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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

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Expert Tips for Crafting a Strong Social Strategy

Oktopost

Chloe Stevens reveals expert tips for crafting a strong social strategy. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

Read on for six essential considerations for building an effective crisis communications strategy, plus three real-world examples of crisis comms from the world of government on social media. With so much going on, you can’t afford to plan your strategy for disseminating information on the fly. Featured image by Freepik.

Strategy 180
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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. But a strategy involving all of these things is logical. Generating a strategy isn’t one of them.

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Slow Burn: A Strategy for Scaling Facebook Ads

Jon Loomer

In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy. A Slow Burn approach is built into your strategy from the moment you publish an ad set. The post Slow Burn: A Strategy for Scaling Facebook Ads appeared first on Jon Loomer Digital.

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