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An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. MORE
They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase). MORE
How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. MORE
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting MORE
Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants MORE
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. MORE
Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform MORE
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect MORE
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns MORE
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns. MORE
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. MORE
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. MORE
Google has added some new budget control options for Display and Video 360 campaigns MORE
Facebook is working to reassure advertisers of its efforts to address hate speech on the eve of the #StopHateforProfit campaign launch MORE
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. MORE
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. MORE
It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples MORE
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns. MORE
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. MORE
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. MORE
Women's aid group Solace has launched a new Twitter campaign which uses the platform's new hidden replies option to underline its core messaging MORE
Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech MORE
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. MORE
Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest. MORE
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. MORE
YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video MORE
Twitter has put its support behind a group campaigning against internet shutdowns around the world MORE
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. MORE
Facebook has launched a new education campaign to provide tips and notes on how to detect, and avoid, fake news MORE
YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event MORE
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here MORE
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. MORE
Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors MORE
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again. MORE
LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns MORE
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process MORE
If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […]. MORE
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. MORE
Campaign Related Topics Social Media Today
APRIL 22, 2020
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process
Social Media Today
JUNE 29, 2020
Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci
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Jon Loomer
FEBRUARY 24, 2019
How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.
Jon Loomer
FEBRUARY 4, 2019
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Social Media Today
JUNE 18, 2020
YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video
Jon Loomer
JUNE 12, 2019
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.
Meltwater
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
Social Media Today
JUNE 30, 2020
Facebook has launched a new education campaign to provide tips and notes on how to detect, and avoid, fake news
Social Media Today
JULY 1, 2020
Facebook is working to reassure advertisers of its efforts to address hate speech on the eve of the #StopHateforProfit campaign launch
SocialFish
MARCH 5, 2013
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Ignite Social Media
FEBRUARY 7, 2019
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.
Mindjumpers
DECEMBER 8, 2017
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.
Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting
Ignite Social Media
SEPTEMBER 25, 2019
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.
Social Media Today
JUNE 29, 2020
Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform
Social Media Today
MAY 26, 2020
Twitter has put its support behind a group campaigning against internet shutdowns around the world
Meltwater
DECEMBER 29, 2019
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting
Social Media Today
SEPTEMBER 26, 2019
Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too….
Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns
Social Media Today
MAY 18, 2020
Google has added some new budget control options for Display and Video 360 campaigns
Social Media Today
JULY 12, 2019
Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants
Social Media Today
JUNE 25, 2020
YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event
Social Media Today
JUNE 24, 2020
Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech
Social Media Today
FEBRUARY 25, 2020
Women's aid group Solace has launched a new Twitter campaign which uses the platform's new hidden replies option to underline its core messaging
Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.
Meltwater
DECEMBER 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.
Firebelly
SEPTEMBER 11, 2019
If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […].
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.
Social Media Today
JANUARY 23, 2019
LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns
Social Media Today
MAY 24, 2019
It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples
Social Media Today
MARCH 14, 2019
Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors
Mindjumpers
OCTOBER 12, 2019
Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.
Jon Loomer
MARCH 30, 2017
They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.
Social Media Today
DECEMBER 21, 2018
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements
The Social Media Incubator
MAY 7, 2015
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.
Meltwater
DECEMBER 13, 2017
Whew! A lot has happened on social media in 2017! Where social media was once… Read More.
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