Social Media Today

JANUARY 22, 2025

New notes on the key factors that drive IG reach.

Strategy 161

Strategy Instagram 161

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Examples 96

Examples LinkedIn Strategy Content 96

Social Media Today

JANUARY 19, 2025

Your IG profile has a new look, and more changes are coming.

Instagram 198

Instagram 198

Jon Loomer

JANUARY 20, 2025

When taking on or auditing a new client, it’s important to take inventory of what has been done so far. What are they doing right? What are they doing wrong? How are they set up? Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings.

Construction 141

Construction Advertising Campaign Eventful 141

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

Instagram 126

Instagram Hashtag Guidelines Feed 126

Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

Analytics 97

Analytics Metrics YouTube Report 97

Social Media Today

JANUARY 19, 2025

Instagram's got its own version of CapCut.

Instagram 187

Instagram Mobile Video 187

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

Instagram 94

Instagram Video Mobile Film 94

Audiense

JANUARY 20, 2025

At the start of November, Fox had a sale: 30 second SuperBowl ads for $7 million dollars and they sold out.

Strategy 94

Strategy 94

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.

Social Media 81

Social Media HootSuite How To Policies 81

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Social Media

Social Media Today

JANUARY 18, 2025

Now you can share longer Reels, though Instagram has previously advised against it.

Instagram 187

Instagram 187

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

Organization 88

Organization Social Media UGC How To 88

Ignite Social Media

JANUARY 22, 2025

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

Organization 78

Organization Content How To CPM 78

Jon Loomer

JANUARY 21, 2025

Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? Here’s what I’m expecting, along with an item that’s at the top of my wishlist… 1. Incremental Conversion Attribution Announced last year , this is in testing now. It’s a big one that could help advertisers drive better incremental value from their advertising. 2.

Advertising 84

Advertising Data Trends List 84

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

JANUARY 21, 2025

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.

Social Media 86

Social Media Sports Avatar HootSuite 86

Social Media Today

JANUARY 19, 2025

Meta's looking to take a different approach than X has with its crowd-sourced fact-checks.

Communities 184

Communities 184

Bill Hartzer

JANUARY 21, 2025

TikTok-USA-users-also-use-other-social-media-apps According to Omdia’s latest consumer survey , TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. These platforms have outperformed Instagram, Facebook, and Netflix, cementing their leading positions in the video space. In 2024, TikTok reached over 1.9 billion monthly active users globally, including 145 million in the USA.

YouTube 78

YouTube Survey Instagram Research 78

Buffer Social

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Social Media 67

Social Media LinkedIn Instagram Platform 67

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

Policies 62

Policies Company Social Media Guidelines 62

Jon Loomer

JANUARY 23, 2025

Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it Up Within your Business Portfolio, go down to Security Center. There are several items you should pay attention to there when it comes to the security of your account. But, today we’ll focus on Trusted Email Settings.

Yahoo 80

Yahoo List Activities Company 80

Social Media Today

JANUARY 20, 2025

TikTok is back in the U.S., but it may not be for long.

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Myrland Marketing

JANUARY 23, 2025

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, Oh, great, the firm will share it for me, and thats all I have to worry about, its not that easy. What you need to do is take the bull by the horns and help promote your activity. Let me explain why.

Content 70

Content LinkedIn Consultant Reputation 70

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Buffer Social

JANUARY 23, 2025

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.

Remix 63

Remix YouTube LinkedIn Instagram 63

Oktopost

JANUARY 21, 2025

Gen Zs arent the only ones battling information overload and fleeting attention spans. Even directors and executives on LinkedIn face the same struggle, wading through endless social media posts in search of insights that truly matter. As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly.

B2B 62

B2B Feed Feedly LinkedIn 62

Hootsuite

JANUARY 17, 2025

A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. Many of them also offer tracking features. This means they can tell you things like how many people clicked on your link, where the clicks came from, and even what time they occurred.

URL 57

URL API HootSuite Analytics 57

Social Media Today

JANUARY 17, 2025

The Supreme Court has upheld the approved bill that will force TikTok out of the US.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Amy Porterfield

JANUARY 21, 2025

Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isnt easy. Today, Im getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland.

Marketing 52

Marketing 52

Tweaklibrary

JANUARY 23, 2025

Are you stuck in a group you dont want to be a part of? Or are you fed up with the constant buzzing of your phone? Don’t worry, you can leave or mute those chats! Not sure how to leave a group chat on your iPhone? No problem! Well guide you through leaving or muting group chats on your iPhone, so you can finally enjoy some quiet. How To Leave A Group Chat On iPhone?

iPhone 14

iPhone Groups Groups SMS 14

Oktopost

JANUARY 21, 2025

Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.

Report 62

Report Metrics ROI Proposal 62

Bill Hartzer

JANUARY 17, 2025

In the bustling digital landscape, social media platforms have become a staple of daily life, connecting people worldwide. However, these platforms often thrive on controlling algorithms and exploitative economic models. Enter WeAre8, the new social media platform that’s changing the game by putting people at the center of its mission. Founded by Zoe Kalar, WeAre8 aims to create a space defined by creative freedom and economic empowerment. “At WeAre8, we’ve built a future where

Social Media 78

Social Media Feed Feedly Project 78

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template