Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords.

Platform 254

Platform Social Media Radian6 Press Release 254

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Janet Fouts

APRIL 8, 2011

If all you hear about are their scores and their number of followers on 100 social networks, beware. In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships.

Klout 118

Klout Radian6 Social Media Hubspot 118

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

Survey 225

Survey Report Social Media ROI 225

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). cc chapman.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Twist Image

APRIL 12, 2011

At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. networking. online social network. social 2011. social media. Spend some time studying who really attends your conferences (newbies vs. regulars). Let people connect prior.

Conference 111

Conference Organization Radian6 Eventful 111

Net-Savvy Executive

DECEMBER 31, 2012

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010. But look at it this way: these are the posts on topics people searched for this year. Does that say something useful? March 2011 (#3 in 2011). Human vs. machine analysis - April 2007 (#5 in 2011).

Radian6 71

Radian6 Aggregator Patterns Analysis 71

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Dave Fleet

JUNE 15, 2010

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. and research your customer, your products, your competitors products, etc. and how they use / consume information on them.

Strategy 186

Strategy Wiki Sysomos Widget 186

SocialFish

JANUARY 8, 2011

I think it might specifically explode PRECISELY because it does NOT have all the “social stuff&# that people seem to be getting very tired of (the “not another social network&# syndrome). Exhibit d: I s Radian6 worth the money? You can dig right into topics without connecting to anyone.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Jason Yormark

DECEMBER 28, 2009

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Thank you for the shout out!

Social Media 197

Social Media Radian6 Small Business RSS 197

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition).

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Ari Herzog

SEPTEMBER 30, 2010

Headline : Director of Community at Radian6. Social media can and should be a common-sense, integrated part of your communication and outreach strategy, both online and off. Tags: Roundup Social Networking branding LinkedIn. Summary : Brands are built and developed by communities. 12 Ways to Use LinkedIn Today.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. Where do they come off doing that? I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

AUGUST 17, 2012

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Webbiquity SMM

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and SEO. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Socialized

SEPTEMBER 19, 2009

The merger of our personal and business lives in a single social networking “presence” has its problems, too. Social media adoption has certainly been fraught with “innumerable confusions” and despair. The median age of the social networker is rising slowly, however. The language of social networking is misleading.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Firebelly

APRIL 9, 2012

Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI.

ROI 188

ROI Social Media Radian6 Metrics 188

Buzz Marketing for Technology

MARCH 1, 2011

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

Radian6 215

Radian6 Data Analytics Applications 215

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” ” People are confusing the wizard and the wand. The software is just a vessel.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” ” People are confusing the wizard and the wand. The software is just a vessel.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

Let me know if you have any more questions… In the meantime, stop by to download our “Look Inside&# ( [link] ) Thanks, Beth Harte Community Manager, MarketingProfs @bethharte [link] TanMan78 (Tanner Maguire) Twitter Comment Crushing the Myth of B2B Social Media: [link to post] – Posted using Chat Catcher [link] TanMan78 (Tanner Maguire) (..)

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 15, 2010

For example, (at last check) in the social networks category , three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). 10 Must-Have Web Apps Every Internet User Would Love To Know by Smashing Apps.

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Justin Levy

DECEMBER 6, 2009

Developing an online presence through social networks, a blog, and a video blog. If you want to move to a premium and more robust service, Radian6 is awesome! My primary responsibility: create the strongest presence, both offline and online, for Caminito, in as short of time as possible. link] Wausau To Go I am like the rest.

Social Media 153

Social Media Case Study Marketing Study 153

SocMed Sean

FEBRUARY 3, 2013

Tools to consider include: Hootsuite for Twitter Google Alerts for your company name, brands, competitors, and industry keywords Topsy.com BoardReader.com Addictomatic.com Listorious.com Hashtags.org TweetReach.com 102) There are some good paid social listening tools out there like Radian6 , Alterian SM2 , and BrandWatch.

Social Media 279

Social Media Klout YouTube Foursquare 279

Proactive Report

JULY 14, 2010

Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Webbiquity SMM

JANUARY 19, 2012

Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Again, most of these social media metrics are freely available, but gShift saves the time and effort of tracking them all down from their native sources. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Diva Marketing Blog

MARCH 25, 2011

Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . The quote from Eleanor Roosevelt seemed like a prefect introduction.

Twitter 97

Twitter Radian6 Avatar Social Media 97