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An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie. MORE
Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app MORE
Snap's 'Lens of the Year' report provides some valuable insight into key AR trends MORE
The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts MORE
The new ad campaign will run in various major cities and regions MORE
Snap says that, already, AR campaigns are seeing significant audience response MORE
The campaign aims to highlight the diversity of Instagram's user community MORE
TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying MORE
Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform MORE
The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added MORE
The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success MORE
The new guide includes a range of key insights to assist in holiday campaign planning MORE
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. MORE
As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. MORE
That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. MORE
The campaign will showcase how brands can make best use of the platform and community for their campaigns MORE
Pinterest has launched a new ad campaign to better frame its key audience and use case MORE
What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays. MORE
The new ad campaign aims to highlight how short video trends align with YouTube usage MORE
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. MORE
Twitter has added frequency capping to all ad campaigns, providing more control options for maketers MORE
The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends MORE
TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes MORE
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. MORE
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. MORE
The awards will recognize the best tweet campaigns of the year, in a range of categories MORE
Here’s a quick Twitter marketing checklist for ecommerce businesses to use MORE
Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020 MORE
TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns MORE
The new campaign aims to highlight LinkedIn's role in the evolving professional environment MORE
Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season MORE
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker. MORE
The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future MORE
The new campaign aims to raise awareness about cybersecurity threats, and careers, among TikTok users MORE
The updated hub includes a range of data insights and tips to help optimize your campaigns MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far. MORE
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. MORE
Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns MORE
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process MORE
Campaign Related Topics Jon Loomer
JANUARY 11, 2022
As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.
Social Media Today
JANUARY 10, 2022
TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
DECEMBER 18, 2020
Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020
Social Media Today
JULY 29, 2021
The new ad campaign will run in various major cities and regions
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Social Media Today
DECEMBER 21, 2021
The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added
Social Media Today
NOVEMBER 16, 2020
Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season
Social Media Today
AUGUST 10, 2021
The new ad campaign aims to highlight how short video trends align with YouTube usage
Social Media Today
JANUARY 18, 2022
The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success
Social Media Today
JUNE 9, 2021
TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying
Social Media Today
APRIL 1, 2021
Pinterest has launched a new ad campaign to better frame its key audience and use case
Social Media Today
NOVEMBER 3, 2021
The updated hub includes a range of data insights and tips to help optimize your campaigns
Social Media Today
DECEMBER 15, 2021
Snap's 'Lens of the Year' report provides some valuable insight into key AR trends
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Social Media Today
JULY 29, 2021
The campaign will showcase how brands can make best use of the platform and community for their campaigns
Social Media Today
OCTOBER 1, 2021
The awards will recognize the best tweet campaigns of the year, in a range of categories
Social Media Today
APRIL 22, 2020
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process
Social Media Today
NOVEMBER 8, 2021
Looking to use TikTok for your holiday push? You need to check out this guide
Social Media Today
DECEMBER 3, 2020
Twitter has added frequency capping to all ad campaigns, providing more control options for maketers
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.
Awario
NOVEMBER 16, 2021
As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.
Social Media Today
OCTOBER 23, 2021
Here’s a quick Twitter marketing checklist for ecommerce businesses to use
Social Media Today
OCTOBER 4, 2021
The new campaign aims to raise awareness about cybersecurity threats, and careers, among TikTok users
Webbiquity SMM
JANUARY 21, 2021
What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.
Mindjumpers
DECEMBER 8, 2017
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.
Webbiquity SMM
DECEMBER 22, 2020
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.
Social Media Today
SEPTEMBER 24, 2021
The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.
Social Media Today
OCTOBER 19, 2021
The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future
Social Media Today
AUGUST 3, 2020
Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform
Social Media Today
JULY 6, 2021
Snap says that, already, AR campaigns are seeing significant audience response
Social Media Today
JANUARY 25, 2022
The new campaign aims to highlight LinkedIn's role in the evolving professional environment
Meltwater - PR
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
Social Media Today
AUGUST 14, 2021
The guide outlines a range of TikTok-specific clips on how to maximize your video engagement
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Keyhole.co
NOVEMBER 18, 2021
That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data.
Social Media Today
JUNE 8, 2021
Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns
Social Media Today
JUNE 14, 2021
TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes
Social Media Today
JULY 28, 2021
The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts
Social Media Today
AUGUST 11, 2021
The campaign aims to highlight the diversity of Instagram's user community
Social Media Today
MAY 26, 2021
Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app
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