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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. click to enlarge.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies. Note: CNW Group is a 76design client.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. Price: Each client of Attensity is large so it uses custom pricing, depending on requirements. Price: Contact Cision for pricing, which depends on requirements.

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Start Listening NOW!


To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring. Some of these services have probably moved to online monitoring but you still have to be concerned about the time lapse between the first few mentions and when you become aware of the issue.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. .” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software).

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Cymfony is now part of WPP's Kantar Media.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For those that do see the value there’s still a problem, and that’s HOW to listen. Lots of people sign up for one of the amazing social media listening platforms like Radian6.