Expert insights. Personalized for you.
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier. MORE
How To Increase Your Affiliate Earnings. Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. MORE
I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid. MORE
BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. MORE
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. MORE
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. MORE
There is no denying that the past several months have been filled with many challenges affecting all areas of our lives. While creativity, grit and good ol’ perseverance has carried us through so far, many of us are experiencing quarantine fatigue. MORE
Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts MORE
How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. MORE
Facebook's testing a new feature in its Creator Studio dashboard which would provide an overview of your Instagram post activity MORE
Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. . MORE
Best PHP Frameworks. For Website Development. Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Laravel. MORE
We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips MORE
Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential. MORE
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). MORE
Instagram has added some new additions to your creative options in both Reels and Stories MORE
Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. MORE
If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. The post [ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do? appeared first on SocMedSean - Social Media Sean. MORE
One of the biggest challenges of a business is standing out in a sea of competitors. For that, you need something that sets your business apart from everyone else. MORE
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). MORE
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. MORE
Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. MORE
What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items. MORE
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat. Other’s already know, and this terrifies them. MORE
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others). MORE
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). MORE
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. But I was on vacation over New Year’s (Jamaica #ftw!), MORE
We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. The impact goes deep into our lives, both at home and at work. MORE
Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case. MORE
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.
Dave Fleet
AUGUST 4, 2020
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).
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The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.
Waxing UnLyrical
DECEMBER 15, 2020
I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
DECEMBER 22, 2020
Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
DECEMBER 14, 2020
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead.
Janet Fouts
AUGUST 29, 2020
There is no denying that the past several months have been filled with many challenges affecting all areas of our lives. While creativity, grit and good ol’ perseverance has carried us through so far, many of us are experiencing quarantine fatigue.
Harp Interactive
DECEMBER 16, 2020
Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.
SocialFish
JULY 23, 2020
What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Awario
DECEMBER 15, 2020
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat. Other’s already know, and this terrifies them.
Dave Fleet
AUGUST 4, 2020
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).
The Realtime Report
DECEMBER 15, 2020
Best PHP Frameworks. For Website Development. Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Laravel.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Waxing UnLyrical
DECEMBER 24, 2020
How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.
Social Media Today
DECEMBER 16, 2020
Instagram has added some new additions to your creative options in both Reels and Stories
agora pulse
JULY 31, 2020
Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. .
Ignite Social Media
AUGUST 17, 2020
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020).
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Janet Fouts
SEPTEMBER 7, 2020
We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. The impact goes deep into our lives, both at home and at work.
SocMed Sean
OCTOBER 22, 2020
If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. The post [ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do? appeared first on SocMedSean - Social Media Sean.
Audiense
DECEMBER 28, 2020
One of the biggest challenges of a business is standing out in a sea of competitors. For that, you need something that sets your business apart from everyone else.
Awario
DECEMBER 10, 2020
We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips
Advertisement
Discover just how easy it is to boost SEO with social media.
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.
Dave Fleet
MAY 28, 2020
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).
The Realtime Report
AUGUST 28, 2020
How To Increase Your Affiliate Earnings. Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income.
Waxing UnLyrical
JANUARY 15, 2020
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. But I was on vacation over New Year’s (Jamaica #ftw!),
Social Media Today
DECEMBER 9, 2020
Facebook's testing a new feature in its Creator Studio dashboard which would provide an overview of your Instagram post activity
agora pulse
NOVEMBER 30, 2020
BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts.
Ignite Social Media
NOVEMBER 13, 2020
Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case.
Sherrilynne Starkie
DECEMBER 7, 2020
Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home.
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