Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

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Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

SMM pre-campaign around the Oscars 2021

Awario

The Academy Awards global pre-campaign started with surprises this time. Producers had to spark people’s interest in the event during the crisis of attention and the pandemic restrictions. Did they do it? In this article, you will find a detailed social media study around the Oscars 2021

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

How To Make An Email Marketing Campaign Successful

The Realtime Report

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. How To Make An. Successful.

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns

Social Media Today

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns

LinkedIn Launches 'Do Business Where Business is Done' Campaign to Highlight Relevant Content

Social Media Today

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists

Social Media Today

Twitter has launched a new campaign in support of local journalists as part of World Press Freedom Day

Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns

Social Media Today

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns

Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple's Coming IDFA Change

Social Media Today

Facebook has launched a new campaign to encourage people not to limit in-app data tracking

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

5 of the Best Alternative Black Friday Campaigns

Later

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns.

Top 5 PR Campaigns of 2019

Meltwater - PR

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

B2B 142

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

6 brilliant Facebook campaigns (& why they worked)

Sprout Social

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically.

TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign

Social Media Today

Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process

8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Holiday Campaigns

Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

Social Media Today

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories

Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options

7 Design Tips to Take Your Social Campaigns to the Next Level

Later

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Design Tip #1: Understand the Goals of Your Campaign.

Facebook Provides eCommerce and Ad Copy Tips for Your Holiday Campaigns

Social Media Today

Facebook has provides some new pointers for eCommerce businesses, along with some ad copy tips to help boost your campaigns

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Social Media Today

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms

How to Run an Effective Giveaway Campaign on Instagram

Social Media Today

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

Facebook Publishes New Guide on Breakthrough Ad Tactics Used in Successful Campaigns

Social Media Today

Facebook has published a new guide which looks at some of the most effective ad techniques for digital campaigns

LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages

Social Media Today

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. By ensuring your audiences receive the information they want and need—when they need it— you’ll ensure content plays a critical role in your successful marketing campaign.