Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Social Media Today

Check out these key platform tips Looking to tap into the rising influence of Instagram to help sell your products and services?

Social Platforms are Working Harder to Remove Fakes [Infographic]

Social Media Today

With social media becoming a more influential platform, so too is the expectation that providers will rid their networks of fake engagement

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

Influencer marketing platforms give an immediate method to organisations to work with influencers, assisting brands to manufacture active campaigns. The platform likewise enables organisations to track and monitor critical measurements identified with marketing influencer campaigns.

A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. But, there are plenty of other platforms that are worth considering. The answer depends on what platform you’re using. That depends on the platform, but Facebook takes the cake on this one.

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

Social Media Today

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ

Latest Messenger Platform Update Adds New Private Reply Options, Persistent Menu Control

Social Media Today

Facebook has released its latest Messenger platform update, with new options to help businesses utilize Messenger functions

It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? People define platforms. Social platforms social media platforms

How to Choose the Right Social Media Platform for Your Business [Infographic]

Social Media Today

Which social platforms should your business focus on? Check out this infographic

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

YouTube Removes Option to Share On-Platform Activity to Twitter

Social Media Today

YouTube is removing the ability to auto-share your on-platform actions to Google+ and Twitter

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about.

50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy

Instagram Chief Adam Mosseri Provides an Overview of His Vision for the Platform

Social Media Today

Instagram chief Adam Mosseri has reflected on his first year in the role, and what he sees as the future for the platform

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

Looking to get a finger on the pulse of what's trending among the youth? Check out Snapchat's latest 'Snap Chatter' trends update

Weibo – a Chinese Social Media platform

Mindjumpers

To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. To sum it up Weibo is the most important social platform for brands to be on in China, because of its large audience base and its pioneer advantage.

100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

Which social platforms is your audience using? Check out this infographic

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Some people want to debate the technical aspects of the platforms.

Which Social Media Platforms are Best for Boutique Businesses?

Social Media Today

Which social platform is best for your company? Here are some expert tips on the best social platforms for boutique businesses

How do Social Platforms Protect Your Information? [Infographic]

Social Media Today

With so much talk about the security of your data on social networks, this infographic looks at the extended data security options offered by the major platforms

Twitter Announces Full Rollout of the Platform's New Desktop Experience

Social Media Today

After months of testing, Twitter is now rolling out its updated desktop design to all users

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential.

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

Twitter Launches New 'Agency Playbook' to Help Businesses Better Understand the Platform

Social Media Today

Twitter has launched a new guide to using the platform for marketing, with a range of stats and notes to help

[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

And associations need to do if it they’re shopping around for an online community platform. Listed alphabetically: CareHubs : Relatively new on the scene, this online community platform’s killer app is the fact that it’s HIPAA-compliant. Due diligence. It’s a real thing.

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Social Media Today

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue

IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV?

Instagram's Launching a New Option for Reporting Misinformation as On-Platform Scams Grow

Social Media Today

Instagram is adding a new option to report fake news content on its platform, while its also investigating a new Instagram Stories scam tactic

A Comparison of Google and Facebook's Ad Auction Platforms [Infographic]

Social Media Today

Do you understand what factors are taken into account when platforms are deciding which ads to show each user? Take a look at this infographic

13 Fresh Instagram Themes to Inspire Your Platform Approach in 2019

Social Media Today

Here are some of the top picks for this year's best Instagram themes - use them to inspire your own Instagram approach, and stand out from the growing crowd on the platform

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options

Social Media Today

Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential

What do you think about your community platform?

SocialFish

Across the world, right now, thousands of community managers are about to decide which platform is best for their organization, but there’s no single source of honest community platform reviews, from real community managers, for them to research peer reviews.

Community platforms do not equal community

SocialFish

Featured Open Community Presentations community platforms Events open community white labelWe had the opportunity to present a session to IAEE ‘s Expo! conference in New Orleans about “Building Your Tradeshow Community Online&#. The slides are below.

Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers

Social Media Today

Facebook has announced that researchers and academics will now be able to access its data analytics tool CrowdTangle to assist in their work

What If Social Media Platforms Were More Like Libraries?

Forbes Social Media

Rather than accepting today’s social platforms as the inevitable form of global communication, it is worth thinking what might happen if they were a little more like libraries

Instagram Rolls Out More On-Platform Shopping Options for the Holidays

Social Media Today

Moving with user trends, Instagram is looking to capitalize on its eCommerce potential with some new on-platform shopping tools

New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape