Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Social Media Today

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables

Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness.

Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Social Media Today

The campaign highlights how personalized ads have helped people find relevant small business offerings

Reddit Launches New Holiday Guide to Assist in Campaign Planning

Social Media Today

The new guide includes a range of key insights to assist in holiday campaign planning

Reddit 165

LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App

Social Media Today

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions

YouTube Launches New Video Ad Campaign to Promote Shorts Usage

Social Media Today

The new ad campaign aims to highlight how short video trends align with YouTube usage

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

TikTok Launches New #CreateKindness Campaign to Combat Online Bullying

Social Media Today

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

Social Media Today

The option will provide another way to engage your LinkedIn audience, and maintain contact

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

LinkedIn Publishes New Guide to Help Technology Marketers Boost Campaign Performance

Social Media Today

The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Social Media Today

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

Social Media Today

The campaign will showcase how brands can make best use of the platform and community for their campaigns

WhatsApp Launches New Promo Campaign Highlighting the Value of Encryption

Social Media Today

The new campaign aims to stoke user fears around third-party groups snooping on their private exchanges

LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace

Social Media Today

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

Social Media Today

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns

Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches

Social Media Today

The campaign will match products with color searches, as opposed to category interest

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

Types 146

Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters.

Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

Social Media Today

The updated hub includes a range of data insights and tips to help optimize your campaigns

Meta Launches New Metaverse-Aligned Ad Campaign for its Quest 2 VR Headsets

Social Media Today

It's the latest step in Meta's growing campaign to own the next stage of digital connection

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

Social Media Today

Snap says that, already, AR campaigns are seeing significant audience response

Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance

Social Media Today

Two new studies shine more light on the most effective Snapchat ads approaches

Study 151

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

Social Media Today

The awards will recognize the best tweet campaigns of the year, in a range of categories

Google Adds New Elements to its Performance Max Campaigns

Social Media Today

Google's Performance Max option is primarily designed to drive conversion through automated targeting

TikTok Publishes New Holiday Campaign Planning Guide for Marketers

Social Media Today

Looking to use TikTok for your holiday push? You need to check out this guide

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

B2B 145

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Social Media Today

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends

Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses

Social Media Today

Here’s a quick Twitter marketing checklist for ecommerce businesses to use