Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.

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Engagement Instagram How To Hashtag 120

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, often fall into the trap of using overused phrases that dilute their message and bore their audience, and how to stop it.

B2B 93

B2B Social Media Management Authentication Team 93

Social Media Today

SEPTEMBER 23, 2024

More data on X's gradual decline.

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Data 208

Jon Loomer

SEPTEMBER 22, 2024

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a tailored campaign option. Is this intentional? Is it a bug? Let’s investigate… What is Happening? I also saw this with a few test accounts that don’t have activity. Under where it says, “Why am I seeing this suggestion?

Campaign 173

Campaign Advertising Activities Industry 173

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Facebook 100

Facebook Sentiment Marketing Analysis 100

The Social Media Hat

SEPTEMBER 21, 2024

Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.

Guidelines 168

Guidelines How To Social Media Marketing 168

Jon Loomer

SEPTEMBER 27, 2024

Ad costs are probably going up. Do not be surprised if you notice CPMs begin to surge. Here’s why… Increasing Competition We are now in prime election season in the US. That means a whole lot of money is getting dumped into ads. Your ads will be competing for eyeballs. That competition runs up bids in the auction. And once the elections happen in early November, guess what?

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Cost CPM Compete Buy 158

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su

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Template Templates Influencer Strategy 97

The Social Media Hat

SEPTEMBER 24, 2024

Learn the step-by-step process I used to develop a brand narrative with an AI assistant. The post Unlock Your Brand Story: Lessons from My AI-Assisted Journey appeared first on The Social Media Hat.

Brands 135

Brands Process Social Media Marketing 135

Social Media Today

SEPTEMBER 26, 2024

Meta’s looking to replicate human interaction with AI bots. But is that a good thing?

Social Media 180

Social Media 180

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Social Media

Jon Loomer

SEPTEMBER 26, 2024

When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.

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Advertising Features Industry Products 158

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing.

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Committee Marketing Class Collaboration 83

The Social Media Hat

SEPTEMBER 26, 2024

A complete SEO checklist to help you with keyword research, gap analysis, and more. The post The SEO Checklist Everyone Needs For Maximum Traffic appeared first on The Social Media Hat.

SEO 127

SEO Analysis Research Social Media 127

Social Media Today

SEPTEMBER 26, 2024

Will this also kill off Collaborative Articles?

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Collaboration Badge LinkedIn 179

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

SEPTEMBER 25, 2024

Some advertisers have spotted an interesting update to scheduling. Is it a test? Is it a rollout? Let’s take a look… How it Works Within the ad set, click to set an end date. If you have this update, it may read something like this: “This schedule has been pre-set for 4 days based on similar businesses.” I’ve only seen this in a test account with no activity, for what it’s worth (so I’m not sure what a “similar business” would be in that case).

Campaign 158

Campaign Advertising Industry Activities 158

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed.

Influencer 89

Influencer Marketing Campaign Eventful 89

Buffer Social

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Social Media 117

Social Media Sites Patterns LinkedIn 117

Social Media Today

SEPTEMBER 26, 2024

The next generation of VR depictions is coming.

Avatar 179

Avatar 179

Advertiser: Paycor

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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Jon Loomer

SEPTEMBER 23, 2024

Some advertisers are reporting seeing a new Ad Creative section in Ads Manager. Is this a test? Is it part of a new rollout? Let’s take a look… What You Might See Instead of the one, long section for ad copy and creative when creating an ad… …a new version has surfaced that features a very small section for Ad Creative. This version requires you to click a Set Up Creative button and select either Image or Video Ad.

Advertising 158

Advertising Report Sites Features 158

Amy Porterfield

SEPTEMBER 24, 2024

Listen on… Struggling to pick a digital course topic you’re passionate about? This simple framework is here to help! The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Choosing the topic for your digital course can feel like a HUGE decision, right? You might be thinking, “But Amy, I […] The post #717: How to Identify Your Profitable Course Topic (In Just 15 Minutes) appeared first on Amy Porterfield | Online Marketing Expert.

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Course How To Marketing 108

Buffer Social

SEPTEMBER 23, 2024

When it comes to forming a new habit, even the most disciplined person has to work at it. From new workouts to studying, we can all agree that no matter what it is, adding something new to our routines takes time and effort. Content creation is no exception to habit forming. To the untrained eye, anyone with a phone can pick it up and film or type their way into an empire.

Content 105

Content Film Communities Social Media 105

Social Media Today

SEPTEMBER 26, 2024

It’s not pleasant, but maybe that’s not the point.

Instagram 177

Instagram 177

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Jon Loomer

SEPTEMBER 21, 2024

There’s an update to Site Links … Site Links is a newer feature that allows you to highlight three or more extra links under your ad creative. In the past, a version of your Site Links would automatically pull an image from each of those pages to use as an icon. Now you can customize this. Customize Thumbnail Image Within the Ad Sources section, go down to Site Links and click Add.

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Sites URL Process Features 158

The Social Media Hat

SEPTEMBER 23, 2024

AI target audience tools use advanced technology to take out the heavy lifting of reaching your ideal market and increasing revenue. The post 8 Ways AI Can Help You Understand Your Target Audience Better appeared first on The Social Media Hat.

Social Media 100

Social Media Tools Marketing Research 100

Audiense

SEPTEMBER 24, 2024

Discover how to create viral content using audience intelligence. Learn how tools like Audiense surface personality insights and media interests to help you craft content that clicks.

Content 98

Content Tools How To 98

Social Media Today

SEPTEMBER 25, 2024

X has shared insight into how its updated approach to moderation is impacting its enforcement.

Data 177

Data 177

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Jon Loomer

SEPTEMBER 24, 2024

I keep telling advertisers to simplify things. Don’t overcomplicate campaign construction. Stop obsessing over targeting. There’s no need for all of those ad sets. I’m often met with defensiveness and disbelief. But, I see myself in your approach, and I get it. What I Did I’m telling you to stop doing these things because they are strategies I used.

Construction 155

Construction Advertising Campaign Strategy 155

Ignite Social Media

SEPTEMBER 25, 2024

With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and wrote an e-book with all the findings ( download your copy today). We followed a consistent testing structure for each tool, including identifying tools, testing the tools using different scenarios, providing feedback in a questionnaire customized for that to

Tools 97

Tools Social Media Upcoming FeedBurner 97

The Realtime Report

SEPTEMBER 27, 2024

The Future of Live Streaming for Small Businesses: Affordable Trends and Tools The future of live streaming for small businesses looks promising, with accessible, cost-effective trends and tools becoming more prevalent. As digital technology continues to advance, live streaming is becoming an indispensable tool for small businesses looking to expand their reach and engage with audiences in real time.

Small Business 91

Small Business Trends Tools Open Source 91

Social Media Today

SEPTEMBER 22, 2024

Social media marketing is a multi-faceted role.

Skills 175

Skills Social Media Marketing 175

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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