The 17 Best Social Media Management Tools
MARCH 27, 2017
And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Marketing Insider Group.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all).
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only).
Social Media Has Created Two Types of Users
SEPTEMBER 24, 2012
At work we have segmented time allotted to monitoring Radian6 (now known as the Salesforce Marketing Cloud ) or Jugnoo (client), or browsing Hootsuite for interesting content. Today’s guest post is by Tyler Orchard.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?)
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g.,
Super Bowl Becomes Social Bowl
FEBRUARY 3, 2011
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Marketing & Communication Advertising Boston BrandBowl2011 Facebook Mullen Radian6 Social Media Super Bowl Twitter
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Guest post by Ann Manion , president of Hotel Advantage.
The Future of Analytics
AUGUST 18, 2011
This week I’m giving you a little repeat from a video I did for Radian6. I clearly have opinions about that and about PR pros learning some marketing skills so they can measure their efforts. Analytics Social Media analytics future of analytics Radian6
Social Media Success In Five Steps
APRIL 25, 2011
So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. This first ran over at The Whale Hunters.
Social Media Q&A
APRIL 20, 2011
Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
It’s no secret that I use Radian6 at Doe-Anderson , am good friends with many of their employees and have recommended them to people left and right for a long time. Here’s what I found: Radian6 offers a very simple setup. I've tried both Radian6 and ScoutLabs.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing.
PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision
NOVEMBER 8, 2011
Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. The benefit of Cision’s best-of-breed approach, on the other hand, is that the system combines the extensive Cision media database with the power of the highly-regard Radian6 tool for social media monitoring. Also, the freshness and elegance of the Radian6 UI makes the clunkiness of the Cision interface even more obvious.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g.
Sure I love the conversation but…
Direct Marketing Observations
MARCH 31, 2011
Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Well we have evolved.
Turning Marketing Measurement on its Head
APRIL 5, 2011
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time, but they are much newer to marketing.
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Finding B2B Marketing Success Integrating Social Media and Search. Video Case Study for B2B Marketing.
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.
Radian6 – Monitoring Social Media
SEPTEMBER 24, 2010
About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 I recently spoke with Chris Ramsey of Radian6 , a service that addresses this need.
Bald Marketing Brothers of Another Mother
DECEMBER 5, 2012
There are so many bald marketing bloggers with glasses. We are the bald marketing brothers of another mother! Here’s a list of my other bald marketing brothers of another mother, at least the ones I most often get mistaken for. Image by Radian6.
An Open Letter To Conference Organizers
APRIL 12, 2011
Be careful how you market your events. In the past, there were many great conferences that simply struggled with their marketing and positioning. Lately, I've been to several conferences that have been marketed so well that the actual content did not live up to the marketing of the event. It's better to undersell and over-deliver than to hype a session and not live up to the marketing of it. marketing. radian6.
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.
The Art And Innovation Of Listening
MARCH 29, 2011
For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. radian6. It's never been easier to hear what your consumers are saying about you behind your back.
The Radian6 vs. SM2 Death Match
SEPTEMBER 22, 2010
The Radian6 vs. SM2 Death Match by Michael Bourne on November 3, 2009 The Radian6 vs. SM2 Death Match Management consultant Peter Drucker is attributed with saying “If you can’t measure it, you can’t manage it.” Great to see people writing and even comparing use to Radian6.
Interview with Geoff Livingston Author of Marketing In The Round
Diva Marketing Blog
JUNE 10, 2012
It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. CopyBlogger (Brian Clark): Ranked as a top marketing blog, Brian and his team help businesses persuade in a 2.0
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. There is NO Passive Marketing with Social!
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?
Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2
SEPTEMBER 22, 2010
Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Social Media Social Media Monitoring Alterian listening campaign Radian6 social media tools Techrigy SM2
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Need for generating higher revenue with lower marketing budgets.
A Day I’ll Always Remember
Convince & Convert
FEBRUARY 8, 2011
As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. Feb 14 Radian6 Webinar. And as one chapter ends, another begins.
Book Review: The Social Employee
MARCH 4, 2014
No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.
Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
SEPTEMBER 30, 2016
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Holistic competency in strategy, marketing, digital, and IT management. Marketing Minds
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers. Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
Radian6 does a nice job with this with monthly webinars. Communication Content content convert leads Email Marketing generate leads inbound marketing nurture leads Webinars