2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).

Reddit 247
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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.

Creating Your Product Visuals: 5 Steps to Consider

SocialFish

What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

More Trending

Google Adds Short-Form Video Carousel in Selected Search Results

Social Media Today

Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries

Video 171

[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like.

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.

Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).

Reddit 195

How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators?

How To 258

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.

2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.

Data 188

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

Issues 200

3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business

Social Media Today

Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home.

Skills 229

Podcast: Heart-centred leadership communications

Sherrilynne Starkie

I’m lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred leaders.

System 229

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out.

Trust in business is the catalyst for change

Sherrilynne Starkie

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope.

Survey 229

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing.

News 219

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns.

Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals.

Google 208

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

Data 197

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 196

TikTok Launches New Small Business Resource Center for Marketers

Social Media Today

TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.