Jon Loomer
DECEMBER 4, 2023
Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.
Social Media Strategies Summit
DECEMBER 1, 2023
It’s fair to say 2023 has been a busy year in the social media world. So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February.
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Social Media Today
NOVEMBER 29, 2023
X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.
Jon Loomer
NOVEMBER 29, 2023
If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.
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Ignite Social Media
NOVEMBER 27, 2023
Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
Forbes Social Media
DECEMBER 1, 2023
A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.
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The Social Media Hat
NOVEMBER 27, 2023
Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.
Jon Loomer
NOVEMBER 27, 2023
I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.
Ignite Social Media
DECEMBER 4, 2023
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.
Forbes Social Media
DECEMBER 2, 2023
A photo purporting to show John Turscak, the man who recently stabbed Derek Chauvin, has been circulating widely online. But that's actually a businessman from Georgia.
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Social Media Today
NOVEMBER 27, 2023
A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.
Bill Hartzer
DECEMBER 1, 2023
iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies.
Jon Loomer
NOVEMBER 29, 2023
What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.
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Forbes Social Media
DECEMBER 2, 2023
Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.
Social Media Today
NOVEMBER 30, 2023
Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.
Audiense
NOVEMBER 27, 2023
No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.
Jon Loomer
DECEMBER 3, 2023
Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Here are the changes: 1. Updated the Cost Per Result Goal bid strategy to improve conversion volume. You’d use the Cost Per Result Goal to control how much you spend per conversion.
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Sprout Social
NOVEMBER 30, 2023
It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an
Buffer Social
NOVEMBER 29, 2023
Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac
Social Media Today
DECEMBER 3, 2023
The Threads team is looking to take a different approach to content ranking in the app.
Forbes Social Media
DECEMBER 3, 2023
If Musk is in favor of free speech absolutism, he should also accept that free speech does not mean being free of consequences
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Jon Loomer
DECEMBER 1, 2023
I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While I’d repeatedly get reminders that it was working, it felt like blind faith at times since things weren’t turning around financially.
Hootsuite
NOVEMBER 28, 2023
Finding ways to drive traffic through social media has always been an uphill battle for marketers. Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post.
Buffer Social
NOVEMBER 28, 2023
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
Forbes Social Media
NOVEMBER 30, 2023
A group of European consumer groups has filed a complaint against Meta over its paid-for ad-free subscription service, saying it breaches EU consumer laws.
Jon Loomer
DECEMBER 2, 2023
You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about the ideal hook or the formula to get more views and go viral. Be controversial and bold. These are quick fixes to make a rapid impact. But it’s also EXHAUSTING. This approach doesn’t appeal to everyone.
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin
Buffer Social
DECEMBER 1, 2023
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives. The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I was pretty nervous (in hindsight, I really didn’t need to be!).
Social Media Today
NOVEMBER 29, 2023
The latest feature updates for YouTube, including live drops, and a TV app test.
Forbes Social Media
DECEMBER 1, 2023
X has increasingly been in the spotlight—but usually for actions that have been questioned by media watchers.
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