The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.
Social Networking to Advance Your Career
APRIL 29, 2013
Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. The size of your network should not be a primary focus. Twitter.
Why Social Networks Need to Be Part of Your Holiday Sales Strategy
Ignite Social Media
NOVEMBER 11, 2016
Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research.
The Challenge of Authenticity in Social Networking
MARCH 21, 2011
I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. What are we really up against (against ourselves) in the way we behave on social networks? Communication Erica Holt Guest Posts Social Media authenticity being social erica holt smarter social networking
The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. Some loved it. Over to you.
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. no fantasy for me any more – too much travel was killing my ability to work the waiver wire. Read the whole entry. »
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday!
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Welcome changing requirements, even late in development – Issues arise in the social space frequently.
China: The Most Popular Social Networks
DECEMBER 12, 2012
Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. Web-based social networks. Specialized networks. Qzone.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
The Secret Sauce of Social Networks
Direct Marketing Observations
MAY 31, 2011
What is the secret sauce of a social network? What motivates people in your networks? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. SEO/SEM Social NetworksWhat do you think it is? What motivates you? Reward them.
Social Networking Stats: Google+ Hits 400 Million Users, One-Fourth Are Active; #RLTM Scoreboard
The Realtime Report
SEPTEMBER 21, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. It is part of an overall strategy that will ultimately impact business more than it does personal lives. Facebook: 955 million monthly active users. via Facebook.
Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard
The Realtime Report
JUNE 20, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular. Facebook: 1.23 billion monthly active users.
Start a Fire in Your Social Network
MAY 22, 2013
Start a fire in your social network…okay, not a literal fire. We all know launching a private social network is much easier than developing an actual community of participants who are connected, active and engaged. In this session, you’ll: Learn community management strategies that make your community a productive and comfortable place for members to participate.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. There are even interesting campaigns happening on the social network for professionals. In an effort to promote the soon-to-be-released movie Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cheers! –Sean.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Your business strategy should come first; your social media strategy should follow.
Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report
APRIL 11, 2012
Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits. Last week], they published the 2012 Nonprofit Social Networking Report ( download it for free ) that shows how nonprofits are using social media for fundraising. Useful Data
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Certainly, stop sharing them to social channels.
Is Your Social Network a Puppy or a Dog?
Convince & Convert
DECEMBER 2, 2012
Click to read more » social media strategy social media social networksThere’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him.
Nurture Your Social Network By Helping Someone Else
APRIL 15, 2016
Keep in mind that your social network largely consists of your in-person connections, as opposed to just your online fans, followers, and subscribers. So, today I challenge you to reach out to someone in your network who you haven’t spoken to in a while. Featured People Social Media collaboration people social networking strategy tipsCheers!
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. If you want to amplify your message through social media, you need more than a wish and a dream. Let’s take a look at how easy it can be to put a social media strategy that actually works in place.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Instagram. Twitter. LinkedIn.
3 Top Omnichannel Strategies
MARCH 15, 2017
These days, there’s a social network for just about everything. As a brand, it can… Read More.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. GIPHY link. ” Etc.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
How To Develop And Execute A Social Media Strategy For Free
MAY 24, 2013
The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. With respect to social media, I’d adjust the statement to say: “If you want a social media strategy that performs, dedicate resources that will perform.” Cheers! –Sean.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
The same is generally true with content – if you create something truly amazing and share it, things can suddenly get very big, but in general content is a medium to long-term strategy built on quality and consistency. And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of content (video is now a top priority), and a notable swing in how users are interacting on the platforms (increasingly reading/digesting and sharing less of their own information).
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by… .
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. I’ve been reading many of you sharing on social media how you are starting to plan and some of you are using things like Google Calendars and Google Docs and some of you are using good-old notepads and pens (I love both for the record!).
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Content Strategy Featured Image source. Image source. Image source.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.
How to Use Google+ to Update All Major Social Networks
JUNE 11, 2012
We tend to use social networks as channels that feed into each other, with certain channels for posting content and others for re-publishing it. The hub might represent a blog or Twitter feed, and all the spokes separate social media channels. This is likely to increase the quality of posts on Google’s social network, but for marketers it creates additional work.
Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?
Direct Marketing Observations
JANUARY 17, 2012
The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. You’re going to devote more time and effort to the networks that matter. So does the internal corporate network win then? The less time you have, the more likely you are to mail in your participation in networks that matter less. It Depends.