INDUSTRY INSIGHTS YOUR PEERS ARE READING
What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. MORE
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks. MORE
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. MORE
In this post, social media expert Julio Viskovich looks at how brands can use the creative and social elements of social media to boost campaign performance MORE
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual. MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts MORE
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns MORE
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns. MORE
3 Inspirational #GivingTuesday CampaignsWe're approaching one of the busiest (and most exciting) times of the year where nonprofit organizations gear up to end their fundraising efforts on a high note. While… Read More >>>. PR & Comms MORE
90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? What are you looking to get out of the campaign? MORE
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Worried about executing your holiday campaign and meeting your Q4 goals? MORE
Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data MORE
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. MORE
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. MORE
LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content MORE
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns. MORE
Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>. MORE
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well. MORE
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. MORE
So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. MORE
81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). MORE
When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The campaigns are: Awareness, targeting Cold audiences. Awareness Campaigns Targeting Cold Audiences. MORE
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>. MORE
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. MORE
Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. Social Media social media MORE
Give Your Campaign Video Marketing Boost By Alexander Harrison. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost. MORE
Take heed of these notes on why many influencer campaigns fall flat Looking to get into influencer marketing? MORE
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective. MORE
——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal? MORE
Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More. MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. MORE
Here’s how to build two different types of winning Facebook ad campaigns for your holiday promotions. Campaign 1: Using Website Re-marketing. The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign. MORE
Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Free resource alert! A single hashtag can connect your brand messaging across each of the major social networks. MORE
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. MORE
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding. MORE
It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: . MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. MORE
The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. MORE
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. MORE
Campaign Related Topics Ignite Social Media
NOVEMBER 28, 2016
The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Meltwater
DECEMBER 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.
Mindjumpers
DECEMBER 8, 2017
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.
Jon Loomer
JANUARY 9, 2018
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.
Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.
Webbiquity SMM
MARCH 7, 2017
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.
SocialFish
MARCH 5, 2013
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Social Media Today
OCTOBER 30, 2018
LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too….
Social Media Today
OCTOBER 19, 2018
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts
agora pulse
NOVEMBER 29, 2018
Here’s how to build two different types of winning Facebook ad campaigns for your holiday promotions. Campaign 1: Using Website Re-marketing. The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign.
Meltwater
NOVEMBER 1, 2018
3 Inspirational #GivingTuesday CampaignsWe're approaching one of the busiest (and most exciting) times of the year where nonprofit organizations gear up to end their fundraising efforts on a high note. While… Read More >>>. PR & Comms
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.
Meltwater
DECEMBER 13, 2017
Whew! A lot has happened on social media in 2017! Where social media was once… Read More.
Social Media Today
JULY 12, 2018
Take heed of these notes on why many influencer campaigns fall flat Looking to get into influencer marketing?
Social Media Today
SEPTEMBER 26, 2018
In this post, social media expert Julio Viskovich looks at how brands can use the creative and social elements of social media to boost campaign performance
Later
OCTOBER 19, 2018
It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: .
Waxing UnLyrical
APRIL 13, 2016
81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).
Harp Interactive
MAY 15, 2018
The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online.
Social Media Today
NOVEMBER 8, 2018
The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season.
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. For consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. Social Media social media
The Social Media Incubator
MAY 7, 2015
Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.
Meltwater
FEBRUARY 18, 2018
Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
Mindjumpers
OCTOBER 20, 2010
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual.
Jon Loomer
MAY 4, 2017
Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.
agora pulse
AUGUST 23, 2018
When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The campaigns are: Awareness, targeting Cold audiences. Awareness Campaigns Targeting Cold Audiences.
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.
SocialFish
MAY 12, 2014
——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?
Jon Loomer
NOVEMBER 2, 2017
You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.
Waxing UnLyrical
JUNE 1, 2011
So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.
Meltwater
APRIL 8, 2018
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.
Ignite Social Media
SEPTEMBER 18, 2018
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Worried about executing your holiday campaign and meeting your Q4 goals?
Waxing UnLyrical
JULY 26, 2018
90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? What are you looking to get out of the campaign?
Mindjumpers
OCTOBER 12, 2012
What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.
SocialFish
MAY 21, 2015
Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Free resource alert! A single hashtag can connect your brand messaging across each of the major social networks.
Meltwater
NOVEMBER 7, 2017
Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More.
The Realtime Report
SEPTEMBER 25, 2012
Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.
Social Media Today
AUGUST 30, 2018
Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data
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