Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Digimind

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. Healthcare Asia Pacific Digital trend Social Media Marketing Trends Pharmaceutical Industry Health Insights Digital Health

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies

Digimind

The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. Healthcare Competitive Intelligence social media intelligence Pharmacovigilance Pharmaceutical Industry PV Industry Report CI Health United States HealthTech

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients.

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

While this is often the result of complex regulations, pharmaceutical companies are becoming more and more aware of the importance of building a positive brand image on social media. Social media has become the cornerstone of most brand development and customer engagement strategies.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.

American Healthcare Affordability and the Top Concerns of Social Media

Digimind

Healthcare Competitive Intelligence social media intelligence Pharmacovigilance Pharmaceutical Industry PV Industry Report CI Health United States Affordable Healthcare

Bridging Gaps in Pharmacovigilance with Social Media Intelligence

Digimind

With digital advancements regularly occurring, we often miss trends that are right in front of us due to a lack of attention.The healthcare and pharmaceutical industry is no exception to this. Competitive Intelligence social media intelligence Pharmacovigilance Pharmaceutical Industry PV

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Digimind

Healthcare Asia Pacific Digital trend Interview Trends Pharmaceutical Industry Health Digital HealthBruce Li. Asia Pacific Digital Lead for Vaccines, MSD. A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the Middle East. Bruce has made significant successes in his digital and social media transformation roles across the businesses and people he has worked with.

Indispensable guide to all of the world's pharmaceutical companies.

Stay N' Alive

Indispensable guide to all of the world's pharmaceutical companies.

Stay N' Alive

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.

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Making A Career Change to Healthcare

The Realtime Report

There’s never been a better time to start a pharmaceutical business. Pharmaceutical distribution is essentially being the middle-man between drug manufacturers and retail. How much do you need to start a pharmaceutical distributor business without cutting corners?

3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.

How the Recent Surge in Pharma Deals is Dominating Media Headlines

Convince & Convert

” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical.

Latest Association-Nonprofit Social Media Jobs

SocialFish

Communications and Social Media Manager , American Association of Pharmaceutical Scientists (Arlington, VA) – “…Develop and implement social media strategy and communication plans to increase visibility of AAPS, AAPS programs and services, and the pharmaceutical sciences.

Outsourcing Medical Package Testing

Idaconcpts

The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Regeneron Pharmaceuticals. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

Never, Ever Post These Things on Social Media

agora pulse

Pharmaceutical companies. Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid. The wrong message can cost money, lose business for you, or even have legal implications.

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

Prior to joining the firm, Lisa provided organizations with human resource leadership in a variety of industries including pharmaceutical, health care, insurance and a non-profit organization.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

How the Internet Enables Marketing’s Story Villains

Convince & Convert

Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 Every good story needs a good villain.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Awesome Association Jobs this Week – March 9

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.

Hot Association Jobs: November 10

SocialFish

Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !

SOPA, PIPA, and the Wikipedia blackout: what it means for associations.

SocialFish

There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. I figured I’d start this post with that, just so you know that I don’t have any answers here.

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

Organizations from many sectors that do business with physicians—from insurance and pharmaceuticals to government entities—pay hefty subscription fees to listen in on those conversations so they can better anticipate market needs for products and services.

What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?

What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered.

How Consumers use Social Media During Purchase

Proactive Report

OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. Are you still wondering just how to integrate social media into your marketing mix?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Images must also not promote lotteries, money or pharmaceuticals. “Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Monu Kalsi. VP, Head of Digital @ Zurich North America.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter.

The Role of Community in Modern Branding

Pixlee

A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries. The idea of community has become a major focus of brands in many verticals. While. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity.