10 All-Important Skills That Successful Social Media Managers Have

agora pulse

Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations.

10 Best Social Media Management Tools

agora pulse

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? But with dozens of available options, how do you know which is the best social media tool? Not one social media app works best for every organization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.

Find a Healthy Work/Life Balance as a Social Media Manager (It’s Possible!)

agora pulse

Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work.

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I live and die by their Smart Inbox—seeing all activity across all of your social platforms in a single, easy-to-manage stream ensures you don’t miss a thing. Must-Haves Social Media Managemen

Social Media Management Tools Compared

Ignite Social Media

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Let’s start with what many consider the gold standard of social media management tools.

Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media.

What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. Reporting on social media ROI.

Social Media Managers Are Necessary During a Crisis: Here?s Why

agora pulse

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. In this post, we’re going to discuss why social media managers are necessary during a crisis and how to evaluate the ROI of social media if needed when making financial decisions and prioritizing funds. Publicly Managing a Crisis as a Brand Is Tricky.

Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. So, you can do basic social media management using native apps.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Check Paid Social Campaigns. Next, make your way through your social inbox.

13 of the Best Free Social Media Management Tools

Later

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Here are some of the best free social media management tools, apps, and software that many successful brands swear by: #1 Free Social Media Management Tools: Later.

How to Become a Social Media Manager: 18 Experts Share Advice

agora pulse

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? Social media management is a skill and industry that continues to grow and expand.

Native Tool or Social Media Management Tool: Which Is Better?

agora pulse

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” ” After all, many rumors are floating around—like “social media algorithms will penalize you for using tools” or that “native tools are better because they are free.” What Are Your Social Media Goals?

24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social. Source: Twitter Media.

Social Media Management Must-Have: ScheduGram

Firebelly

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. ScheduGram doesn’t just send you a reminder to post to Instagram like Hootsuite and other platforms, it actually posts to Instagram for you. You can also manage multiple Instagram accounts from one easy-to-use web interface. Must-Haves Social Media Management

7 Ways Social Media Managers Can Publish Smarter

agora pulse

As a social media manager, you have a lot of responsibilities. So how can you get more out of your social media strategy without adding to your workload? Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Identify the right platforms for your brand. Sure, you might feel pressure to build a presence on every available social media site.

How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content.

Skills 130

7 Tips for Taking a Vacation as a Social Media Manager

Later

When social media is a part of your job, it can be hard to disconnect and actually take a vacation. Later makes it easy to schedule content to multiple platforms , so you’ve got all ground covered. . 7: Save Social Sharing for *After* Your Vacation.

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step.

Social Media Management 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. Spontaneity can produce surprising results sometimes , but you need a plan to get the most out of social media. To get started with social media planning, follow these five steps. Every social media plan should start with at least one goal to work toward.

Your Social Media Manager Resume Better Have This

agora pulse

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media manager. Paid Social.

7 Mental Health Tips for Social Media Managers

Later

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19.

Kick Off 2021 With These 9 Social Media Management & Analytics Tools

Digimind

Using Social Media Management & Analytics, marketing and insights professionals can take back their early 2020 successes and build new paths forward that include key data derived from the netizens online - particularly from platforms like Facebook, Twitter, and Instagram. Content Marketing Social Listening Trend Tracking & Innovation Social Intelligence Brand Reputation Social Media ManagementWe made it!

Why Content Creators Make Great Social Media Managers for Brands

Pixlee

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers.

5 Reasons to Use Oktopost as your B2B Social Media Management Platform

Oktopost

Social media can be an overwhelming place with so many posts to schedule, networks to monitor, and audiences to engage with. Unlike B2C companies, B2B companies invest in social media management platforms that help simplify the process of building, measuring, and executing a multi-channel B2B social media strategy. As competition for the best B2B social […].

The Complete Guide to B2B Social Media Management

Oktopost

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. Select your social platforms.

B2B 97

Top Online Social Media Courses Your Social Media Manager Should Take

Ignite Social Media

We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. Social Media Quickstarter. As the name implies, we like this course if you’re new to the social media manager role and you need a jump start.

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is not for them. YouTube is the leading platform for long-form content, even with other platforms trying to catch up. Users go to the platform specifically to watch long-form content. YouTube Community Management.

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books.

Social Media Management in Times of Crisis

Buffer Social

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. So what does social media management look like over the coming weeks and months?

Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. ,

11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase. What is a social media manager? What does a social media manager do?

Kick Off 2021 With These 10 Social Media Management & Analytics Tools

Digimind

Using Social Media Management & Analytics, marketing and insights professionals can take back their early 2020 successes and build new paths forward that include key data derived from the netizens online - particularly from platforms like Facebook, Twitter, and Instagram. Content Marketing Social Listening Trend Tracking & Innovation Social Intelligence Brand Reputation Social Media ManagementWe made it!

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. But when you ask social media experts if these tools offer what they really need, the answer is often a resounding “no.” ” I’ve asked that question to 23 social media experts for “ What Do Social Media Management Tools Really Need?

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. As an avid YouTuber, Evan is looking for tools that can help him manage all of the comments he gets – something that he hasn’t been able to find as of yet!

LinkedIn Reactions: Should Social Media Managers Care About Them?

agora pulse

But now recently, the possibilities increased in a big way as the platform announced its new LinkedIn reactions. But the platform hasn’t announced this feature yet. Adding reactions to the platform probably won’t decrease the engagement rate on your LinkedIn pages. After all, like every social media site, LinkedIn aims to drive more interaction , not less. No matter what you find, analyzing LinkedIn reactions can help you learn and improve your social strategy.

Social media managers, you matter now more than ever

Sprout Social

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Social media managers’ skills and responsibilities are essential. Social media managers, you are not your brand.