Janet Fouts

FEBRUARY 4, 2012

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. I doubt you could have missed it by now, but just in case; Tuesday evening the story broke that the Susan G Komen fund pulled support from Planned Parenthood across the US.

Attensity 156

Attensity Social Media Policies Sentiment 156

Dave Fleet

JULY 5, 2010

Attensity. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010. Note: CNW Group is a 76design client. Thanks to William Johnson for the DNA13 pointer and Steve Dodd for the Buzzgain tip.).

Sysomos 334

Sysomos Filtrbox Alterian Attensity 334

Razor Social

MARCH 30, 2016

Attensity. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. There are four key areas to Attensity: Analyze – Use Attensity natural language processing to analyze content in emails, social networks, call centre notes, CRM and other sources and produce actionable insights. Do you realize how valuable it is to monitor and track conversations online?

Attensity 77

Attensity Crimson Hexagon Price Sentiment 77

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases.

Social Media 163

Social Media Attensity SM2 Radian6 163

SocialFish

NOVEMBER 3, 2010

To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring. Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. In retrospect, I should have written this post first.

Attensity 169

Attensity Survey Press Release Reputation 169

Convince & Convert

MAY 20, 2012

Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do.

Software 125

Software Crimson Hexagon Attensity Vocus 125