2020

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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. — Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006. I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and ed

Eventful 334
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[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Here is my step-by-step process to update posts for better results. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic.

Process 328
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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 273
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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.

Hashtag 260
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Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Why do Small Businesses need Social Media?

More Trending

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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

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Friday Morning Mindfulness

Janet Fouts

Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing. I offer a free 30-minute mindfulness meditation each Friday from 9 to 9:30 AM PT. This is an opportunity to learn some new tools and take time for yourself at the end of the week.

Tools 234
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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Why? Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Strategy 222
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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.

Fashion 409
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What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

Guest post by Mark W. McClennan. You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Facebook has said repeatedly they will let political ads with lies stand. Deepfakes powered by AI are on the rise and soon we will be able to listen to speeches that were never given from famous people ( John F. Kennedy ) or see others anywhere we want.

News 58
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Seven Ways To Use Facebook To Stay Connected During Times Of Crisis

SocMed Sean

SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Sean R. Nicholson.

Facebook 325
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Marketers Need to Know About TikTok

Ignite Social Media

Key Takeaways. TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects Almost half of the users on TikTok are between the ages of 16-24 Brands seeing success on the platform are authentic in the content they are creating TikTok has 5 ad units which have large minimum spends; however, their self-serve platform is in Beta.

Marketing 217
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5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?

Sites 248
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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing.

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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis?

LinkedIn 227
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20 Social Media Post Types That Perform Well (and How to Use Them)

agora pulse

Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify your social media feeds or to get more people to comment on and like your updates, this list of types of social media posts will come in handy: 1.

Types 214
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The Best Email Marketing Services For Small Business [Infographic]

Social Media Today

The internet has many email marketing services to offer, but which are the best? In this guide, marketers may find greater perspective in their email marketing tactics.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned media coverage as part of your marketing mix, you’re not realizing your full digital marketing potential.

News 404
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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.

Strategy 279
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[Answered] Your Guide To Effectively Using Instagram Hashtags

SocMed Sean

SocMedSean - Social.Media.Sean. [Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Here's how! [Answered] Your Guide To Effectively Using Instagram Hashtags. Sean R. Nicholson.

Hashtag 320
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Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. What is the Facebook pixel?

Facebook 217
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Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to conside

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020

The Realtime Report

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways. Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you.

Tips 233
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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year.

Trends 243
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Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.

LinkedIn 389
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Content creation: Visme Unleashed

Sherrilynne Starkie

Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme wrote to me with the offer to try out the newly retooled platform. As I’m always trying to make my visual content better, I jumped at the chance.

Content 320
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!