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Social media management explained [COMPLETE GUIDE]

Hootsuite

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Tips & Tricks for Diversifying Your Content Across Platforms

Social Media Strategies Summit

The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Frances La Rue , Public Affairs Manager at the City of Anna, TX, knows all about this challenge.

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5 ways automation can keep social media managers sane

Social Media Today

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

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How Much to Charge for Social Media Management

Social Media Strategies Summit

Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. Source: Upwork.

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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

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How Hookle’s AI Is Disrupting Social Media Management

Bill Hartzer

The app does it all—from crafting content to posting it and keeping tabs on performance—all from one handy mobile platform. With more than 300 million micro-businesses globally, representing 90% of businesses worldwide, the need for accessible and straightforward social media management tools is growing fast.