The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Social Media Today
JANUARY 30, 2024
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
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Jon Loomer
JANUARY 17, 2024
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.
Ignite Social Media
JANUARY 22, 2024
With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.
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Bill Hartzer
JANUARY 16, 2024
Is it possible to suffer a “negative” attack on a social media account or profile? Sure, it is. My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
Jon Loomer
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
Buffer Social
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
The Social Media Hat
JANUARY 13, 2024
and when is writing NOT hard? The post What To Do When Writing Is Hard appeared first on The Social Media Hat.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
Jon Loomer
JANUARY 31, 2024
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
JANUARY 24, 2024
We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? We also want a solution that is in line with Meta’s current philosophy and campaign creation flow.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
Social Media Today
JANUARY 19, 2024
Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?
Social Media Today
JANUARY 25, 2024
Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 30, 2024
Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.
Social Media Today
JANUARY 10, 2024
Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
JANUARY 19, 2024
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 27, 2024
AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
JANUARY 24, 2024
Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?
Social Media Today
JANUARY 24, 2024
Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 24, 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
Social Media Today
JANUARY 18, 2024
With various nations headed to the polls in 2024, TikTok is looking to get ahead of the next wave of information tactics.
Social Media Today
JANUARY 31, 2024
In a tense session, Senators pushed their case that social platforms need to do more to protect young users.
Social Media Today
JANUARY 22, 2024
Yaccarino says that we should “fight hate with kindness and understanding” Somebody should tell her boss.
Social Media Today
JANUARY 8, 2024
Meta's fighting the FTC's effort to restrict the company's use of user data, specifically for teen users.
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