Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. The post Four Content Distribution Strategies appeared first on Spin Sucks. Related Stories Four Content Discovery Tools to Engage Create a Winning Sponsored Content Strategy The Spin Sucks Scavenger Hunt Results.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) ————-. photo credit ).
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. The post How To Start A Mobile Marketing Strategy appeared first on The Realtime Report.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. Content Strategy Featured From the Trenches Implementation By Matthew Yeoman.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Laura Petrolino explains why and how you can make sure your plan is on track.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies?
How an Effective PR Strategy Can Boost Your Brand Visibility
JANUARY 9, 2017
Your PR strategy needs to deliver trust and credibility to your customers. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. So give the people what they want, and include it in your content strategy. The Key to Content Strategy Success.
Three Strategy Games that Help in Business
DECEMBER 4, 2014
By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? If you’re ready to truly implement an agile social media strategy, print these principles out.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Consumer-Focused Message Strategy. Reverse message strategy.
Five Cool Decks About Content Strategy
DECEMBER 16, 2014
Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Content Strategy Featured Implementation I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls.
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My The truth about Social Media Strategy.
Technique Matters for Communications Strategy Success
JANUARY 11, 2016
If you want to compare this to a communications strategy (which…surprise, surprise…we are!) Lifting heavier things takes work and strategy. Just like a successful communications strategy, it requires a plan that has tactics aimed at achieving my focus objectives.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. You need to incorporate both types of keywords into your SEO strategy.
Six essential shifts in social media strategy
JUNE 8, 2012
Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. How about you – have you seen companies needing to make these improvements to their social media strategy?
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.
Human Connection: The Key to Better PR Strategy
APRIL 4, 2016
The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. A Fully-formed Strategy . Starting a blog and becoming active on social media isn’t a content marketing strategy.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
3 Top Omnichannel Strategies
MARCH 15, 2017
These days, there’s a social network for just about everything. As a brand, it can… Read More.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Which Channels To Focus On In Your Internet Marketing Strategy. Marketing Strategy internet marketingGuest Post by Brad Shorr.