The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Attensity. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. Price: Each client of Attensity is large so it uses custom pricing, depending on requirements.
#TakeBackthePink – @Komenforthecure’s social media nightmare
FEBRUARY 4, 2012
In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically.
The Trouble With Social Media Listening
APRIL 18, 2011
Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy.
Brand Monitoring: Where Are They Now?
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"
Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Convince & Convert
MAY 20, 2012
Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.
The Social Media Monitoring Industry Meets Social CRM Head on
OCTOBER 27, 2010
UPDATE: I’ve just been reminded by @themaria that Attensity acquired Biz360 earlier this year too.