Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.
Waxing UnLyrical
APRIL 9, 2020
“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. — Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006. I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and ed
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SocMed Sean
MAY 26, 2020
SocMedSean - Social.Media.Sean. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Here is my step-by-step process to update posts for better results. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic.
Dave Fleet
AUGUST 4, 2020
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Webbiquity SMM
DECEMBER 22, 2020
Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Why do Small Businesses need Social Media?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Visually SM
JULY 31, 2020
Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.
Janet Fouts
DECEMBER 30, 2020
Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing. I offer a free 30-minute mindfulness meditation each Friday from 9 to 9:30 AM PT. This is an opportunity to learn some new tools and take time for yourself at the end of the week.
Harp Interactive
DECEMBER 16, 2020
Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Why? Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.
Social Media Today
DECEMBER 10, 2020
After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.
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Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.
Waxing UnLyrical
JANUARY 26, 2020
Guest post by Mark W. McClennan. You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. Facebook has said repeatedly they will let political ads with lies stand. Deepfakes powered by AI are on the rise and soon we will be able to listen to speeches that were never given from famous people ( John F. Kennedy ) or see others anywhere we want.
SocMed Sean
APRIL 8, 2020
SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Sean R. Nicholson.
Jon Loomer
DECEMBER 23, 2020
You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
APRIL 2, 2020
Key Takeaways. TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects Almost half of the users on TikTok are between the ages of 16-24 Brands seeing success on the platform are authentic in the content they are creating TikTok has 5 ad units which have large minimum spends; however, their self-serve platform is in Beta.
The Realtime Report
JANUARY 23, 2020
5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing.
Visually SM
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Janet Fouts
MAY 12, 2020
On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis?
agora pulse
MAY 5, 2020
Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify your social media feeds or to get more people to comment on and like your updates, this list of types of social media posts will come in handy: 1.
Social Media Today
NOVEMBER 28, 2020
The internet has many email marketing services to offer, but which are the best? In this guide, marketers may find greater perspective in their email marketing tactics.
Sherrilynne Starkie
MARCH 2, 2020
Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned media coverage as part of your marketing mix, you’re not realizing your full digital marketing potential.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Waxing UnLyrical
JANUARY 15, 2020
Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.
SocMed Sean
MAY 21, 2020
SocMedSean - Social.Media.Sean. [Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Here's how! [Answered] Your Guide To Effectively Using Instagram Hashtags. Sean R. Nicholson.
Jon Loomer
JUNE 11, 2020
How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. What is the Facebook pixel?
Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to conside
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
The Realtime Report
FEBRUARY 6, 2020
3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways. Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you.
Social Media Strategies Summit
FEBRUARY 27, 2020
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year.
Sherrilynne Starkie
APRIL 17, 2020
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.
Sherrilynne Starkie
MARCH 23, 2020
Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme wrote to me with the offer to try out the newly retooled platform. As I’m always trying to make my visual content better, I jumped at the chance.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
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