INDUSTRY INSIGHTS YOUR PEERS ARE READING
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ). MORE
Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy. MORE
And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. MORE
Bloomberg, which has boosted its Instagram following by 391% over the past year, has shared some of the secrets to its success MORE
Tags: best practices facebook strategy MORE
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry. MORE
Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements MORE
This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! MORE
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink. MORE
Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused. MORE
Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility. Though granted, this study focused on digital strategy, it would have been enlightening to see some comparison in online spending versus specific offline channels. MORE
Her focus is on creating and executing effective human-centric strategies for leadership and relationship management opens the door for clients to live a more fulfilling life at work and at home. The post What’s your personal success strategy for 2019? Guest Post by Janet Fouts. MORE
Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them MORE
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches MORE
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. MORE
While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips MORE
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete. MORE
LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro MORE
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman. MORE
Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked MORE
These days, there’s a social network for just about everything. As a brand, it can… Read More. MORE
Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy. MORE
Content Strategies. The post Social Media Strategies of Top US Universities appeared first on Unmetric Social Media Analytics Blog. Social Strategies social campaigns Social Media Marketing Social Media strategy MORE
Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. Strategy and measurement are hard. MORE
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? MORE
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy. MORE
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. MORE
Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. How about you – have you seen companies needing to make these improvements to their social media strategy? MORE
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. MORE
A single, well-built Facebook ad campaign can provide a significant boost for your eCommerce venture - here are some tips MORE
Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy? MORE
In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr. MORE
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. MORE
As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies. MORE
Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy. MORE
Why: Kevin Dugan shares PR strategies from William G. Why: In this guest post for WUL, Melissa Woodson gives readers guidance on creating a solid international social media strategy. Social Heresy 101: Not every small biz needs a social strategy. Did I tell you the news? MORE
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future. MORE
If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips MORE
Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. Social Media Strategy MORE
In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you. Develop a Content Strategy. Guest post by Jill Phillips. MORE
Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. MORE
“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. MORE
This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. You can’t assume that a strategy you set in January will still apply a week, month or year later. MORE
Strategy Related Topics SocialFish
FEBRUARY 22, 2019
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
Waxing UnLyrical
FEBRUARY 7, 2019
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry.
Waxing UnLyrical
JANUARY 11, 2019
Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. Strategy and measurement are hard.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Social Media Today
MARCH 27, 2019
LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro
Ignite Social Media
NOVEMBER 15, 2018
Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. Social Media Strategy
Waxing UnLyrical
DECEMBER 21, 2018
Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy.
SocialFish
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Ignite Social Media
DECEMBER 14, 2018
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy.
Waxing UnLyrical
SEPTEMBER 5, 2017
In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.
SocialFish
JULY 16, 2013
This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches
Social Media Today
FEBRUARY 12, 2019
Bloomberg, which has boosted its Instagram following by 391% over the past year, has shared some of the secrets to its success
Social Media Today
APRIL 16, 2019
A single, well-built Facebook ad campaign can provide a significant boost for your eCommerce venture - here are some tips
SocialFish
SEPTEMBER 27, 2013
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Waxing UnLyrical
DECEMBER 13, 2018
This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind!
Sherrilynne Starkie
NOVEMBER 14, 2017
“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast.
Dave Fleet
OCTOBER 29, 2010
Tags: best practices facebook strategy
Waxing UnLyrical
JANUARY 31, 2019
Her focus is on creating and executing effective human-centric strategies for leadership and relationship management opens the door for clients to live a more fulfilling life at work and at home. The post What’s your personal success strategy for 2019? Guest Post by Janet Fouts.
Webbiquity SMM
MAY 23, 2017
Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.
Dave Fleet
JUNE 8, 2012
Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. How about you – have you seen companies needing to make these improvements to their social media strategy?
Webbiquity SMM
NOVEMBER 1, 2016
In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you. Develop a Content Strategy. Guest post by Jill Phillips.
Unmetric
JULY 26, 2018
Content Strategies. The post Social Media Strategies of Top US Universities appeared first on Unmetric Social Media Analytics Blog. Social Strategies social campaigns Social Media Marketing Social Media strategy
Ignite Social Media
OCTOBER 12, 2016
This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. You can’t assume that a strategy you set in January will still apply a week, month or year later.
Webbiquity SMM
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
Waxing UnLyrical
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.
Webbiquity SMM
FEBRUARY 26, 2019
Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility. Though granted, this study focused on digital strategy, it would have been enlightening to see some comparison in online spending versus specific offline channels.
Webbiquity SMM
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.
Social Media Today
MARCH 20, 2019
While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips
Social Media Today
APRIL 4, 2019
Ensure your social media marketing strategy is on the right track with this simple list of fundamental elements
SocialFish
SEPTEMBER 19, 2012
Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.
SocialFish
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
Waxing UnLyrical
JULY 15, 2013
Why: Kevin Dugan shares PR strategies from William G. Why: In this guest post for WUL, Melissa Woodson gives readers guidance on creating a solid international social media strategy. Social Heresy 101: Not every small biz needs a social strategy. Did I tell you the news?
Ignite Social Media
DECEMBER 20, 2016
Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy?
Ignite Social Media
SEPTEMBER 22, 2016
As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies.
Social Media Today
MARCH 21, 2019
Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them
Social Media Today
DECEMBER 9, 2018
Here are some tips to help you optimize your social media marketing strategy for 2019 - including some key elements you may have overlooked
Meltwater
MARCH 15, 2017
These days, there’s a social network for just about everything. As a brand, it can… Read More.
Waxing UnLyrical
MARCH 23, 2015
Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy.
yMarketingMatters
DECEMBER 10, 2017
Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused.
Sherrilynne Starkie
NOVEMBER 9, 2013
And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy.
Social Media Today
FEBRUARY 23, 2019
If you don't have an effective social media marketing plan, you won't see optimal results. Here are some key, fundamental planning tips
Pam Moore
MARCH 19, 2019
Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?
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