8 Holiday Marketing Campaign Ideas for eCommerce
Social Media Today
NOVEMBER 16, 2020
Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season
Social Media Today
NOVEMBER 16, 2020
Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season
Social Media Today
DECEMBER 18, 2020
Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020
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Social Media Today
FEBRUARY 25, 2021
Facebook has launched a new campaign to encourage people not to limit in-app data tracking
Social Media Today
FEBRUARY 26, 2021
Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Social Media Today
DECEMBER 3, 2020
Twitter has added frequency capping to all ad campaigns, providing more control options for maketers
Later
OCTOBER 8, 2020
Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.
Webbiquity SMM
DECEMBER 22, 2020
While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.
Later
FEBRUARY 16, 2021
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.
Awario
DECEMBER 15, 2020
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.
Mindjumpers
DECEMBER 8, 2017
We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.
Social Media Today
JANUARY 21, 2021
Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.
Social Media Today
FEBRUARY 8, 2021
Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories
Later
AUGUST 25, 2020
The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)
Later
OCTOBER 8, 2020
When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.
Social Media Today
AUGUST 3, 2020
Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform
Social Media Today
OCTOBER 6, 2020
Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options
Social Media Today
APRIL 22, 2020
Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process
Social Media Today
NOVEMBER 16, 2020
Facebook has provides some new pointers for eCommerce businesses, along with some ad copy tips to help boost your campaigns
Social Media Today
FEBRUARY 1, 2021
Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins
Social Media Today
SEPTEMBER 30, 2020
Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.
Jon Loomer
FEBRUARY 24, 2019
How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.
Meltwater - PR
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. PR & Comms Media Monitoring Trendspotting
Ignite Social Media
FEBRUARY 7, 2019
We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation.
Social Media Today
OCTOBER 21, 2020
Facebook has published a new guide which looks at some of the most effective ad techniques for digital campaigns
Jon Loomer
FEBRUARY 4, 2019
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting
Socialized
JANUARY 19, 2021
It also allows you a range of photographs to pick between running multi-platform social media marketing campaigns and wanting subtly different pictures that complement each audience and profile. And if you or anyone on your staff would be competent in taking high-quality photographs for your regular social media marketing campaigns, in some cases, you may need to employ a skilled photographer. Only taking an image is not appropriate for a marketing campaign.
Social Media Strategies Summit
JANUARY 2, 2020
With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1 Festive social posts and ads highlighted the exclusive, limited nature of this campaign to drive urgency among consumers. #2 Holiday Campaigns
agora pulse
SEPTEMBER 9, 2020
Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign?
Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.
Mindjumpers
DECEMBER 8, 2017
So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.
Social Media Today
FEBRUARY 9, 2021
Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution
Social Media Today
AUGUST 18, 2020
Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app
Social Media Today
AUGUST 5, 2020
LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19
Ignite Social Media
SEPTEMBER 25, 2019
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible.
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