Social Media Today

OCTOBER 6, 2024

With 200 million monthly active users, the platform may prove valuable for those looking to grow their community.

Tips 205

Tips Communities Activities Platform 205

Jon Loomer

OCTOBER 8, 2024

The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you used an Existing Customer Budget Cap with Advantage+ Shopping. You set it at 10%, and your back-end data says it’s closer to 25%. You also could have set it at 0%, and you’re seeing in third-party analytics that customers are slipping through.

Data 88

Data Analytics Issues Eventful 88

Jon Loomer

OCTOBER 3, 2024

A restriction period is coming. If you run ads in the US about social issues, elections, or politics, listen up… Beginning on Tuesday, October 29th at 12:01am PT and ending on Tuesday, November 5th at 11:59pm, Meta will not allow any new ads about social issues, elections, or politics. Only ads that have received at least one impression prior to this period will be allowed to run.

Issues 146

Issues Process Types 146

The Social Media Hat

OCTOBER 1, 2024

Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.

Types 148

Types Products Marketing Features 148

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Ignite Social Media

OCTOBER 7, 2024

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Let’s dive into the numbers: A substantial 53% of respondents reported no impact on their resource needs due to AI.

Marketing 113

Marketing FeedBurner Skills MySpace 113

Audiense

OCTOBER 8, 2024

Scandal sells. Reality TV producers know this well, as do many influencers. When the right scandal hits, views soar, and attention multiplies. But it’s not just TV and social media that benefit; brands can also find opportunities amidst the chaos—if they play their cards right.

Influencer 87

Influencer Brands Social Media Analysis 87

Jon Loomer

OCTOBER 6, 2024

The 2-step funnel is a popular Meta ads strategy, but it has several inherent problems. Let’s discuss… How it Works The 2-step funnel works like this… You run two campaigns: Campaign 1 is optimized for link clicks or landing page views Campaign 2 targets those people to sell your product It’s “two steps” because the entire purpose of the first is to drive traffic that can then be targeted in the second.

Campaign 128

Campaign Cost Conversation Types 128

The Social Media Hat

OCTOBER 5, 2024

Episode 31 of the AI in Marketing: Unpacked podcast, with Sunny Hunt The post Outthink Your Competition: AI in Marketing Strategy appeared first on The Social Media Hat.

Strategy 138

Strategy Marketing Social Media 138

Amy Porterfield

OCTOBER 1, 2024

Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let's be real…no matter how much you plan and plan and plan, unexpected challenges will always pop up as you continue to scale your business! And yeah, in the moment, it can feel like everything's […] The post #719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed appeared first on Amy Porterfield | Online Marketing Expert.

How To 105

How To Marketing Skills 105

Awario

OCTOBER 4, 2024

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 82

Instagram Engagement Tools How To 82

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Social Media

Social Media Today

OCTOBER 3, 2024

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.

Film 199

Film Campaign Content 199

Jon Loomer

OCTOBER 7, 2024

Advertisers often complain about paying to reach people they believe should have been explicitly excluded using custom audiences. The assumption is that Meta has chosen to ignore exclusions. But, the effectiveness of these exclusions is mostly within our control. We most often hear this related to existing customers. There are two primary scenarios where this comes into play: 1.

Campaign 116

Campaign Advertising List Data 116

The Social Media Hat

OCTOBER 3, 2024

Episode 30 of the AI in Marketing: Unpacked podcast, with Michael Nevski The post Generative AI and Demographics: Trends for Marketers to Watch appeared first on The Social Media Hat.

Trends 98

Trends Marketing Social Media 98

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.

YouTube 78

YouTube How To Publishing Embedding 78

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. You are an active participant in the field that your potential and existing customers are following.

B2B 62

B2B Trends Authentication Industry 62

Social Media Today

OCTOBER 2, 2024

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Retail 180

Retail Video Industry Platform 180

Jon Loomer

OCTOBER 2, 2024

The results of this test are so important. They highlight the role of randomness on Meta advertising. Test Results I ran an A/B test of three different ad sets. Breakdown of performance looks like this… Ad Set A: 80 conversions Ad Set B: 100 conversions Ad Set C: 86 conversions Would you act on these results? Meta thinks you should. According to the A/B test results, Meta has 59% confidence that Ad Set B is the winner.

Influencer 131

Influencer Samples Sample Advertising 131

The Social Media Hat

OCTOBER 7, 2024

Unlock the True Value of AI for Your SMB: Tangible Metrics and Hidden Benefits The post The ROI of AI Consulting: Measuring Success in Business Transformation appeared first on The Social Media Hat.

Consultant 78

Consultant ROI Metrics Social Media 78

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 66

Analytics Social Media Tools HootSuite 66

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.

LinkedIn 62

LinkedIn Brands Reputation Metrics 62

Social Media Today

OCTOBER 1, 2024

Those “attorney advised” posts are back, but they do nothing to protect your info.

Data 211

Data 211

Jon Loomer

OCTOBER 1, 2024

If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales. Don’t Do This If you have a limited budget, you may be tempted to optimize for engagement or video views or traffic to your website.

Campaign 132

Campaign Price Buy Issues 132

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process

The Social Media Hat

OCTOBER 6, 2024

A comprehensive guide to AI integration to bridge the gap. The post The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People appeared first on The Social Media Hat.

Social Media 85

Social Media Marketing 85

Sprout Social

OCTOBER 3, 2024

Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.

Report 88

Report Campaign Social Media Content 88

Oktopost

OCTOBER 7, 2024

Today, companies have more options than ever to build and manage their public reputation and brand awareness. While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives.

LinkedIn 62

LinkedIn Reputation Influencer Journal 62

Social Media Today

OCTOBER 6, 2024

Meta’s Movie Gen will enable you to build upon your actual videos.

Video 202

Video Tools 202

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Jon Loomer

OCTOBER 4, 2024

A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you haven’t needed a special ad category in the past, this update is for you. The Announcement According to Meta: Starting in October 2024, a new special ad category ‘Financial products and services’ will be introduced, replacing the previous Credit ads category.

Products 112

Products Insurance Banking 112

The Social Media Hat

OCTOBER 4, 2024

11 essential tips and strategies to build a profitable digital career. The post From Zero to Content Hero: Building a Profitable Career in the Digital Space appeared first on The Social Media Hat.

Content 78

Content Tips Social Media Strategy 78

Amy Porterfield

OCTOBER 8, 2024

Listen on… Taking control of your mental health, finding the resources that are just right for you, and being the best entrepreneur you can be! My friend, this episode might be the most vulnerable and emotional I've ever shared – but it's also one of the most important. Today, I'm opening up about […] The post #721: How I’m Managing My Anxiety and Depression (& Why I’m Talking About It) appeared first on Amy Porterfield | Online Marketing Expert.

Resources 58

Resources Marketing Tips Strategy 58

Writtent Blog

OCTOBER 7, 2024

You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? Wikipedia defines a press release as: “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” The changing nature of this specialized type of article suggests that they might be more accurately called “news releases” or “media releases” since t

Press Release 52

Press Release Publishing How To News 52

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

Template