Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. 1 Social Media Tool Create.

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Examples Strategy HootSuite Sentiment 118

Sprout Social

DECEMBER 2, 2024

To help you more easily secure the right partnerships, we’ve created a 5-stage influencer outreach strategy. While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. Define your influencer marketing strategy Define your overall influencer strategy.

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Influencer Strategy Template Templates 110

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Psst: For a full step-by-step case study of how audience research can make a campaign successful, read up on Wealthsimples social media campaign strategy.

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Data Strategy Statistics Sports 116

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

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Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. Not sure where to start with adding AI to your social media strategy? Use this strategy to strengthen your own social ROI.

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Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. What is an influencer marketing strategy template? An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations.

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Template Templates Influencer Strategy 96

Sprout Social

JULY 30, 2024

But by implementing robust strategies for vetting partners, defining clear influencer brand safety criteria and leveraging advanced tools for tracking sentiment and engagement, you can mitigate the dangers and de-escalate real-time crises. But remember to work with your legal team in the event of an actual crisis.

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Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. In this article, youll learn more about the impact of social media on financial services, as well as tips and examples to help you build a winning social media strategy. Its about building trust. Conduct a social media audit. More followers?

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Social Media Strategy Tips Banking 78

Buffer Social

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences.

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Influencer Strategy Tips Marketing 114

Sprout Social

JANUARY 16, 2025

Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape. We sat down with Liotti to learn more about what it takes to build and scale an effective YouTube content strategy and are sharing key takeaways you can use to inspire your own plans.

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YouTube Strategy Content Collaboration 86

Bill Hartzer

FEBRUARY 13, 2025

HRs challenge is to filter through the noise and find strategies that align with business priorities. Building an HR-Focused Social Media Plan: Strategy Matters Without a clear strategy, social media efforts can be scattered and ineffective. Track performance with analytics to refine strategies over time.

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Social Media Strategy Microsoft Guidelines 78

Ignite Social Media

FEBRUARY 14, 2025

Here’s how your food brand can bake Pi Day success into your social media strategy, along with why Pi Day matters for businesses. Now, lets explore three effective strategies, paired with real-world examples of companies that have turned Pi Day into a marketing win. 3 Ways Brands Have Turned Pi Day Into a Marketing Win 1.

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Engagement Strategy Discount Education 78

Sprout Social

DECEMBER 16, 2024

Our social team enables us to push the very limits of our own social strategy and bring those learnings back into the product. Its integral to everything from providing customer care and engagement to sourcing executive-level insights, to driving strategy and refining product development. Thats where Sprout comes in.

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Products Strategy Influencer Meeting 72

Oktopost

NOVEMBER 27, 2024

As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions. The goal is to rank for terms that show clear intent to purchase or engage.

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B2B Strategy Case Study Marketing 77

Oktopost

NOVEMBER 13, 2024

So, how can companies ensure that all teams work together under a unified strategy? Lack of brand voice control A consistent brand voice is one of the most critical elements of a successful social media strategy. How can Oktopost help you centralize your social media strategy? This is where Oktopost comes in.

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Social Media Strategy Brands Social Media Management 62

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Plus, explore basic and advanced strategies you can start using today. Implement a tagging strategy with Sprout to track certain messages by content type, audience type, campaign and more.

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Social Media Strategy Sentiment Widget 65

Ignite Social Media

DECEMBER 9, 2024

Follower Growth Strategies Date Back 10 Years… I clearly remember around 2012-2013, a large client of ours kept asking how their brand could get to 1M followers on Facebook. Over the years, these changes have caused many organic growth strategies to reconsider what success looks like in the first place.

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Organization Social Media Strategy FeedBurner 60

Oktopost

DECEMBER 12, 2024

With the right strategies and tools, you can build an efficient content creation workflow that keeps your social channels thriving and your employee advocacy program running seamlessly. Content managers spend more time chasing approvals than focusing on creativity and strategy. But heres the good news: bottlenecks arent inevitable.

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Strategy B2B Content Curation 62

Social Media Strategies Summit

JANUARY 15, 2025

Plus, because shes a natural communicator, she does it in a fun way : She also shares a ton of behind the content posts that lift the lid on some of the City of Fort Lauderdales top campaigns, which is a fantastic source of inspiration for your own content strategy: Image source 3. Zack Seipert Who is he?

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Keyhole.co

FEBRUARY 5, 2025

While its good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. Determine Which Keywords You Will Monitor The first step for any social listening strategy is to consider which keywords you will monitor. What Is Social Listening?

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Strategy Avatar Social Networking Metrics 52

Keyhole.co

MARCH 9, 2025

With these cloud tools, you can achieve more targeted and scalable social media strategies. With this data, you can adjust your strategy to make future posts even more effective. Generate reports that guide future content and strategy. Keyhole lets you uncover crucial data about your audience and overall social media strategy.

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Social Media Tools Strategy Diagrams 52

Keyhole.co

MARCH 12, 2025

For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. ” What makes Liquid Death different: its social media brand strategy is outrageous yet strategic. It knows exactly when and how to spark outrage, laughter, and cult-like devotion.

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Strategy Brands Instagram YouTube 52

Keyhole.co

MARCH 9, 2025

However, its not a secretmost travel services or products already use this strategy quite successfully. Read on to discover how to build a data-driven social media strategy that maximizes engagement. Still, its not good practice to rely solely on native analytics from social media platforms when shaping your social media strategy.

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Travel Analytics Social Media Engagement 52

Social Media Strategies Summit

NOVEMBER 4, 2024

Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Want to learn proven social media strategies from industry leaders? Book your place at our next Social Media Strategies Summit Virtual Conference ! Let’s get into it… What Is Nostalgia Marketing?

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Keyhole.co

FEBRUARY 11, 2025

What makes Dove different: its social media brand strategy is as tactical as it is culture-driven. Inside Doves Social Media Brand Strategy Dove challenges beauty norms. Beyond selling body care, Dove actively works to reshape how people see themselves, a brand strategy that continues to outperform traditional beauty campaigns.

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Strategy Brands Sports Campaign 52

Convince & Convert

OCTOBER 9, 2024

AI Is a Tool, Not a Strategy One of the biggest misconceptions is that adopting AI tools means you have an AI strategy. Today, AI tools help solve problems faster and more efficiently—but they’re only as good as the higher level strategy behind it. But that’s not the case.

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Marketing Team Education Paid Search 163

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

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Convince & Convert

NOVEMBER 12, 2024

New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. Authentic and Engaging Content In 2025, authenticity is key.

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B2B Trends Social Media Case Study 161

Convince & Convert

SEPTEMBER 19, 2024

B2C marketing strategies have a customer-centric focus which allows them to pinpoint the customer needs they are addressing. In B2B, this means balancing your marketing strategies to ensure that when you’re product-focussed, it addresses the most relevant concerns of your users. Your customers care about the bottom line.

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Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

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Oktopost

OCTOBER 20, 2024

Although it tends to be more reactive, it establishes the foundation for a proactive strategy and paves the way for deeper insights through social listening. Competitive Analysis – Track competitor activities like customer reactions to rival brands to identify market gaps and refine your strategy.

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Social Media Strategies Summit

NOVEMBER 14, 2024

For Kaytlyn at UNC Charlotte, spotting and evaluating trends is a mix of instinct and strategy. View this post on Instagram A post shared by Poppi (@drinkpoppi) “I love their drinks, I love their social media platforms, their marketing strategies, their communication strategies, so I look at their accounts for inspiration,” she says.

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Trends Brands Education Instagram 249