Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. She regularly shares examples of the campaigns shes worked on for the USPTO. But who, exactly, should you be following? Amanda Dolasinski Who is she? Thats why we love Amanda.

Social Media 264

Social Media Marketing LinkedIn Consultant 264

Ignite Social Media

APRIL 2, 2025

The Best April Fools Day Campaigns 1. AMGAs ‘Rebranding Announcement’ (2023) The American Mountain Guides Association (AMGA) took a hilariously self-aware route for their 2023 April Fools campaign by spoofing their own brand voice. While the sauces weren’t real, the campaign stirred up a lot of conversation online.

Campaign 78

Campaign Brands Vimeo FeedBurner 78

Social Media Today

MARCH 25, 2025

The new updates will provide more guidance in your LinkedIn campaign planning.

Campaign 171

Campaign LinkedIn 171

Social Media Today

MARCH 25, 2025

The new updates will provide more guidance in your LinkedIn campaign planning.

Campaign 171

Campaign LinkedIn 171

Webbiquity SMM

JULY 23, 2024

They help create more targeted campaigns and improve customer engagement. This data helps you measure the success of your influencer campaigns and see which influencers drive the most value. #4 Additionally, these tools facilitate personalized lead nurturing campaigns. AI tools can analyze vast amounts of data quickly.

B2B 234

B2B Strategy Hubspot Marketing 234

Jon Loomer

FEBRUARY 17, 2025

Let’s touch on all of these exceptions, grouping them by setting… Creating Multiple Ad Sets Back in the day, it made a whole lot of sense to create several ad sets within a single campaign. Let’s say that you want to promote multiple products, whether they be paid items or lead magnets, within the same campaign.

Advertising 174

Advertising Cost Groups Groups 174

Jon Loomer

FEBRUARY 6, 2025

The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. How to Replicate It If you want to replicate this, you wont be able to use an Advantage+ Shopping Campaign. You define existing customers using audience segments.

Campaign 158

Campaign Features Advertising How To 158

Convince & Convert

SEPTEMBER 14, 2024

AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. This way, you can tailor campaigns more precisely, addressing the segmentation challenge. Use AI to track customer behavior across channels and optimize your campaigns. This approach enhances both retention and acquisition efforts.

Trends 137

Trends Data Tips Marketing 137

Jon Loomer

JANUARY 20, 2025

Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings. This is critical for Sales campaigns. When taking on or auditing a new client, it’s important to take inventory of what has been done so far.

Construction 174

Construction Advertising Campaign Eventful 174

Sherrilynne Starkie

JANUARY 27, 2020

Also, you need to factor in supplementary training, software license fees and other operational costs associated with marketing campaigns. Run one ad campaign per month. Even if you’re using an agency or consultant, there is no need to go out with a full-blown, “all the bells and whistles” campaign based on high up-front fees.

Social Media 486

Social Media Marketing Proposal Consultant 486

Jon Loomer

DECEMBER 3, 2024

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.

Price 162

Price Campaign Conversation Advertising 162

Sprout Social

JULY 23, 2024

Here are five brands using Pinterest to build successful campaigns in 2024. This increases organic traffic to their account, while other tactics, like seasonal campaigns, drive conversions. For example, when UK schools broke for the holiday break, Not On The High Street launched a Pinterest campaign focused on teacher gifts.

Brands 130

Brands Travel Metadata Feedly 130

Jon Loomer

DECEMBER 30, 2024

Audience Segments and Ad Scheduling Availability Meta added two great new features to manual sales campaigns in 2024… The addition of Audience Segments was transformative. But, there’s one problem: This feature should be available for all campaign objectives, not just sales. If not, it feels like an unnecessary restriction.

Advertising 159

Advertising Eventful Issues Conversation 159

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. This will help you partner on more targeted and effective campaigns. Define a clear value proposition in your messages that shows how you’ll both benefit from the campaign.

Influencer 112

Influencer How To Metrics Authentication 112

Sprout Social

DECEMBER 2, 2024

Create similar goals for your upcoming campaign, and look at where these goals can be aligned. Identify the right influencers for your campaign To find the perfect influencers , start by considering their reach. Define your influencer marketing strategy Define your overall influencer strategy. It’s not all about size.

Influencer 110

Influencer Strategy Templates Template 110

Social Media Strategies Summit

FEBRUARY 12, 2025

High-Profile Brands That Use Red Coca-Cola H&M McDonalds Examples of Red in Social Media Marketing Coca-Cola used the color red in this campaign for World Kindness Day: View this post on Instagram A post shared by Coca-Cola (@cocacola) Of course, it helps that Coke is already strongly associated with the color.

Journal 158

Journal Social Media Instagram Campaign 158

Webbiquity SMM

AUGUST 26, 2024

The Transformation of Social Media Advertising Social media advertising has come a long way from the days of generic banner ads and broadly targeted campaigns. For instance, if AI detects a spike in negative sentiment around a recent campaign, you can quickly pivot its approach. This transformation goes beyond simple targeting.

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Social Media Sentiment Marketing Analysis 207

Social Media Strategies Summit

MARCH 20, 2025

The solution is to ditch tacky, low-effort stuff like AI-generated images and instead use the power of artificial intelligence to enhance your human-powered campaigns. Further reading: Learn more in our roundup of 17 of the Best Brand Storytelling Campaigns. million people and generate 64,000 engagements. Featured image by Freepik.

Trends 158

Trends Social Media Case Study Marketing 158

Webbiquity SMM

DECEMBER 10, 2024

For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. Test retargeting campaigns on Meta and Google Display Network to capture leads. The key lies in delivering the right content, in the ideal format, through the proper channels.

B2B 144

B2B Strategy Content Hubspot 144

Jon Loomer

DECEMBER 9, 2024

You will be able to share customer list customer audiences with other ad accounts within the same Business Portfolio (the new-er name for Business Manager) as long as all people with permissions to manage ad campaigns have the same business email domain. The final column represents those who would receive that audience.

List 174

List Advertising Guidelines Yahoo 174

Sprout Social

JULY 30, 2024

In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care. Clarifying the moral standards your audience lives by will help find influencers who mirror them and align your campaigns accordingly. To conduct scalable, real-time audience research, tap into social listening.

Influencer 121

Influencer Brands Strategy Marketing 121

Social Media Today

MARCH 27, 2025

New insight into how Meta's AI ad targeting system is evolving.

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System Campaign 184

Sprout Social

DECEMBER 20, 2024

Drive meaningful engagement, maximize your campaign ROI and achieve your business objectives with Sprout Social Influencer Marketing. Give creative freedom : While providing a clear brief outlining your campaign goals and key messages is essential, allow creators the freedom to execute the content in their own style.

Brands 124

Brands Content How To Authentication 124

Buffer Social

JANUARY 9, 2025

This type of ad is only available in the Reach & Frequency campaigns. TikTok campaign structure Your TikTok ads manager account has three parts: 1. Campaign level : This is your ad campaign's most zoomed-out version. A campaign can include multiple ad groups. It’s called a “Promote campaign.”

Advertising 106

Advertising CPA How To Campaign 106

Jon Loomer

FEBRUARY 13, 2025

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience , Advantage+ Placements , and Advantage Campaign Budget. But, that doesnt mean that manual options have been eliminated.

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Campaign Groups Groups Process 126

Sprout Social

DECEMBER 31, 2024

Influencers create brand pitches to convince companies to work with them on future content campaigns. They usually include information like who an influencer is, their recent metrics and successes, and a proposed campaign idea. Ideally, theyll also have specific readouts for individual posts or campaigns.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s success.

Template 96

Template Templates Influencer Strategy 96

Buffer Social

MARCH 12, 2025

For instance, you can filter for average CPM by campaign objectives. Advertisers can create ads, edit campaigns, and access performance reports. Step 2: Design an Instagram campaign There are three levels to every campaign on Meta. Once you click “Create,” Meta will ask you to select a campaign objective.

Instagram 111

Instagram CPM Cost Campaign 111

Jon Loomer

APRIL 14, 2025

Sales or App Promotion Campaign Objective Flexible Ad Format is only available when using the Sales or App Promotion campaign objectives. You can accomplish many of the same things with a Sales campaign that you can with other objectives. No Catalog Flexible Ad Format is not compatible with product catalogs.

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URL Advertising Groups Groups 160

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences.

B2B 83

B2B Influencer How To Marketing 83

Jon Loomer

MARCH 3, 2025

This basic understanding will guide how you create campaigns, what you customize, and how you evaluate results. If you fail at properly and thoroughly setting up everything that is required for attribution, it won’t matter how you structure your campaign. Simplify the number of campaigns and ad sets.

Advertising 174

Advertising Report Conversation Campaign 174

Jon Loomer

DECEMBER 27, 2024

But there was a crucial update that changed everything… Audience Segments Changed Everything Once Meta allowed us to breakdown all sales campaigns by audience segments , we were given new insight. If you were lucky, this transformation started earlier. But only if we wanted it.

Advertising 167

Advertising Campaign 167

Sprout Social

SEPTEMBER 17, 2024

Plan for large campaigns Planning for a wide-scale marketing campaign? Getting proactive by setting up as much content as possible ahead of time, including scheduling Stories, will help you stay organized and give you more capacity to devote to real-time engagement when the campaign is live.

Instagram 132

Instagram How To Publishing Templates 132

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 332

Influencer Brands Policies Privacy 332

Sprout Social

JULY 24, 2024

You can measure these metrics for specific campaigns or even for your larger business operation. For example, you could use customer engagement KPIs like Instagram likes and comments for a social media campaign. You can use these metrics to identify the best channels and campaigns for your brand.

Metrics 117

Metrics Engagement List Survey 117

Sprout Social

OCTOBER 11, 2024

No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns. Social media sports marketing catapults into mainstream culture In the past, sports marketing campaigns targeted a smaller subset of sports fans. It creates a genuine relationship.

Sports 93

Sports Social Media Marketing Fashion 93

Hootsuite

OCTOBER 30, 2024

Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness.

Social Media Management 118

Social Media Management Social Media HootSuite Metrics 118