Organic vs. Paid Reach: Start Making Impact
Sherrilynne Starkie
JULY 7, 2025
I rarely post anything political on social media. But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions. For context, most of my LinkedIn posts get maybe 500. I didn’t boost it. I didn’t plan it. But for LinkedIn’s community of professional communicators, the story hit.
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