5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.

3 Things You Need to Know Before the Facebook Campaign Budget Optimization Migration

Ignite Social Media

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

Facebook's Migrating All Ad Campaigns to Campaign Budget Optimization [Infographic]

Social Media Today

Facebook will soon be migrating all ad campaigns to its Campaign Budget Optimization process - here's an overview of the change

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

8 Halloween Social Media Campaigns to Inspire Your Approach This Season

Social Media Today

Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts

Quora Adds New Ad Targeting Options, Provides Campaign Checklist to Help Maximize Performance

Social Media Today

Quora has outlined a range of new ad targeting updates, and published a new checklist for optimal Quora campaign performance

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Social Media Today

Facebook has published a new report which looks at the benefits of adding Stories placement to your Facebook News Feed ad campaigns

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How to Rock Your Back to School Marketing Campaign [Infographic]

Social Media Today

Maximize your back to school marketing campaigns this year with this huge collection of stats and insights

10 Campaign ideas for eCommerce Businesses [Infographic]

Social Media Today

Seeking inspiration for your next eCommerce promotion? Check out this list of tips

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Social Media Today

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants

Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Social Media Today

Snapchat's looking to lean further into gaming with a new ad campaign which enables product purchases via a game

LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

Social Media Today

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Google Expands Outcome Based Buying and Automated Bidding to More Campaign Types

Social Media Today

Google is expanding its automated ad bidding options, providing new options to campaign reach and optimization

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How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

OtterBox #UnderTheCover Campaign

Mindjumpers

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too….

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! Wondering how you can leverage UGC for your next marketing campaign on social? UGC Marketing Campaign #1: Promote Your Next Product Launch.

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12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

Social Media Today

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.

Twitter and Facebook Remove Chinese-Backed Disinformation Campaigns Related to Hong Kong

Social Media Today

Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

3 Ways to Use Video in Remarketing Campaigns (and Why You Should)

Social Media Today

If you’re looking to take your online ad campaigns to the next level, video retargeting might just be what you're after

The Benefits of Seeking Strategic Input from Influencers, as Opposed to Prescriptive Campaigns

Social Media Today

Incorporating influencers from the early stages of your campaign creation process will help ensure that you're maximizing their creative capacity and engagement

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

Facebook Launches New Holiday Season Insights Guide to Assist in Campaign Planning

Social Media Today

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns