Jon Loomer

SEPTEMBER 11, 2023

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?

Campaign 173

Campaign Compete Advertising Products 173

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

Campaign 212

Campaign Social Media Case Study Training 212

Jon Loomer

DECEMBER 1, 2024

There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. The post Facebook Conversion Location for Traffic Campaigns appeared first on Jon Loomer Digital.

Conversation 164

Conversation Campaign Facebook Instagram 164

Jon Loomer

OCTOBER 16, 2023

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

Campaign 165

Campaign Price Conversation Advertising 165

Social Media Today

JULY 11, 2024

Accelerate campaigns effectively automate the entire ad creation process.

Campaign 185

Campaign Brands Process 185

Ignite Social Media

MAY 21, 2024

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success.

Campaign 165

Campaign Engagement Brands Case Study 165

Social Media Today

JANUARY 6, 2025

New insights from Snap into the strengths of AR campaigns.

Campaign 156

Campaign 156

Jon Loomer

JANUARY 21, 2024

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. It may be easy to create the campaign and ad set now, but that’s because all of the focus is on the ad. Just because the mechanics of campaign creation are easy now doesn’t mean that it’s easy to get good advertising results.

Campaign 164

Campaign API Skills Eventful 164

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. The post Meta Announces Big Changes to Website Conversion Campaigns appeared first on Jon Loomer Digital. Now it’s official. and later devices. What are you hearing?

Conversation 183

Conversation Campaign Aggregator Eventful 183

Social Media Today

NOVEMBER 20, 2024

Tips, stats and insights for your holiday campaigns.

Campaign 139

Campaign Tips 139

Social Media Today

JANUARY 16, 2025

The campaign looks at how many brands fail to target their ads properly.

Campaign 135

Campaign LinkedIn Tools Brands 135

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

Influencer 113

Influencer Campaign CPM Sentiment 113

Jon Loomer

NOVEMBER 13, 2024

Meta is providing a new way to manage frequency when running Awareness campaigns. Awareness Campaign Objective. It’s been around for more than a year (I wrote about it last October), but now it’s coming to Awareness campaigns using the Auction buying type. Auction Buying Type. Performance Goal: Maximize reach of ads.

Campaign 128

Campaign Buy Types Engagement 128

Jon Loomer

OCTOBER 1, 2024

If you create one campaign, do this… The priority should be to optimize for purchases, but that’s not always possible. The post If You Create One Campaign appeared first on Jon Loomer Digital. Maybe the budget isn’t there, or you promote a high-priced product and can’t get any sales.

Campaign 124

Campaign Price Buy Issues 124

Sherrilynne Starkie

JANUARY 27, 2020

Also, you need to factor in supplementary training, software license fees and other operational costs associated with marketing campaigns. Run one ad campaign per month. Even if you’re using an agency or consultant, there is no need to go out with a full-blown, “all the bells and whistles” campaign based on high up-front fees.

Social Media 486

Social Media Marketing Proposal Consultant 486

Social Media Today

DECEMBER 18, 2024

Some tips and pointers based on the top performing YouTube campaigns of the year.

Campaign 137

Campaign YouTube Tips 137

Social Media Today

AUGUST 14, 2024

New insights from LinkedIn and MAGNA on B2B ad performance.

B2B 184

B2B LinkedIn Campaign 184

Social Media Today

MAY 8, 2024

Many modern marketing dilemmas can be solved by advancing ad tech options.

Campaign 186

Campaign LinkedIn Tips Marketing 186

Social Media Today

JUNE 20, 2024

Out of Home: Branded Mission will invite TikTok creators to participate in off-platform promotions.

UGC 165

UGC Campaign Platform Brands 165

Social Media Today

SEPTEMBER 24, 2024

According to TikTok, 23% of users search for something within 30 seconds of opening the app.

Campaign 159

Campaign 159

Social Media Today

JANUARY 15, 2025

Snapchat's making a push to get migrating TikTokers to its app.

Campaign 151

Campaign 151

Social Media Today

FEBRUARY 2, 2024

Snapchat's looking to boost its appeal, by highlight how its different to other apps.

Campaign 193

Campaign Social Media 193

Sherrilynne Starkie

DECEMBER 27, 2020

These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. YouTube uses machine learning to maximize the reach of video ad campaigns. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent.

Video 307

Video Content Statistics YouTube 307

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

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LinkedIn Eventful Campaign Video 166

Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. She regularly shares examples of the campaigns shes worked on for the USPTO. But who, exactly, should you be following? Amanda Dolasinski Who is she? Thats why we love Amanda.

Social Media 237

Social Media Marketing LinkedIn Consultant 237

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 315

Influencer Brands Policies Privacy 315

Social Media Strategies Summit

NOVEMBER 4, 2024

Now, let’s dive into some real-life examples of nostalgia marketing on social media and examine what they can teach us for our own campaigns… 1. Oh Polly Launches Co-Branding Campaign With Iconic Doll Brand Oh Polly is a women’s fashion brand predominantly targeting Gen Z. After all, you’re a marketer, not a documentarian. Think again.

Social Media 206

Social Media Marketing Fashion Campaign 206

Social Media Today

DECEMBER 18, 2024

New updates for LinkedIn advertisers.

LinkedIn 162

LinkedIn Campaign Advertising 162

Social Media Today

OCTOBER 29, 2024

LinkedIn's audience is increasingly engaging with Connected TV content.

LinkedIn 147

LinkedIn Research Campaign Engagement 147

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive. CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

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Research Report Social Media CPM 283

Social Media Today

NOVEMBER 19, 2024

Ads are coming to your Snapchat inbox.

Campaign 125

Campaign 125

Social Media Today

JANUARY 23, 2025

A new automated ad offering to help boost product sales on TikTok.

Retail 133

Retail Campaign Products 133

Social Media Today

OCTOBER 29, 2024

LinkedIn's audience is increasingly engaging with connected TV content.

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LinkedIn Research Campaign Engagement 141

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

LinkedIn 144

LinkedIn Eventful Campaign Video 144

Audiense

NOVEMBER 8, 2023

What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.

B2B 170

B2B Campaign SEO Marketing 170

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Here are a few elements that you should check.

Tips 360

Tips Marketing Privacy Influencer 360

Sherrilynne Starkie

APRIL 26, 2021

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Partnering with them strengthens most campaigns by reaching highly-engaged audiences.

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Brands Hashtag UGC Aggregator 273