Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Social Media Today

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters

De-platform The Disinformation Dozen

Forbes Social Media

A very small number of anti-vaccine activists are responsible for most of the harmful misinformation on the web. They are killing people, and it's time to shut them down. Health /health Innovation /innovation Health /health Social Media /social-media innovation healthcare

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Reddit Launches New 'Ads Formula' Education Platform for Marketers

Social Media Today

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns

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Clubhouse Launches 'Backchannel' Messaging Platform to Extend In-Room Conversations

Social Media Today

The new option will enable users to expand their discussion beyond the audio rooms themselves

Social Platforms Launch New Initiatives to Celebrate Black History Month

Social Media Today

February is Black History Month, and all the major social platforms have launched new programs to mark the occasion

TikTok Opens its Self-Serve Ad Platform to All Businesses

Social Media Today

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform

Twitter Announces Acquisition of Newsletter Platform, Revue

Social Media Today

Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters

Marketing Platforms for Realtors that Generate Results

The Realtime Report

Marketing Platforms for Realtors that Generate Results. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. So, here are the most effective marketing platforms to take your real estate business to another level.

Pinterest Makes Arabic Available as a Language Option on All Platforms

Social Media Today

Pinterest says that Arabic is one of the fastest-growing languages in the app

Facebook Shares Details of Coming Newsletter Platform to Attract Top Creators

Social Media Today

Facebook has revealed details of its coming newsletter creation platform

How the Social Platforms are Celebrating Super Bowl LV

Social Media Today

All the major platforms have added new features and events for Super Bowl LV

YouTube Launches 'How YouTube Works' Explainer Platform to Share Information on Platform Policies

Social Media Today

YouTube has launched a new hub of information on its various platform policies, and how they're implemented

Facebook Launches New Dynamic Ads for Video Streaming Platforms

Social Media Today

Facebook has launched a new Dynamic Ads option for video streaming providers

TikTok Launches its Self-Serve Ad Platform in Canada

Social Media Today

TikTok is making its self-serve ad platform available to all businesses in Canada in the latest expansion of its ad tools

Instagram Announces New 'Creator Week' Event to Provide Platform Insights and Tips

Social Media Today

Instagram has announced a new 'Creator Week' program, which will provide education and insight on platform best practices and processes

TikTok Provides Insights on How Older Users are Engaging on the Platform

Social Media Today

TikTok has shared some new insight on how older users are engaging on the platform

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

Generational POVs: Favorite Social Platform

Likeable

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. .

LinkedIn Sells SlideShare for eBook Publishing Platform Scribd

Social Media Today

LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd

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Facebook's Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward

Social Media Today

A look at some of the key areas where Facebook's looking to expand its business focus

Snapchat Offers New Ads Certification Recognition via its Snap Focus Education Platform

Social Media Today

It could be another way to showcase your industry expertise and knowledge

LinkedIn's Developing a New Program to Support Content Creators on the Platform

Social Media Today

LinkedIn's looking to develop a new framework to support content creators on its platform, and encourage more posting

LinkedIn Announces Tougher Measures Against Inappropriate Content on its Platform

Social Media Today

LinkedIn has outlined a range of new initiatives to improve its rule enforcement efforts and ensure that its members feel safe in engaging on the platform

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

Social Media Today

Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Social Media Today

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms

Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C.

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A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. But, there are plenty of other platforms that are worth considering. Each platform comes with their own unique features and capabilities, so it’s important to carefully consider which one would best fit your goals and your brand. The answer depends on what platform you’re using. That depends on the platform, but Facebook takes the cake on this one.

TikTok Shares Insights on the Most Used Songs on the Platform in 2020

Social Media Today

TikTok has shared new insights into the top tracks and artists on the platform in 2020

TikTok Launches #CreativityForGood Campaign to Highlight Creators and Causes on the Platform

Social Media Today

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes

What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!

LinkedIn Publishes Top 50 Companies to Work for in 2021 Listing, Based on Platform Data

Social Media Today

LinkedIn has published its 2021 listing of the top companies to work for, which takes into account a range of on-platform data indicators

France Announces Tough New Content Removal Requirements for Social Platforms

Social Media Today

France has announced a new set of laws that will require social media platforms to remove pedophile and terrorism-related content from their platforms within an hour

LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools

Social Media Today

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads

LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

Social Media Today

LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts

TikTok Launches New 'Creator Portal' Education Platform to Help Creators Maximize their Efforts

Social Media Today

TikTok has launched a new set of education resources for creators in order to provide guidance on how to build an effective platform presence

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

The team from RivalIQ has put together a new report on social platform performance benchmarks, based on analysis of over 2,000 brand accounts

Understanding Facebook's News Ban in Australia, and What it Means for the Platform Moving Forward

Social Media Today

Was that the right move for the platform Facebook has taken the drastic step of banning news content in the Australian market.

The best social media channels for business: Are all platforms created equal?

Sprout Social

Not all platforms are created equal, and what gets eye-popping results for one brand might result in tumbleweed for another. Ideally, brands should take the time to figure out which social media platforms work best for them depending on their goals, their content and their audience.

Instagram Launches First Edition of 'Instagram Insider' Digital Magazine, Highlighting Platform Trends

Social Media Today

Instagram has published the first edition of its new 'Instagram Insider' digital magazine, highlighting key content trends and influenctial creators

TikTok Moves to the Next Stage of eCommerce Testing, a Key Shift for the Platform

Social Media Today

TikTok is moving to the next stage with its evolving eCommerce integration plans

It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? Largely it fails because the expectations are so huge and because they are measured against other companies that invested time, resources, and people first strategies and the platform last. People define platforms. Social platforms social media platforms

YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

Social Media Today

YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers

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