Social Media Today

JULY 28, 2021

The new guide includes a range of key insights to assist in holiday campaign planning

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Reddit Campaign 125

Social Media Today

JULY 28, 2021

The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts

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Campaign Resources Instagram Tools 149

Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

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Campaign Brands Marketing 165

Social Media Today

JULY 29, 2021

The new ad campaign will run in various major cities and regions

Campaign 87

Campaign 87

Jon Loomer

JULY 26, 2021

The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital. One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes.

Eventful 131

Eventful Campaign Aggregator Facebook 131

Social Media Today

JULY 6, 2021

Snap says that, already, AR campaigns are seeing significant audience response

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Research Conversation Campaign 156

Social Media Today

DECEMBER 18, 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

Overview 134

Overview Campaign Platform 134

Social Media Today

APRIL 1, 2021

Pinterest has launched a new ad campaign to better frame its key audience and use case

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Campaign Tools 143

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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Campaign Facebook Library Features 130

Social Media Today

JUNE 9, 2021

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

Campaign 120

Campaign 120

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

Campaign 172

Campaign SMS B2B Consultant 172

Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

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Campaign Advertising Process Facebook 168

Likeable

JUNE 29, 2021

So, what makes a great social media Pride campaign? Women’s body care brand Billie launched an Instagram campaign in honor of Pride Month that featured classic fairy tales that are rewritten to be body-positive, empower women, and center the LGBTQ+ community.

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Campaign Travel Hotels Film 83

Social Media Today

JULY 29, 2021

The campaign will showcase how brands can make best use of the platform and community for their campaigns

Communities 80

Communities Platform Campaign Brands 80

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

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Campaign Social Media Loyalty Marketing 193

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Campaign 100

Campaign Film Collaboration Influencer 100

Sherrilynne Starkie

MARCH 3, 2018

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

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Campaign Small Business Industry Video 163

Meltwater - PR

DECEMBER 22, 2019

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 159

Campaign Study Brands 159

Social Media Today

DECEMBER 3, 2020

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

Types 136

Types Campaign Twitter 136

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Hashtag 169

Hashtag Analysis Campaign Social Media 169

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 135

Analysis Campaign Marketing 135

Awario

APRIL 27, 2021

The Academy Awards global pre-campaign started with surprises this time. Producers had to spark people’s interest in the event during the crisis of attention and the pandemic restrictions. Did they do it? In this article, you will find a detailed social media study around the Oscars 2021

Campaign 83

Campaign Study Eventful Social Media 83

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns

Campaign 169

Campaign Study Tips Brands 169

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns

Campaign 163

Campaign Retail Loyalty iPad 163

Social Media Today

MARCH 15, 2021

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns

Platform 148

Platform Campaign Publishing LinkedIn 148

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

Campaign 79

Campaign Apparel UGC Social Media 79

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. How To Make An. Successful.

Campaign 118

Campaign How To Discount Software 118

Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

Research 169

Research Campaign Report Publishing 169

Social Media Today

MARCH 17, 2021

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform

Campaign 145

Campaign Platform LinkedIn Content 145

Social Media Today

JULY 21, 2021

The Games will kick-off this week, and could significantly disrupt the media cycle

Campaign 148

Campaign Tools Tips Brands 148

Social Media Today

JUNE 14, 2021

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes

Platform 119

Platform Campaign 119

Social Media Today

AUGUST 3, 2020

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

B2B 131

B2B Campaign Platform Marketing 131

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences.

Influencer 96

Influencer Instagram Campaign How To 96

Social Media Today

JUNE 8, 2021

Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns

Resources 120

Resources Campaign Publishing Marketing 120

Ignite Social Media

FEBRUARY 7, 2019

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation.

Conversation 125

Conversation Campaign Class Retail 125

Social Media Today

FEBRUARY 25, 2021

Facebook has launched a new campaign to encourage people not to limit in-app data tracking

Apple 144

Apple Campaign Data Facebook 144

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

Advertising 131

Advertising Campaign Trends Google 131

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Campaign 88

Campaign Marketing Influencer Products 88

Social Media Today

MAY 26, 2021

Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app

Platform 122

Platform Campaign 122

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

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Campaign Facebook Training Survey 131

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

Campaign 69

Campaign Apparel Discount Fashion 69

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

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Campaign Social Media Case Study Study 135

Meltwater

DECEMBER 29, 2019

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

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Campaign Social Media Brands Marketing 118