5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc.,

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter?

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Your Community. Cool Social Tools Featured Industry Insider Open Community

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc. Guest Post by J.D. Lasica.

What PR Pros Can Learn From Social Good Campaigns

Waxing UnLyrical

Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. As I’ve experienced, understanding the community that is built through social good and how it can be activated is essential for any communicator.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Facebook Announces New Small Business Promotion Campaign to Highlight Benefits

Social Media Today

Facebook's launched a new ad campaign which will promote local businesses, and highlight The Social Network's community benefit

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Local campaigning means business revenue.

Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? .

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community.

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?

Collaboration supports successful campaigns

Akamai Marketing

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. Social media professionals are a fascinating bunch.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. Here’s is what we’ll cover: Build a capital campaign website. Create a peer-to-peer campaign. Promote your campaign on social media.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

However, we’re still seeing social media marketing campaigns built with this implicit process. The desire for campaign-based tactics with no existing presence of any kind. Social media lets you identify, create and tap into communities of like-minded people.

Social Media Guide for Political Campaigns

Sprout Social

Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole.

Open Community Case Study – Food Bank

SocialFish

Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. I’ve seen campaigns hoping to grow (don’t they all?), Running a campaign isn’t easy.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. Implementation blogger outreach campaign grants social mediaBloggers are a unique breed.

Interview with Community Manager: Monika Katkute from LBi

Social Media Citizens

Monikas Katkute is Community Manager at LBi , one of the largest digital agencies in Europe. Also, Monika is developing two ventures: Bit greener – sustainable business directory & community and Craft Fields – marketplace & cultural space of Lithuanian artisans.

How to Measure the Return On a Social Media Campaign

Mindjumpers

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. A part of monitoring the efficiency of the campaign is to be working with some tools. Social Media campaigns customer measure

13 key tools for your influencer marketing campaigns

Audiense

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Consider this a mini focus group to power a broader campaign or piece of content.

Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Where is the best place to build the community?

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. G: How did you build your experience as community manager?

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Leverage Your Community to Tell Your Story. Not All Good Campaigns Have to Come to an End.