The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Marketing Insider Group.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Trending Sources

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only).

The New Marketing Hacker

Twist Image

There is a massive and missed opportunity happening in the marketing industry. In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a. chief marketing officer. marketing. new marketing.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. The benefit of Cision’s best-of-breed approach, on the other hand, is that the system combines the extensive Cision media database with the power of the highly-regard Radian6 tool for social media monitoring. Also, the freshness and elegance of the Radian6 UI makes the clunkiness of the Cision interface even more obvious.

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Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

It’s no secret that I use Radian6 at Doe-Anderson , am good friends with many of their employees and have recommended them to people left and right for a long time. Here’s what I found: Radian6 offers a very simple setup. I've tried both Radian6 and ScoutLabs.

Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Marketing & Communication Advertising Boston BrandBowl2011 Facebook Mullen Radian6 Social Media Super Bowl Twitter

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g.

Sure I love the conversation but…

Direct Marketing Observations

Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Well we have evolved.

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Finding B2B Marketing Success Integrating Social Media and Search. Video Case Study for B2B Marketing.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Radian6 – Monitoring Social Media

www.theappgap.com

About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 I recently spoke with Chris Ramsey of Radian6 , a service that addresses this need.

An Open Letter To Conference Organizers

Twist Image

Be careful how you market your events. In the past, there were many great conferences that simply struggled with their marketing and positioning. Lately, I've been to several conferences that have been marketed so well that the actual content did not live up to the marketing of the event. It's better to undersell and over-deliver than to hype a session and not live up to the marketing of it. marketing. radian6.

Bald Marketing Brothers of Another Mother

Geoff Livingston

There are so many bald marketing bloggers with glasses. We are the bald marketing brothers of another mother! Here’s a list of my other bald marketing brothers of another mother, at least the ones I most often get mistaken for. Image by Radian6.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.

The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. radian6. It's never been easier to hear what your consumers are saying about you behind your back.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives.

The Radian6 vs. SM2 Death Match

bournesocial.com

The Radian6 vs. SM2 Death Match by Michael Bourne on November 3, 2009 The Radian6 vs. SM2 Death Match Management consultant Peter Drucker is attributed with saying “If you can’t measure it, you can’t manage it.” Great to see people writing and even comparing use to Radian6.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos.

20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. CopyBlogger (Brian Clark): Ranked as a top marketing blog, Brian and his team help businesses persuade in a 2.0

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. There is NO Passive Marketing with Social!

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Need for generating higher revenue with lower marketing budgets.

Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

A Day I’ll Always Remember

Convince & Convert

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. Feb 14 Radian6 Webinar. And as one chapter ends, another begins.

Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2

www.covisio.com

Ken had come along some noticeable inconsistencies in the results reported by two leading social media platforms, namely Radian6 and Alterian/Techrigy SM2. Social Media Social Media Monitoring Alterian listening campaign Radian6 social media tools Techrigy SM2

Social Media ROI: 5 Must-Reads

Firebelly

By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers. Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now.

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Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Holistic competency in strategy, marketing, digital, and IT management. Marketing Minds

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Related posts: Analytics: what matters to content marketers?

Is this the end of Choice and Innovation in Social Media Measurement?

Jeff Esposito

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”.

What IFTTT Teaches Us About Automation

Geoff Livingston

Perhaps automated dashboards like Hootsuite, Radian6 and others offer the right solution. My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. I like If This Then That or IFTTT.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya.

7 Tips for Effective Marketing with Twitter

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. 7 Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action.

Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. marketing. radian6. There are no absolutes. There are no hard and fast rules.

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business.