February, 2024

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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10 Free Ways To Grow Your Newsletter Subscribers

The Social Media Hat

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

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Trending Sources

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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

Flash Mob 157
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 152
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Meet the New Host: Alina Dallal

Oktopost

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

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More Trending

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What If You DON’T Have A Marketing Strategy? What Happens Then?

The Social Media Hat

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 159
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Threads Launches Initial Test of Trending Topics to Users in the U.S.

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 193
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

Analysis 157
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

Patterns 120
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Amy Porterfield

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

Yahoo 116
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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth

Social Media Today

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 206
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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iTop: The Best VPN for iPhone Users Recommended Worldwide

BeingOptimist

Introduction In the world of technology, just as life gets easier with it, there are thousands of hackers who are ready to scam for personal information and that’s why you need the best VPN for iPhone. Cyber attacks and phishing stand as one of the most common scamming things you might face. You might just be doing things as simple as a transaction of money from one account to another or just liking a picture and suddenly you can get caught up in these tricks.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Overview 118
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#649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year

Amy Porterfield

Listen on… Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time […] The post #649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 104
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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs

The Social Media Hat

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 154
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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 201
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The Ultimate Guide to RankMath Pro Review: Pros, Cons, and Features

BeingOptimist

When it comes to optimizing your website for search engines, having a reliable and feature-rich SEO plugin is essential. RankMath Pro is a powerful SEO plugin that offers advanced features and functionalities to enhance your website’s search engine rankings. In this review, we will delve into the pros and cons of Rank Math Pro and explore why it outshines its free versions.

Features 116
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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

Software 115
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima

Amy Porterfield

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 101
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The results are good. Really good. But are they too good to be true? There must be something wrong. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible.

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Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy

The Social Media Hat

Successful Marketing Strategy Depends on a Defined Audience The post Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy appeared first on The Social Media Hat.

Strategy 157
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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 196
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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SentryPC Review: Effective PC Monitoring and Tracking Software

BeingOptimist

Are you looking for a reliable and comprehensive solution to monitor and track computer activities? Look no further than SentryPC. In this SentryPC review, we will explore the features, pros and cons, pricing, and more to help you make an informed decision about this powerful monitoring software. What is SentryPC? SentryPC is a robust computer monitoring and tracking software designed specifically for firms and organizations.

Software 105
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Amy Porterfield

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

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The Evolution of Who Sees Your Ads

Jon Loomer

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.

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What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

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