Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform

Social Platforms are Working Harder to Remove Fakes [Infographic]

Social Media Today

With social media becoming a more influential platform, so too is the expectation that providers will rid their networks of fake engagement

A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. But, there are plenty of other platforms that are worth considering. The answer depends on what platform you’re using. That depends on the platform, but Facebook takes the cake on this one.

Top 8 Content Calendar Platforms

Oktopost

A content calendar platform can save you from the chaos and confusion of improvised content planning and an erratic publishing schedule. Here are eight content calendar platforms we think you’ll like. 8 Excellent Content Calendar Platforms.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ

Wordpress.com Vs Wordpress.org: Which Is The Best Blog Platform

Social Media Marketing

Wordpress is one of the most popular blogging and web hosting platforms. Users can make modifications to the code and customize the design as per their requirement and taste with this platform. Each of these platforms come with a host of features depending on the package you choose.

YouTube Removes Option to Share On-Platform Activity to Twitter

Social Media Today

YouTube is removing the ability to auto-share your on-platform actions to Google+ and Twitter

It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? People define platforms. Social platforms social media platforms

Latest Messenger Platform Update Adds New Private Reply Options, Persistent Menu Control

Social Media Today

Facebook has released its latest Messenger platform update, with new options to help businesses utilize Messenger functions

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

Social Media Today

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Social Media Today

Check out these key platform tips Looking to tap into the rising influence of Instagram to help sell your products and services?

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

Influencer marketing platforms give an immediate method to organisations to work with influencers, assisting brands to manufacture active campaigns. The platform likewise enables organisations to track and monitor critical measurements identified with marketing influencer campaigns.

Instagram Chief Adam Mosseri Provides an Overview of His Vision for the Platform

Social Media Today

Instagram chief Adam Mosseri has reflected on his first year in the role, and what he sees as the future for the platform

Which Social Media Platforms are Best for Boutique Businesses?

Social Media Today

Which social platform is best for your company? Here are some expert tips on the best social platforms for boutique businesses

Snapchat Publishes New Guide for Auto Marketers on the Platform

Social Media Today

Snapchat has published a new guide to help auto marketers make the most of its platform's ad tools

Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about.

How to Choose the Right Social Media Platform for Your Business [Infographic]

Social Media Today

Which social platforms should your business focus on? Check out this infographic

How do Social Platforms Protect Your Information? [Infographic]

Social Media Today

With so much talk about the security of your data on social networks, this infographic looks at the extended data security options offered by the major platforms

5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

Social Media Today

These rising platforms could be worth considering Looking for new opportunities for your social media marketing efforts in 2020?

Weibo – a Chinese Social Media platform

Mindjumpers

To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. To sum it up Weibo is the most important social platform for brands to be on in China, because of its large audience base and its pioneer advantage.

New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Some people want to debate the technical aspects of the platforms.

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options

Social Media Today

Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential

100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

Which social platforms is your audience using? Check out this infographic

50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential.

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

Snapchat has released its latest 'Snap Chatter' report, which looks at the key topics gaining momentum in discussions across the platform

Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers

Social Media Today

Facebook has announced that researchers and academics will now be able to access its data analytics tool CrowdTangle to assist in their work

#SMTLive Talks Platform Specificity and Ads

Social Media Today

Missed our #SMTLive Twitter chat on 1/8? No worries, we recapped today's topic, Planning Your 2019 Social Media Ads: Placement & Budgeting, here for you

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Social Media Today

Instagram has provided a new listing of popular gifts based on some of the key hashtag trends on the platform in 2019

Facebook Provides New Detail on the Prevalence of Fake Accounts on its Platform

Social Media Today

Facebook has provided a new overview of the amount of fake accounts on its platform as part of its latest Transparency Report

Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Social Media Today

Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users

Twitter Announces Full Rollout of the Platform's New Desktop Experience

Social Media Today

After months of testing, Twitter is now rolling out its updated desktop design to all users

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

Looking to get a finger on the pulse of what's trending among the youth? Check out Snapchat's latest 'Snap Chatter' trends update

A Comparison of Google and Facebook's Ad Auction Platforms [Infographic]

Social Media Today

Do you understand what factors are taken into account when platforms are deciding which ads to show each user? Take a look at this infographic

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

Snapchat has released its latest listing of trending discussions on the platform, which may help you better target your Snap marketing strategy