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Great Content Marketing Case: the Vocus Social Media Strategy Tool


Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system. Customer Service Vocus: B+ Cision: D Overall, the Vocus team was outstanding to work with during our trial.

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Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

A couple of months ago Vocus hosted a really interesting event. There wasn’t enough time to get through all of the questions people had so I asked the Vocus team if I could answer some of them on Spin Sucks in the coming weeks and their answer was a resounding yes.

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

Spin Sucks

Along the way, he began to use Help a Reporter Out (HARO), the brain child of Peter Shankman (and later sold it to Vocus). Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head.

An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Business Events Shonali Burke Social Media influence social scoring vocus xpotomac

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What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. Geekery automation facebook google IFTTT LinkedIn marketing Pinterest Triberr twitter VocusI like If This Then That or IFTTT.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial.

SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. marketing automation Vocus In the “2013 Inc.

Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. Communication Content adam singer content development ideas for creating content media company the future buzz vocus user's conference

How Social Empowers Journalists

Geoff Livingston

My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. It makes them ‘must-reads’ on a regular basis,” said David Coates, managing editor of newspaper content at Vocus Media Research Group.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

6 Things The Army Taught Me About PR

Waxing UnLyrical

And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus. Guest post by Frank Strong.

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Five Common Digital PR Problems

Spin Sucks

Stacey Acevero is the social media community manager at Vocus and PRWeb. Stacey Acevero is the social media community manager at Vocus and PRWeb. Social Media Social Media Strategy digital marketing digital pr digital PR problems five common problems prweb stacey acevero vocus

The Yogi Berra School of Marketing

Geoff Livingston

A version of this post ran originally on the Vocus blog. Marketing facebook marketing quotes Vocus yogi berraImage by cliff1066. Pitchers and catchers report today, marking the beginning of the long journey to the World Series.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Marketing advertising content disclosure ethics FTC marketing native advertising Social Media Vocus

9 Videos on the Digital Future

Geoff Livingston

Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. Happy April Fool’s Day!

Selecting Media Venues

Geoff Livingston

Consider the recent Vocus (now Cision) Brian Solis / Gapingvoid eBook my company helped produce and promote. These were the channels that Cision/Vocus customers usually interact on. When you are considering media outlets to deploy a story, there are so many choices.

Gin and Topics: Videos Galore!

Spin Sucks

Today I’m in Baltimore at the Vocus User’s Conference. Social Media Top 5 adam singer ann handley David Meerman Scott dear sophie eharmony video google chrome google goes gaga peter shankman Scott Stratten tony awards valeria maltoni vocus user's conference

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The Future of Social Media

Webbiquity SMM

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times.

BlogDash Launches; Offers Relationship-Based Alternative

Spin Sucks

It’s not a list developer, like Cision, Burrelles, or Vocus. Blog Social Media blogdash blogger outreach burrelles cision david spinks scribnia vocusEvery once a while a tool comes around and you think, “I have to have that!&# And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post , cough). Well, that’s the case with BlogDash. Truth be told, I was first enticed by David Spinks.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

What CMOs Want: Better Social Integration & Analytics

Geoff Livingston

Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. The [.].

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.

The Rise of Dynamic Content

Geoff Livingston

Besides Hubspot 3, other marketing automation vendors include Eloqua , Marketo , and Vocus’s Marketing Suite. Marketing Big Data content CRM dynamic Eloqua Hubspot Hubspot 3 marketing automation Marketo Vocus

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date.

The Dog Bowl of Big Data

Geoff Livingston

A version of this post ran originally on the Vocus blog. Marketing Big Data bowl customer database dog kpi return Vocus Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA.

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Want to get the most out of your social media marketing activities? The world of social media is ever-changing.

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.

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Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel.

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way.

INFOGRAPHIC: The State of Digital Marketing for SMBs

Geoff Livingston

One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data.

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Every Communicator Needs a Real Camera

Geoff Livingston

The value and engagement we see in Tenacity5′s projects like xPotomac and with clients like Vocus has convinced me. Originally posted on the Vocus blog. A ton of data out shows the incredible impact visual media makes on engagement rates.

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Seek or Shout: A Review

Spin Sucks

For those of you who have been in the PR industry a long time, you likely know HARO , or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010. I don’t know why the new service from Cision makes me want to play hide and seek.

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Social Media Use: Three Big Mistakes Made by Small Businesses


According to a recent survey by Vocus and Duct Tape Marketing , decision makers at small and medium-sized businesses consider overcoming the perception that social media is free as their biggest social media challenge. According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building.

Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

Webinar, Everywhere - Vocus. vocus. If you''re interested in meeting, connecting and sharing. I will be doing a few public appearances in the next few months to support the launch of my second business book, CTRL ALT Delete. If you are interested, I would love to connect and meet. I''m hopeful that if you live in and around these cities that you will come down and hangout: Toronto, Ontario - Third Tuesday Toronto happens Tuesday, September 10th, 2013 at The Pilot in Toronto.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Vocus ($) | Cloud marketing and analytics platform that looks at social, search, email, and PR, and delivers real-time marketing opportunities in the form of leads, prospects, social media conversations, curated content and inbound media inquiries.

My Big 5 Marketing Predictions for 2014

Geoff Livingston

I am presenting a free Vocus webinar this Wednesday at 2 p.m. Vocus is a client of Tenacity5 Media. on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program.