YouTube Details Election Integrity Measures
Social Media Today
OCTOBER 21, 2024
YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election.
Social Media Today
OCTOBER 21, 2024
YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election.
Jon Loomer
OCTOBER 23, 2024
I’ve realized that I took a significant risk by preaching a simple approach to Meta advertising. Simple doesn’t sell. But you can make a whole lot of money by complicating it. Let me explain… Complex Advertising System If I told you that I have a secret advertising system called 5-5-5, you’d probably listen. 1. Create 5 campaigns, one for each step of the funnel.
Jon Loomer
OCTOBER 17, 2024
The most hated Advantage+ Creative enhancement is getting a rebrand… Let me show you… Overlays When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates. No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.
Audiense
OCTOBER 23, 2024
While Nike enjoys a dominant market share in the U.S., the landscape in Europe is different, with Adidas holding a stronger foothold. This report explores a few examples of how audience intelligence could help Nike craft a more targeted, data-driven marketing strategy to regain ground in Europe and expand its influence. Understanding local preferences and leveraging the right cultural touch points will be essential for Nike to bridge the gap and maintain its competitive edge in Europe.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
OCTOBER 22, 2024
AI literacy is the key to future-proofing your business, offering leaders and marketers the tools they need to harness AI effectively. The post AI Literacy: Why Every Business Leader Needs to Get Hands-On with AI Now appeared first on The Social Media Hat.
Ignite Social Media
OCTOBER 21, 2024
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Here’s a comprehensive guide to navigating the world of UGC.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 18, 2024
Remember Opportunity Score? Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone. What it Was Opportunity Score gamified accepting delivery recommendations. In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you should always accept recommendations blindly, but I still found it to be helpful.
Audiense
OCTOBER 21, 2024
We all have that friend, the one who sends you that meme that was funny 3 months ago - or they text you “have you seen this?” and it's a video that went viral last year. They’re never up to date with what's current on social media.
The Social Media Hat
OCTOBER 21, 2024
4 Key Areas of Consideration Before Starting A New Business The post It’s Time To Get Your Business Off The Ground, Here’s How appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 17, 2024
Listen on… Boosting your conversion rates, growing after each launch, and understanding the true impact of your digital course. My sweet friend, I am beyond excited to dive into today’s topic! So, buckle up as I take you behind the scenes of my latest Digital Course Academy launch. And believe me, it’s been […] The post #724: DCA 2024 Recap: 3 Strategies That Skyrocketed My Digital Course Academy Success appeared first on Amy Porterfield | Online Marketing Expert.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
OCTOBER 21, 2024
Meta’s taking a risk by wading into facial recognition once again.
Audiense
OCTOBER 18, 2024
“ Monsters ” on Netflix tells a story about two brothers who brutally shot and killed their parents, blamed it on the mob, and then went out and bought Rolex’s, fancy cars, and designer clothes, funded by their parents estate. A murder motivated by greed.
The Social Media Hat
OCTOBER 19, 2024
Episode 35 of the AI in Marketing: Unpacked podcast, with Emily Baillie The post From Doubt to Confidence: Embracing AI in Business appeared first on The Social Media Hat.
Hootsuite
OCTOBER 22, 2024
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 20, 2024
X’s ‘Radar’ keyword search tool is a valuable addition.
Jon Loomer
OCTOBER 22, 2024
This drives me crazy… There’s a huge labeling and language problem with advertising, and it’s all Meta’s fault. It doesn’t matter if I’m talking to a new advertiser or a seasoned veteran. Let’s discuss… The Labeling Problem Advertisers use the terms Advantage and Advantage+ interchangeably. I always need to ask clarifying questions so that I know what they’re talking about.
Oktopost
OCTOBER 20, 2024
How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.
The Social Media Hat
OCTOBER 20, 2024
Even with limited resources, SMBs can leverage AI consultants to unlock quick wins, automate workflows, and drive growth without long-term commitments. The post AI Consulting on a Budget: Maximizing Value for Resource-Constrained SMBs appeared first on The Social Media Hat.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Amy Porterfield
OCTOBER 21, 2024
Listen on… Wondering how AI will impact the future of entrepreneurship? Here’s everything you need to know to protect your business from the dangers of AI while using it to your advantage. My friend, today we're diving into a topic that excites and likely overwhelms many entrepreneurs (myself included!)…artificial intelligence. You've probably heard […] The post BONUS: The Roadmap to AI Success: Sidestep the Surprising Pitfalls & Soar to Success with Ben Angel appeared
Social Media Today
OCTOBER 21, 2024
Now you can check in on your Threads performance at any time.
Jon Loomer
OCTOBER 19, 2024
Let’s talk about how we got here with ad targeting… It’s not by accident. It’s not because Meta simply wants to make things more difficult for us. There are specific events that motivated this. The Events First, consider advertiser abuse of targeting for nefarious reasons. There was Cambridge Analytica. Advertisers used targeting to manipulate elections.
Oktopost
OCTOBER 19, 2024
LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. With more and more LinkedIn users interacting with posts without ever leaving their feed, and social media algorithms favoring engagement over link clicks routing members to third-party websites, there’s a golden opportunity for B2B brands to capture high-quality leads in an easy, no-hassle way for
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
The Social Media Hat
OCTOBER 17, 2024
Episode 34 of the AI in Marketing: Unpacked podcast, with Audrey Chia The post Content that Converts: Leveraging AI for Quality and Relevance appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 22, 2024
Listen on… Uncovering exciting new opportunities for your business, revealing unexpected customers, and staying super connected with your audience. Believe it or not, even after 15 incredible years in business, I'm still learning brand new lessons about entrepreneurship! And today, I can't wait to share one of the most valuable and eye-opening lessons […] The post #725: After 15 Years of Being in Business, I Can’t Believe I’m Still Learning This Crucial Lesson appeared first on
Social Media Today
OCTOBER 17, 2024
Carousels provide more opportunity for reach, according to IG chief Adam Mosseri.
Jon Loomer
OCTOBER 20, 2024
I don’t have a crystal ball, but it’s not all that difficult to predict the future of Meta ads targeting if you follow the trends. Let’s think about it… Algorithmic Targeting Advantage+ Audience is the default, but you still have the option to switch to original audiences — for now. I’m confident that option will be eliminated at some point.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Hootsuite
OCTOBER 18, 2024
IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off.
Keyhole.co
OCTOBER 22, 2024
Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if your brand is active on social media platforms like Facebook.
Sprout Social
OCTOBER 22, 2024
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?
Social Media Today
OCTOBER 22, 2024
The generative AI race has sparked another battleground, which will dictate the next stage of AI development.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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