Trending Articles

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will receive excellent customer service Part of delivering superb service is about leveraging the right communications channels.

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How to Improve Meta Verified

Jon Loomer

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

How To 110
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Elon Musk Says X Users Are Posting Fewer Posts Per Day Than People Had Been Tweeting

Social Media Today

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 180
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How to Contact Facebook Support Using Social Media

SocMed Sean

Are you having trouble resolving an issue with your Facebook and feel like you’re at your wits’ end? Find out how you can use other social media accounts for help. The post How to Contact Facebook Support Using Social Media appeared first on SocMedSean - Social Media Sean.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.

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Rumble Slams ‘Disturbing’ Request From U.K. Government Over Russell Brand’s Content

Forbes Social Media

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

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Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 181
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A Comprehensive List of Contact Forms to Contact Facebook Support

SocMed Sean

Having trouble with Facebook Support? This article provides a detailed list of more than 100 contact forms and pages you can try for help. The post A Comprehensive List of Contact Forms to Contact Facebook Support appeared first on SocMedSean - Social Media Sean.

Facebook 130
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A Guide to Meta Ads Placements

Jon Loomer

Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.

Instagram 154
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Viral Photo Of Sen. Rand Paul Wearing Bathrobe Actually AI Fake

Forbes Social Media

An image of Senator Rand Paul from Kentucky has been going viral but it was actually created using artificial intelligence technology.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

Metrics 120
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A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Social Media Today

Where does each social platform rank in terms of active users? Here's a look at the latest data.

Platform 146
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

Content 113
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Meta Verified is Coming to Businesses

Jon Loomer

Back in March , Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched for creators, it initially included increased reach.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Conspiracy Theorists Go Viral With Claim Sen. John Fetterman Actually Body Double

Forbes Social Media

Conspiracy theorists have insisted on social media sites in recent days that Sen. John Fetterman of Pennsylvania has been replaced by a body double.

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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

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Meta’s Expanding its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 170
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#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder

Amy Porterfield

Listen on… Expert entrepreneurial insights from female CEOs Lindsey Schwartz, Ronne Brown, Lori Harder and me! I had the incredible opportunity to speak at the renowned Powerhouse Women […] The post #609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Custom Events to Replace Link Clicks

Jon Loomer

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

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Social Media’s Wild Conspiracy Theory: The Missing F-35 Flew To Cuba

Forbes Social Media

It is impossible that the aircraft could have flown to a secret Chinese airbase outside of Havana that was built after the Chinese spy balloon crossed the USA

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How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough

The Social Media Hat

Partnership Unpacked, Episode 39, with Sam Yarborough The post How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough appeared first on The Social Media Hat.

How To 98
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Could X Really Start Charging All Users? A Look at the Various Considerations

Social Media Today

Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How marketing business intelligence empowers you to reach your customers

Sprout Social

Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.

Marketing 105
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YouTube Blocks Russell Brand From Making Money On His Channel After Sexual Assault Allegations

Forbes Social Media

YouTube told Forbes Brand violated the platform’s “creator responsibility policy” and that it had taken steps to “protect the community.

YouTube 138
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How To Save Tons of Time With Instagram Auto Reply

Hootsuite

Responding to messages quickly is a huge part of social media customer service —and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions. With Instagram auto reply, you can easily set auto-responses to common questions and messages.

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Elon Musk Says X Users are Posting Fewer Posts Per Day Than People Had Been Tweeting

Social Media Today

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 151
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How niche audience analysis helped create a winning programmatic advertising pre-launch campaign

Audiense

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

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Should You Listen to Meta Ad Reps?

Jon Loomer

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend more money on ads. Just understand that. Third, be skeptical of inside info.

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Rumble Slams British Lawmakers Over ‘Disturbing’ Demand To Demonetize Russell Brand After Sexual Assault Allegations

Forbes Social Media

YouTube took the rare step of demonetizing Brand for his off-platform behavior on Tuesday in order to “protect the community.

Brands 131
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Meta Unveils Updated Facebook Logo Design and In-App Color Palette

Social Media Today

Not, it's not just you, the Facebook logo does look different.

Facebook 190
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Instagram Emoji Guide: Meanings, Reactions, Ideas

Hootsuite

Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes.