Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Social Media Today

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci

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How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.

YouTube Tests New Shoppable Product Ads, Launches "Video Action" Campaigns

Social Media Today

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Facebook Launches New Education Campaign to Help People Detect Fake News

Social Media Today

Facebook has launched a new education campaign to provide tips and notes on how to detect, and avoid, fake news

Facebook Outlines Efforts to Address Hate Speech as #StopHateforProfit Campaign Goes Into Effect

Social Media Today

Facebook is working to reassure advertisers of its efforts to address hate speech on the eve of the #StopHateforProfit campaign launch

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Social Media Today

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect

Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

3 Things You Need to Know Before the Facebook Campaign Budget Optimization Migration

Ignite Social Media

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.

More Brands Join Facebook Ad Boycott, As #StopHateforProfit Campaign Looks to Expand Globally

Social Media Today

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform

Twitter Puts its Support Behind Campaign to End Government-Implemented Internet Shutdowns

Social Media Today

Twitter has put its support behind a group campaigning against internet shutdowns around the world

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

OtterBox #UnderTheCover Campaign

Mindjumpers

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too….

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Social Media Today

Google has added some new budget control options for Display and Video 360 campaigns

Buy 142

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Social Media Today

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants

YouTube Showcases Top Ad Campaigns as Part of its 2020 NewFronts Presentation

Social Media Today

YouTube has showcased some of the best examples of advertising on its platform as part of its 2020 NewFronts event

More Brands Join Campaign to Pause Facebook Ad Spend in July in Protest Over Policy Decisions

Social Media Today

Several big-name brands will halt their Facebook ad spend next month in protest over the company's decision not to address hate speech

New Campaign Utilizes Twitter's Hidden Replies Feature to Underline Messaging

Social Media Today

Women's aid group Solace has launched a new Twitter campaign which uses the platform's new hidden replies option to underline its core messaging

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

Achieve A LinkedIn Campaign Touchdown With These Three Tips

Firebelly

If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […].

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

Social Media Today

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns

How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

Best Social Campaigns of 2017

Meltwater

Whew! A lot has happened on social media in 2017! Where social media was once… Read More.