2020

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

Social Media Today

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

YouTube 218
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The Evolution of Social Listening and Why it’s Still Essential

Ignite Social Media

The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies. .

Sentiment 218
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content?

Curation 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Suspends Fake Accounts Posing As Black Trump Supporters

Forbes Social Media

The social media giant said the accounts, which were retweeted or mentioned 265,000 times, researchers found, violated its policies on spam and platform manipulation.

Policies 145
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How to conduct a speedy social media audit (free template included!)

Sprout Social

It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit down and really dig into what’s working and what’s not.

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More Trending

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4 Key Predictions for the 2020 Holiday Shopping Season [Infographic]

Social Media Today

With 2020 set to be the most important holiday season in recent retail history, these key predictions can help brands build cost-effective marketing strategies that feature social proof and get results.

Retail 218
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Facebook’s Text in Ad Image Rule Appears to be Dead

Jon Loomer

There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead. First reported by Matt Navara , and documented by Social Media Today : BIG news for Facebook advertisers: Facebook is killing its '<20% text in image' rule for ads.

Posterous 218
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Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19

Social Media Today

Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.

Facebook 218
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The Best Email Marketing Services For Small Business [Infographic]

Social Media Today

The internet has many email marketing services to offer, but which are the best? In this guide, marketers may find greater perspective in their email marketing tactics.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Companies That Know the Most About You Based on App Data [Infographic]

Social Media Today

The team from Clario has created a listing of the personal data that some of the world's most popular apps collect, and how they match up against each other.

Data 218
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Proven Strategies to Monetize Your Instagram Account [Infographic]

Social Media Today

Are you thinking of ways to earn money with your Instagram account? The following tried-and-tested ways can help you earn a fortune with your Instagram account.

Instagram 218
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Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive

Social Media Today

Instagram will now allow all users to live-stream for up to 4 hours, uninterrupted, while it's also adding a new archive function for IG Live broadcasts.

Instagram 218
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Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics

Social Media Today

Google has announced a raft of new search updates, including song identification, the ability to highlight specific passages of text, and subtopic matches.

Google 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Twitter Announces New Election Integrity Measures as We Head Into the Final Weeks of the US Presidential Campaign

Social Media Today

Twitter has announced some new election integrity measures, including a ban on calls for intimidation at polls and retweet warnings on questionable claims.

Twitter 218
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Which Social Media Platforms Should Your Business Use in 2021? [Infographic]

Social Media Today

Which is the right social media platform for your digital marketing efforts? The team from Constant Contact provide some helpful pointers in this graphic.

Platform 218
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Facebook Publishes New Guide for Video Creators

Social Media Today

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

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LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages

Social Media Today

LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools.

Meeting 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Shares New Insight on Ad Performance Based on Frequency

Social Media Today

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective.

Facebook 218
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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

Products 218
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Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Sentiment 218
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6 Key Metrics to Track to Help Maximize Your Online Events [Infographic]

Social Media Today

Struggling to quantify the ROI of your digital events? Here are 6 key metrics to help you calculate and track the returns, and justify the investment.

Metrics 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218
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YouTube Provides Answers on Common Reach and Algorithm Distribution Queries

Social Media Today

YouTube has provided some new insights into how its feed algorithm works, and how creators can align with its systems to maximize video performance.

YouTube 218
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Twitter Is Looking to Re-Open its Account Verification Process, Seeks Feedback on New Guidelines

Social Media Today

Twitter says that it's looking to re-open account verification, but it's looking for community input into what its new guidelines should be.

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Facebook Adds New 'Vanish Mode' Disappearing Messages in Messenger

Social Media Today

Facebook has announced a new 'Vanish Mode' for Messenger, which enables users to set their messages to auto-delete after you leave the chat.

Facebook 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Visual Guide to Influencer Marketing Strategies [Infographic]

Social Media Today

Looking to add influencer marketing into your digital marketing mix? Here's a look at some key uses cases and tips for working with influencers.

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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Social Media Today

Instagram will launch new tools, and a new detection effort, to crackdown on influencers that fail to disclose commercial agreements in their posts.

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Twitter Testing a New Way to Spark Engagement by Highlighting Things in Common with Other Users

Social Media Today

Twitter is launching a new test which will show users topics, people in common, and other things that they have in common within the tweet composer.

Twitter 218
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Twitter Reiterates Rules Against Wishing Harm on Others as Anti-Trump Tweets Flood the Platform

Social Media Today

With US President Donald Trump contracting COVID-19, Twitter has been forced to reiterate its rules against wishing harm or violence against others.

Twitter 218
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4 Steps to Creating a Winning Paid Social Campaign [Infographic]

Social Media Today

Looking to maximize your paid social campaigns in the holiday season and beyond? We've put together a new guide to help boost your performance.

Campaign 218