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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Attensity. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. There are four key areas to Attensity: Analyze – Use Attensity natural language processing to analyze content in emails, social networks, call centre notes, CRM and other sources and produce actionable insights.

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. Rumors abound as to why they did it.Some say it was politically motivated. link].

The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. For those that do see the value there’s still a problem, and that’s HOW to listen. Great. Start with that.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony is now part of WPP's Kantar Media. Companies

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right? ” .

The Social Media Monitoring Industry Meets Social CRM Head on

oursocialtimes.com

UPDATE: I’ve just been reminded by @themaria that Attensity acquired Biz360 earlier this year too. Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. Look out. Here comes the early majority. CRM [link] [.]