Social Media Today

APRIL 1, 2021

Pinterest has launched a new ad campaign to better frame its key audience and use case

Campaign 163

Campaign Tools 163

Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

Campaign 170

Campaign Brands Marketing 170

Social Media Today

DECEMBER 18, 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

Campaign 151

Campaign Overview Platform 151

Awario

APRIL 27, 2021

The Academy Awards global pre-campaign started with surprises this time. Producers had to spark people’s interest in the event during the crisis of attention and the pandemic restrictions. Did they do it? In this article, you will find a detailed social media study around the Oscars 2021

Campaign 82

Campaign Study Eventful Social Media 82

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Campaign 129

Campaign Facebook Library Features 129

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. How To Make An. Successful.

Campaign 99

Campaign Discount Software How To 99

Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

Campaign 170

Campaign Advertising Process Facebook 170

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

Campaign 194

Campaign Social Media Loyalty Marketing 194

Social Media Today

MARCH 15, 2021

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns

Platform 167

Platform Campaign LinkedIn Publishing 167

Social Media Today

MARCH 17, 2021

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform

Campaign 165

Campaign LinkedIn Platform Content 165

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

Campaign 92

Campaign Apparel UGC Social Media 92

Social Media Today

MAY 3, 2021

Twitter has launched a new campaign in support of local journalists as part of World Press Freedom Day

Campaign 114

Campaign Twitter 114

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns

Campaign 167

Campaign Study Tips Brands 167

Social Media Today

FEBRUARY 25, 2021

Facebook has launched a new campaign to encourage people not to limit in-app data tracking

Apple 164

Apple Campaign Data Facebook 164

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

Campaign 162

Campaign SMS B2B Consultant 162

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Campaign 100

Campaign Film Collaboration Influencer 100

Sherrilynne Starkie

MARCH 3, 2018

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

Campaign 163

Campaign Small Business Industry Video 163

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

Hashtag 168

Hashtag Analysis Campaign Social Media 168

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

Campaign 84

Campaign Apparel Discount Fashion 84

Meltwater - PR

DECEMBER 22, 2019

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 159

Campaign Study Brands 159

Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

Research 170

Research Campaign Report Publishing 170

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 134

Analysis Campaign Marketing 134

Social Media Today

AUGUST 3, 2020

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

B2B 142

B2B Campaign Platform Marketing 142

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Campaign 96

Campaign Marketing Influencer Products 96

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically.

Campaign 110

Campaign Facebook Embedding Influencer 110

Social Media Today

JANUARY 21, 2021

Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process

Overview 168

Overview Campaign Process Video 168

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns

Campaign 161

Campaign Retail Loyalty iPad 161

Social Media Today

FEBRUARY 8, 2021

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories

Campaign 156

Campaign Eventful Twitter 156

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

Advertising 131

Advertising Campaign Trends Google 131

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.

Campaign 82

Campaign Tips Posterous Fashion 82

Social Media Today

NOVEMBER 16, 2020

Facebook has provides some new pointers for eCommerce businesses, along with some ad copy tips to help boost your campaigns

Campaign 160

Campaign Tips Facebook 160

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

Campaign 131

Campaign Facebook Training Survey 131

Social Media Today

APRIL 15, 2021

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms

Platform 166

Platform Campaign System Advertising 166

Social Media Today

SEPTEMBER 30, 2020

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach

Campaign 171

Campaign Instagram How To Brands 171

Meltwater

DECEMBER 29, 2019

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

Campaign 118

Campaign Social Media Brands Marketing 118

Social Media Today

OCTOBER 21, 2020

Facebook has published a new guide which looks at some of the most effective ad techniques for digital campaigns

Publishing 159

Publishing Campaign Facebook 159

Social Media Today

APRIL 20, 2021

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance

Publishing 155

Publishing Campaign Data Study 155

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

Campaign 135

Campaign Social Media Case Study Study 135

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Campaign 80

Campaign Facebook Library Features 80

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. By ensuring your audiences receive the information they want and need—when they need it— you’ll ensure content plays a critical role in your successful marketing campaign.

Journal 139

Journal Campaign Content Marketing 139