Expert insights. Personalized for you.
Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Calculus? Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up. Nobody taught me how to do this. Content Marketing Writing MORE
And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. MORE
Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy. Why do I need a social media strategy? MORE
Tags: best practices facebook strategy MORE
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. They have a robust social strategy that includes all major social networks and a crowd-sourcing initiative to empower others to create and share their content. MORE
Depending on your preference and marketing goals, there are many other tools to use as an alternative or in conjunction with Google Analytics to optimize your strategy. Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level. Always keeping your eye on the user’s experience, this integration adds another dimension of analytics to your site’s potential performance that can be the boost your strategy needs. MORE
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Please feel free to share your favorite link building strategies and any tips you may have in the blog comments. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. MORE
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. but only 31% measure it against revenue”), and developing individual strategies for each social media platform. MORE
Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips MORE
Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused. MORE
Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. This is the second article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence. You can read the previous one here. Audience Intelligence MORE
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. MORE
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. I’m sure you come across – or have – other questions on social PR strategy. MORE
Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results. How to get from strategy to plan to execution to measurable results. You will learn actionable strategies and tactics you can start implementing immediately! MORE
Here are four key strategy tips Looking to maximize your YouTube marketing efforts? MORE
These days, there’s a social network for just about everything. As a brand, it can… Read More. MORE
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Classic Measurement Strategy. While we may not like aging ourselves (come on, who does?!) MORE
Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. A new agency would have to dig in and develop a new content strategy (you can’t use the old strategy, it’s already been executed). Strategy and measurement are hard. Strategy Brandon Andersen content strategy MORE
It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. . SocialZoomFactor · Marketing Your Business in the New Normal. MORE
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy. MORE
Here are some tips for planning your 2019 social media strategy As we near the year's end, social media marketers are shifting into planning mode for next year. MORE
Our #SMTLive community recently discussed marketing opportunities and creative strategies for advertising your brand on TikTok. These are a few of the best takeaways from the Twitter chat MORE
Is your LinkedIn strategy drifting away from generating profitable connections, and more towards vanity metrics? Contributor Melonie Dodaro provides some advice MORE
Why do you need an always-on strategy? You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that! Your strategy will be shaped by your business objectives, which can include everything from campaign activations to monthly storytelling themes. Are you curious about what an always-on strategy can do for you? And what does ‘always-on’ even mean?). MORE
Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy? Let us host a strategy consultation with your team. The post 3 Social Media Strategy Lessons Learned in 2016 appeared first on Ignite Social Media - The original social media agency. MORE
In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Strategy should flow from biz goals & so should measurement #measurepr. MORE
Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. Create a Social Media Strategy. MORE
If you can successfully tap into your Instagram audience, and create a strategy that’s both artistic and tactical, you’ll quickly see growth in your Instagram account and your business’ sales. Ready to get into the nitty-gritty of your Instagram for small business strategy? MORE
It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. . SocialZoomFactor · Marketing Your Business in the New Normal. MORE
As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies. The post Why Your Social Media Strategy is Essential to Your Marketing Strategy appeared first on Ignite Social Media - The original social media agency. MORE
3 Tips for Successful International Marketing Strategies. International marketing strategies are a big challenge for many global brands. The first step toward creating international strategies is to conduct the necessary research. From there, your strategies and tactics may vary. MORE
Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy. MORE
Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . Your social media strategy should adopt the same approach. Social Media Channel Strategy Example (and Downloadable Template). MORE
So if you don’t have a Pinterest marketing strategy yet, now is a great time to get started. Here are 12 top brands on Pinterest to inspire your marketing strategy today: . Brands on Pinterest #1: Ruggable’s E-commerce-driving Pin Strategy . If you want audiences to start knowing your brand when they see it, take a cue from Benefit and consistently use your font, colors, and logo as a part of your Pinterest strategy. MORE
Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. Social Media Strategy MORE
In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. You can also determine what you need in order to make a bigger business impact with your strategies. Social Media Content Social Strategy MORE
This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. Below I’ve outlined three steps you can take to make your social media strategy agile to better accommodate the constant changes in the world of social media marketing. You can’t assume that a strategy you set in January will still apply a week, month or year later. Schedule Time to Reassess Your Strategy. MORE
“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”. MORE
Do You Need a Seasonal SEO Strategy? One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays. A similar strategy can be used at the same time each year. Putting Your Strategy Together. You can then start to build a content strategy around your chosen keywords. MORE
After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Ground, unbroken. MORE
The post Strategy Note: Facebook F8 2019 appeared first on Ignite Social Media Agency. This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. MORE
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. MORE
When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy MORE
Creating successful strategies requires insight, hard work and resolve. One proven strategy to outperform business competitors is outsourcing. Urgency is replaced with building strong foundations, backed with automation and a unified strategy to harness demand and follow-through. MORE
Strategy Related Topics The Realtime Report
AUGUST 25, 2020
Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. Create a Social Media Strategy.
Waxing UnLyrical
JANUARY 15, 2020
After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Ground, unbroken.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pam Moore
SEPTEMBER 20, 2020
SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections.
Dave Fleet
MAY 28, 2020
When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy
Ignite Social Media
NOVEMBER 15, 2018
Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. Social Media Strategy
Social Media Today
NOVEMBER 24, 2019
Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips
Waxing UnLyrical
FEBRUARY 7, 2019
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Please feel free to share your favorite link building strategies and any tips you may have in the blog comments. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting.
Sprout Social
SEPTEMBER 14, 2020
In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. You can also determine what you need in order to make a bigger business impact with your strategies. Social Media Content Social Strategy
Pam Moore
JULY 20, 2020
It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. . SocialZoomFactor · Marketing Your Business in the New Normal.
Pam Moore
JULY 20, 2020
It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Take a listen to episode #273 of the Social Zoom Factor podcast to learn the EXACT steps you need to take to Optimize Your Marketing Strategy and Plan for the New Normal. . SocialZoomFactor · Marketing Your Business in the New Normal.
yMarketingMatters
DECEMBER 10, 2017
Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused.
Ignite Social Media
OCTOBER 12, 2016
This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. Below I’ve outlined three steps you can take to make your social media strategy agile to better accommodate the constant changes in the world of social media marketing. You can’t assume that a strategy you set in January will still apply a week, month or year later. Schedule Time to Reassess Your Strategy.
Webbiquity SMM
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. but only 31% measure it against revenue”), and developing individual strategies for each social media platform.
Dave Fleet
OCTOBER 29, 2010
Tags: best practices facebook strategy
Waxing UnLyrical
JANUARY 11, 2019
Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. A new agency would have to dig in and develop a new content strategy (you can’t use the old strategy, it’s already been executed). Strategy and measurement are hard. Strategy Brandon Andersen content strategy
Social Media Today
MAY 18, 2020
Our #SMTLive community recently discussed marketing opportunities and creative strategies for advertising your brand on TikTok. These are a few of the best takeaways from the Twitter chat
Sherrilynne Starkie
NOVEMBER 14, 2017
“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”.
The Realtime Report
MARCH 21, 2020
3 Tips for Successful International Marketing Strategies. International marketing strategies are a big challenge for many global brands. The first step toward creating international strategies is to conduct the necessary research. From there, your strategies and tactics may vary.
Mindjumpers
DECEMBER 8, 2017
Why do you need an always-on strategy? You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that! Your strategy will be shaped by your business objectives, which can include everything from campaign activations to monthly storytelling themes. Are you curious about what an always-on strategy can do for you? And what does ‘always-on’ even mean?).
Socialmedia.biz
AUGUST 25, 2020
Creating successful strategies requires insight, hard work and resolve. One proven strategy to outperform business competitors is outsourcing. Urgency is replaced with building strong foundations, backed with automation and a unified strategy to harness demand and follow-through.
Waxing UnLyrical
SEPTEMBER 5, 2017
In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Strategy should flow from biz goals & so should measurement #measurepr.
Audiense
JULY 15, 2020
Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. This is the second article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence. You can read the previous one here. Audience Intelligence
Later
SEPTEMBER 19, 2018
If you can successfully tap into your Instagram audience, and create a strategy that’s both artistic and tactical, you’ll quickly see growth in your Instagram account and your business’ sales. Ready to get into the nitty-gritty of your Instagram for small business strategy?
Convince & Convert
JULY 24, 2019
Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . Your social media strategy should adopt the same approach. Social Media Channel Strategy Example (and Downloadable Template).
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. They have a robust social strategy that includes all major social networks and a crowd-sourcing initiative to empower others to create and share their content.
Meltwater
MARCH 15, 2017
These days, there’s a social network for just about everything. As a brand, it can… Read More.
Ignite Social Media
SEPTEMBER 22, 2016
As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies. The post Why Your Social Media Strategy is Essential to Your Marketing Strategy appeared first on Ignite Social Media - The original social media agency.
Sherrilynne Starkie
NOVEMBER 9, 2013
And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side.
Ignite Social Media
MAY 3, 2019
The post Strategy Note: Facebook F8 2019 appeared first on Ignite Social Media Agency. This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The predominant message from Mark Zuckerberg’s opening keynote: “the future is private.” The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform.
Social Media Today
JANUARY 7, 2020
Is your LinkedIn strategy drifting away from generating profitable connections, and more towards vanity metrics? Contributor Melonie Dodaro provides some advice
Waxing UnLyrical
DECEMBER 21, 2018
Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy.
Hootsuite
MAY 27, 2020
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy.
Ignite Social Media
DECEMBER 20, 2016
Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy? Let us host a strategy consultation with your team. The post 3 Social Media Strategy Lessons Learned in 2016 appeared first on Ignite Social Media - The original social media agency.
The Realtime Report
OCTOBER 11, 2019
Do You Need a Seasonal SEO Strategy? One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays. A similar strategy can be used at the same time each year. Putting Your Strategy Together. You can then start to build a content strategy around your chosen keywords.
Later
JULY 22, 2020
So if you don’t have a Pinterest marketing strategy yet, now is a great time to get started. Here are 12 top brands on Pinterest to inspire your marketing strategy today: . Brands on Pinterest #1: Ruggable’s E-commerce-driving Pin Strategy . If you want audiences to start knowing your brand when they see it, take a cue from Benefit and consistently use your font, colors, and logo as a part of your Pinterest strategy.
Firebelly
NOVEMBER 3, 2014
Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Calculus? Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up. Nobody taught me how to do this. Content Marketing Writing
Ignite Social Media
DECEMBER 14, 2018
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy. Once you ensure you’re reporting on the right metrics, it’s essential to review and optimize your Facebook strategy.
Visually SM
MAY 19, 2020
Depending on your preference and marketing goals, there are many other tools to use as an alternative or in conjunction with Google Analytics to optimize your strategy. Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level. Always keeping your eye on the user’s experience, this integration adds another dimension of analytics to your site’s potential performance that can be the boost your strategy needs.
Social Media Today
JUNE 7, 2019
Here are four key strategy tips Looking to maximize your YouTube marketing efforts?
Social Media Today
OCTOBER 31, 2018
Here are some tips for planning your 2019 social media strategy As we near the year's end, social media marketers are shifting into planning mode for next year.
Pam Moore
APRIL 3, 2018
Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results. How to get from strategy to plan to execution to measurable results. You will learn actionable strategies and tactics you can start implementing immediately!
agora pulse
AUGUST 17, 2020
Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy. Why do I need a social media strategy?
Waxing UnLyrical
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. I’m sure you come across – or have – other questions on social PR strategy.
137 
Let's personalize your content