February, 2024

article thumbnail

New Report Finds That X May Be Inflating its Ad Performance Results

Social Media Today

Could X be inflating its ad traffic numbers? A look at the data.

Report 216
article thumbnail

10 YouTube Shorts Examples to Inspire You

Social Media Strategies Summit

YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now.

Examples 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 194
article thumbnail

How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)

Convince & Convert

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

article thumbnail

10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

article thumbnail

10 Free Ways To Grow Your Newsletter Subscribers

The Social Media Hat

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

article thumbnail

32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

Flash Mob 163

More Trending

article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 187
article thumbnail

Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

article thumbnail

Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 150
article thumbnail

How Do I Find A Fractional CMO?

The Social Media Hat

Find the perfect Fractional CMO to fuel your business growth. The post How Do I Find A Fractional CMO? appeared first on The Social Media Hat.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

Analysis 163
article thumbnail

Pinterest Highlights Key Color Trends for 2024

Social Media Today

The colors were chosen based on the most prominent Pin trends.

Trends 214
article thumbnail

10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints.

article thumbnail

6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

Patterns 135
article thumbnail

What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 143
article thumbnail

Meet the New Host: Alina Dallal

Oktopost

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

Hosting 133
article thumbnail

Instagram’s Testing New Limits on How Many Hashtags You Can Add To Posts

Social Media Today

This could be a new way to combat spammers who mass-add popular tags.

Hashtag 212
article thumbnail

HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

article thumbnail

The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

Hubspot 128
article thumbnail

5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Last week, we covered the most common optimization mistakes that advertisers make.

article thumbnail

TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Overview 135
article thumbnail

What If You DON’T Have A Marketing Strategy? What Happens Then?

The Social Media Hat

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 143
article thumbnail

The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

article thumbnail

BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Amy Porterfield

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

Yahoo 122
article thumbnail

LinkedIn’s Removing Its Creator Mode Option

Social Media Today

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn 212
article thumbnail

Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion

Convince & Convert

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”.

Strategy 121
article thumbnail

Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

article thumbnail

Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

article thumbnail

Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

Software 131
article thumbnail

7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 142
article thumbnail

17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

article thumbnail

X Expands Audio and Video Calls to Non-Paying Users

Social Media Today

Another connection option on X.

Video 209
article thumbnail

HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!