Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform

A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. But, there are plenty of other platforms that are worth considering. The answer depends on what platform you’re using. That depends on the platform, but Facebook takes the cake on this one.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

The Best Social Media Platforms for Location-Based Small Businesses

agora pulse

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? Use this feature to repurpose videos you’ve created for other platforms, or teach and/or educate your audience about your industry.

Facebook Begins User Testing of New 'Horizon' VR Social Platform

Social Media Today

After announcing its coming 'Horizons' VR social world in September last year, Facebook is now moving into the beta testing phase for the feature

It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? People define platforms. Social platforms social media platforms

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Snapchat Publishes New Guide for Auto Marketers on the Platform

Social Media Today

Snapchat has published a new guide to help auto marketers make the most of its platform's ad tools

Vimeo Launches 'Vimeo Create' to Help Marketers Create Better Videos for Multiple Platforms

Social Media Today

Video platform Vimeo has launched a new tool to help marketers create more effective video content

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YouTube Removes Option to Share On-Platform Activity to Twitter

Social Media Today

YouTube is removing the ability to auto-share your on-platform actions to Google+ and Twitter

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ

MIT Professor Develops Search Model for Product Rankings on Online Platforms

The Realtime Report

Product Rankings on Online Platforms. Negin Golrezaei developed a new search model that learns consumer preferences to optimize product rankings for consumers, sellers, and the platform. However, the decline is sharper when the platform’s ranking was used.

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

The team from RivalIQ has put together a new report on social platform performance benchmarks, based on analysis of over 2,000 brand accounts

Wordpress.com Vs Wordpress.org: Which Is The Best Blog Platform

Social Media Marketing

Wordpress is one of the most popular blogging and web hosting platforms. Users can make modifications to the code and customize the design as per their requirement and taste with this platform. Each of these platforms come with a host of features depending on the package you choose.

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Some people want to debate the technical aspects of the platforms.

Which Social Media Platforms are Best for Boutique Businesses?

Social Media Today

Which social platform is best for your company? Here are some expert tips on the best social platforms for boutique businesses

Latest Messenger Platform Update Adds New Private Reply Options, Persistent Menu Control

Social Media Today

Facebook has released its latest Messenger platform update, with new options to help businesses utilize Messenger functions

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

Social Media Today

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns

Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform

Social Media Today

Reddit has announced a new set of rules around deceptive impersonation in its app, including deepfakes

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5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

Influencer marketing platforms give an immediate method to organisations to work with influencers, assisting brands to manufacture active campaigns. The platform likewise enables organisations to track and monitor critical measurements identified with marketing influencer campaigns.

Survey: Social Media Platform and Content Plans for 2020

Social Media Today

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out

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Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Social Media Today

Check out these key platform tips Looking to tap into the rising influence of Instagram to help sell your products and services?

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Instagram Chief Adam Mosseri Provides an Overview of His Vision for the Platform

Social Media Today

Instagram chief Adam Mosseri has reflected on his first year in the role, and what he sees as the future for the platform

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential.

Twitter VP of Design Shares List of Coming Platform Features

Social Media Today

Twitter's VP of Design and Research Dantley Davis has shared a list of features that he's looking forward to rolling out in 2020

Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Social Media Today

Facebook is taking the next steps towards facilitating on-platform commerce with the roll-out of Facebook Pay to US users

Instagram Publishes New List of Popular Gifts Based on On-Platform Trends

Social Media Today

Instagram has provided a new listing of popular gifts based on some of the key hashtag trends on the platform in 2019

New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape

Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers

Social Media Today

Facebook has announced that researchers and academics will now be able to access its data analytics tool CrowdTangle to assist in their work

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options

Social Media Today

Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential

Facebook Continues to Escalate Legal Proceedings Over Platform Violations

Social Media Today

Facebook has launched legal action against a group which it has accused of using its network to spread malware, the latest in Facebook's increasing court proceedings over platform misuse

Twitter Updates its Platform Rules to Cover More Types of COVID-19 Misinformation

Social Media Today

Twitter has announced an update to its rules which will enable it to remove more types of COVID-19 misinformation

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#SMTLive Talks Platform Specificity and Ads

Social Media Today

Missed our #SMTLive Twitter chat on 1/8? No worries, we recapped today's topic, Planning Your 2019 Social Media Ads: Placement & Budgeting, here for you

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

Social Media Today

As digital platforms continue to research and refine their approach to fake news and misinformation, education is becoming a larger focus - and may help drive significant results

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Facebook Provides New Detail on the Prevalence of Fake Accounts on its Platform

Social Media Today

Facebook has provided a new overview of the amount of fake accounts on its platform as part of its latest Transparency Report

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Social Media Today

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue

Snapchat Launches 'SnapKit' Developer Platform to Expand In-App Functionality

Social Media Today

Snapchat is giving developers access to their platform via SnapKit, which will enable Snapchat login and integration of Snap features, outside the app itself

What do you think about your community platform?

SocialFish

Across the world, right now, thousands of community managers are about to decide which platform is best for their organization, but there’s no single source of honest community platform reviews, from real community managers, for them to research peer reviews.

Twitter Launches New Privacy Center to Better Communicate Platform Rules and Processes

Social Media Today

Twitter has launched a new Privacy Center, which will help users connect with the platforms various privacy tools and resources