Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Social Media Today

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters

Reddit Launches New 'Ads Formula' Education Platform for Marketers

Social Media Today

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C.

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Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

Social Media Today

The 9-page digital magazine highlights key trends of note to help guide your posting approach

Facebook Announces Horizon Workrooms VR Collaboration and Meeting Platform

Social Media Today

The new virtual meeting type aims to simulate in-person interaction, and can be joined via VR headset or video link

New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform

Social Media Today

The data provides some scope as to what you can expect to pay platform influencers to post about your products

Twitter Announces Acquisition of Newsletter Platform, Revue

Social Media Today

Twitter has acquired Revue, a service that helps anyone create and get paid for their newsletters

Marketing Platforms for Realtors that Generate Results

The Realtime Report

Marketing Platforms for Realtors that Generate Results. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. So, here are the most effective marketing platforms to take your real estate business to another level.

Social Platforms Launch New Initiatives to Celebrate Black History Month

Social Media Today

February is Black History Month, and all the major social platforms have launched new programs to mark the occasion

How the Social Platforms are Celebrating Super Bowl LV

Social Media Today

All the major platforms have added new features and events for Super Bowl LV

Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations

Social Media Today

The update also include bulk campaign editing options, and improved platform performance

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TikTok Opens its Self-Serve Ad Platform to All Businesses

Social Media Today

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform

De-platform The Disinformation Dozen

Forbes Social Media

A very small number of anti-vaccine activists are responsible for most of the harmful misinformation on the web. They are killing people, and it's time to shut them down. Health /health Innovation /innovation Health /health Social Media /social-media innovation healthcare

TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

Social Media Today

The new AR effects platform is currently in early testing

LinkedIn Sells SlideShare for eBook Publishing Platform Scribd

Social Media Today

LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd

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Clubhouse Launches 'Backchannel' Messaging Platform to Extend In-Room Conversations

Social Media Today

The new option will enable users to expand their discussion beyond the audio rooms themselves

TikTok Launches its Self-Serve Ad Platform in Canada

Social Media Today

TikTok is making its self-serve ad platform available to all businesses in Canada in the latest expansion of its ad tools

Facebook Shares Details of Coming Newsletter Platform to Attract Top Creators

Social Media Today

Facebook has revealed details of its coming newsletter creation platform

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

Social Media Today

We spoke to the platform's Product Marketing Lead for Small Businesses to find out What's working on Instagram now?

TikTok Launches 'TikTok for Business' Platform for Marketers

Social Media Today

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

Social Media Today

Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools

Facebook Shuts Down Project Analyzing the Impact of Misinformation in Political Ads on the Platform

Social Media Today

The decision will restrict research into the potential impact of misinformation in political ads on the platform

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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TikTok Provides Insights on How Older Users are Engaging on the Platform

Social Media Today

TikTok has shared some new insight on how older users are engaging on the platform

New Report Shows That Instagram Has Had the Most Outages Among Social Platforms Over the Past Year

Social Media Today

Instagram, Twitter and Snapchat saw the most outages among social platforms over the past year

Generational POVs: Favorite Social Platform


Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. .

Facebook Launches New Dynamic Ads for Video Streaming Platforms

Social Media Today

Facebook has launched a new Dynamic Ads option for video streaming providers

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Social Media Today

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms

TikTok Shares New Research into How Users Respond to Ads on the Platform

Social Media Today

The data shows how TikTok users respond to ads in the app, and highlight key notes on mental response and recall

Pro Tips: Snapchat Shares Insights into Key Platform Marketing Approaches, and Trends Generating Results

Social Media Today

Looking to maximize your Snapchat marketing strategy? Here are some tips and insights, direct from Snap's ad team

The 'Facebook Files' Investigation Highlights Key Concerns in the Platform's Approach

Social Media Today

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence

Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

Social Media Today

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts

Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform

TikTok Launches #CreativityForGood Campaign to Highlight Creators and Causes on the Platform

Social Media Today

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes

Instagram Announces New 'Creator Week' Event to Provide Platform Insights and Tips

Social Media Today

Instagram has announced a new 'Creator Week' program, which will provide education and insight on platform best practices and processes

LinkedIn's Developing a New Program to Support Content Creators on the Platform

Social Media Today

LinkedIn's looking to develop a new framework to support content creators on its platform, and encourage more posting

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

Social Media Today

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples

LinkedIn Announces Tougher Measures Against Inappropriate Content on its Platform

Social Media Today

LinkedIn has outlined a range of new initiatives to improve its rule enforcement efforts and ensure that its members feel safe in engaging on the platform

The best social media channels for business: Are all platforms created equal?

Sprout Social

Not all platforms are created equal, and what gets eye-popping results for one brand might result in tumbleweed for another. Ideally, brands should take the time to figure out which social media platforms work best for them depending on their goals, their content and their audience.

Twitter's Working on a 'Leave This Conversation' Option to Help Manage On-Platform Engagement

Social Media Today

The option would provide another way to manage your tweet mentions, and avoid negative interactions