What Happened When I Removed the Blogroll from My Site

Bill Hartzer

14 days ago, I decided to perform an interesting experiment here on my site, where I completely removed the blogroll. On August 17, 2015, I removed the sidebar blogroll links. Here’s what happened 14 days after I removed the blogroll links from my blog.

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? I have a blogroll (I suspect you do too).

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The Blog Turns 20 This Year

Twist Image

blogroll. Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take. This blog, has been around for eleven years.

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

For a few hundred dollars over at Amazon to going through the blogroll at the left of this blog post (for free!), The best education (for my dollar) has been in following the people who are smarter than me (again, check out the blogroll to the left) and then doing some of the critical thinking heavy work right here on this blog. blogroll. How important is a formal education for a career in marketing? I get asked this question a lot.

Watching Me Blog

Twist Image

I have an amazing team at Twist Image that did all design and infrastructure, but the content is all me (including the updating of the Blogroll). blogroll. Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three thousand posts.

The Fleeting Value Of Content

Twist Image

What you get here is, simply, my own take on specific topics (and if you're hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine's Power 150 ). blogroll. Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is.

Dear Google: Please Fix the Grammar in Your Search Results

Bill Hartzer

Take a look at the following screen capture, where Google is suggesting something other than what I searched for: I searched for “ What Happened When I Removed the Blogroll from My Site “, the last post where I wrote about what happened when I removed my blogroll. Google suggested the following in a “did you mean”: Did you mean: What Happened When I Remove the Blogroll from My Site. I meant “what happened when I removed the blogroll from my site.”

Facebook Upgrades Fan Pages

The Marketing Blog

You could say, this is Facebook’s method of Backlinking/Creating a blogroll. Today’s morning brings a new surprise to all of us as Facebook has upgraded some of the features in Fan Pages.

Top 10 Things That Can Hurt Your Blog

Kikolani

The Blogroll. I am not a huge fan of the blogroll. One of the pros is that you can direct traffic to your blog if you are listed on someone else’s blogroll which can help increase your rank. So I choose not to have a blogroll.

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Try the Better Blogroll plugin.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Here are a few ways to find topically relevant sites: Follow blogrolls. Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media.

[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Emailing a blogger and asking them to “swap links” or “add you to their blogroll” is a thing of the past and just doesn’t work. Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles.

Six Sources for Nonprofit News

SocialFish

Since Alltop is simply a curated blogroll, it does not meet the criteria of a curated article roundup. Guest post by Debra Askanase, reprinted by permission from Community Organizer 2.0. ———— I don’t know about you, but I find it hard to keep up with all the news.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Survey 165

Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media Chat Tuesday, July 21st

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. Much to their dismay, Marc and Jason have invited me to host the tweetchat this week. I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). I’d love to hear from you since it’s your participation that matters. You can also find me on Twitter before during and after. My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. When combining social media with other interactive marketing practices, the results can magnify both. In other words, social media integrated with other forms of marketing is greater than the sum of the parts. Here are the questions we’ll explore: Q1) How should marketers approach weaving social media tactics into their marketing arsenal? Q2) Why does blending social media improve the effectiveness of other tactics? Q3) Which tactics have the most impact when combined with social media? (Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. See you there? (Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) Related Posts Social Media in 2010: Getting Smarter (6) Untapped CRM: Social Breadcrumbs (36) The Digital Five Tool Player (7) Making the Leap: Why Companies Struggle with Social Media (9) On Beyond Snake Oil (1) [link] Tweets that mention AdamCohen: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocia… — Topsy.com [.] This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by. Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity Some Ads Archives September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 Categories About me Advertising Augmented Reality Brulant Community Consulting Customer Engagement Delivery eCommerce Email marketing Enterpreneurship Enterprise Web 2.0 Events Facebook Food and Drink Forrester Geolocation Healthcare Interactive Marketing LinkedIn Marketing Hot Seat Marketing Strategy Meme Mobile Patriots Philanthropy Relationship Marketing Retail Rich Internet Applications Rosetta Search Marketing Social Media Social Media Monitoring Social Networking Travel Twitter Web/Tech Web Analytics Weblogs Web Strategy Widgets Subscribe Disclaimer… The information in this weblog is provided "AS IS" with no warranties, and confers no rights. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion. Directories… Scroll to Top

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. We have long blogrolls of clubs, nonprofits, public gardens to visit, other gardenblogs – all local.

I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Already there are too many write-ups about the inspirational campaign from a social media perspective. I’m going to keep telling myself, “Please don’t write about Old Spice.&# I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials. No one wants to know there are already rumors of a sitcom for Isaiah Mustafa , or that the wave of parodies (like this one and this one ) is going to give the whole concept legs for quite some time. I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves? Is anyone buying more?&# since I’m sure people never ask that about TV commercials the day they first air. No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. I also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful. This was long before “social media&# back in the days when we had to use modems to connect to AOL 2.0. If I share that I’ll surely date myself. Now it’s possible to get 61 million views on Youtube. I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By the way, I’m glad to hear he stopped the oil spill). Photo credit: khairilfz via Flickr Related Posts 10 Reasons Market Research is Critical to Social Media (6) The Digital Five Tool Player (7) Making the Leap: Why Companies Struggle with Social Media (9) On Beyond Snake Oil (1) Twitter Badges For Brands Who Want to Avoid Narcissism (25) [link] Tweets that mention I Will Not Write About Old Spice | a thousand cuts :: adam cohen’s blog — Topsy.com [.] This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Vijay Kaundal said: RT @adamcohen I Will Not Write About Old Spice [link] [.] [link] Cheryl Harrison Thanks for the link love I personally couldn't resist. So I just curated. [link] adamcohen I'm very conflicted Any time, great job capturing. socialstacy These commercials are hilarious – I think more advertising needs to go more in the direction of what Old Spice is doing as well as Jack in the Box – their marketing is genius! Thanks for sharing [link] Jamie Bull Wait. But didn't you just… Ah. Forget it. [link] adamcohen I'm a measure of restraint, I know. Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by. Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity Some Ads Archives September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 Categories About me Advertising Augmented Reality Brulant Community Consulting Customer Engagement Delivery eCommerce Email marketing Enterpreneurship Enterprise Web 2.0 Events Facebook Food and Drink Forrester Geolocation Healthcare Interactive Marketing LinkedIn Marketing Hot Seat Marketing Strategy Meme Mobile Patriots Philanthropy Relationship Marketing Retail Rich Internet Applications Rosetta Search Marketing Social Media Social Media Monitoring Social Networking Travel Twitter Web/Tech Web Analytics Weblogs Web Strategy Widgets Subscribe Disclaimer… The information in this weblog is provided "AS IS" with no warranties, and confers no rights. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion. Directories… Scroll to Top

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports. It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. That stuff is important to the business, no doubt. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. 10. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Do they share opinions? Do they care what kind of car they drive? Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why? While we’re at it, how do our customers use social media vs. the mainstream population? 9. Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? 8. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. Either way, the market research team should be established pros at getting feedback from existing and target customers. 7. Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Will there be future demand for products? How is our market share today vs. a year ago, and how will a new program help influence that? It’s this team that businesses leans on to get hard data on what will happen. Talking to customers in these markets in social channels increases the need to understand the market overall and correlate initiatives to marketing directives. 6. They Have the Ear of the CMO There are many arguments on who should own social media , but the research arm of the company usually rolls up to the CMO. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. The CMO will also want to know the data. 5. Understanding Customer Needs and Wants Customer needs are different than behaviors. Do your customers have a need for community, convenience, or collaboration? A customer who is ill needs and wants a safe, effective means to get relief – understanding that need will lead to understanding that customer’s motivation. Social media tools provides customers new ways to hear about, research and talk about their needs. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. 4. They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. He shared this formula: “Actionable insight&# is one of my all-time favorite terms, and if market research can provide that, they need to be in the mix and weighing in an any new initiative. 3. “We’ve got data!&# New businesses are being formed to help fuse social media into more traditional business intelligence disciplines. Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. 2. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing. The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events. 1. Insight is Critical Before Starting Anything New Simply put, many types of social media (as emerging technology) are rapidly moving past the Trough of Disillusionment and into the Slope of Enlightenment. More and more case studies of successes in social channels are popping up. Social media may still be new – and perhaps some approaches will be new to even the biggest organizations. When Pepsi put big budget dollars to social media , I think many people in the industry finally woke up. I guarantee that Pepsi didn’t make this decision without their market research team in the mix. Social media tactics touch many other parts of the organization too, but having Market research up front in the design and decision process will help make initiatives more effective. What did I miss? Photo credit: pagedooley via flickr Related Posts Social Media Does Not Exist (17) Two Dirty Little Social Media Secrets (9) Co-opetition in the World of Social Media Marketing (10) Cognitive Bias in Social Media Strategy (9) How Social Media Has Changed My Job (33) [link] Tweets that mention 10 Reasons Market Research is Critical to Social Media | a thousand cuts :: adam cohen’s blog — Topsy.com [.] This post was mentioned on Twitter by Ed Shahzade and others. Ed Shahzade said: A #MustRead from @adamcohen: 10 Reasons Market Research is Critical to Social Media [link] [.] kevinertell Great post, Adam. I completely agree that it's critically important to understand customer wants and needs before, during and after implementing any strategy — and probably doubly important with social media since it is entirely dependent on customers spreading the word. I differ slightly with Bruce Tempkin, though, on how to gather that data. While it's certainly important for any analysis of customer data to be actionable, and timeliness and context are important, I believe we need to get there through solid statistical methods. The reality is we're dealing with the human psyche, which is complex, and we need credible, reliable and accurate methods to get to the heart of our customers' thinking. [link] Sean SEO Marketer The whole things sounds more like a traditional marketing strategy and of course I believe that what applies to traditional marketing works on social media marketing too! Definitely when someone want to start a social network marketing they should have a goal. A goal that is basically brought from the necessity! [link] Chris Bailey Similar thoughts as kevinertell…I think getting beneath raw data and understanding less tangible concepts such as meaning and symbolism is how we anthropologists bring a different angle to market research. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who. Because social media is such a People-focused platform, businesses need to merge quantitative and qualitative methodology now more than ever before. Excellent post. [link] Daniel Excellent post adam. a few stong points to agee with in there. but i guess in this you have to be subtley brutal. [link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] to reach or interact with is a fundamental key to being relevant. It’s more than just market research, it’s the practical application of [.] blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by. Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity Some Ads Archives September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 Categories About me Advertising Augmented Reality Brulant Community Consulting Customer Engagement Delivery eCommerce Email marketing Enterpreneurship Enterprise Web 2.0 Events Facebook Food and Drink Forrester Geolocation Healthcare Interactive Marketing LinkedIn Marketing Hot Seat Marketing Strategy Meme Mobile Patriots Philanthropy Relationship Marketing Retail Rich Internet Applications Rosetta Search Marketing Social Media Social Media Monitoring Social Networking Travel Twitter Web/Tech Web Analytics Weblogs Web Strategy Widgets Subscribe Disclaimer… The information in this weblog is provided "AS IS" with no warranties, and confers no rights. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion. Directories… Scroll to Top

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Use blogroll on company blog with link to other company domains. The web is an great platform for publicity; unfortunately not all of it is positive! If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces.

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

SEO 188

Hearst Skiff Reader Looks Cool

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

I Hope News Corp Does Block its Content from Google

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been?

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched

Bill Hartzer

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched.

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Google News Now Recrawling Updated Articles

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 131

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Study 171

Tool Tuesday: SocialOomph

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy RSS Feed Twitter Facebook Tool Tuesday: SocialOomph By taracoomans – February 22, 2011 Posted in: Tactics , Tools , social media There are some actions in Twitter that you might choose to automate, such as Welcome Direct Messages and Auto Follow. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. For those services, I use and suggest SocialOomph. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower. If you choose to send an automatic welcome DM, be sure it has value for your potential follower, but don’t expect much from it. Heavy users of Twitter are to the point where they almost ignore their DM’s because there is so much junk (spam). So why do it at all? This is a discussion in social media circles today, and everyone has their opinion. My personal opinion on the matter (subject to change) is that there is no reason NOT to send one, although heavy Twitter users are slightly annoyed by them, they still expect them. Further, if you are adding value in your DM, then it isn’t annoying at all. The ability to AutoFollow is perhaps my favorite feature of Social Oomph. I’m pretty much on #teamfollow, which means if you follow me, I follow you. Businesses often ask me if this is a good tactic for them. I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. Granted, you’ll end up following some people (or bots) that you may eventually want to unfollow, but in the Twittersphere, I think its better to err on the side of creating a new friend as opposed to alienating them. Further, this is why curating lists is so important. Savvy curation of lists allows you to see the people you most want to see and talk to regularly. While I could be convinced that Auto DM’s are not appropriate – I doubt I’ll ever recommend that for Auto Follow. SocialOomph offers some additional services besides those mentioned. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. But I use Hootsuite (affiliate link) for that; I’m in Hootsuite all the time, why would I leave to go schedule tweets at yet another site? None the less, I do recommend SocialOomph for the services mentioned. If you are looking for a way to automate some features of Twitter, this is a good option. Share and Enjoy: Tags: automation , social media , suggestions , time saver , Tool 1 Comment Chuck Lasker Posted February 22, 2011 at 5:10 PM I’ve used SocialOomph for years (since it was named TweetLater) and it’s extremely helpful, especially the Twitter Tweets Keyword Alert Digests that it emails me based on mentions of key words I set up. I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation advice analytics automation blog BP content customer service economy engagement event marketing events Fun with Social Media Hawaii ideas influencers Klout lessons learned marketing measurement opinion outsourcing politics Review Rudy small business social media social media club Sponsorship strategy studies suggestions technology time saver Tool tourism Trends Twitter video youtube Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Archives April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 July 2009 June 2009 April 2009 March 2009 February 2009 December 2008 October 2008 September 2008 About Arras WordPress Theme Copyright Akamai Marketing Connective Marketing through Social Media and Events. All Rights Reserved.

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Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

NBC Targets Local Markets on the New Digg

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Digg 187

Auto-Post Your Blog Posts to Digg « Saying It Social

Saying It Social

2 days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition?

Digg 138

Do People Search for “Breaking News”?

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”?

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Do People Search for “Breaking News”?

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”?

News 130

News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact?

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy RSS Feed Twitter Facebook Successful Blogging for Small and Medium Businesses By taracoomans – March 29, 2011 Posted in: Blogging , Content , social media (Picture Credit : Maria Reyes-McDavis ) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) While we’re on the topic of Technorati, before you start following any of my 5 handy suggestions, you should check out Technorati and see what others are writing on the topics you plan to cover. You’ll probably get both inspiration and that sick feeling in your stomach that there is a lot of junk out there. Welcome to blogging, the place where you try to suck less. But the business of blogging is just that, a business. You want to give careful consideration to your goals and efforts. Here are 5 tips for businesses thinking of blogging. 1. Define your goal. There I said it. I know, so many of you hate me for always hounding on this, but if you don’t set your goal, how will you know if its working? Blogging is at once a task master and a generous soul, so tap into the generous part before you get to know the task master. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Define it. Then live it. Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. As the famous Greek philosopher, Nike once said, “Just Do It&#. 2. Why should your customers care? Don’t make me gag by posting press release after press release on your blog. NOW HEAR THIS : No one wants to read your overly edited, specifically written to attract media attention, 1 page maximum dribble. Press releases are for journalists, blogs are for people. What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Give them what they want: Education. Entertainment. Exclusive Insight. Speaking of sucking less, don’t be afraid to take some risks and suck a little. Step out on a limb and you’ll be surprised what you learn. Seriously, the blogosphere is different, you are allowed and even encouraged to experiment and be creative. Just like when you were in Kindergarten. And, remember, ASK YOUR CUSTOMERS for their insight and participation, people like feeling part of the process. It may take time, but you must continue to invite others to be part of your blog. 3. Commit. If your going to blog, make a commitment to it, in the best of circumstances, you’ll have an audience and they will miss your blog posts when you skip them. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week. This is the blogger as task-master part. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Think beyond the marketing team. If your going to be blogging 1-3X or more a week, you have room for a monthly CEO post, a weekly janitor’s post and an interns ramblings. Have fun with it and so will your customers. 4. Speaking of Writers.What IS your company’s voice? Different writers can have different voices, that’s a fact, but there should be a thread of similarity in them all. Your voice is your tone, your goal, your corporate idiosyncrasies and more all wrapped into one. Spend some time developing your voice and allow your voice to develop. All your writers so know what their goals are before they start and they should all be writing consistently with that goal. Maybe the janitor regularly posts his great ideas – and asks readers to vote on them. Maybe the intern gives the inside scoop on how new products make it to the customer. 5. Make each post remarkable and SEO friendly. Give some thought to each post, don’t just whip one up the night before. Write it. Edit it. Be ruthless. The more time you give yourself to write and edit the better the post will be. Remarkable content isn’t easy to produce and don’t expect every brilliant blog post to go viral, but just because it doesn’t go viral doesn’t mean it shouldn’t be brilliant And remember, you can (and SHOULD use key words in your blog post) but don’t be a tool and write a blog post for Google, write it for your audience, use real language. Be Akamai about your key words. If your following #3, then you’re probably using your key words regularly enough anyway. I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Bonus Tip: Use your words and your pictures. Don’t shy away from pictures or video or even vlogging. Audiences have no shortage of media to consume, pictures and video help tell the story. Plus, let’s face it, it adds character…you know, the character that’s part of your voice (mentioned in #4). And be smart about using pictures, don’t forget to name them appropriately.and with key words. Photos especially are great SEO tools…so allow your photos to be your Google’s Marilyn Monroe, while your writing is the classy Jackie O. Got it? Good. SO Mr/Ms/Mrs Reader , quit lurking and tell me: What would you add to my list of 5? What have you learned from blogging? Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. I’ve taken notes and almost ready. Almost ready to blog for edible. taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania! Have fun! You guys have so much to say…and just not enough paper to say it!! Can’t wait to see it! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. 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Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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