8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

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5 of the Best Alternative Black Friday Campaigns

Later

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

7 Design Tips to Take Your Social Campaigns to the Next Level

Later

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Facebook Provides eCommerce and Ad Copy Tips for Your Holiday Campaigns

Social Media Today

Facebook has provides some new pointers for eCommerce businesses, along with some ad copy tips to help boost your campaigns

Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Top 5 PR Campaigns of 2019

Meltwater - PR

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. PR & Comms Media Monitoring Trendspotting

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. The primary purpose of the campaign was to drive referrals to boat manufacturers. So, what was the secret sauce for these campaigns: The campaign set-up — everything must start with a strong foundation.

Facebook Publishes New Guide on Breakthrough Ad Tactics Used in Successful Campaigns

Social Media Today

Facebook has published a new guide which looks at some of the most effective ad techniques for digital campaigns

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

How to Run an Effective Giveaway Campaign on Instagram

Social Media Today

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. But do you know how to run a social media marketing campaign? What Is a Social Media Marketing Campaign?

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

3 Things You Need to Know Before the Facebook Campaign Budget Optimization Migration

Ignite Social Media

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it.

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1 Festive social posts and ads highlighted the exclusive, limited nature of this campaign to drive urgency among consumers. #2 Holiday Campaigns

OtterBox #UnderTheCover Campaign

Mindjumpers

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.

LinkedIn Campaign Checklist [Infographic]

Social Media Today

Ensure you're covering all bases in your LinkedIn campaigns with this handy checklist

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. It’s time to explain what campaign budget optimization is, how it helps, and how to get started. Let’s take a closer look… What is Campaign Budget Optimization? Think about your campaigns.

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide

The Realtime Report

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ).

Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a Campaign

Social Media Today

Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns

Social Media Today

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns

TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity

Social Media Today

Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. It’s clear that AVE, or MVE as it were, are arbitrary metrics at best and are pretty much useless in evaluating campaign success.

LinkedIn Launches New 'In It Together' Ad Campaign in the UK

Social Media Today

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher. If your campaign is having difficulty spending, your cap may be too low.

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

YouTube Tests New Shoppable Product Ads, Launches "Video Action" Campaigns

Social Media Today

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video

Global Social Media Marketing Campaigns: Explained

Sociallyin Insider Blog

Looking to listen to the full podcast on your favorite platforms? Check it out HERE now! Podcast Transcriptions

LinkedIn Upgrades Campaign Manager With 3 New Objectives

Social Media Today

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Social Media Today

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunt