TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity

Social Media Today

Amid ongoing discussion around its future, TikTok has launched a new ad campaign to underline the benefits of its app

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

Quick Tips About Building a Social Media Community

agora pulse

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. Agorapulse: What’s one huge mistake that people make when building campaigns for their community?

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. Evergreen Facebook campaigns are effective because, while they might run for months at a time, you can limit how long each user is shown ads within it. My Evergreen Campaign: Durations.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. We’ll come back to this later… Campaign Budget Optimization: What Is It?

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Lee Odden showcases the best campaigns of 2014 thus far.

6 brilliant Facebook campaigns (& why they worked)

Sprout Social

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically.

TikTok Finally Bans Disinformation Campaigns in Updated Community Guidelines

Forbes Social Media

TikTok on Wednesday issued new community guidelines explicitly prohibiting “disinformation campaigns" in the wake of rising concern over how social media companies are handling misinformation

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. So our small marketing team is now working to grow our user base and nurture our new community. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc. Guest Post by J.D. Lasica.

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. The ongoing chatter of the Facebook advertiser community also reflects this schizophrenic nature. TOFU campaigns generally working well on CBO.

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local campaigning means business revenue.

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. I decided that first off, I needed to look at this campaign from our target market’s point of view. Sometimes community presentations don’t sound as exciting as SnapChat or micro-targeting on Facebook.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

6 Influencer KPIs to Track for Every Campaign

Keyhole.co

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . 6 Influencer KPIs to Track Every Campaign. KPIs can be based on industry benchmarks or results from past campaigns.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management.

'Stuff The Bus' Campaigns Demonstrate Local Communities' Caring Spirits

Forbes Social Media

Back-to-school season is upon us, but before the kids climb aboard bus, hundreds of nonprofits are urging parents to 'stuff the bus' with much-needed school supplies

How CPG brands are Building Community

Pixlee

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. How CPG Brands are Building a Community.

Why Good Social Media Community Management is Vital For Brand Success

Sociallyin Insider Blog

We’ve talked about it a couple of million times: (after all, we are a social media marketing agency ) the importance of incredible content and the success of your social media marketing campaign. Social Media Marketing Community Management

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter?

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?

Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. With the campaign, they integrate offline with online channels, use Facebook for dialogue and engagement with their fans and finally bring something from their online community out in the real world. One of the keys for a successful campaign is to make a coherent campaign that makes sense for the individual.

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Here, we’ve composed a list of tips and tricks to strengthen your bonds within your online community and, hence, invest in the future of your business. The last thing you want to come off as in your online community is intimidating.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. We are talking about the wildly successful ‘Daily Twist’ campaign that saw a 110% growth in fan interaction per social-media post only a few months after the campaign was launched. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest.

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’.

12 TikTok Challenges to Inspire Your Next Campaign

Later

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. They’re also how a lot of the niche communities are built on TikTok.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. Why think in terms of campaigns on Google+? To give my community members an enjoyable learning experience, and 3.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. Facebook users want to play: Why not add a gamifying element to your social marketing campaign? A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. Image via BigStockPhoto.com.

10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Trulia’s What Locals Say Campaign. The ‘What Locals Say’ campaign tells a series of stories about neighborhoods, each from the point of view of various locals.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach. Take this into consideration when selecting a cause (or two)-related marketing campaign. Empower your community and employees together.