Bill Hartzer

APRIL 29, 2025

Presented at events with the New York City Council and the California State Legislature, the findings offer a bleak assessment of how major platforms are handling harmful content. Using a structured nine-point rubric, the Center evaluated the most popular digital platforms across 36 measurable factors. The results were troubling.

Report 78

Report Platform Social Media Policies 78

Social Media Strategies Summit

APRIL 16, 2025

Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. For instance, 18 to 24-year-olds in the US spend over three hours daily on social media platforms almost 50% more than 35 to 44-year-olds. Sadly, thats no longer the case.

Collaboration 240

Collaboration Trends Social Media Organization 240

Social Media Strategies Summit

FEBRUARY 4, 2025

Who doesn’t love a good educational post where you can get all the tips without having to click any links or leave the platform? But keeping your followers in-platform can boost your engagement rate which, in turn, can help you get more eyes on your content. Featured image by Pexels.

Campaign 235

Campaign Social Media Instagram Organization 235

Webbiquity SMM

AUGUST 26, 2024

For targeted advertising, the largest social media platform in the world builds user profiles using the smallest aspects of our social interactions. It’s not difficult to imagine how such content can make social media platforms addictive for users. Whoever said addiction can only be a consequence of substance abuse?

Social Media 207

Social Media Sentiment Marketing Analysis 207

Sherrilynne Starkie

APRIL 14, 2025

Content repurposing isn’t about copying and pasting the same post across every platform. Besides, content lives in people’s feeds, more so than on your platforms. Message Consistency, Platform Specificity At the heart of every great repurposing strategy is a consistent story or message. Social platforms prefer native content.

Content 195

Content Feed Feedly Newsletter 195

Webbiquity SMM

NOVEMBER 23, 2024

Earning a higher number of user interactions helps to maximize your visibility on this platform. Analyzing your audience using the Instagram Analytics tool, which displays your audience breakdown according to their demographics, activity, and general behavior on the platform, helps you improve outcomes.

Instagram 198

Instagram B2B Buy Analytics 198

Social Media Strategies Summit

APRIL 29, 2025

Creating Engaging Video Content for Different Platforms Every higher ed social media marketer wants to create more engaging video content. However, what works on one platform may not necessarily work on another, so it can be challenging to know where to start. Dont worry. However, editing in the TikTok app has a couple of problems.

Education 204

Education Video Content Authentication 204

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). Platforms like Discord and Substack are becoming go-to destinations for these controlled, personal interactions. We’re also watching things like the U.S.

Social Media 129

Social Media Authentication LinkedIn Social Media Management 129

Convince & Convert

AUGUST 29, 2024

You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

YouTube 141

YouTube B2B Reputation Organization 141

Social Media Strategies Summit

NOVEMBER 14, 2024

As a social media marketer, you likely spend a ton of time on multiple social platforms, and you probably follow a bunch of influencers and other higher ed institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Learn more: Thinking of joining TikTok?

Trends 265

Trends Brands Education Instagram 265

Sherrilynne Starkie

APRIL 21, 2025

But LinkedIn is not just another social network—it’s the world’s most powerful professional platform. In fact, of all my social platforms, LinkedIn consistently delivers the best engagement on professional content. You can go to events, send emails, post on other platforms. The performative self-promotion.

LinkedIn 195

LinkedIn Newsletter Consultant Notification 195

Sprout Social

SEPTEMBER 12, 2024

It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. Effective social media content creation requires understanding platform-specific nuances, audience preferences and trendspotting.

Social Media 138

Social Media Content How To Sentiment 138

Social Media Today

MAY 26, 2025

X owner Elon Musk has vowed to give the platform more focus moving forward.

Data 181

Data Platform 181

Social Media Strategies Summit

FEBRUARY 28, 2025

First, the platform has approximately 230 million users in the US. Image source Convinced about the platforms marketing potential? Oklahoma State University LinkedIn School page: Oklahoma State University Followers: 243,000 So far, weve focused on the organic side of LinkedIn, but the platform also has plenty to offer advertisers.

Examples 180

Examples LinkedIn Newsletter UGC 180

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Brands 134

Brands Travel Metadata Feed 134

Social Media Strategies Summit

MARCH 20, 2025

Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? The music-streaming platform also uses AI to bring greater personalization to the Wrapped experience. Thats why were seeing more and more brands joining smaller platforms to experiment with new content formats.

Trends 166

Trends Social Media Case Study Marketing 166

Sprout Social

JANUARY 15, 2025

Repurpose TikTok content and campaigns Repurpose content and campaigns you planned to post on TikTok for use on alternative platforms. Diversify your platform strategy Consumers are experimenting with many new apps, trying to find one (or many) that can replace TikTok in their daily scrolls. Sprouts AI Assist can help.

Brands 129

Brands Influencer YouTube Hosting 129

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content.

Social Media 121

Social Media Hashtag Instagram Social Media Management 121

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sherrilynne Starkie

MAY 5, 2025

Comment replies signal to the platform that a post is generating meaningful interaction—which often leads to more reach. Social media isn’t just a distribution channel—it’s a relationship platform. But let’s be honest. For many of us, it’s not always practical. In other words, replying keeps the content circulating longer and wider.

Comments 195

Comments Social Media Social Media Management Loyalty 195

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

B2B 162

B2B Trends Social Media Case Study 162

Oktopost

JANUARY 28, 2025

The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again. Now, the platform has introduced a taller 4:5 preview for profile grids.

Instagram 126

Instagram Feed Feedly Platform 126

Sprout Social

MARCH 12, 2025

Most say their greatest fear is their audience moving to private, closed or otherwise niche platforms, according to The 2025 Sprout Social Index. Almost 40% of marketers say their audience is already starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon, per the Q1 2025 Sprout Pulse Survey.

Social Media 122

Social Media Survey Proposal Communities 122

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. But times have changed. What is a social media network?

Social Media 126

Social Media Brands Reddit B2B 126

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Honestly, was it ever? ) What is social media management

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Oktopost

JANUARY 30, 2025

How to embed social media accessibility in every single post Thankfully, social media platforms equip businesses with all the accessibility features they need to ensure their content is created with everyone in mind and for everyone to engage with. If they cant consume your content on their terms, chances are they wont consume it at all.

B2B 130

B2B Social Media Engagement Hashtag 130

Sprout Social

SEPTEMBER 18, 2024

Certain platforms are more popular in different countries; Southeast Asia has several good examples of this. In 2024, Facebook is the most popular social media platform in most countries. The first stage of your strategy should involve choosing the right platform for your chosen audience.

Social Media 134

Social Media Strategy Marketing Influencer 134

Sprout Social

DECEMBER 17, 2024

This helps you understand how your posts are reaching people on the platform. Unlike most platforms, it includes reporting for other genders for followers whose gender identity doesnt fit the male and female binary. This helps you understand what to post on each social media platform , including Threads.

Analytics 96

Analytics Metrics Patterns Report 96

Webbiquity SMM

DECEMBER 10, 2024

Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. There are several popular social media platforms where you can share your content. Dive in to unlock actionable insights.

B2B 144

B2B Strategy Content Hubspot 144

Sprout Social

SEPTEMBER 17, 2024

About 65% have made purchases through these platforms. Social media is a go-to platform for retail customers. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Let’s start with the basics.

Retail 124

Retail Social Media How To UGC 124

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Why is Pinterest a valuable platform for brands? Plus, 96% of Pinterest’s top searches are unbranded , making the platform a goldmine of untapped potential.

Marketing 119

Marketing HootSuite Affiliate marketing Price 119

Hootsuite

NOVEMBER 21, 2024

Short form content generally performs well on apps like TikTok, Instagram, and X (formerly Twitter) — platforms that feed quick scrollers and require a snappy delivery of information. users (40% or respondents prefer it over other platforms). In fact, the average TikTok, for example, is 42.7 It’s easy to share. It’s quick to consume.

Content 124

Content YouTube HootSuite Instagram 124

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Most consumers go to the brand’s website to hit purchase or learn more.

Influencer 124

Influencer Social Media Survey Social Networking 124

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later).

Brands 123

Brands Hosting Retail Eventful 123

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It shows what content will go live, when, and on which social media platform. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

JANUARY 22, 2025

You need to mind how you approach the platform. However, no business should hop on a social platform just because. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. The platform is a goldmine for reaching specific roles in specific industries.

Examples 132

Examples LinkedIn Strategy Content 132

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. After all, LinkedIn is a platform full of professionals, but we’re all humans, too. Here’s why: 1. Of these, about 40% engage with LinkedIn weekly.

B2B 118

B2B LinkedIn Wiki Authentication 118