Platform - Social Media Informer

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B

B2B Influencer Platform SMS

Social Media Ad Spend by Platform [Infographic]

Social Media Today

DECEMBER 19, 2024

An overview of the top earning social platforms, and how they compare.

Platform

Platform Social Media Overview

How Social Platforms Measure Content Views [Infographic]

Social Media Today

AUGUST 11, 2024

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

Platform

Platform Content Metrics List

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

NOVEMBER 11, 2022

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. A brainchild of our learnings and experiences, Tomo(rrow’s) Club provides a safe learning platform to foster the cognitive ability of today’s kids, enabling them to discover their inner potential and become better problem-solvers, leaders, and innovators.

Skills

Skills Platform Collaboration Education

Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

NOVEMBER 26, 2024

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. In fact, Nationwide has built out platform-specific brand voices. “If But that doesn’t make it any easier to handle.

Platform

Platform Strategy Team Issues

Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel

Social Media Strategies Summit

SEPTEMBER 13, 2024

But this is easier said than done, with platforms regularly popping up and dying off. Her agency runs approximately 75 accounts across 16 platforms. If you’ve been on social media for more than three days, you’ve probably noticed that platforms are changing all the time,” Jameil notes. “If

Platform

Platform Policies Guidelines Social Media

How Social Platforms Measure Content Views [Infographic]

Social Media Today

AUGUST 11, 2024

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

Platform

Platform Content Metrics List

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social Media Today

NOVEMBER 26, 2024

Social platforms are running some big in-stream promotions for their own products this year.

Platform

Platform Products

The Most Popular Social Media Platforms of 2025

Ignite Social Media

JANUARY 13, 2025

Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace. The Most Popular Social Media Platforms in 2025 With over 178.2 The Most Popular Social Media Platforms in 2025 With over 178.2 Other platforms like Snapchat (92.8

Platform

Platform Social Media Reddit B2B

TikTok’s Rise as a Discovery Platform [Infographic]

Social Media Today

JUNE 16, 2024

Insight into how people are using TikTok for product search.

Platform

Platform Products

LinkedIn Adds New Elements to its Newsletter Creation Platform

Social Media Today

JUNE 13, 2024

LinkedIn says that newsletters have seen big growth over the past year.

Newsletter

Newsletter LinkedIn Platform

FTC Calls for Stricter Regulation of Social Platform Data Use

Social Media Today

SEPTEMBER 19, 2024

The FTC says that social platforms are utilizing huge amounts of user data.

Platform

Platform Data

Hootsuite Shares Social Platform Benchmark Data for Q2

Social Media Today

JULY 23, 2024

Some comparative insights for your social media performance.

HootSuite

HootSuite Platform Data Social Media

TikTok Launches Updated TikTok Academy Marketing Education Platform

Social Media Today

OCTOBER 31, 2024

Improved courses to help you up your TikTok marketing approach.

Education

Education Platform Marketing Course

Report Highlights the Best Times to Post to Social Platforms in 2024

Social Media Today

MAY 21, 2024

Some research-backed notes to help guide your posting process.

Platform

Platform Report Research Process

Where Each of the Big Social Platform Stands on External Links

Social Media Today

NOVEMBER 25, 2024

Are links being throttled on all of the big social apps?

Platform

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Social Media Today

AUGUST 21, 2024

YouTube's audience continues to grow.

YouTube

YouTube Platform

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social Media Today

NOVEMBER 26, 2024

Social platforms are running some big in-stream promotions for their own products this year.

Platform

Platform Products

Meta Launches Custom AI Bot Creation Platform in the US

Social Media Today

JULY 29, 2024

Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?

Platform

Platform Questions

Can Elon Musk Turn X Into a Key Financial Platform?

Social Media Today

JUNE 19, 2024

Elon’s broader plan for X is taking time to formulate - but will it work?

Platform

The Upshot for Marketers as Social Media Platforms Evolve in 2024

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform

Platform Social Media LinkedIn Marketing

Social Platforms are Running Immersive Promotions for their Own Products

Social Media Today

NOVEMBER 26, 2024

Social platforms are running some big in-stream promotions for their own products this year.

Platform

Platform Products

Survey Shows That Snapchat is a Key Social Shopping Platform

Social Media Today

JULY 31, 2024

New data shows that Snap users are increasingly open to shopping recommendations.

Survey

Survey Platform Data

Australia Proposes New Laws To Address Misinformation on Social Media Platforms

Social Media Today

SEPTEMBER 12, 2024

The new regulations would set significant fines for violations.

Proposal

Proposal Platform Social Media

X Updates Ad Platform to Optimize Performance for SMBs

Social Media Today

OCTOBER 23, 2024

The main focus of the updates is AI targeting, helping to reach a more engaged audience.

Platform

Platform Engagement

Here’s Where Each of the Big Social Platform Stands on External Links

Social Media Today

NOVEMBER 25, 2024

Are links being throttle on all of the big social apps?

Platform

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

JANUARY 5, 2023

Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. Social media marketing platform Later is one brand to capitalize on this tactic, paying freelance creators to produce UGC-inspired photos and videos for its social media accounts. 194 million in 2020).

Trends

Trends Social Media UGC Marketing

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer

Influencer Brands Policies Privacy

8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

AUGUST 21, 2024

DialMyCalls, a bulk messaging and emergency text messaging system , mastered the art of communicating their value proposition across all their social platforms. Classical Guitar Shed, an online guitar learning course , mastered the art of being helpful across their social platforms. Be friendly and personable in your responses.

Social Media

Social Media Tips Brands Marketing

New Social Media Advertising Strategies for 2023

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising

Advertising Social Media Strategy Authentication

Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off. Two-thirds of US adults regularly use Facebook.

Social Media

Social Media Reddit LinkedIn Research

Four Social Media Networking Tips for Every Industry

Webbiquity SMM

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. But there’s so much more to these platforms that we can use to grow our professional opportunities and make true connections.

Industry

Industry Social Media Tips Platform

Top 10 Social Media Analytics Tools

Social Media Strategies Summit

JULY 26, 2024

Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

Analytics

Analytics Social Media Tools Price

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content.

Social Media

Social Media Tips Marketing UGC

Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Start with these fundamentals: 1.

Social Media

Social Media Strategy Influencer LinkedIn

Seven Skills Every Social Media Manager Needs

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development.

Social Media Management

Social Media Management Skills Social Media Metrics

What Determines Social Media Success in a Company?

Direct Marketing Observations

MARCH 4, 2021

We’ve seen the meteoric rise of Snapchat and TikTok and we’ve seen the demise of civil discourse on social platforms. Google+ came and went. Same with Vine, Periscope and Meerkat. Poof, gone. What else has changed? What hasn’t changed? Really the answer is everything and nothing. Two things.

Social Media

Social Media Company Instagram Organization

7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). Platforms like Discord and Substack are becoming go-to destinations for these controlled, personal interactions. We’re also watching things like the U.S.

Social Media

Social Media Authentication LinkedIn Social Media Management

Top 10 Brands Excelling at Pinterest Marketing

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. Which makes the platform an ideal fit for IKEA, one of the world’s biggest home decor brands. Think again.

Brands

Brands Marketing Influencer Fashion

10 Tips For Creating Branded Social Graphics

Social Media Strategies Summit

DECEMBER 20, 2023

Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. The most successful social graphics are branded consistently but designed to fit within the platform environment on which you’re posting. That figure goes up to 65 percent if you add a picture.”

Brands

Brands Tips Template Templates

SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

AUGUST 5, 2022

My session is about repurposing content in unique ways across platforms. I love seeing how many ways we can take one piece of content and multiply it across platforms. As Director, I oversee and sign off on all the content we produce across our platforms. What will you be speaking about at SMSsummit Higher Ed?

Collaboration

Collaboration Trends Instagram Team

The Impact of AI on Social Media Marketing

Webbiquity SMM

AUGUST 26, 2024

For targeted advertising, the largest social media platform in the world builds user profiles using the smallest aspects of our social interactions. It’s not difficult to imagine how such content can make social media platforms addictive for users. Whoever said addiction can only be a consequence of substance abuse?

Social Media

Social Media Sentiment Marketing Analysis

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

AUGUST 11, 2022

You’ve almost certainly heard of Salesforce, one of the world’s most popular customer relationship management platforms. It also comprises an online learning element that helps people boost their Salesforce skills and overcome common challenges, and provides a platform for members to share their knowledge and experience. Salesforce.

Examples

Examples Communities Brands Forums

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Social Media Ad Spend by Platform [Infographic]

How Social Platforms Measure Content Views [Infographic]

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

Why (and How) to Switch to a New HR & Payroll Platform

Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel

How Social Platforms Measure Content Views [Infographic]

Social Platforms Are Running Disruptive Promotions for Their Own Products

The Most Popular Social Media Platforms of 2025

TikTok’s Rise as a Discovery Platform [Infographic]

LinkedIn Adds New Elements to its Newsletter Creation Platform

FTC Calls for Stricter Regulation of Social Platform Data Use

Hootsuite Shares Social Platform Benchmark Data for Q2

TikTok Launches Updated TikTok Academy Marketing Education Platform

Report Highlights the Best Times to Post to Social Platforms in 2024

Where Each of the Big Social Platform Stands on External Links

YouTube Becomes First Streaming Platform To Reach 10% of TV Viewing

Social Platforms Are Running Disruptive Promotions for Their Own Products

Meta Launches Custom AI Bot Creation Platform in the US

Can Elon Musk Turn X Into a Key Financial Platform?

The Upshot for Marketers as Social Media Platforms Evolve in 2024

Social Platforms are Running Immersive Promotions for their Own Products

Survey Shows That Snapchat is a Key Social Shopping Platform

Australia Proposes New Laws To Address Misinformation on Social Media Platforms

X Updates Ad Platform to Optimize Performance for SMBs

Here’s Where Each of the Big Social Platform Stands on External Links

5 Top Social Media Marketing Trends for 2023

Seven Ways to Increase Your Brand Influence

8 Crucial Tips for Brands Getting Started with Social Media Marketing

New Social Media Advertising Strategies for 2023

Three Reasons We Can’t Disconnect from Social Media

Four Social Media Networking Tips for Every Industry

Top 10 Social Media Analytics Tools

9 E-commerce Social Media Marketing Tips for 2024

Your Complete Guide to Creating a Social Media Strategy

Seven Skills Every Social Media Manager Needs

What Determines Social Media Success in a Company?

7 Predictions for Social Media in 2025 from Creator Economy Experts

Top 10 Brands Excelling at Pinterest Marketing

10 Tips For Creating Branded Social Graphics

SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

The Impact of AI on Social Media Marketing

10 Inspiring Examples of Amazing Brand Communities

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