article thumbnail

Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

article thumbnail

10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bid Strategies Best Practices for Meta Advertising

Jon Loomer

But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. But, let’s dig into this to give you a better idea of how each bid strategy works and why you might use it. Check it out below… Your Turn Do you experiment with bid strategies?

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

article thumbnail

How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130
article thumbnail

Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. Your customer service strategy serves as a roadmap for navigating that complexity without strain. What is a customer service strategy? Superior customer experiences don’t happen by accident.

Strategy 101
article thumbnail

How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

Read on for six essential considerations for building an effective crisis communications strategy, plus three real-world examples of crisis comms from the world of government on social media. With so much going on, you can’t afford to plan your strategy for disseminating information on the fly. Featured image by Freepik.

Strategy 220