Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

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Campaign Brands Marketing 169

Social Media Today

DECEMBER 18, 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

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Campaign Overview Platform 150

Social Media Today

FEBRUARY 25, 2021

Facebook has launched a new campaign to encourage people not to limit in-app data tracking

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Apple Campaign Data Facebook 156

Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

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Research Campaign Report Publishing 169

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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Campaign Facebook Library Features 131

Social Media Today

DECEMBER 3, 2020

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

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Types Campaign Twitter 151

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

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Campaign Apparel Discount Fashion 90

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

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Campaign Apparel UGC Meme 71

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

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Analysis Campaign Marketing 137

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

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Campaign SMS B2B Consultant 162

Mindjumpers

DECEMBER 8, 2017

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

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Social Media Today

JANUARY 21, 2021

Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process

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Overview Campaign Process Video 167

Sherrilynne Starkie

MARCH 3, 2018

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

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Social Media Today

FEBRUARY 8, 2021

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories

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Campaign Eventful Twitter 149

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

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Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.

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Campaign Tips Posterous Fashion 89

Social Media Today

AUGUST 3, 2020

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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B2B Campaign Platform Marketing 131

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

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Advertising Campaign Trends Google 131

Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

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Campaign Advertising Process Facebook 124

Social Media Today

NOVEMBER 16, 2020

Facebook has provides some new pointers for eCommerce businesses, along with some ad copy tips to help boost your campaigns

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Campaign Tips Facebook 154

Social Media Today

FEBRUARY 1, 2021

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins

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Publishing Eventful Campaign Twitter 119

Social Media Today

SEPTEMBER 30, 2020

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach

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Campaign Instagram How To Brands 168

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Campaign 79

Campaign Facebook Library Features 79

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

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Campaign Facebook Training Survey 131

Meltwater - PR

DECEMBER 22, 2019

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. PR & Comms Media Monitoring Trendspotting

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Campaign Study Brands 122

Ignite Social Media

FEBRUARY 7, 2019

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation.

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Conversation Campaign Class Retail 119

Social Media Today

OCTOBER 21, 2020

Facebook has published a new guide which looks at some of the most effective ad techniques for digital campaigns

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Publishing Campaign Facebook 151

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

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Campaign Facebook Advertising Upcoming 131

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

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Campaign Social Media Case Study Study 135

Meltwater

DECEMBER 21, 2018

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

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Campaign Social Media Marketing 102

Socialized

JANUARY 19, 2021

It also allows you a range of photographs to pick between running multi-platform social media marketing campaigns and wanting subtly different pictures that complement each audience and profile. And if you or anyone on your staff would be competent in taking high-quality photographs for your regular social media marketing campaigns, in some cases, you may need to employ a skilled photographer. Only taking an image is not appropriate for a marketing campaign.

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Campaign Apparel Patterns Social Media 100

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1 Festive social posts and ads highlighted the exclusive, limited nature of this campaign to drive urgency among consumers. #2 Holiday Campaigns

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Campaign Retail Loyalty iPad 126

agora pulse

SEPTEMBER 9, 2020

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign?

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Campaign Social Media UGC Team 151

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

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Campaign Adwords Eventful Consultant 107

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.

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Campaign Case Study Travel Study 100

Social Media Today

FEBRUARY 9, 2021

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution

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Campaign Data Advertising Twitter 146

Social Media Today

AUGUST 18, 2020

Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app

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Communities Campaign 143

Social Media Today

AUGUST 5, 2020

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19

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Campaign LinkedIn 145

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible.

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Campaign Buy Cost Facebook 97