5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. The ongoing chatter of the Facebook advertiser community also reflects this schizophrenic nature. TOFU campaigns generally working well on CBO.

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

How My Evergreen Facebook Campaign Works

Jon Loomer

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Did you ever think that a selfie could help the community? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. This campaign earned them gold stars by adding a human element to their brand.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. The Marketing-By-Not-Marketing Approach. So how can you apply this approach to your marketing plan?

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook.

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Identifying trends / topical market research.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Your Community. Guest post by Jenna Sauber, CauseVox. ————–.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Your Community. Cool Social Tools Featured Industry Insider Open Community

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The “Volvo Joyride” campaign began on September 5 with just 155 Pinterest followers, and has added nearly 750 followers in just three weeks.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. How do you qualify your audience for each campaign?

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Leverage Your Community to Tell Your Story. Not All Good Campaigns Have to Come to an End.

Collaboration supports successful campaigns

Akamai Marketing

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach.

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

Guest post by Vipin Shri, Marketing Manager at CauseVox. ——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Social Media Marketing

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Can’t Miss Campaign: Your Year with Nike+

Convince & Convert

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign.

How to Measure the Return On a Social Media Campaign

Mindjumpers

Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Social Media campaigns customer measure

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

This post is part of our Instagram Marketing Strategy series. We have a loyal community of content creators and brand ambassadors out there that help the brand to come alive, and Instagram is their personal social media platform of choice,” she continued.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.

The Importance of Social Media in a Successful Marketing Campaign

Kikolani

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Better Marketing Communications.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Or will this be another one-off ad campaign?