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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success.

Campaign 156
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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. My theory is that if you have an ad with an amazing offer or social proof, it can override the weaknesses of a traffic campaign.

Campaign 145
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. It may be easy to create the campaign and ad set now, but that’s because all of the focus is on the ad. Just because the mechanics of campaign creation are easy now doesn’t mean that it’s easy to get good advertising results.

Campaign 167
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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 188
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 177
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Value Optimization for Advantage+ Shopping Campaigns

Jon Loomer

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

Campaign 173