Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Psst: For a full step-by-step case study of how audience research can make a campaign successful, read up on Wealthsimples social media campaign strategy.

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Data Strategy Statistics Sports 125

Sprout Social

DECEMBER 2, 2024

To help you more easily secure the right partnerships, we’ve created a 5-stage influencer outreach strategy. While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer 113

Influencer Strategy Template Templates 113

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Measure performance data and iterate your strategy Creating effective edutainment social media content is an ongoing process.

Social Media 112

Social Media Atlassian Strategy Content 112

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

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Template Templates Social Media Strategy 112

Keyhole.co

MAY 28, 2025

Inside Sephoras Social Media Brand Strategy Most beauty brands pick a lane and stick to it. As a retailer carrying hundreds of brands, their social strategy looks more like their stores: organized, accessible, and built around helping people navigate choices rather than pushing a single point of view. Facebook drives promotion.

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Strategy Brands Instagram YouTube 105

Buffer Social

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

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Social Media Strategy Marketing How To 115

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. Not sure where to start with adding AI to your social media strategy? Use this strategy to strengthen your own social ROI.

Examples 115

Examples Social Media Strategy Sentiment 115

Sprout Social

JULY 30, 2024

But by implementing robust strategies for vetting partners, defining clear influencer brand safety criteria and leveraging advanced tools for tracking sentiment and engagement, you can mitigate the dangers and de-escalate real-time crises. But remember to work with your legal team in the event of an actual crisis.

Influencer 124

Influencer Brands Strategy Marketing 124

Hootsuite

JANUARY 15, 2025

As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. The post 51 LinkedIn statistics to shape your social strategy appeared first on Social Media Marketing & Management Dashboard.

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Statistics LinkedIn Strategy B2B 114

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. Trying something new can feel uncertain, especially when it comes to video.

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Instagram Video Strategy Content 94

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

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LinkedIn Strategy Video B2B 92

The Realtime Report

MARCH 24, 2025

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. A killer strategy. Setting objectives helps construct the campaign, adopt bidding strategies, and create ad copy.

Strategy 91

Strategy CPC How To Marketing 91

Social Media Today

MAY 28, 2025

The added metrics include profile views from each update, as well as link clicks.

Analytics 154

Analytics LinkedIn Strategy Metrics 154

Social Media Strategies Summit

NOVEMBER 4, 2024

Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Want to learn proven social media strategies from industry leaders? Book your place at our next Social Media Strategies Summit Virtual Conference ! Let’s get into it… What Is Nostalgia Marketing?

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Social Media Marketing Fashion Campaign 246

Social Media Strategies Summit

JANUARY 15, 2025

Plus, because shes a natural communicator, she does it in a fun way : She also shares a ton of behind the content posts that lift the lid on some of the City of Fort Lauderdales top campaigns, which is a fantastic source of inspiration for your own content strategy: Image source 3. Zack Seipert Who is he?

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Social Media Marketing LinkedIn Consultant 264

Audiense

JUNE 3, 2025

The more youre able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesnt have to be a guessing game, granted you've mastered the art of audience targeting.

Types 85

Types Strategy Groups Groups 85

Sprout Social

SEPTEMBER 12, 2024

In this guide, we’ll highlight top trends, along with tips for social media content creation to help you optimize your strategy and workflows. Multi-channel network strategies In our report, we asked consumers which platforms brands should stay away from and their #1 answer: none. What is content creation in social media?

Social Media 137

Social Media Content How To Sentiment 137

Convince & Convert

OCTOBER 9, 2024

AI Is a Tool, Not a Strategy One of the biggest misconceptions is that adopting AI tools means you have an AI strategy. Today, AI tools help solve problems faster and more efficiently—but they’re only as good as the higher level strategy behind it. But that’s not the case.

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Marketing Education Team Organization 165

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

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Instagram B2B Buy Analytics 198

Social Media Today

JUNE 8, 2025

You’re limited to 20 trial Reels per day , but outside of that, you can test and measure your initial Reels’ response, which can then help to inform your content strategy. It could be a valuable tool in your IG strategy, and as Instagram notes, many creators are finding this a valuable tool for audience sampling.

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Press Release Instagram Wikimedia Policies 190

Jon Loomer

FEBRUARY 17, 2025

I’d argue that we overdid the fragmentation of our audience years ago, but it was a popular strategy. Bid Strategies Your bid is one of several factors that determines how your ads are delivered. In most cases, you will use the Highest Volume bid strategy. Start with the default bid strategy. So, what should you do?

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Advertising Cost Groups Groups 174

Convince & Convert

NOVEMBER 12, 2024

New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. Authentic and Engaging Content In 2025, authenticity is key.

B2B 163

B2B Trends Social Media Case Study 163

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

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Brands Travel Metadata Feedly 133

Social Media Strategies Summit

NOVEMBER 14, 2024

For Kaytlyn at UNC Charlotte, spotting and evaluating trends is a mix of instinct and strategy. View this post on Instagram A post shared by Poppi (@drinkpoppi) “I love their drinks, I love their social media platforms, their marketing strategies, their communication strategies, so I look at their accounts for inspiration,” she says.

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Trends Brands Education Instagram 264

Social Media Strategies Summit

APRIL 3, 2025

There are multiple benefits to developing your own employee-generated content strategy: Reach a wider audience and build brand awareness Make your brand feel more credible and trustworthy Increase your capacity to create content So its a lot like another of our favorite social media strategies, user-generated content.

Examples 147

Examples Brands Content Airlines 147

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. In the next section, well break down how you should alter your long-term strategy. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation.

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Brands Influencer Hosting YouTube 129

Oktopost

OCTOBER 20, 2024

Although it tends to be more reactive, it establishes the foundation for a proactive strategy and paves the way for deeper insights through social listening. Competitive Analysis – Track competitor activities like customer reactions to rival brands to identify market gaps and refine your strategy.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Hootsuite

JULY 26, 2024

This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche. The competitor benchmarking tool also provides recommendations to improve your social media strategy and results. But, realistically, this is kind of unlikely.

Analysis 114

Analysis Social Media Tools HootSuite 114

Oktopost

AUGUST 6, 2024

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.

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Tips Content LinkedIn Apple 147

Hootsuite

OCTOBER 30, 2024

You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. By the end, you should know how to build an effective social strategy that drives engagement, increases brand awareness, and boosts sales. Honestly, was it ever? )

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Oktopost

DECEMBER 3, 2024

Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company’s voice on social media. If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

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B2B How To Social Media Management Training 143