5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.

10 Campaign ideas for eCommerce Businesses [Infographic]

Social Media Today

Seeking inspiration for your next eCommerce promotion? Check out this list of tips

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Social Media Today

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants

How to Rock Your Back to School Marketing Campaign [Infographic]

Social Media Today

Maximize your back to school marketing campaigns this year with this huge collection of stats and insights

Facebook's Migrating All Ad Campaigns to Campaign Budget Optimization [Infographic]

Social Media Today

Facebook will soon be migrating all ad campaigns to its Campaign Budget Optimization process - here's an overview of the change

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Facebook Launches New Holiday Season Insights Guide to Assist in Campaign Planning

Social Media Today

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

LinkedIn Provides New Tips on Choosing Ad Campaign Objectives

Social Media Today

LinkedIn has published a new guide on how to make best use of its objective-based marketing ad approach

New Tool Provides Email Alerts Whenever Your Competitors Launch a Facebook Ad Campaign

Social Media Today

This new tool helps you stay on top of your competitors' Facebook ad efforts by alerting you to new campaigns

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Pinterest Launches New Mobile Ad Tool to Help Create Campaigns on the Go

Social Media Today

Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device

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OtterBox #UnderTheCover Campaign

Mindjumpers

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too….

Light A Firecracker Under Your Facebook Ad Campaigns

Firebelly

Implement these tips to light a firecracker under your Facebook ad campaigns! The post Light A Firecracker Under Your Facebook Ad Campaigns appeared first on Social Media Marketing Agency | Firebelly Marketing. Social advertising is a powerful tool for brands when used properly.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

Snapchat Launches Major New Ad Campaign Around the Theme of Connecting Friends

Social Media Today

Snapchat is launching its first ever global marketing campaign which will promote the apps capacity to connect close friends

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

Social Media Today

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Best Social Campaigns of 2017

Meltwater

Whew! A lot has happened on social media in 2017! Where social media was once… Read More.

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. If you are running Facebook ads without a proper strategy you won’t see the results you want from your campaigns. Before you run your next campaign, develop a proper strategy.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

Social Media Today

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content

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Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Take heed of these notes on why many influencer campaigns fall flat Looking to get into influencer marketing?