2020

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

Social Media Today

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

YouTube 218
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.

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How to conduct a speedy social media audit (free template included!)

Sprout Social

It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit down and really dig into what’s working and what’s not.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Parler Denounces Possibility Of Antisemitism At Twitter

Forbes Social Media

Parler, the libertarian or right-leaning social media platform calling itself the “anti-Twitter,” accused Twitter of locking accounts of Jewish users for displaying profile pictures featuring the Star of David.

Twitter 145
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The Evolution of Social Listening and Why it’s Still Essential

Ignite Social Media

The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies. .

More Trending

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Instagram's Testing a New Way for Users to React to Stories Without Sending a DM

Social Media Today

Instagram 218
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Facebook Issues Official Response to Claims Made in Netflix Documentary 'The Social Dilemma'

Social Media Today

Facebook 218
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Social Media Marketing on Reddit, Twitch and Quora

Social Media Today

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218
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Antitrust Investigation Recommends Major Changes to Facebook, Google, Apple and Amazon

Social Media Today

The big tech players could be in for major changes after a 16-month investigation by The House Antitrust Subcommittee found that they do hold monopoly power in their respective markets.

Apple 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Launches Updated UI for Standalone Threads App

Social Media Today

Instagram 217
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Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Social Media Today

Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.

Instagram 218
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YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce

Social Media Today

YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.

YouTube 218
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Facebook Launches Accounts Center to Better Connect its Cross-Data and Payment Systems

Social Media Today

Facebook is testing out a new Accounts Center, which will enable users to link their Facebook, Instagram and Messenger accounts via a single authentication process.

Facebook 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Will Now Enable Users to Broadcast their Messenger Rooms via Facebook Live

Social Media Today

Facebook will now enable users to broadcast their Messenger Rooms video chat conversations via Facebook Live, expanding the audience potential of Rooms discussions.

Facebook 218
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Snapchat Adds 'Sounds' Option to Include Song Clips within Snaps

Social Media Today

After initial testing in Australia and New Zealand, Snapchat is now giving all iOS users access to its 'Sounds' option to add music tracks to their Snaps.

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Facebook Adds New Sponsored Post Options for Groups

Social Media Today

Facebook is adding a new sponsored post option for groups, providing new ways for group admins to make money, and for brands to connect with engaged audiences.

Facebook 218
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Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics

Social Media Today

Google has announced a raft of new search updates, including song identification, the ability to highlight specific passages of text, and subtopic matches.

Google 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Shares New Insight on Ad Performance Based on Frequency

Social Media Today

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective.

Facebook 218
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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

LinkedIn 218
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Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Facebook 217
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9 Social Media Video Ideas to Modernize Your Corporate Communications

Social Media Today

Coming up with social media ideas for your corporate communications can be tricky. Check out these ideas to add some sizzle to your content strategy.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

Social Media Today

A new survey conducted by research firm Piper Sandler has found that Snapchat is the most popular app among teen users in the US, followed by TikTok.

Instagram 218
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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Social Media Today

Instagram will launch new tools, and a new detection effort, to crackdown on influencers that fail to disclose commercial agreements in their posts.

Instagram 218
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Facebook Adds New 'Vanish Mode' Disappearing Messages in Messenger

Social Media Today

Facebook has announced a new 'Vanish Mode' for Messenger, which enables users to set their messages to auto-delete after you leave the chat.

Facebook 217
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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 217
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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Social Media Today

Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.

Facebook 218
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Zoom Launches Paid Events Platform, Begins Testing End-to-End Encryption

Social Media Today

Video meeting platform Zoom has today announced a new marketplace for paid events, along with the next stage of its end-to-end encryption roll out.

Eventful 217
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Facebook Expands Test of New Hashtag Use Metrics Within Post Composer

Social Media Today

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion.

Hashtag 218
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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

Video 218
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Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Social Media Today

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger.

Instagram 218
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25 Predictions for Social Media Marketing in 2021

Social Media Today

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead.