#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically.

Sysomos Acquired By Marketwire

Dave Fleet

Attensity. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010. Note: CNW Group is a 76design client. Thanks to William Johnson for the DNA13 pointer and Steve Dodd for the Buzzgain tip.).

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Attensity. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. Price: Each client of Attensity is large so it uses custom pricing, depending on requirements.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy.

Start Listening NOW!

SocialFish

To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.