Campaign Related Topics 
Jon Loomer
FEBRUARY 18, 2024
Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. My theory is that if you have an ad with an amazing offer or social proof, it can override the weaknesses of a traffic campaign.
Social Media Strategies Summit
AUGUST 10, 2023
To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.
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Ignite Social Media
MAY 21, 2024
At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success.
The Social Media Hat
MAY 25, 2024
Episode 4 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Building Your First AI-Driven Campaign appeared first on The Social Media Hat.
Social Media Strategies Summit
NOVEMBER 30, 2022
To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.
Jon Loomer
MAY 24, 2023
If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.
Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
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