Waxing UnLyrical

MARCH 14, 2011

And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus. It’s usually during these times we realize our community is extended – and much larger than we may have realized. Stay humble.

Vocus 269

Vocus Social Media Flickr Influencer 269

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.

Social Media 136

Social Media SEO Vocus Organization 136

Webbiquity SMM

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Some of the entries are surprising, but life and the web can be unpredictable. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far.

Vocus 152

Vocus Social Media B2B Twitter 152

Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Social Media 166

Social Media SEO Vocus Press Release 166

Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

Social Media 185

Social Media SM2 Alterian Vocus 185

Waxing UnLyrical

AUGUST 20, 2014

I’m really excited to be participating in AMEC Measurement Week , which will take place all week long from September 15 – 19, in Manhattan… and really proud that Cision, in conjunction with Vocus, is the driving force behind the event.

Vocus 194

Vocus Metrics Eventful Content 194

Adam Sherk

MAY 15, 2012

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.

Press Release 269

Press Release Video Vocus Social Media 269

Social Email Marketing

JUNE 14, 2013

Digital Marketing Survey”, Vocus and Inc. In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Vocus 45

Vocus Content Marketing Social Media 45

Social Email Marketing

JUNE 14, 2013

Digital Marketing Survey”, Vocus and Inc. In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Vocus 40

Vocus Marketing Content Survey 40

Webbiquity SMM

MARCH 30, 2012

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

Social Media 182

Social Media Vocus Alltop Klout 182

Convince & Convert

JUNE 5, 2013

Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. Twitter utilizes the email address you use in your member profile, and delivers that to the advertiser.

Twitter 132

Twitter Vocus Marketing Social Media 132

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. The Internet, and specifically blogging software, solved these issues.

Social Media 157

Social Media Vocus Digg StumbleUpon 157

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school.

Social Media 132

Social Media Vocus Press Release Comments 132

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. But the same general approach applies to any industry.

Blogger 196

Blogger Influencer Tools Klout 196

Buzz Marketing for Technology

NOVEMBER 17, 2009

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. And furthermore the path is unique to each company.

Vocus 100

Vocus Data Radian6 WordPress 100

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

Social Media 192

Social Media ROI Vocus Metrics 192

Jeff Esposito

OCTOBER 17, 2012

However, I am very humbled and proud to announce that I’ve been named one of three finalists for Community Manager of the year… Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Oracle (@Oracle) October 16, 2012.

Vocus 40

Vocus Conference Communities Meeting 40

Webbiquity SMM

JANUARY 12, 2011

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. The tools, briefly reviewed, range from the obvious (e.g., Pitching on Twitter?

Press Release 193

Press Release Tools Tips Social Media 193

Buzz Marketing for Technology

NOVEMBER 17, 2009

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 StumbleUpon 100

Webbiquity SMM

MARCH 23, 2011

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Salesforce.com ), marketing automation tools and web analytics packages. Monitoring beyond social media.

Social Media 193

Social Media Tools Sysomos Vocus 193

Convince & Convert

MAY 20, 2012

investor), Vocus. You need Social Influencer Software. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 133

Social Media Software Crimson Hexagon Attensity 133

Waxing UnLyrical

JULY 15, 2011

They use Vocus to monitor “buzz.&# They use Refollow to segment and identify the Twitter users they want to invite and, again, they don’t focus simply on follower numbers, but on people who are really engaged.

Social Media 190

Social Media Vocus Campaign Foursquare 190

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. For example, using a simple list of relevant keywords can help you identify a broad list of influencers. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

Influencer 151

Influencer Content Strategy Marketing 151

Waxing UnLyrical

MAY 27, 2011

I had been given a test drive of Vocus which some of the applicants used. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Four of the six told me they’d used such a platform, which I gave them points for.

Brands 174

Brands Vocus Blogosphere Tips 174

Jeff Esposito

NOVEMBER 16, 2012

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. I spent the past two days at Oracle’s School for the Socially Gifted conference where I was nominated as one of the finalists for community manager of the year. How was your week?

Facebook 39

Facebook Vocus Content Influencer 39

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search.

Press Release 39

Press Release Vocus Blogger Review 39

Waxing UnLyrical

JUNE 2, 2011

You get a bonus for using Vocus or a similar platform.). Since I had done this already, I thought that was fair. We then put together a list of categories for media that I was asked to research and get details for … what what what?! Solution : Upon re-interviewing, I asked the current PR pro how they would compile such a list.

How To 184

How To Blogger Vocus List 184

Convince & Convert

AUGUST 19, 2012

Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use.

Influencer 131

Influencer Klout Analytics Blogger 131

Writtent Blog

FEBRUARY 28, 2014

As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand. Here’s a brand that managed to effectively design a choose-your-own adventure option for their customers that would fit well at the bottom of a blog article: Image credit: Noupe. Limited-Time Offers.

Sample 111

Sample Samples Social Media eBook 111

Jeff Esposito

JANUARY 2, 2013

Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Big Bird: My bed time is usually 7:45, but I was really tired yesterday and fell asleep at 7! Did I miss anything last night? Sesame Street (@sesamestreet) October 4, 2012.

Vocus 40

Vocus Social Media Reddit Twitter 40

Webbiquity SMM

MAY 3, 2011

A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. Stacey Acevero. She is a former model, auxiliary member in the U.S. Air Force, and a self-proclaimed “SEO nerd” who loves NASCAR, steak and rock n’ roll.

Twitter 279

Twitter Social Media Blogger B2B 279

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner.

Twitter 254

Twitter Social Media Bazaarvoice B2B 254

Jeff Esposito

AUGUST 3, 2010

I like Vocus for some things and radian 6 for others. [link] Tommy is my name Books like that really can only talk about theory because in order to really get a true “How to&# you have to really be reading stuff that's platform specific. And really different tools can be used to measure different things.

Social Media 28

Social Media Metrics Review Video 28

Convince & Convert

JULY 17, 2013

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Your goal is to create opportunities to reach more prospects, but using the same source material, repackaged and reimagined.”. The way to make people care about your content and company.

eBook 125

eBook Content Strategy Marketing 125

Convince & Convert

AUGUST 3, 2010

RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Grow Socially Be sure to avoid these ways Facebook can damage your company's own website [link] [link] Frank Strong R.I.P. 3 Ways Facebook is Killing Your Website [link] (h/t @prdailynews) [link] Nancy Byron RT @Vocus: R.I.P. 3 Ways Facebook is Killing Your Website [link] (..)

Facebook 167

Facebook Social Media Consultant Google 167

Convince & Convert

AUGUST 3, 2010

RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Grow Socially Be sure to avoid these ways Facebook can damage your company's own website [link] [link] Frank Strong R.I.P. 3 Ways Facebook is Killing Your Website [link] (h/t @prdailynews) [link] Nancy Byron RT @Vocus: R.I.P. 3 Ways Facebook is Killing Your Website [link] (..)

Social Media 167

Social Media Facebook Marketing Consultant 167

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam. I enjoyed your comments.

Press Release 279

Press Release Marketing List Social Media 279