2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).

Reddit 247

Creating Your Product Visuals: 5 Steps to Consider

SocialFish

What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.

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Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.

[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like.

Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward.

Google Adds Short-Form Video Carousel in Selected Search Results

Social Media Today

Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries

Video 171

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.

Lessons in Pandemic Patience From an Orchid

Waxing UnLyrical

I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid.

Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).

Reddit 195

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators?

How To 258

24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience.

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

Issues 200

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Seven Ways To Use Facebook To Stay Connected During Times Of Crisis

SocMed Sean

SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request.

Friday Morning Mindfulness

Janet Fouts

Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing.

Video 174

TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Social Media Today

TikTok is facing yet another legal challenge over its measures to protect younger users

Data 171

Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home.

Skills 229

2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.

Data 220

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

Podcast: Heart-centred leadership communications

Sherrilynne Starkie

I’m lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred leaders.

System 229

Trust in business is the catalyst for change

Sherrilynne Starkie

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope.

Survey 229

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing.

News 219

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 196

[Answered] Your Guide To Effectively Using Instagram Hashtags

SocMed Sean

SocMedSean - Social.Media.Sean. Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Here's how!