PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Customer Service Vocus: B+ Cision: D Overall, the Vocus team was outstanding to work with during our trial.

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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Business Events Shonali Burke Social Media influence social scoring vocus xpotomac

275

SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. marketing automation Vocus In the “2013 Inc.

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6 Things The Army Taught Me About PR

Waxing UnLyrical

And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus. Guest post by Frank Strong.

338

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial.

196

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA.

227

The Future of Social Media

Webbiquity SMM

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times.

166

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules.

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Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

Webinar, Everywhere - Vocus. vocus. If you''re interested in meeting, connecting and sharing. I will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love to connect and meet. I''m hopeful that if you live in and around these cities that you will come down and hangout: Toronto, Ontario - Third Tuesday Toronto happens Tuesday, September 10th, 2013 at The Pilot in Toronto.

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Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel.

138

SMBs go for content marketing, social and email marketing

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.

161

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way.

276

Social Media Software + Silos=Trouble

SocialFish

Vocus added social media monitoring. PR using Vocus’s social media monitoring and marketing using Radian6? The big thing these days is social media software–everyone wants to get into the game.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building.

213

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Of course tools like Vocus which identify traditional media influencers are useful too. Dave Chaffey is CEO and co-founder of Smart Insights , an online publisher who provide guides, templates and training to help businesses succeed online.

311

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

I’m really excited to be participating in AMEC Measurement Week , which will take place all week long from September 15 – 19, in Manhattan… and really proud that Cision, in conjunction with Vocus, is the driving force behind the event.

260

Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. Social Media Controversies Addressed, Fresh Each Week.

135

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

130

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

130

Humbled and proud

Jeff Esposito

However, I am very humbled and proud to announce that I’ve been named one of three finalists for Community Manager of the year… Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. I don’t often gloat or get overly excited about personal awards on this blog.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

180

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Of course tools like Vocus which identify traditional media influencers are useful too. Dave Chaffey is CEO and co-founder of Smart Insights , an online publisher who provide guides, templates and training to help businesses succeed online.

195

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. In few professions has the emergence of social media been such a double-edged sword as public relations.

216

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

investor), Vocus. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

138

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Image via BigStockPhoto.com.

151

How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They use Vocus to monitor “buzz.&#

252

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

285

The Brand View When Looking For a PR Pro

Waxing UnLyrical

I had been given a test drive of Vocus which some of the applicants used. This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing.

229

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Image via BigStockPhoto.com. Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too.

129

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

A social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter.

286

How to Best Work With a PR Pro

Waxing UnLyrical

You get a bonus for using Vocus or a similar platform.). This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C).

244

The Fight for the Future of Influencer Analytics

Convince & Convert

Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use.

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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.

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Get off your ass, forgetting Facebook, dark side of content

Jeff Esposito

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. Why am I up at 4:30 writing this post?

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

285

Reflecting on last year’s top Tweets

Jeff Esposito

Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Each year I favorite Tweets that make me smile and take the first day of the New Year to reflect on them and get another smile from some of the good folks I interact with on a regular basis. If one of your Tweets made the list THANK YOU for making me smile or think really hard….

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