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How To Develop Successful Influencer Marketing Campaigns

The Social Media Hat

The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce. Digital Marketing Influencer Marketing Influencer Marketing Tools Partnership Unpacked

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Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance

Social Media Today

Meta's Advantage+ campaigns rely on automation to find the right audiences for your ads

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How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

Social Media Today

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Social Media Today

Twitter's also shared an update on its total active user count

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Google Adds New Ad Frequency Capping Options to YouTube Campaigns

Social Media Today

More ways to manage your YouTube campaigns

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Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

Social Media Today

Campaign Planner provides estimates on pojected campaign performance

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Snap Launches New Ad Campaign to Showcase its AR Offerings

Social Media Today

The ad provides an overview of Snapchat's various AR effects

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Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

Social Media Today

The new option will see a flood of hashmoji fall down the screen when tapped

Hashtag 146
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Meta Shares Video Ad Tips, Based on 70 Campaigns

Social Media Today

Some key pointers for your video ads approach

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Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

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8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective.

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Pin Campaigns in Facebook Ads Manager

Jon Loomer

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign.

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TikTok Shares New Insights to Assist in Marketing Campaign Planning

Social Media Today

TikTok has shared a range of new insights into ad performance and discovery in the app

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Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

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Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns

Social Media Today

A new consideration for your Google ad campaigns

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Snapchat Highlights the Opportunities of Post-Christmas Ad Campaigns

Social Media Today

Snapchat is labeling the period post-Christmas and till the end of January as 'Q5'

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

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Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

Social Media Today

The campaign highlights Pinterest's potential as a product trend-finding tool

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Reddit Launches New Holiday Guide to Assist in Campaign Planning

Social Media Today

The new guide includes a range of key insights to assist in holiday campaign planning

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Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

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#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

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Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

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Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

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TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

Social Media Today

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

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Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

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YouTube Launches New Video Ad Campaign to Promote Shorts Usage

Social Media Today

The new ad campaign aims to highlight how short video trends align with YouTube usage

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TikTok Launches New #CreateKindness Campaign to Combat Online Bullying

Social Media Today

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

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Meta’s Updating the Terminology for Accounts Reached within Ad Campaigns

Social Media Today

A relevant note for social media marketers - Meta will now list profiles reached as 'Accounts Center accounts'

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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

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Google Adds New Exposure Frequency Controls for CTV Campaigns

Social Media Today

The new option will enable more brands to generate more reach with their Connected TV campaigns

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Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Social Media Today

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables

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Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

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TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

Social Media Today

The campaign will showcase how brands can make best use of the platform and community for their campaigns

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Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Social Media Today

The campaign highlights how personalized ads have helped people find relevant small business offerings

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Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

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Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace

Social Media Today

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added

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Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

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WhatsApp Launches New Promo Campaign Highlighting the Value of Encryption

Social Media Today

The new campaign aims to stoke user fears around third-party groups snooping on their private exchanges

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

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