How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Such data can help various departments within pharmaceutical companies to improve their products. For pharmaceutical companies, insights like these are a must-have when it comes to getting to know what their customers’ issues are. Women’s health is a massive topic online.
5 Things Social Listening Data Can Tell Us About Zika
MAY 11, 2016
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.
Hot Association Jobs: November 10
NOVEMBER 10, 2016
Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Here are some of the coolest jobs you can find on the SocialFish job board !
SOPA, PIPA, and the Wikipedia blackout: what it means for associations.
JANUARY 18, 2012
There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused. I figured I’d start this post with that, just so you know that I don’t have any answers here.
How the Recent Surge in Pharma Deals is Dominating Media Headlines
Convince & Convert
MAY 5, 2016
” Unsurprisingly, yesterday was dubbed as Super Thursday in pharmaceutical dealmaking — we then decided to uncover more insights from the acquisitions, while comparing the two side-by-side. Abbott Laboratories Buys St. Jude Medical.
3 Things You Can Learn From Daryl Katz
The Realtime Report
NOVEMBER 13, 2016
After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. 3 Things You Can Learn From Daryl Katz.
Six Tips to Improve Business Innovation
APRIL 2, 2015
We intentionally recruit people from all walks of life; from a cellphone salesman looking for something more, to a pastor pursuing a career change, to a pharmaceutical market researcher in search of a new and refreshing career path. By Chris Bye.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. By Tara Geissinger. Content marketing has taken the business world by storm.
5 Rules You’re Probably Breaking with Facebook Page Management
SEPTEMBER 7, 2016
Images must also not promote lotteries, money or pharmaceuticals. “Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement.
How the Internet Enables Marketing’s Story Villains
Convince & Convert
OCTOBER 2, 2015
Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 Every good story needs a good villain.
Realignment #4: The New Engagement – from Participation to Connection
SEPTEMBER 21, 2015
Organizations from many sectors that do business with physicians—from insurance and pharmaceuticals to government entities—pay hefty subscription fees to listen in on those conversations so they can better anticipate market needs for products and services.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc.
The Digital Generation Is Now Every Generation
MARCH 2, 2017
A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Everything is digital. Everyone is online. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they market and communicate to their consumer base.
Career Advice for Writers: How to Become a Copywriter
JANUARY 2, 2015
Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. So, you’re thinking of a career as a professional copywriter.
3 Tips to Use QR Codes For Information, Not Destination
Convince & Convert
JANUARY 15, 2012
Thus, unless you are in the pharmaceutical marijuana trade, I believe replacing a URL with a QR code falls into the category of ordering pizza online – doable, but more trouble than it’s worth. QR codes ask a lot of prospective users. Possess a smart phone.
Latest Association-Nonprofit Social Media Jobs
AUGUST 29, 2011
Communications and Social Media Manager , American Association of Pharmaceutical Scientists (Arlington, VA) – “…Develop and implement social media strategy and communication plans to increase visibility of AAPS, AAPS programs and services, and the pharmaceutical sciences.
Drunk On The Social Media Kool-Aid
JANUARY 10, 2012
Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years.
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
” Pharmaceutical companies could have a field day with publicly available health information in a timeline format.
How Visuals are Telling the NAIAS Story
Convince & Convert
JANUARY 21, 2016
JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Politics: State of the Union.
Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
SEPTEMBER 30, 2016
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
How Consumers use Social Media During Purchase
MARCH 14, 2013
OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. Are you still wondering just how to integrate social media into your marketing mix?
New Media By Design
AUGUST 23, 2011
Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age.
Outsourcing Medical Package Testing
SEPTEMBER 29, 2014
The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment.
17 Tweetchats for Social Media, Marketing and PR folks
Direct Marketing Observations
MAY 7, 2010
14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
View Comments 100+ Upcoming Social Media & Tech Events View Comments Involver Raises $8M for Social Media Marketing Services View Comments Web Developer at The BOSS Group (Plainsboro, New Jersey) Jobs The busy in-house ad agency of a leading Princeton, NJ based pharmaceutical company has an immediate long-term temporary need for a highly skilled Web Developer.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies..
Six Links Worthy Of Your Attention #173
OCTOBER 12, 2013
And he''s just come out with a new book on the pharmaceutical industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
How to Keep Your Blog Hacker, Spammer, and Spyware-free
JUNE 6, 2011
Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. This guest post is by Sean Sullivan of F-Secure. It’s a notion that strikes fear deep in the heart of every blogger.
10 Actionable Blog Tricks to Skyrocket Your Sales
JULY 25, 2013
The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch. Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative.
What To Do When Your Facebook Ad Gets Rejected
OCTOBER 20, 2015
Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire. Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered.
Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff
Diva Marketing Blog
DECEMBER 17, 2009
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes.
Top Tips For Packaging Your Goods
SEPTEMBER 29, 2014
Certain industries, such as those offering medical and pharmaceutical goods, require special attention to several factors. If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all.
What Went Wrong With the Digital Death Campaign
Social and Logical
DECEMBER 7, 2010
I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.
Help Me Find My Next Job?
AUGUST 21, 2010
I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president.
Twitter Commits Suicide (or Twipocalypse Now: Redux)
APRIL 21, 2010
Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA.