Choose Your Virtual Event Platform Before Building Your Agenda

The Social Media Hat

Play to the strengths of your virtual event platform. The post Choose Your Virtual Event Platform Before Building Your Agenda appeared first on The Social Media Hat. Virtual Events Virtual Event Planning Virtual Event Platform

LinkedIn Launches New 'Business Manager' Platform, New B2B Aligned Marketing Consultancy

Social Media Today

LinkedIn's adding new tools to help marketers keep track of their on-platform efforts


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YouTube Launches Custom Tarot Card Experience, Featuring Various Platform Stars

Social Media Today

Learn your fate, as guided by YouTubers, who as we all know are great prophets of the future

EU Launches Updated 'Code of Practice on Disinformation' Which Will See Platforms Implement New Measures

Social Media Today

The new code will enforce a range of new measures across digital platforms

How Social Platforms are Responding to the Crisis in Ukraine

Social Media Today

The crisis in Ukraine is playing out in social apps, which presents new challenges to avoid misuse and manipulation

TikTok Expands Access to its 'Effect House' AR Creation Platform

Social Media Today

TikTok's opening the door to expanded AR creativity - though it's doing so with user wellbeing in mind

New Report Looks at Social Platform Performance Benchmarks for Brands

Social Media Today

Rival IQ's latest benchmark report looks at brand social media performance, based on more than 5 million posts and tweets

Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Social Media Today

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters

YouTube Launches 'How YouTube Works' Explainer Platform to Share Information on Platform Policies

Social Media Today

YouTube has launched a new hub of information on its various platform policies, and how they're implemented

Marketing Platforms for Realtors that Generate Results

The Realtime Report

Marketing Platforms for Realtors that Generate Results. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. So, here are the most effective marketing platforms to take your real estate business to another level.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C.

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TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

Social Media Today

The new tools provide a heap of insight into key trends in the app, by region

Twitter Announces Acquisition of Newsletter Platform, Revue

Social Media Today

Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters

Reddit Acquires Machine Learning Platform Spell to Improve Contextual Matching Algorithms

Social Media Today

Spell's systems will help Reddit improve its contextual matching, and ideally drive better engagement

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TikTok Opens its Self-Serve Ad Platform to All Businesses

Social Media Today

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform

Social Platforms Launch New Initiatives to Celebrate Black History Month

Social Media Today

February is Black History Month, and all the major social platforms have launched new programs to mark the occasion

Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Social Media Today

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables

How the Social Platforms are Celebrating Super Bowl LV

Social Media Today

All the major platforms have added new features and events for Super Bowl LV

Google Launches Updated Search Ads 360 Management Platform for Performance Advertisers

Social Media Today

The updated platform provides more insight and management options, including new third-party integrations

Social media messaging: how to build a winning cross-platform strategy

Sprout Social

Consider also that social media messaging is totally different from platform to platform. This is especially true for up-and-coming brands or companies trying to juggle multiple social platforms. Solution: Don’t be afraid to shift communication to another platform.

Facebook Launches 'Creative App Platform' to Expand Stories Functionality

Social Media Today

The program will help Facebook expand the creative options within Facebook Stories, which could help boost usage

Pinterest Acquires Product Recommendation Platform 'THE YES' to Improve its Discovery Tools

Social Media Today

The acquisition will help Pinterest improve its product matching tools for each user

LinkedIn Sells SlideShare for eBook Publishing Platform Scribd

Social Media Today

LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd

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LinkedIn Shares Insights into Platform Usage and Audience in New Guide for Wealth Planning Marketers

Social Media Today

LinkedIn's new guide includes a range of insights into platform usage and audience

How Social Platforms are Celebrating Super Bowl LVI

Social Media Today

Here's a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps

Meta Announces Planned Integration of WhatsApp into its Workplace Platform

Social Media Today

The integration will provide more connection options, with a focus on remote staff

Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

Social Media Today

The 9-page digital magazine highlights key trends of note to help guide your posting approach

Facebook Announces Horizon Workrooms VR Collaboration and Meeting Platform

Social Media Today

The new virtual meeting type aims to simulate in-person interaction, and can be joined via VR headset or video link

Pinterest Now Allows Users to Share Idea Pins on Other Platforms

Social Media Today

Pinterest has released a new update, now giving users the option to download and share their Idea Pins on other social media platforms

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach

Social Media Today

The new recurring notifications process is a significant shift in how Meta has enabled message notifications in the past

TikTok Launches its Self-Serve Ad Platform in Canada

Social Media Today

TikTok is making its self-serve ad platform available to all businesses in Canada in the latest expansion of its ad tools

Meta Provides an End-of-Year Update on the Growth of its 'Bulletin' Newsletter Platform

Social Media Today

Meta's newsletter platform is still in its early stages, but is showing good signs of growth

Nextdoor Launches Updated Ads Platform to Help SMBs connect with Local Communities

Social Media Today

The new ads platform will make it easier for SMBs to connect with local audiences in the app

Clubhouse Launches 'Backchannel' Messaging Platform to Extend In-Room Conversations

Social Media Today

The new option will enable users to expand their discussion beyond the audio rooms themselves

TikTok Launches 'Creative Exchange' Platform to Connect Brands with Top Creators

Social Media Today

The new platform will make it easier for brands to collaborate with TikTok creators on ad campaigns

Facebook Shares Details of Coming Newsletter Platform to Attract Top Creators

Social Media Today

Facebook has revealed details of its coming newsletter creation platform

TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

Social Media Today

The new AR effects platform is currently in early testing

The State of Social Listening in 2022 – Key Platforms for Gleaning Insight

Social Media Today

In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight

New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

Social Media Today

The data provides some scope as to what you can expect to pay platform influencers to post about your products