INDUSTRY INSIGHTS YOUR PEERS ARE READING
” Pharmaceutical companies could have a field day with publicly available health information in a timeline format. MORE
After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz. MORE
The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. MORE
14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. MORE
Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter. MORE
Thus, unless you are in the pharmaceutical marijuana trade, I believe replacing a URL with a QR code falls into the category of ordering pizza online – doable, but more trouble than it’s worth. QR codes ask a lot of prospective users. Possess a smart phone. MORE
A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital. Everyone is online. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they market and communicate to their consumer base. MORE
Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. MORE
JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Politics: State of the Union. MORE
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. MORE
I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. MORE
There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. I figured I’d start this post with that, just so you know that I don’t have any answers here. MORE
Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all. MORE
From a marketer who has worked in healthcare, as well as, from a personal perspective here are my takeaways: Monitoring Some people felt pharmaceutical companies should be responsible for monitoring misinformation and AE comments. MORE
” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical. MORE
Organizations from many sectors that do business with physicians—from insurance and pharmaceuticals to government entities—pay hefty subscription fees to listen in on those conversations so they can better anticipate market needs for products and services. MORE
Images must also not promote lotteries, money or pharmaceuticals. “Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. MORE
A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries. The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. MORE
And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? MORE
If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. MORE
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. MORE
I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. MORE
Communications and Social Media Manager , American Association of Pharmaceutical Scientists (Arlington, VA) – “…Develop and implement social media strategy and communication plans to increase visibility of AAPS, AAPS programs and services, and the pharmaceutical sciences. MORE
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies. MORE
Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. MORE
Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger. MORE
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry. MORE
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ? MORE
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes. MORE
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. MORE
Pharmaceutical, Life Sciences. Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Business Process Management. Collaboration. Competitive Intelligence. Content Management. Customer Relationship Management. Digital Asset Management. MORE
Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age. MORE
OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. Are you still wondering just how to integrate social media into your marketing mix? MORE
The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment. MORE
Monu Kalsi. VP, Head of Digital @ Zurich North America. MORE
I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. MORE
Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online. MORE
These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, June 10, 2008. Lessons learned from New Communication Technologies in Organziational Life. Last fall, I was asked to teach a special topics course for Communication Majors. I would develop a course on a topic that I had some knowledge of. MORE
Prior to joining the firm, Lisa provided organizations with human resource leadership in a variety of industries including pharmaceutical, health care, insurance and a non-profit organization. MORE
There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with. MORE
Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 Every good story needs a good villain. MORE
Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board ! MORE
Unmetric
MARCH 2, 2017
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex.
Talkwalker SM
APRIL 14, 2016
Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online.
Talkwalker SM
MAY 11, 2016
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.
Janet Fouts
SEPTEMBER 11, 2018
Prior to joining the firm, Lisa provided organizations with human resource leadership in a variety of industries including pharmaceutical, health care, insurance and a non-profit organization.
The Realtime Report
NOVEMBER 13, 2016
After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.
Convince & Convert
MAY 5, 2016
” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical.
Techipedia: Tamar Weinberg
APRIL 7, 2014
There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.
SocialFish
AUGUST 29, 2011
Communications and Social Media Manager , American Association of Pharmaceutical Scientists (Arlington, VA) – “…Develop and implement social media strategy and communication plans to increase visibility of AAPS, AAPS programs and services, and the pharmaceutical sciences.
SocMed Sean
APRIL 1, 2012
If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.
Convince & Convert
OCTOBER 2, 2015
Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 Every good story needs a good villain.
Direct Marketing Observations
MAY 7, 2010
14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.
SocialFish
MARCH 9, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.
Proactive Report
MARCH 14, 2013
OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. Are you still wondering just how to integrate social media into your marketing mix?
Diva Marketing Blog
DECEMBER 17, 2009
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.
SocialFish
NOVEMBER 10, 2016
Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !
SocialFish
SEPTEMBER 21, 2015
Organizations from many sectors that do business with physicians—from insurance and pharmaceuticals to government entities—pay hefty subscription fees to listen in on those conversations so they can better anticipate market needs for products and services.
SocialFish
JANUARY 18, 2012
There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. I figured I’d start this post with that, just so you know that I don’t have any answers here.
Social and Logical
DECEMBER 7, 2010
I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.
Talkwalker SM
APRIL 28, 2016
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?
Webbiquity SMM
OCTOBER 20, 2015
Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered.
Webbiquity SMM
MAY 3, 2011
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.
agora pulse
SEPTEMBER 7, 2016
Images must also not promote lotteries, money or pharmaceuticals. “Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement.
Convince & Convert
NOVEMBER 9, 2015
I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc.
Pixlee
MARCH 8, 2018
A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries. The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity.
Cody Ward
SEPTEMBER 30, 2016
Monu Kalsi. VP, Head of Digital @ Zurich North America.
Writtent Blog
JANUARY 2, 2015
Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter.
Idaconcpts
SEPTEMBER 29, 2014
Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all.
Convince & Convert
JANUARY 21, 2016
JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Politics: State of the Union.
Convince & Convert
JANUARY 15, 2012
Thus, unless you are in the pharmaceutical marijuana trade, I believe replacing a URL with a QR code falls into the category of ordering pizza online – doable, but more trouble than it’s worth. QR codes ask a lot of prospective users. Possess a smart phone.
Ari Herzog
AUGUST 21, 2010
I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president.
Kikolani
SEPTEMBER 24, 2011
” Pharmaceutical companies could have a field day with publicly available health information in a timeline format.
Twist Image
JANUARY 10, 2012
Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years.
Twist Image
OCTOBER 12, 2013
And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
Twist Image
MARCH 2, 2017
A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital. Everyone is online. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they market and communicate to their consumer base.
Writtent Blog
JULY 25, 2013
The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative.
Webbiquity SMM
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.
Diva Marketing Blog
NOVEMBER 16, 2009
From a marketer who has worked in healthcare, as well as, from a personal perspective here are my takeaways: Monitoring Some people felt pharmaceutical companies should be responsible for monitoring misinformation and AE comments.
Twist Image
AUGUST 23, 2011
Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age.
Buzz Marketing for Technology
JUNE 27, 2008
Pharmaceutical, Life Sciences. Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Business Process Management. Collaboration. Competitive Intelligence. Content Management. Customer Relationship Management. Digital Asset Management.
ProBlogger
JUNE 6, 2011
Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.
Buzz Marketing for Technology
JUNE 27, 2008
These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, June 10, 2008. Lessons learned from New Communication Technologies in Organziational Life. Last fall, I was asked to teach a special topics course for Communication Majors. I would develop a course on a topic that I had some knowledge of.
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