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To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. To sum it up Weibo is the most important social platform for brands to be on in China, because of its large audience base and its pioneer advantage.
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Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about.
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Is it time for you to create cross-platform social videos that catch attention? In this post our video expert, Olga Bedrina, shares how to create not just a single video but a series of cross-platform social videos that attract. // Read More.
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YouTube has announced that it will shutter its standalone YouTube Gaming app, while also outlining the growth of gaming on the platform
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Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach
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Instagram is testing out a new in-stream payments option, which would help boost the platform's eCommerce potential
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Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Some people want to debate the technical aspects of the platforms.
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