Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? ” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

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What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring is the act of looking out for mentions and discussions of your brand. Brand monitoring vs. social media monitoring.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

Categories: Blog , brand monitoring , Monitoring , monitoring tools , Social Media & SEO Tags: monitoring strategy , social media monitoring , social media monitoring tools As any part of a solid social media strategy social media monitoring has many important uses and should be not only the foundation upon which a brands social media strategy is built, but also play a key role in your ongoing social media marketing efforts.

3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring tools

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business

5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Monitoring is Essential. Use monitoring and search tools to seek out appropriate conversations.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company.

10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. Brand Monitoring Twitter is an excellent tool to eavesdrop on what’s being said about your business, industry or organization and /or your competitors.

10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. Brand Monitoring Twitter is an excellent tool to eavesdrop on what’s being said about your business, industry or organization and /or your competitors.

6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. Choose a Monitoring Platform.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Brian goes on to explain that initially, early on in a brands social media experience, that it’s more about establishing a presence and less about strategic engagement and the engagement resembles traditional broadcasting of messages. Social Media Monitoring is key for this.

How does your brand look on social media?

Janet Fouts

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. My web Career also plans to share advice to improve your score, which could be very useful in getting your brand better visibility.

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Creating categories and definitions by doing, not debating

The Way of the Web

Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within. Or that customers ‘just don’t get what we’re trying to do’ Or that ‘clients just don’t understand’ Building brands – do stuff, monitor, do more stuff: You don’t build a brand simply by having logos or mission statements.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. Of the 396 at-least-somewhat active brand accounts, only 92 (23.2%) responded in any way, and a mere 27 (6.8%) went beyond a simple “like” with a retweet or an actual reply. Twitter and LinkedIn remain the top two social networks for B2B marketers.

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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time.

Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with?

How Do you Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: Brand awareness can be thought of in a few different dimensions: Brand recall: How easily someone remembers your brand Brand recognition: How easily someone can differentiate your brand from others.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. You can then reach out to them to promote your content and increase your brand’s reach.

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. Hootsuite offers a very customizable dashboard layout that can help in monitoring multiple conversation streams at once.

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Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. Listening on Social Media Is Different Than Monitoring. Monitoring.

All the webmaster SEO tools on SEMRush

Socialmedia.biz

This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination. I just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out.

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Social Spotlight: Four brands that shine through dark times

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Social Media Informer covers topics such as social networking , small business and brand monitoring. Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design.

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How to Effectively Manage Your Online Reputation

Razor Social

People are talking about you and your brand online. This one is a no brainer – you have to monitor what people are saying about your company and your products or services. Luckily, there are tools out there that you can use to make sure you never miss a mention of your brand or product name. The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

Top 10 Social Listening Tools

Oktopost

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. These numbers reflect how your active customers think and feel about your brand.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Monitor trends, manage content and interactions and measure results. According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content.

5 Fun Twitter Quizzes

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. We had the privilege of speaking with Mention ‘s Head of Content and PR Brittany Berger about the specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward. Mention – Monitor your brand anywhere online.

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? I particularly enjoy the "Social Media Playtime Is Now Officially Over" message at the end.

Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth. Tracking and Monitoring Campaigns.

All the webmaster SEO tools on SEMRush

Socialmedia.biz

This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination. I just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out.

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Will Your Business Sell on Facebook this Holiday Season?

agora pulse

Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand. Brand monitoring. Halloween, Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities.

BP Facebook Sentiment

Firebelly

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.