Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? And if you dont keep up to date, youll fall behind fast. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

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Trends Social Media Case Study Marketing 130

Jon Loomer

MARCH 20, 2025

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote a blog post in 2012 (note a typo!) called “How New Facebook Ads Could Be Letting in Spam” with eerily similar themes. Back then, I spotted a problem that was associated with what was Facebooks new “optimized ads.” When optimizing for page likes, which is what we did then, I was getting a ton of low

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Patterns Issues Facebook Engagement 131

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

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Engagement Instagram HootSuite Patterns 93

The Realtime Report

MARCH 24, 2025

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. The difference? A killer strategy. PPC marketing is not about being in a race of highest bid on keywords, it involves detailed planning, focusing on one’s audience, and continuous tweaking.

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Strategy CPC How To Marketing 91

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Buffer Social

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

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How To Trends Examples Hashtag 72

Social Media Today

MARCH 19, 2025

AI generated art cannot be attributed to a human author.

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Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

Instagram 78

Instagram UGC How To HootSuite 78

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. Engagement, clicks, and conversions happen quicklysometimes instantly. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.

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Social Media Management B2B Social Media ROI 62

Buffer Social

MARCH 19, 2025

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.

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LinkedIn Brands Proposal Authentication 62

Social Media Today

MARCH 20, 2025

An easy way for profile visitors to book in meetings direct.

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LinkedIn Meeting 186

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Jon Loomer

MARCH 24, 2025

Meta is rolling out the ability to define your company’s brand logo, colors, and fonts for use in creative enhancements. Do you have it? Here’s what you need to know… Where Is It? If you have this update, you’ll find Branding in one of two places. 1. Within the “Identity” section of ad creation. 2. At the top of the ad creative setup wizard.

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Brands Applications URL Template 78

WebInKnow

MARCH 20, 2025

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

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Facebook Review 100

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. Every day, brands fight for attention in the inbox, on LinkedIn feeds, in search rankings, and across industry events. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62

B2B Marketing Sentiment Trends 62

Buffer Social

MARCH 23, 2025

Picture this: You’re demonstrating your products or services at a kiosk — its benefits, use cases, social proof , all that jazz. You know your offer is A+, but no one seems to notice. They’re just passing you by like you’re invisible. What are you doing wrong? How can you get your audience’s attention? This is precisely what social media feels like without engagement — like you’re shouting into a void.

Social Media 66

Social Media Engagement UGC Metrics 66

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MARCH 23, 2025

A handy update to customize your shared images.

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Audiense

MARCH 18, 2025

Audiense is acquired by Buxton, ushering in a new era of consumer intelligence with enhanced analytics, deeper insights, and stronger customer connections.

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Analytics News 100

The Realtime Report

MARCH 18, 2025

Understanding the Role of a Dispute Solicitor in Business Conflicts What happens when things go wrong with a business deal? A handshake cannot rectify broken contracts, unpaid invoices, or disputes over partners. When issues arise, businesses need to seek dispute solicitors who can help the corporation resolve disputes judicially through either mediation or negotiation.

Real Estate 91

Real Estate Reputation Skills Construction 91

Oktopost

MARCH 24, 2025

In this episode, Jasmine Deo explains how her team uses A/B testing to fine-tune their social strategy. She also shares how the 1% challenge helps them make small, consistent improvements that drive long-term success. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Social media is all about experimentation, but how do you know what actually works?

Apple 62

Apple Metrics Team Meeting 62

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Ignite Social Media

MARCH 19, 2025

We recently launched the Ignite Social Media TikTok Live Creator Network , and were excited to offer creators in the United States and Canada the chance to join. The network provides access to expert coaching and supportat no cost. Whether you’re a seasoned creator or just starting out, this network is designed to help you grow and succeed on one of the most dynamic platforms out there: TikTok.

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FeedBurner MySpace Trends Analytics 97

Social Media Today

MARCH 18, 2025

Oracle seems to be the US government's preferred partner, though the details remain incomplete.

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Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

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Influencer Report Social Media Sports 59

Waxing UnLyrical

MARCH 19, 2025

My next adventure is almost here! I am THRILLED to be able to officially tell you that, effective June 1, I start as Managing Director for People’s Light , a remarkable professional nonprofit theatre in beautiful Malvern, Pa! While I didn’t know it when I started exploring my next adventure, People’s Light was exactly where I needed to land.

News 130

News Reputation Eventful Meeting 130

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

Strategy 90

Strategy Marketing Curation Newsletter 90

Jon Loomer

MARCH 23, 2025

Should you ALWAYS remove these placements? On prior videos, I shared the pitfalls of the Audience Network and Rewarded Video placements. They are often the source of inflated and low-quality results. Audience Network is known to drive low-quality traffic. Rewarded Video (also an Audience Network product) leads to low-quality video views. Does this mean that we should always remove them?

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Cost Video Conversation Products 80

Social Media Today

MARCH 18, 2025

Meta's Llama model is now powering a range of AI projects.

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Report Project 165

BeingOptimist

MARCH 24, 2025

Hello! Welcome to my 5th tutorial on Ezoic. In this series, Ill be covering various aspects of using Ezoic. This tutorial is specifically tailored for those who have been using Ezoics premium contract for one year or more. Stay tuned for valuable insights! In this guide, you will get to know the potential drawbacks of terminating Ezoic premium contract before your contract expires and the correct methods for ending the premium contract.

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Discount Price Cost Review 52

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

For Real Social Workers

MARCH 18, 2025

Welcome to For Real Social Workers Online Magazine, where we explore practical strategies for women to cultivate and maintain inner peace in today’s demanding workplace. In a world where professional pressures seem to multiply daily, finding your center isn’t just a luxury. It is essential for both your wellbeing and your success. In today’s episode, we’ll dive into three powerful approaches that can transform your work experience.

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Comparison Meeting Strategy Tools 52

Oktopost

MARCH 19, 2025

Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, stops by the Radically Transparent podcast to chat about all things analytics, operations and impacting the business by turning analytics gaps into genuine growth opportunities. Listen to the podcast Subscribe now on Spotify, Apple Podcasts or YouTube Watch the live recording Episode Summary Data is everywhere, but not all of it is useful.

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Analytics B2B Team Apple 77

Social Media Today

MARCH 20, 2025

A raft of new features coming to your Threads app.

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Video Features 165

Social Media Today

MARCH 22, 2025

Meta announced a range of ad updates and refinements.

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Instagram Facebook 163

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking