Sherrilynne Starkie
JULY 7, 2025
I rarely post anything political on social media. But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions. For context, most of my LinkedIn posts get maybe 500. I didn’t boost it. I didn’t plan it. But for LinkedIn’s community of professional communicators, the story hit.
Jon Loomer
JULY 7, 2025
There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video One primary text One headline One description There were no aspect ratio variations by placement. One size (usually 1.91:1, but it depended on the ad type ) was used everywhere. If you wanted to show a different version of an ad for a placement, you had to create a separate ad set and ad for it.
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Jon Loomer
JUNE 30, 2025
This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.
Social Media Today
JUNE 24, 2025
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Advertiser: Paycor
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
Convince & Convert
JUNE 19, 2025
Did you know that 61% of marketers already use AI in their strategies ? Yep. Facts. (Human-verified facts!) And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. But there’s good news! You don’t need to be a tech wizard or have custom AI software or robots named Bob in your office to thrive.
Sprout Social
JUNE 18, 2025
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JULY 7, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Tests
Buffer Social
JUNE 26, 2025
At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.
Sprout Social
JUNE 26, 2025
Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.
Hootsuite
JUNE 25, 2025
From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).
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Jon Loomer
JUNE 23, 2025
Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A detailed guide is necessary to clear this up. In almost all cases, you can continue to do what you were able to do previously. However, the way you do it has certainly changed. Let’s take a closer look… What is Advantage+ Campaign Setup?
Social Media Today
JUNE 18, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Facebook Enabl
Buffer Social
JULY 3, 2025
Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work got busy. Or I hit a creative wall.
Sprout Social
JUNE 27, 2025
With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
JUNE 24, 2025
This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users.
Jon Loomer
JUNE 19, 2025
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance. Opportunity Score is dynamic and updated in near-real time as recommendations are adopted.
Social Media Today
JUNE 23, 2025
A handy listing to ensure that you're tracking the right data points.
Buffer Social
JUNE 19, 2025
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control.
Advertiser: Paycor
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
Sprout Social
JULY 3, 2025
Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.
Ignite Social Media
JUNE 18, 2025
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share. Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention, captions provide context, prompt interaction, and encourage dialogue.
Jon Loomer
JULY 3, 2025
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these test features will be delivered to fewer than 5 percent of your ad impressions in all.
Social Media Today
JUNE 29, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Will Soon Ch
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Buffer Social
JULY 8, 2025
For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.
Sprout Social
JULY 1, 2025
Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.
Oktopost
JUNE 20, 2025
It’s time to give credit where it’s due. Behind every standout B2B brand page are social media experts building bold, personal brands of their own, educating, inspiring, and making us laugh along the way. B2B Social’s Rising 30 shines a spotlight on those voices shaping our industry. A list built by the community, for the community, this list honors those leading by example and raising the bar for us all.
Jon Loomer
JULY 8, 2025
Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to communicate. Well, about that… It’s Gone The page where I pulled the quote from is still there , but the quote no longer exists (thanks to Dario Zannoni for the heads up!).
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Social Media Today
JUNE 26, 2025
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Adds
Buffer Social
JUNE 30, 2025
Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.
Sprout Social
JUNE 25, 2025
Capturing and converting consumer attention has never been more difficult. Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power.
Convince & Convert
JULY 3, 2025
When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
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