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Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.
Waxing UnLyrical
APRIL 9, 2020
“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.
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SocMed Sean
MAY 26, 2020
SocMedSean - Social.Media.Sean. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like.
Dave Fleet
AUGUST 4, 2020
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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SocialFish
JULY 23, 2020
What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Visually SM
JULY 31, 2020
Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.
The Realtime Report
JANUARY 30, 2020
The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.
Janet Fouts
DECEMBER 30, 2020
Have you meant to make mindfulness and/or meditation part of your self-care routine, but just not managed to keep it up? A regular practice can help create a habit that lasts and does wonders for your health and wellbeing.
Social Media Today
DECEMBER 30, 2020
TikTok is facing yet another legal challenge over its measures to protect younger users
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
agora pulse
MAY 29, 2020
A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back.
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.
Waxing UnLyrical
DECEMBER 15, 2020
I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid.
SocMed Sean
APRIL 8, 2020
SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Dave Fleet
AUGUST 4, 2020
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).
Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic.
Sherrilynne Starkie
APRIL 17, 2020
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.
Visually SM
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.
Janet Fouts
JULY 13, 2020
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!).
Social Media Today
DECEMBER 22, 2020
Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts
agora pulse
AUGUST 5, 2020
Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week.
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A beginner's guide to social media automation tools and getting automation right.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.
Waxing UnLyrical
DECEMBER 24, 2020
How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.
SocMed Sean
MAY 21, 2020
SocMedSean - Social.Media.Sean. Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Here's how!
Dave Fleet
MAY 28, 2020
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).
Sherrilynne Starkie
MAY 12, 2020
I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators?
Sherrilynne Starkie
JANUARY 20, 2020
A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.
The Realtime Report
JANUARY 23, 2020
5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.
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