ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

Social Media Today

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns

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Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace

Social Media Today

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

YouTube Launches New Video Ad Campaign to Promote Shorts Usage

Social Media Today

The new ad campaign aims to highlight how short video trends align with YouTube usage

Twitter's Latest Promotional Campaign Focuses on Celebrities Who've Manifested Success Via Tweet

Social Media Today

The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success

TikTok Launches New #CreateKindness Campaign to Combat Online Bullying

Social Media Today

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

Social Media Today

The updated hub includes a range of data insights and tips to help optimize your campaigns

Snapchat Shares the Top AR Tools and Campaigns of 2021

Social Media Today

Snap's 'Lens of the Year' report provides some valuable insight into key AR trends

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

Social Media Today

The campaign will showcase how brands can make best use of the platform and community for their campaigns

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

Social Media Today

The awards will recognize the best tweet campaigns of the year, in a range of categories

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Social Media Today

Looking to use TikTok for your holiday push? You need to check out this guide

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses

Social Media Today

Here’s a quick Twitter marketing checklist for ecommerce businesses to use

TikTok Launches 'Be Cybersmart' Campaign to Help Improve Online Security Awareness

Social Media Today

The new campaign aims to raise awareness about cybersecurity threats, and careers, among TikTok users

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Social Media Today

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

Social Media Today

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Snapchat Shares New Research into How AR Campaigns are Driving Conversion

Social Media Today

Snap says that, already, AR campaigns are seeing significant audience response

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

Social Media Today

The new campaign aims to highlight LinkedIn's role in the evolving professional environment

Top 5 PR Campaigns of 2019

Meltwater - PR

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

Social Media Today

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data.

Snapchat Launches New Holiday Season Guide and Resource Hub to Assist with Campaign Planning

Social Media Today

Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns

TikTok Launches #CreativityForGood Campaign to Highlight Creators and Causes on the Platform

Social Media Today

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes

Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts

Social Media Today

The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts

Instagram's New Promotional Campaign Celebrates the Diversity and Creativity of its Audience

Social Media Today

The campaign aims to highlight the diversity of Instagram's user community

Pinterest Launches New Ad Campaign Highlighting the Platform's Expanded Discovery Opportunities

Social Media Today

Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app