Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

Social Media Today

The new ad campaign will run in various major cities and regions

Reddit Launches New Holiday Guide to Assist in Campaign Planning

Social Media Today

The new guide includes a range of key insights to assist in holiday campaign planning

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Snapchat Shares Top AR Campaigns of 2020

Social Media Today

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020

YouTube Launches New Video Ad Campaign to Promote Shorts Usage

Social Media Today

The new ad campaign aims to highlight how short video trends align with YouTube usage

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

Social Media Today

The awards will recognize the best tweet campaigns of the year, in a range of categories

TikTok Launches New #CreateKindness Campaign to Combat Online Bullying

Social Media Today

TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying

Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Social Media Today

Pinterest has launched a new ad campaign to better frame its key audience and use case

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Social Media Today

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. Guest post by Shane Barker.

TikTok Launches 'Be Cybersmart' Campaign to Help Improve Online Security Awareness

Social Media Today

The new campaign aims to raise awareness about cybersecurity threats, and careers, among TikTok users

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. It’s vital to time your social media campaign right, to catch trends at the perfect time and place. Guest post by Willi Mays.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Social Media Today

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

Social Media Today

Snap says that, already, AR campaigns are seeing significant audience response

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

Social Media Today

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! Here’s a little taste of what happened: And it’s not over yet… The whole campaign story is coming soon to a website near you (that’d be the Mindjumpers site in case you were wondering). #OtterBoxCityMeets. Your streets. Your inspiration. In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE.

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. The post Award winning campaign for EDC appeared first on Sherrilynne Starkie.

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

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Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts

Social Media Today

The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts

Top 5 PR Campaigns of 2019

Meltwater - PR

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies. Audience Intelligence

Instagram's New Promotional Campaign Celebrates the Diversity and Creativity of its Audience

Social Media Today

The campaign aims to highlight the diversity of Instagram's user community

LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns

Social Media Today

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

LinkedIn Launches 'Do Business Where Business is Done' Campaign to Highlight Relevant Content

Social Media Today

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform

Snapchat Launches New Campaign to Highlight its Potential for Businesses

Social Media Today

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform

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Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple's Coming IDFA Change

Social Media Today

Facebook has launched a new campaign to encourage people not to limit in-app data tracking

Apple 165

Snapchat Launches New Holiday Season Guide and Resource Hub to Assist with Campaign Planning

Social Media Today

Snapchat has published a new holiday resource guide for marketers to help you get started early on your campaigns

TikTok Launches #CreativityForGood Campaign to Highlight Creators and Causes on the Platform

Social Media Today

TikTok has launched a new campaign to showcase how its platform can be used to promote charity causes

Pinterest Launches New Ad Campaign Highlighting the Platform's Expanded Discovery Opportunities

Social Media Today

Pinterest has launched a new promotional campaign which highlights how people connect with related interests in the app

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital. One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes.

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns

Social Media Today

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

A guide to hashtag campaigns for marketers

Sprout Social

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? Benefits of a hashtag campaign. How to run a hashtag campaign.

Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options