big deal of this a couple of years ago. I even wrote a blog post about how it was becoming a greater focus of rules enforcement. Now we’re starting to hear that they’re taking this more seriously now.

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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Unlock Digital Freedom: Get the Best VPN for Ethiopia Now!

BeingOptimist

Living in Ethiopia and want to enjoy unrestricted access to the internet? Look no further! In this article, we will explore the best VPNs for Ethiopia that can help you bypass censorship, protect your online privacy, and unlock digital freedom. Table Of Contents Why Do You Need a VPN in Ethiopia? Factors to Consider When Choosing a VPN for Ethiopia The Best VPNs for Ethiopia Conclusion Why Do You Need a VPN in Ethiopia?

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#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media

Amy Porterfield

Listen on… How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a […] The post #641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media appeared first on Amy Porterfield | Online Marketing Expert.

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What Is A Fractional CMO?

The Social Media Hat

Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.

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Which Advantage+ Creative Enhancements Should You Turn On?

Jon Loomer

Should you turn on Advantage+ Creative Enhancements? Are there certain enhancements you should turn off? Luckily, Meta lets you preview these enhancements — and in some cases, make minor changes — prior to turning them on. Let’s walk through each enhancement and what you should consider… A General Note on Advantage+ Creative Enhancements Before we get to the specific enhancements, it’s important to cover some basic mechanics that are critical to understanding how th

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

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Internet Undercover: What is VPN Really About?

BeingOptimist

If you are wondering about what is VPN and the way it works, welcome to BeingOptimist. Today we will talk about VPN, the abbreviated form of Virtual Private Networking. If you aren’t sure what that is, VPN is the service responsible for creating a secure and encrypted connection between a device and a network. It makes sure your network is protected from people who are willing to eavesdrop on your traffic.

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#646: It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss

Amy Porterfield

Listen on… A step-by-step guide for leaving your 9-5 and starting your thriving online business. Have you been dreaming of ditching the 9-5 grind and turning your side […] The post #646: It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss appeared first on Amy Porterfield | Online Marketing Expert.

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What To Do When Writing Is Hard

The Social Media Hat

and when is writing NOT hard? The post What To Do When Writing Is Hard appeared first on The Social Media Hat.