Sat.Sep 21, 2024 - Fri.Sep 27, 2024

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Guiding the Future: How to Develop Corporate AI Guidelines

The Social Media Hat

Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.

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Social media posts cost DraftKings $200,000

Social Media Today

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.

Cost 148
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Where Did Advantage+ Shopping Go?

Jon Loomer

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a tailored campaign option. Is this intentional? Is it a bug? Let’s investigate… What is Happening? I also saw this with a few test accounts that don’t have activity. Under where it says, “Why am I seeing this suggestion?

Campaign 145
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Content that clicks: using audience intelligence to create viral content

Audiense

Discover how to create viral content using audience intelligence. Learn how tools like Audiense surface personality insights and media interests to help you craft content that clicks.

Content 100
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Unlock Your Brand Story: Lessons from My AI-Assisted Journey

The Social Media Hat

Learn the step-by-step process I used to develop a brand narrative with an AI assistant. The post Unlock Your Brand Story: Lessons from My AI-Assisted Journey appeared first on The Social Media Hat.

Brands 152
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Meta’s AI Bots Runs Counter to the Value of Social Media

Social Media Today

Meta’s looking to replicate human interaction with AI bots. But is that a good thing?

More Trending

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Washington, DC Ranked Among Most Tech-Forward Cities

The Realtime Report

Washington Is One Of The Most Tech-Forward Cities In America: New Study A new study by TRG Datacenters analyzed 49 of the largest U.S. cities by population to identify the most tech-forward ones, defined as those with a tech culture deeply integrated into daily life. Factors considered included the percentage of the remote workforce, the number of WiFi hotspots, the estimated number of households with computing devices, job availability rates in the tech sector, and the estimated number of ann

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The SEO Checklist Everyone Needs For Maximum Traffic

The Social Media Hat

A complete SEO checklist to help you with keyword research, gap analysis, and more. The post The SEO Checklist Everyone Needs For Maximum Traffic appeared first on The Social Media Hat.

SEO 144
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Data Shows That X is Suspending Far Fewer Users for Hate Speech

Social Media Today

X has shared insight into how its updated approach to moderation is impacting its enforcement.

Data 168
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Meta Advertising and Shades of Truth

Jon Loomer

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Alcohol Treatment: Your Guide to Recovery from Alcohol Use Disorder

The Realtime Report

Alcohol Treatment: Your Guide to Recovery from Alcohol Use Disorder If you or someone you care about is struggling with alcohol use disorder, getting the right help is the first step to recovery. Alcohol treatment programs are designed to help individuals stop drinking, manage withdrawal symptoms, and start living a healthier, substance-free life. Finding addiction treatment near you is essential to ensure easy access to care and long-term support.

FAQ 91
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8 Ways AI Can Help You Understand Your Target Audience Better

The Social Media Hat

AI target audience tools use advanced technology to take out the heavy lifting of reaching your ideal market and increasing revenue. The post 8 Ways AI Can Help You Understand Your Target Audience Better appeared first on The Social Media Hat.

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Meta’s AI Bot Push Runs Counter to the Value of Social Media

Social Media Today

Meta’s looking to replicate human interaction with AI bots. But is that a good thing?

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Update to Ad Set Scheduling

Jon Loomer

Some advertisers have spotted an interesting update to scheduling. Is it a test? Is it a rollout? Let’s take a look… How it Works Within the ad set, click to set an end date. If you have this update, it may read something like this: “This schedule has been pre-set for 4 days based on similar businesses.” I’ve only seen this in a test account with no activity, for what it’s worth (so I’m not sure what a “similar business” would be in that case).

Campaign 130
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Transcending AI Apathy: Why All Companies Should be Gaining Ground with Artificial Intelligence

The Realtime Report

Transcending AI Apathy: Why All Companies Should be Gaining Ground with Artificial Intelligence By Angel Vossough While Artificial Intelligence (AI) is transforming industries across the globe, many businesses both large and small don’t fully comprehend how this next-gen technology can benefit their own operation. While AI is often generally thought of in terms of customer service chatbots and customized marketing, the reality is that its potential to benefit other key aspects of a busines

Company 91
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Top AI Tools for Social Media: What We Found Works in the Day-to-Day

Ignite Social Media

With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and wrote an e-book with all the findings ( download your copy today). We followed a consistent testing structure for each tool, including identifying tools, testing the tools using different scenarios, providing feedback in a questionnaire customized for that to

Tools 94
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TikTok Updates Search Ads Campaigns with Keyword Targeting

Social Media Today

According to TikTok, 23% of users search for something within 30 seconds of opening the app.

Campaign 163
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Customize Site Links Thumbnail Image

Jon Loomer

There’s an update to Site Links … Site Links is a newer feature that allows you to highlight three or more extra links under your ad creative. In the past, a version of your Site Links would automatically pull an image from each of those pages to use as an icon. Now you can customize this. Customize Thumbnail Image Within the Ad Sources section, go down to Site Links and click Add.

Sites 121
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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#717: How to Identify Your Profitable Course Topic (In Just 15 Minutes)

Amy Porterfield

Listen on… Struggling to pick a digital course topic you’re passionate about? This simple framework is here to help! The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Choosing the topic for your digital course can feel like a HUGE decision, right? You might be thinking, “But Amy, I […] The post #717: How to Identify Your Profitable Course Topic (In Just 15 Minutes) appeared first on Amy Porterfield | Online Marketing Expert.

Course 106
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Thrilled to Announce…You’re Boring: Breaking Free from B2B Jargon with Chris Sheen

Oktopost

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, often fall into the trap of using overused phrases that dilute their message and bore their audience, and how to stop it.

B2B 93
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Data Shows X Is Suspending Far Fewer Users for Hate Speech

Social Media Today

X has shared insight into how its updated approach to moderation is impacting its enforcement.

Data 156
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Don’t Do What I Did

Jon Loomer

I keep telling advertisers to simplify things. Don’t overcomplicate campaign construction. Stop obsessing over targeting. There’s no need for all of those ad sets. I’m often met with defensiveness and disbelief. But, I see myself in your approach, and I get it. What I Did I’m telling you to stop doing these things because they are strategies I used.

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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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Navigating the noise: How to identify and target your true audience in a crowded market

Audiense

Imagine you’re in the middle of a crowded street — you have an amazing product that the world needs and you’re screaming at the top of your lungs telling people around you they need what you have. The problem is, that everyone else is talking, everyone is selling something, and no one is listening to you.

How To 86
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New Report Uncovers the Game-Changing Power of Creator Licensing for Brands

Bill Hartzer

In today’s crowded marketing landscape, finding ways to stretch a budget without sacrificing quality is like finding a needle in a haystack. But that needle just got a whole lot easier to spot. #paid, a top player in the influencer marketing world, has just dropped its 2024 Creator Ad Report, revealing how creator licensing is reshaping how brands run their campaigns—and saving them a ton of cash in the process.

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Meta Acquires the Threads.com URL

Social Media Today

If you were confused as to where to find Threads on the web, this could make it easier.

URL 161
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New Ad Creative Section in Ads Manager

Jon Loomer

Some advertisers are reporting seeing a new Ad Creative section in Ads Manager. Is this a test? Is it part of a new rollout? Let’s take a look… What You Might See Instead of the one, long section for ad copy and creative when creating an ad… …a new version has surfaced that features a very small section for Ad Creative. This version requires you to click a Set Up Creative button and select either Image or Video Ad.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Facebook influencer marketing fundamentals: What you need to know

Sprout Social

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is creating new opportunities on the Meta-owned platform. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform.

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#718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr. Sonia Chopra

Amy Porterfield

Listen on… Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more. The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca If you've been tuning in for a while, you've heard me say action creates clarity. What […] The post #718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr.

Skills 62
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X Will Now Comply with Brazilian Censorship Demands

Social Media Today

After standing in defiance of the order fr three weeks, X is now looking to mend its relationship in Brazil.

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Rhode Skin Social Media Strategy: A Plethora Of Ingenious Ideas

Keyhole.co

I bet you wouldn’t have missed that iconic lip case selfie by Hailey Rhode Beieber! Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. But her approach is a bit different than her popstar contemporaries. Hailey at Rhode promotes clean and natural products with a fun & minimalist twist to routines.

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.