Campaign Related Topics 
Social Media Strategies Summit
AUGUST 10, 2023
To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.
Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?
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Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
Jon Loomer
JUNE 28, 2023
Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.
Jon Loomer
MAY 24, 2023
If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.
Social Media Strategies Summit
JULY 12, 2023
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.
Social Media Strategies Summit
NOVEMBER 30, 2022
To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.
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