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Should You Focus on One Platform?

Jon Loomer

Focus on one platform and be great there.” Those who are focusing on one platform now will agree. People who are trying to grow on multiple platforms unsuccessfully will also agree. Having one platform and doing it well is the easiest approach. You can’t rely on that platform forever. People love easy.

Platform 142
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Top social listening platforms for audience intelligence


That’s a ton of data your brand can access with social media listening platforms. Last year, the average person spent over 151 minutes on social media daily — your target audience included.

Platform 156

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The Platform Owes You Nothing

Jon Loomer

Platforms implode. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. The platforms and formats you built your business on owe you nothing. The post The Platform Owes You Nothing appeared first on Jon Loomer Digital.

Platform 145
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Left unchecked, this will create a death spiral for the platform. Is that still the case?

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Eventually, this approach would spread to other platforms. I would not create unique content for each platform. Would certain platforms always outperform others?

Video 170
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16 influencer marketing platforms to boost your campaigns in 2024

Sprout Social

Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. This is where influencer marketing platforms come in. Table of contents What are influencer marketing platforms?