Google Makes Out of Home Inventory Available in Display and Video 360 Campaigns

Social Media Today

A new consideration for your Google ad campaigns

150
150

Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

168
168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

169
169

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

Social Media Today

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

154
154

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

168
168

Pinterest Launches New Campaign to Highlight Freedom of Expression in the App

Social Media Today

The campaign looks to differentiate Pinterest from 'other' social media apps

116
116

YouTube Launches New Video Ad Campaign to Promote Shorts Usage

Social Media Today

The new ad campaign aims to highlight how short video trends align with YouTube usage

156
156

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

159
159

Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Social Media Today

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables

122
122

ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

133
133

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

134
134

Google Adds New Exposure Frequency Controls for CTV Campaigns

Social Media Today

The new option will enable more brands to generate more reach with their Connected TV campaigns

124
124

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

100
100

Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

160
160

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

167
167

Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Social Media Today

The campaign highlights how personalized ads have helped people find relevant small business offerings

160
160

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

163
163

TikTok Launches New #CreateKindness Campaign to Combat Online Bullying

Social Media Today

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

159
159

Meta Detects New Covert Influence Campaigns Run from Russia and China

Social Media Today

Meta's latest discoveries underline the potential dangers of political manipulation efforts online

141
141

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

212
212

TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

Social Media Today

The campaign will showcase how brands can make best use of the platform and community for their campaigns

168
168

Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

159
159

LinkedIn Publishes New Guide to Help Technology Marketers Boost Campaign Performance

Social Media Today

The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns

154
154

LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace

Social Media Today

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added

158
158

LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

Social Media Today

The option will provide another way to engage your LinkedIn audience, and maintain contact

156
156

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

185
185

WhatsApp Launches New Promo Campaign Highlighting the Value of Encryption

Social Media Today

The new campaign aims to stoke user fears around third-party groups snooping on their private exchanges

111
111

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

147
147

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

114
114

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

109
109

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

Social Media Today

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns

155
155

LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App

Social Media Today

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions

124
124

Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

Social Media Today

The updated hub includes a range of data insights and tips to help optimize your campaigns

153
153

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

135
135

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

Social Media Today

Snap says that, already, AR campaigns are seeing significant audience response

168
168

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Social Media Today

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach

138
138

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

146
146

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

Social Media Today

The awards will recognize the best tweet campaigns of the year, in a range of categories

152
152

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

143
143

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Social Media Today

Looking to use TikTok for your holiday push? You need to check out this guide

158
158