Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality

Social Media Today

Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself

A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. But, there are plenty of other platforms that are worth considering. The answer depends on what platform you’re using. That depends on the platform, but Facebook takes the cake on this one.

What do you think about your community platform?

SocialFish

Across the world, right now, thousands of community managers are about to decide which platform is best for their organization, but there’s no single source of honest community platform reviews, from real community managers, for them to research peer reviews.

Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? But there are so many video platforms! There are so many platforms to choose from! All the Specs and Requirements for the Major Video Platforms.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Choosing the Right Social Media Platform [Infographic]

Cody Ward

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. StumbleUpon, Youtube, and Google+ are the most effective platforms for SEO goals.

Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2

SocialTimes Facebook

Facebook announced the launch of Messenger Platform v1.2, Other new features in Messenger Platform v1.2 Facebook introduced Messenger Platform v1.2 Readers: What are your early thoughts on the new features in Messenger Platform v1.2?

Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options

Social Media Today

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Guest Post by Karen Freberg.

Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands

Social Media Today

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities

Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, Vice president of messaging products David Marcus introduced Messenger Platform v1.3 Marcus also revealed the following new features for developers in Messenger Platform v1.3:

Instagram Looks to Add In-Stream Payment Options for On Platform Shopping

Social Media Today

Instagram is testing out a new in-stream payments option, which would help boost the platform's eCommerce potential

Instagram is Reportedly Launching its Long Form Video Platform This Week

Social Media Today

Instagram is reportedly launching a new, long-form video hub this week, with a focus on influencer-generated content

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.

Facebook Prepping Instant Games Platform for Messenger?

SocialTimes Facebook

Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends.

Weibo – a Chinese Social Media platform

Mindjumpers

To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. To sum it up Weibo is the most important social platform for brands to be on in China, because of its large audience base and its pioneer advantage.

Facebook Outlines the Number of Fake Accounts on Their Platform in New Report

Social Media Today

Facebook has outlined the scope of its content detection and removal efforts, and the amount of fake profiles on its network

Social Influence Platform Klout Will Shut Down at the End of the Month

Social Media Today

The online world is about to lose one its most prominent influence measures, with Klout to shut down later this month

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Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

SocialTimes Twitter

Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads.

Facebook Tests New Tool to Track the Amount of Time You're Spending on the Platform

Social Media Today

Facebook is testing a new tool which would show you how much time you're spending in the app each day

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential.

Tryst with Categorization in a Classifieds Platform

Atom Thought

When I started tradusads a C2C classifieds platform at ibibo, one of the many thoughts that engulfed the product strategy was – Why do all classifieds platform have a directory based approach or a newspaper style to categories?

Do Social Platform Founders Limit the Evolution of their Companies?

Social Media Today

While having the founders of a social network remaining in charge can have its benefits, it may also impede platform evolution

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Some people want to debate the technical aspects of the platforms.

Snapchat Highlights the Key Topics of Discussion on the Platform in May [Infographic]

Social Media Today

Snapchat has kicked off a new monthly report series in which they'll highlight the key topics of discussion among the app's users

Everything You Need to Know About IGTV, Instagram’s Long-Form Video Platform

Ignite Social Media

If you’re wondering what exactly the deal is with this new video platform and how your brand might be able to leverage it, look no further. Social media updates across all platforms happen 24/7 nowadays, and marketers are expected to be nimble and adapt to these changes at the drop of a hat.

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Base Visual Content On What Works For The Platform.

Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

SocialTimes Facebook

Facebook Monday announced a policy update for its Messenger Platform , as well as a revamped review policy for submissions by developers. Developers: What are your thoughts on the updates to Facebook’s Messenger Platform policies?

Introducing Audiense Insights, the definitive platform for insights-driven organisations

Audiense

With this business landscape in mind, we are thrilled to announce the launch of our newest platform: Audiense Insights. With our Insights platform, Audiense enables businesses to become truly consumer insights-driven. “

Community platforms do not equal community

SocialFish

Featured Open Community Presentations community platforms Events open community white labelWe had the opportunity to present a session to IAEE ‘s Expo! conference in New Orleans about “Building Your Tradeshow Community Online&#. The slides are below.

Instagram Adds New Tools to Help Stamp Out On-Platform Bullying

Social Media Today

Instagram is adding new tools to help filter out anti-social comments and protect younger users

Build A Platform

Twist Image

I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). platform.

Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both. Opinion social media

[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

And associations need to do if it they’re shopping around for an online community platform. Listed alphabetically: CareHubs : Relatively new on the scene, this online community platform’s killer app is the fact that it’s HIPAA-compliant.

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Which Media Buying Platform is Right for You?

Ignite Social Media

Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re juggling and how much time you have, one media-buying platform may be a better fit for you.

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What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Buffer Social

And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. For example, if you take a look at our Twitter and Instagram accounts , you’ll notice that we post entirely different things on each platform.