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An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie. MORE
With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns MORE
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting MORE
How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations. MORE
To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. MORE
LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19 MORE
Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants MORE
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual. MORE
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible. MORE
Google is making its immersive, 3D Swirl ads available for all Display and Video 360 Campaigns MORE
Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform MORE
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts MORE
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect MORE
Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. MORE
Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. Best Practise Cases Marketing & Communication advertising game digital campaign interactive Magnum pleasure hunt Marketing take-over MORE
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns. MORE
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. It’s time to explain what campaign budget optimization is, how it helps, and how to get started. Let’s take a closer look… What is Campaign Budget Optimization? Think about your campaigns. MORE
3 Inspirational #GivingTuesday CampaignsWe're approaching one of the busiest (and most exciting) times of the year where nonprofit organizations gear up to end their fundraising efforts on a high note. While… Read More >>>. PR & Comms MORE
Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign? MORE
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. If your campaign is having difficulty spending, your cap may be too low. MORE
Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app MORE
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. MORE
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ). MORE
LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content MORE
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. MORE
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding MORE
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. MORE
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. MORE
The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) MORE
Take heed of these notes on why many influencer campaigns fall flat Looking to get into influencer marketing? MORE
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013? MORE
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It? MORE
YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video MORE
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. MORE
It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: . MORE
Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far. MORE
Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here MORE
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation. MORE
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again. MORE
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process MORE
If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […]. The post Achieve A LinkedIn Campaign Touchdown With These Three Tips appeared first on Social Media Marketing Agency | Firebelly Marketing. MORE
Campaign Related Topics 
Later
AUGUST 25, 2020
The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)
Meltwater - PR
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
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Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.
Mindjumpers
DECEMBER 8, 2017
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.
Social Media Strategies Summit
JANUARY 2, 2020
With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns
Social Media Today
APRIL 22, 2020
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process
Social Media Today
JULY 7, 2020
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding
Social Media Today
JULY 9, 2020
Google is making its immersive, 3D Swirl ads available for all Display and Video 360 Campaigns
Social Media Today
AUGUST 18, 2020
Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app
agora pulse
SEPTEMBER 9, 2020
Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign?
Ignite Social Media
FEBRUARY 7, 2019
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation.
Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement.
Social Media Today
AUGUST 3, 2020
Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform
Meltwater
DECEMBER 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.
Jon Loomer
FEBRUARY 24, 2019
How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting
Jon Loomer
FEBRUARY 4, 2019
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?
Mindjumpers
OCTOBER 20, 2010
To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?
Social Media Strategies Summit
JANUARY 2, 2020
To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.
Later
OCTOBER 19, 2018
It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! Start by setting your Instagram ad campaign goal. Campaign goals include: .
Ignite Social Media
SEPTEMBER 25, 2019
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible.
Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.
Social Media Today
OCTOBER 19, 2018
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts
Social Media Today
OCTOBER 30, 2018
LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content
Social Media Today
JUNE 18, 2020
YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video
Social Media Today
JUNE 29, 2020
Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci
Social Media Today
JULY 12, 2018
Take heed of these notes on why many influencer campaigns fall flat Looking to get into influencer marketing?
Jon Loomer
JANUARY 9, 2018
Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. It’s time to explain what campaign budget optimization is, how it helps, and how to get started. Let’s take a closer look… What is Campaign Budget Optimization? Think about your campaigns.
Mindjumpers
MAY 5, 2011
Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction.
Mindjumpers
APRIL 14, 2011
Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. Best Practise Cases Marketing & Communication advertising game digital campaign interactive Magnum pleasure hunt Marketing take-over
Social Media Today
SEPTEMBER 26, 2019
Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here
Social Media Today
JULY 12, 2019
Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants
Jon Loomer
JUNE 12, 2019
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. If your campaign is having difficulty spending, your cap may be too low.
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ).
Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect
Social Media Today
AUGUST 4, 2020
Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response
Social Media Today
AUGUST 5, 2020
LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19
Firebelly
SEPTEMBER 11, 2019
If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown. Create Awareness Like any marketing campaign, you want to […]. The post Achieve A LinkedIn Campaign Touchdown With These Three Tips appeared first on Social Media Marketing Agency | Firebelly Marketing.
Meltwater
NOVEMBER 1, 2018
3 Inspirational #GivingTuesday CampaignsWe're approaching one of the busiest (and most exciting) times of the year where nonprofit organizations gear up to end their fundraising efforts on a high note. While… Read More >>>. PR & Comms
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