Trending Sources

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. The smart brand monitoring companies have already started their integration plans.

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

Blog brand monitoring Monitoring monitoring tools Social Media & SEO monitoring strategy social media monitoring social media monitoring tools

Five Tools for Managing Your Company’s Social Media Profiles

Spin Sucks

Social Media Tools buffer cyfe Hootsuite managing social media profiles sendible social media dashboard social media marketing social media presence social media toolbox social media tools sprout social support for brand monitoring sync your social media accounts tracking social mediaSocial media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult.

3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring tools

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5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. Monitor This.

Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond.

10 Benefits of Twitter for Businesses

Harp Interactive

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself.

6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor.

12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Monitor trends, manage content and interactions and measure results. According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 26: The 29 Best Social Media Monitoring Tools.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Benchmark Performance with the New Instagram Competitors Report

Sprout Social

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Tracking and Monitoring Campaigns.

Managing Feedback

Idaconcpts

You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. So the solution is to take more control over your brand. Some brands utilize social media very well, some brands not so well.

7 Quick Blogging Tips – How to Power Up Your Traffic

Socially Sorted

PS SEM Rush does a LOT more than find broken backlinks including keyword analytics, tracking your traffic, brand monitoring and backlinks. If you are struggling to get results with your blog then you’ll love these 7 Quick Blogging Tips.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

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Strata: Mixing the Social Data Cocktail

www.readwriteweb.com

Companies trawling Twitter data doing brand monitoring, for instance. Everyone knows you can learn a lot by trawling data coming from social media services like Twitter, Facebook and Flickr. But sometimes the data will surprise you.

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How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Do you want to increase brand awareness? And as the public face of your brand, you want to make sure they have the right tool. Social listening – Do you need social listening/brand monitoring capabilities? Paralysis by analysis.

Team 45

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? What should I monitor for? Tim McCord emphasizes the need to create a team when crafting a social media policy and selecting monitoring tools. Social Media Monitoring.

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization.

#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. Listening on Social Media Is Different Than Monitoring. Monitoring.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? ” 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update by Social Media Today. It took me longer to set up the Zap than it did to actually monitor and maintain the contest”).

Tips 76

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option. PAID MONITORING SERVICES.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. What tools are best for monitoring social media conversations.

Social Media ROI with these 195+ Social Media Monitoring Tools

www.salesrescueteam.com

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind?

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Social Media Informer covers topics such as social networking , small business and brand monitoring. Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer.

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100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Mamba IQ tracks brands, companies, products and people.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses?

Wiki 46

100+ Social Media Monitoring Tools

www.pamorama.net

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Media Monitoring. Traditional PR + Social Media Monitoring.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand. Brand monitoring.

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