January, 2024

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.

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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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The Complete Guide to TikTok Ads Without an Organic Presence

Ignite Social Media

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Profile Suffers Negative Attack

Bill Hartzer

Is it possible to suffer a “negative” attack on a social media account or profile? Sure, it is. My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

Facebook 174
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Unlock the Power of Data Insights with Oktopost’s New Homepage

Oktopost

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you

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Marketing Strategy Transformation: How a New Approach Elevated Sales

The Social Media Hat

A Case Study of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.

Strategy 159
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 194
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Social media personalization: The opportunity and risks to consider

Sprout Social

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer Social

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.

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One Ad Account Per Client

Jon Loomer

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules. Meta started making a big deal of this a couple of years ago. I even wrote a blog post about how it was becoming a greater focus of rules enforcement. Now we’re starting to hear that they’re taking this more seriously now.

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Navigating the Future: AI-Powered Marketing Strategy for 2024

The Social Media Hat

Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.

Strategy 152
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#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media

Amy Porterfield

Listen on… How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a […] The post #641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Hashtag 107
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Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?

Hootsuite

Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your

Comments 106
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What Is A Fractional CMO?

The Social Media Hat

Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.

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#645: How To Message Your Digital Product Or Service To Instantly Sell

Amy Porterfield

Listen on… Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract […] The post #645: How To Message Your Digital Product Or Service To Instantly Sell appeared first on Amy Porterfield | Online Marketing Expert.

Products 109
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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 203
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

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How Meta Could Improve Ads Optimization

Jon Loomer

We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? We also want a solution that is in line with Meta’s current philosophy and campaign creation flow.

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What To Do When Writing Is Hard

The Social Media Hat

and when is writing NOT hard? The post What To Do When Writing Is Hard appeared first on The Social Media Hat.

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#642: How We’re Increasing Profit Margins This Year (& How You Can Too)!

Amy Porterfield

Listen on… Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to […] The post #642: How We’re Increasing Profit Margins This Year (& How You Can Too)! appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 106
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 180
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

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Do You Know Which is the Best VPN for Portugal?

BeingOptimist

Do you want to know about the best VPN for Portugal? Welcome, we will talk about so today. Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. But in most cases, people understand that VPN is only used to access restricted content in one particular geographical area when it is so much more than th

Privacy 101
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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. This is the narrative lately, and it’s starting to impact jobs. Clients think they don’t need agencies anymore. They can just handle it internally and pass it off to an intern. It’s just plug-and-play, right? Even some agencies are buying into this. They think they can consolidate jobs because it’s so easy. They value these skills less.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.