A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

Tweet Earlier this week I posted a review of some new features Radian6 has incorporated into its online dashboard. Super users have an additional screen in Radian6′s online dashboard where they can see users and profiles, and edit each. Combined with the enhancements to the Radian6 dashboard, this represents a useful step forward for Radian6 which benefits both end users and enterprise administrators alike.

Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. This time around: changes to the Radian6 dashboard. Radian6′s lack of boolean or boolean-esque support has been a pain point for me over the last few years.

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David Alston (Radian6): invest in relationships for the long run.

Social Email Marketing

Book Review: The Social Employee

Webbiquity SMM

To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.” One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

We did a little research on social media activity regarding the earthquake using Radian6. Tags: Thornley Fallis Communications social media Radian6 Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter.

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Marketing & Communication Advertising Boston BrandBowl2011 Facebook Mullen Radian6 Social Media Super Bowl TwitterTweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Executive Series Analyse conversation creating engagement Executive series Jonas Klit Nielsen listen and engage listening tools Lsitening Meltwater Buzz monitoring product development Radian6 Social MediaTweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Cohen Kipp Bodnar relationship based sales Salesforce Radian6 social media lead generation webinars white papersWith The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

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Sure I love the conversation but…

Direct Marketing Observations

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Like I said, Watershed moment… social media social media monitoring radian6 salesforce.comI used to be a social media purist but I’ve evolved. Well we have evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus

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20+ Cool Social Media and Web Tools

Webbiquity SMM

Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop?

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Social Media Marketing Web Analytics Web Presence Optimization Alterian SM2 backlink checking Chris Adams Google Analytics gShift Labs review HubSpot Krista LaRiviere online reputation management Radian6 SEMRush SEO management tools SEO Powersuite SEOmoz social media metrics Web CEO web presence optimization software WPO

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

The impact of social media on journalism and PR

Social Email Marketing

Radian6 slideshare Trackur Tweetranking.com Twitter A while ago I posted about how journalists and PR professionals are using social media. European research showed that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on. news media PR 2.0

Social media- it’s not about the ratings

Janet Fouts

In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships. The Radian6 dashboard is going to knock the socks off the competition with this. Corporate Social Media klout Radian6 social media coach social media measurement

Social Commerce And The New Consumer

Twist Image

" Over the past few days, I was honored to attend (and give a closing keynote presentation on the opening day) Radian6 's first-ever user conference in Boston, Social 2011. Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes). radian6. The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media. It's everything from smartphones and iPads to connectivity and connections.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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A Day I’ll Always Remember

Convince & Convert

It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. Convince & Convert News Speaking Engagements The Now Revolution Amber Naslund exacttarget radian6 social media book the now revolution WileyAnd as one chapter ends, another begins.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. radian6. blogging boston businessbook chickenandwaffles emmichellephan entrepreneur getseen hubspot inbound2013 loreal makerbot mashable michellephan networking newmedia podcamp podcampboston podcasting qik radian6 skype socialmedia socialnetworking startup startupinvestor stevegarfield stratasys twitter videopodcasting youtube youtubetutorial

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. You went from Radian6, which was not a tiny company but certainly a younger company and a fast moving, social at its core environment to Aetna which I think some would say is not any of those things. At Radian6 we had 12 people on our community team.

Emerging Social Media Trend: Logo Detection In Images

Firebelly

” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.”

The New Marketing Hacker

Twist Image

The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients. radian6. There is a massive and missed opportunity happening in the marketing industry.

What You Need To Know About The Now Revolution

Twist Image

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). radian6. Episode #239 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

An Open Letter To Conference Organizers

Twist Image

At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. radian6. billablehours conference conferenceorganizer event eventmanagement eventplanning facebook keynotespeaker linkedin marketing networking onlinesocialnetwork professionalspeaker publicspeaking radian6 social2011 socialmedia speaker twitterDear Conference Organizer, It's rare that you will get a letter from someone like me.

Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. radian6. There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?) Using Buddy Media and alerts from Radian6, the sales person can continue to interact with the prospect via social channels, following up with additional information.

The Art And Innovation Of Listening

Twist Image

One of the leaders in social media monitoring solutions is a company called Radian6. radian6. It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new.

Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle. If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?)

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. A few thoughts for discussion: Radian6 just took a big step toward solidifying its position as the standard.

What are You Supposed to Measure in Social Media?

Direct Marketing Observations

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data. My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it.

The KISS Method For Determining Social Media ROI

SocMed Sean

Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

Set up an Alert Chain: Whether you use a paid monitoring powerhouse like Radian6 or a free online monitoring tool like Google Alerts, you’ll need to decide if you want to receive real time alerts or daily email containing alerts. Amber Naslund of Radian6 brilliantly explains how to do this in her recent post, 5 Steps to a Better Social Media Monitoring Plan. In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item.

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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month. I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.

When Agencies Can’t Be Transparent

Dave Fleet

This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies? No, but it can be a starting point to figure out specific end goals.