Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Social Media Strategies of Top US Universities

Unmetric

Content Strategies. The post Social Media Strategies of Top US Universities appeared first on Unmetric Social Media Analytics Blog. Social Strategies social campaigns Social Media Marketing Social Media strategy

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.

YouTube Subscriber Strategies for Nonprofits

SocialFish

The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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Facebook Strategies: Content Over Creative

Dave Fleet

Tags: best practices facebook strategy

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you. Develop a Content Strategy. Guest post by Jill Phillips.

Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Six essential shifts in social media strategy

Dave Fleet

Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. How about you – have you seen companies needing to make these improvements to their social media strategy?

3 Top Omnichannel Strategies

Meltwater

These days, there’s a social network for just about everything. As a brand, it can… Read More.

3 Steps for Making Your Social Media Strategy Agile

Ignite Social Media

This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. You can’t assume that a strategy you set in January will still apply a week, month or year later.

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

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2018 strategy and plan?…nah…no time…

yMarketingMatters

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.

How to Create Your Content Strategy [Infographic]

Social Media Today

Looking to get started with your own content strategy? Check out these fundamental tips

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan. One of the most overlooked aspects of social business and social media is the power of the personal brand.

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Entrepreneurs: List Building Strategies

Jon Loomer

A recurring theme is that the Facebook pixel is required for many of the strategies. You can learn more about the details of the webinar here , or simply register below… The post Entrepreneurs: List Building Strategies appeared first on Jon Loomer Digital.

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Weekly Roundup: Timeless Business Strategies

Waxing UnLyrical

Why: Kevin Dugan shares PR strategies from William G. Why: In this guest post for WUL, Melissa Woodson gives readers guidance on creating a solid international social media strategy. Social Heresy 101: Not every small biz needs a social strategy. Did I tell you the news?

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy.

Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies.

Your New Content Strategy [REGISTER!]

SocialFish

Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.

Always-on Strategy

Mindjumpers

Why do you need an always-on strategy? You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that! Your strategy will be shaped by your business objectives, which can include everything from campaign activations to monthly storytelling themes. Are you curious about what an always-on strategy can do for you? And what does ‘always-on’ even mean?).

What is Rob Ford’s media strategy?

Sherrilynne Starkie

And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy.

Two Strategies to Scale Your Facebook Ads

Jon Loomer

The post Two Strategies to Scale Your Facebook Ads appeared first on Jon Loomer Digital. If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers.

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . The better you know your audience and can develop a plan and strategy to reach, inspire, connect with and serve them, the better your results will be.

Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy?

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. But it’s tough to get to that lovely, loopy point if you haven’t blueprinted your strategy first.

Facebook Ad Bid Strategies: Lowest Cost and Target Cost

Jon Loomer

There are Facebook ad bid strategies that may improve these results. Bid strategies could help. Let’s take a closer look at these bid strategies, how they work, and how you might use them. What Are Bid Strategies? Lowest Cost Bid Strategy.

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6 Strategies for Setting Goals That'll Fast-Track Your Marketing Strategy Success

Social Media Today

Setting the right goals is key to maximizing your digital marketing performance. Here are some tips on how to do it

Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Around the Web Renewing Your Strategy

Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. What has stopped you from creating a Facebook strategy?

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. How do you incorporate design elements into your marketing strategy? 5 Tips to Incorporate Design Elements Into Your Marketing Strategy.

5 Tips for Incorporating Video into Your Social Media Strategy

Social Media Today

Looking to add video into your social media marketing approach? Here are some tips on how to do it

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Help Build Your Business Strategy.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Why an audience first marketing strategy is required.