Social Media Today

AUGUST 25, 2022

A new consideration for your Google ad campaigns

150

150

Social Media Today

DECEMBER 18, 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

168

168

Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

169

169

Social Media Today

JULY 26, 2022

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

154

154

Social Media Today

JULY 30, 2021

The new ad campaign will run in various major cities and regions

168

168

Social Media Today

SEPTEMBER 12, 2022

The campaign looks to differentiate Pinterest from 'other' social media apps

116

116

Social Media Today

AUGUST 10, 2021

The new ad campaign aims to highlight how short video trends align with YouTube usage

156

156

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

159

159

Social Media Today

JUNE 22, 2022

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables

122

122

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

133

133

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

134

134

Social Media Today

FEBRUARY 3, 2022

The new option will enable more brands to generate more reach with their Connected TV campaigns

124

124

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

100

100

Social Media Today

APRIL 1, 2021

Pinterest has launched a new ad campaign to better frame its key audience and use case

160

160

Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

167

167

Social Media Today

APRIL 5, 2022

The campaign highlights how personalized ads have helped people find relevant small business offerings

160

160

Sherrilynne Starkie

MARCH 3, 2018

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

163

163

Social Media Today

JUNE 9, 2021

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

159

159

Social Media Today

SEPTEMBER 27, 2022

Meta's latest discoveries underline the potential dangers of political manipulation efforts online

141

141

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

212

212

Social Media Today

JULY 29, 2021

The campaign will showcase how brands can make best use of the platform and community for their campaigns

168

168

Meltwater

DECEMBER 22, 2019

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

159

159

Social Media Today

MARCH 8, 2022

The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns

154

154

Social Media Today

DECEMBER 21, 2021

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added

158

158

Social Media Today

MARCH 22, 2022

The option will provide another way to engage your LinkedIn audience, and maintain contact

156

156

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

185

185

Social Media Today

JANUARY 30, 2022

The new campaign aims to stoke user fears around third-party groups snooping on their private exchanges

111

111

Social Media Today

DECEMBER 3, 2020

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

147

147

Awario

NOVEMBER 16, 2021

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

114

114

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

109

109

Social Media Today

JANUARY 10, 2022

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns

155

155

Social Media Today

JUNE 10, 2022

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions

124

124

Social Media Today

NOVEMBER 3, 2021

The updated hub includes a range of data insights and tips to help optimize your campaigns

153

153

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

135

135

Social Media Today

JULY 6, 2021

Snap says that, already, AR campaigns are seeing significant audience response

168

168

Social Media Today

APRIL 12, 2022

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach

138

138

Social Media Today

AUGUST 3, 2020

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

146

146

Social Media Today

OCTOBER 1, 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories

152

152

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

143

143

Social Media Today

NOVEMBER 8, 2021

Looking to use TikTok for your holiday push? You need to check out this guide

158

158