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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.

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Twitter Best in Events and Emergencies

Net-Savvy Executive

The first was Social2011 , Radian6's first user conference ( #Social2011 ). Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage). On an average day, I don't spend much time with Twitter.