Webbiquity SMM

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Guest post by Mathew Jade. Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic.

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Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

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Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay.

Four Benefits of Social Media Marketing

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Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

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How to Convert Employees into Brand Ambassadors on LinkedIn

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Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

What’s the Right Social Media Scheduling Tool for Your Business?

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Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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Best Brand Monitoring Tools – At Any Price

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Why You Should Thoroughly Audit Your Social Media Presence

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Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How B2B Brands Can Drive More Leads This Year

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Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

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Seven Reasons Your B2B Marketing Should Include Cats

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Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

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You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.

The Guide To Social Media Marketing Automation

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Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

How to Target Users of Specific Software with LinkedIn Ads

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Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr.

How to Grow Your LinkedIn Network

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Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

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By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

Digital Marketing Trends to Watch in 2019

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Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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Four Easy Ways To Improve Your LinkedIn Company Page

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Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.

Three Creative Ways to Use Social Media to Promote your Event

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Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

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Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

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Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp.

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Three Things Twitter’s Marketing Team Needs to Do

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Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

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Improve Your Facebook Sales With These 10 Tips

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Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.

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Three Simple Ways to Interact With Your Online Readers

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Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars.

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Six Keys to Make It With Influencer Marketing

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Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.

Free Tools for Startups to Boost Social Media Presence

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Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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The Seven Best Ways to Increase Social Media Engagement for Your Business

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Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

The 32 Best Twitter Marketing Tools

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While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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The 29 Best Social Media Monitoring Tools

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Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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