(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. 101 social media strategy

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Ground, unbroken.

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Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).

Facebook Provides Effective Video Content Strategy Tips

Social Media Today

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips

#SMTLive Recap: TikTok Marketing Opportunities & Creative Strategies

Social Media Today

Our #SMTLive community recently discussed marketing opportunities and creative strategies for advertising your brand on TikTok. These are a few of the best takeaways from the Twitter chat

Burn your social media strategy

SocialFish

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.

YouTube Subscriber Strategies for Nonprofits

SocialFish

The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.

Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Digital Strategy 101 from Bud Caddell. Content Strategy Debunking the Hype From the Trenches

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?

More on Content Strategy

SocialFish

Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. Strategy and measurement are hard.

Template for Your Social Media Strategy

Ignite Social Media

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. Creating a strategy from scratch or even revising an existing strategy can be a large undertaking. Social Media Strategy

3 Steps for Making Your Social Media Strategy Agile

Ignite Social Media

This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. You can’t assume that a strategy you set in January will still apply a week, month or year later.

6 Web Analytics Tools to Help Strengthen Your Content Strategy

Visually SM

Depending on your preference and marketing goals, there are many other tools to use as an alternative or in conjunction with Google Analytics to optimize your strategy. Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast.

Your New Content Strategy [REGISTER!]

SocialFish

Questions like, “do we have a content strategy?” Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. Key Takeaways: An overview of content strategy. When your content strategy is complete.

Five Cool Decks About Content Strategy

SocialFish

Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.

The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. Your social media strategy should adopt the same approach. Social Media Channel Strategy Example (and Downloadable Template). content strategy social media strategy

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.

Strategy Note: Facebook F8 2019

Ignite Social Media

The post Strategy Note: Facebook F8 2019 appeared first on Ignite Social Media Agency. This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. A communications strategy can then be developed around these objectives. The post I Need to Develop a Strategy.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. There is so much data at our fingertips to help us improve our marketing strategies.

3 Top Omnichannel Strategies

Meltwater

These days, there’s a social network for just about everything. As a brand, it can… Read More.

Do You Need a Seasonal SEO Strategy?

The Realtime Report

Do You Need a Seasonal SEO Strategy? One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays.

SEO 136

What is Rob Ford’s media strategy?

Sherrilynne Starkie

And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy.

5 Indisputable Reasons Why You Need a Blogging Strategy

Social Media Today

Building an effective blogging strategy can help boost brand awareness, website performance, and ultimately, conversions. Here are some tips

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy?

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Optimize Your Current Strategy.

Building a Social Media Engagement Strategy

Social Media Today

How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you

4 Steps to Help Maximize Your YouTube Marketing Strategy

Social Media Today

Here are four key strategy tips Looking to maximize your YouTube marketing efforts?

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results.

3 Tips for Successful International Marketing Strategies

The Realtime Report

3 Tips for Successful International Marketing Strategies. International marketing strategies are a big challenge for many global brands. The first step toward creating international strategies is to conduct the necessary research. From there, your strategies and tactics may vary.

5 Essential LinkedIn Strategies for Small Businesses

Social Media Today

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro

How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . The better you know your audience and can develop a plan and strategy to reach, inspire, connect with and serve them, the better your results will be.

2018 strategy and plan?…nah…no time…

yMarketingMatters

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? How can you drive your business in 2018 without a plan or strategy? This is how it works: First Step – Strategy Session: You need to be focused.

Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

9 Key Steps in Implementing an Effective Social Media Strategy

Social Media Today

Here are some key steps that all businesses need to take to implement an effective social media marketing strategy

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

Take a listen to episode 235 of the Social Zoom Factor Podcast for 5 Top Reasons You NEED a Personal Branding Strategy and Plan. One of the most overlooked aspects of social business and social media is the power of the personal brand.

Brands 171

5 Instagram Strategy Tips from Bloomberg

Social Media Today

Bloomberg, which has boosted its Instagram following by 391% over the past year, has shared some of the secrets to its success